Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 106

Marketing Marketers CRM Digital Marketing 106

Martech

JUNE 10, 2024

Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B and B2B2C marketers surveyed cited improving data quality among their top three priorities for improving their GTM strategy.

Market Segmentation 54

Market Segmentation Advertising Advertisers Marketing 54

Customers.ai

NOVEMBER 29, 2023

It’s a challenge, and with the recent email spam filter updates from the likes of Google and Yahoo, getting into those coveted inboxes is becoming even trickier. We can tell you who is visiting your site at the individual level, giving you names, business emails, Linkedin profiles, and more! Let’s do it!

Transform 111

Transform CRM Key Performance Indicator Analytics 111

Search Engine Land

APRIL 26, 2024

Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. 5 steps to kickstart your product-led SEO strategy 1.

Product 108

Product SEO Gen Z Transform 108

Martech

JUNE 3, 2024

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets.

Pharmaceutical 117

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 117

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Use customer data to inform email programs. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies.

Email Marketing 120

Email Marketing User-Generated Marketing Automation Platform Customer 120

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may notice some overlap between the challenges for different roles.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

Marketing 113

Marketing Marketers Finance Customer loyalty 113

Search Engine Land

MAY 9, 2024

Can we use more creative thinking to pursue better optimization strategies? Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. The best SEO strategy optimizes for consumer discovery by understanding the people who are searching. It’s a proven approach. What about their intent?

SEO 106

SEO User-Generated PR Analytics 106

Customers.ai

DECEMBER 11, 2023

Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. As we explore these changes, one thing becomes abundantly clear: the job of marketers is getting harder. Identify who is visiting your site with name, email and more.

Law 100

Law Marketing Marketers Advertising 100

Hubspot Marketing

AUGUST 1, 2022

Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn't always straightforward. Technology and consumers change, and keeping up can be challenging. Click-Through Rate.

Email Marketing 140

Email Marketing Marketing Marketers Promotion 140

Digital Marketer

APRIL 18, 2024

presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before. As we march closer to the 2024 U.S.

Advertising 94

Advertising Advertisers Influencer Marketing Branding 94

Search Engine Land

MAY 21, 2024

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

Transform 83

Transform Branding Telemarketing Direct Mail 83

Martech

MAY 21, 2024

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

Transform 86

Transform Branding Telemarketing Direct Mail 86

Search Engine Land

JUNE 5, 2024

With constant updates and the push to accept AI and automation, it can be easy to feel overwhelmed and discouraged as a paid search marketer. Imagine perceiving challenges as opportunities for learning and growth rather than as obstacles. Business email address Subscribe Processing. But you aren’t alone.

Search Marketers 98

Search Marketers Marketing Marketers Promotion 98

Marketing Insider Group

MAY 27, 2024

Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. What is the true value of written content in modern marketing ? Inexpensive Content is also relatively inexpensive.

Inbound Marketing 101

Inbound Marketing User-Generated Social Media Marketing Marketing 101

Customers.ai

NOVEMBER 14, 2023

In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective. They are no longer anonymous!

User-Generated 120

User-Generated Health B2C Analytics 120

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. Not only is it a negative brand experience, but it is also a failing strategy, with customer acquisition costs skyrocketing.

Branding 122

Branding Customer Acquisition Thought Leadership Fashion 122

Customers.ai

JANUARY 30, 2024

As we’ve previously discussed , this is a big deal for email marketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts. spam complaint threshold will be challenging for a lot of people and if teams don’t adjust, they are in big trouble. The magic of this strategy? Meeting the 0.3%

Email Marketing 117

Email Marketing Health Outbound Marketing Communications 117

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Key Performance Indicator 117

Key Performance Indicator Logistics Analytics Advertising 117

Search Engine Land

MARCH 4, 2024

To prepare for that transition, marketers have worked to find alternatives to replace the third-party data that cookies once provided for their targeting efforts and to develop new marketing strategies that don’t rely on tracking user behavior on the open web. How will the absence of third-party cookies impact PPC campaigns?

Advertising 118

Advertising Advertisers Marketing Strategy Customer 118

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

B2C 100

B2C Automobile Marketing Automation Platform Retail 100

Search Engine Land

MARCH 14, 2024

Google SGE is expected to significantly affect publishers’ ad revenue, prompting a need to reassess ad revenue strategies. This uncertainty may pose challenges when trying to adapt strategies without knowing the specific changes. Get the daily newsletter search marketers rely on.

Advertising 127

Advertising Advertisers Search Marketers Marketing 127

Martech

JUNE 5, 2024

AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. This allows for highly targeted marketing campaigns.

Transform 99

Transform Management Communications CRM 99

Martech

MAY 20, 2024

Marketers today face a perfect marketing storm, battered by conflicting forces. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Marketing messages become inauthentic, creativity gets stifled and trust erodes.

Branding 98

Branding Thought Leadership Manufacturing Marketing 98

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. One of the most common errors B2B marketers make is not fully understanding their unique value proposition. Ask yourself: How does my product solve a challenge for my customer? Product alone is not enough to engage and retain B2B buyers. Reliability.

Customer 131

Customer B2C Transform Customer Journey 131

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Target Market 101

Target Market Advertising Advertisers Neuromarketing 101

Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift.

B2C 101

B2C Marketing Mix Marketing Strategy Customer 101

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Meanwhile, the latest updates to Google and Yahoo Email Spam Filters have thrown an additional curveball, making it even trickier to secure that coveted spot in the inbox. These challenges underscore the importance of thinking ahead.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Drip campaigns.

User-Generated 123

User-Generated Email Marketing B2C Marketing 123

Martech

MAY 30, 2024

The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. Here, we will analyze the marketing technology portion of the report. of marketing activities use marketing technology (up from 58.4% next year and 30.9% within five years.

CMO 83

CMO Customer Acquisition Customer Journey Management 83

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Email ROI generates $36 for every $1 spent.

Marketing Strategy 85

Marketing Strategy Gen Z Transform Email Marketing 85

Hubspot Marketing

JUNE 3, 2024

How AI Can Level Up Your Marketing There are so many different ways that AI can improve your marketing, and the list could probably include more than 100 ways, but I’ll show you the 12 greatest. Speeding Up Content Writing 79% of marketers believe that AI improves the quality of the content they create. Turns out, I was wrong.

User-Generated 111

User-Generated Customer Journey Marketing Marketers 111

Martech

MARCH 26, 2024

Customers have the option to engage with the company through various touchpoints, such as physical stores, websites, mobile apps, social media platforms, email, telephone and more. This involves analyzing customer data, behaviors and preferences specific to each channel and tailoring marketing efforts accordingly to optimize results.

Customer Journey 101

Customer Journey Customer Analytics Marketing Strategy 101

Martech

MARCH 15, 2024

Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. These teams cross over various functions, including marketing, IT, data analytics, customer service, legal, compliance and product development. Customer insights.

Law 106

Law Communications Management Analytics 106

Search Engine Land

APRIL 9, 2024

After thorough investigation, researchers concluded that brands and marketers should consider the following to enhance their performance on LinkedIn: Opt for multi-image posts for maximum engagement. Use the conclusions of this investigation to improve your LinkedIn strategy. Get the daily newsletter search marketers rely on.

Analytics 118

Analytics Branding Management Search Marketers 118

Martech

MAY 13, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: As a function of the business, where should Martech / Marketing Ops align? Under marketing? The language model is based on content from MarTech embedded on top of ChatGPT.

CMO 90

CMO Key Performance Indicator CRM Analytics 90