This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Podcast Trade wars can create significant challenges for businesses operating in international markets. Optimize Supply Chains and Sourcing Strategies Trade wars often lead to higher tariffs and increased costs for raw materials. Optimize website content for international SEO and multiple languages.
According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Nevertheless, only 24 percent of B2B businesses include influencer marketing in their marketing strategy. content quality and industry reputation) to create a list of potential influencers.
Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. Holistic marketing allows marketers to operate more proactively.
The marketing operations field is vast, and understanding the ecosystem of Martech tools will give you a competitive edge. Cross-Functional Collaboration: Work closely with content, sales, and customer success teams. Understand how marketing operations fit into the broader go-to-market (GTM) strategy.
As such, they bake global audience needs into the budget and development timelines so they can watch the content in their local language. If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. Let insights about them guide your strategy.
However, they do so without identifying the real bottlenecks in content production or thinking through a cohesive plan for how content drives engagement, leads or conversions. For example, let’s say your goal is to reduce the time required to generate a new piece of content and improve productivity.
In this edition: 7 Modern Email Marketing Strategies to Try for 2026 & Beyond 3 Key Insights About AI in Marketing & Business POLL: What Would You Trust AI to Own in Campaign Execution? 7 Modern Email Marketing Strategies to Try for 2026 & Beyond Email still delivers strong ROI. 📩 1. 📈 2. What would you add?
Copy This Template For Your Marketing Operations Assessment Make a copy of this Google Slide template to conduct your assessment. The 7-P Marketing Operations Assessment Guide Marketing Operations is the backbone of any successful marketing team, but how do you know if yours is truly optimized?
Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a contentstrategy that drives consistent, long-term traffic. Further reading: SEO Strategy: How to Create an Effective Plan 2.
Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy? But what about a global strategy?
The best measurement doesn’t start with dashboards or tools—it starts with operational discipline. today Copy This Template For Your Marketing Operations Assessment Make a copy of this Google Slide template to conduct your assessment. But make no mistake, these behind-the-scenes operators make GTM magic happen.
While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share. Lack of integration with broader marketing strategy Another drawback to starting small with AI pilots is that it can lead to a lack of integration with your broader marketing strategy and broader organization.
Want to know the most effective ecommerce growth strategy? Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M In addition to product ideas, you can get feedback points and marketing content.
The term “operational maturity” may be relatively new to some marketers, but the concept is well established. It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services. Let’s start with the basics.
Lock in your phase 1 AI strategy Define your use case priorities and assess your in-house skills against whats needed to implement your AI use cases. Determine a training and hiring plan to ensure you can translate your strategy into action. These use cases are all about improving and enhancing current operations.
He’s exactly right: communities help you share your brand identity, engage with members to build and deepen relationships and help you share content with them so they have everything they need to succeed. Tailor content and activities to their needs and interests. How do they interact with brands and content online?
Based on a survey of 500+ newsletter operators and a handful of interviews with experts, I am sure of at least one thing: Newsletters aren’t going anywhere anytime soon. Table of Contents How to Develop a Newsletter ContentStrategy What is newsletter contentstrategy? Focus on educational content.
To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Among these, content and data use cases dominated the top 20, while ad-related use cases struggled to gain traction.
We want our team to have the AI skills and confidence required to augment our capabilities, strategy and planning, so we can operate as a world-class team and create a magnetic culture. The most commercially well-known solutions are content creation tools, so that’s where they start.
AI is driving meaningful operational changes AI-powered tools are already reshaping B2B marketing, driving major shifts in how marketers work. These changes allow us to focus more on creativity, strategy and experimentation while AI takes care of the heavy lifting. However, the impact of AI goes beyond content creation.
With over 75% of consumers more likely to consider buying products from brands that personalize (and an equal number of consumers who admit to becoming frustrated when they’re not greeted with a personalized experience), personalization strategies have never been more prescient. So, what’s holding them back?
They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building. These social media marketing tools have AI features that can help you create social media content faster and understand your audience better. Paid plans start at $6/month/channel.
Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Of all the elements in a marketing campaign that can be measured, creative content is the most elusive. Why the gap?
Finding competitor keywords is essential to building your SEO strategy. Think bigger: Youre getting a snapshot of your competitors SEO strategy. First, spotting patterns in your competitors keyword strategy and capitalize on gaps. Third, building a contentplan based on your strategy.
Table of Contents Marketing Job Description Types of Marketing Jobs Marketing Job Description FAQs As you embark on writing job descriptions for open roles on your team, make sure you include the following pieces of information. Plan, prepare, and deliver presentations on behalf of the marketing team. Research and analytical skills.
As some companies grow, they juggle distinct brand identities while maintaining operational efficiency. Whether you're a restaurant group with various dining concepts or a franchise operation spanning multiple states, you need a solution that keeps everything running smoothly without sacrificing brand authenticity.
Q: How are marketers using ChatGPT’s Operator function? Marketers are increasingly leveraging the Operator function available from ChatGPT to enhance their workflows and improve efficiency in various aspects of their marketing efforts. By inputting specific topics or themes, they can receive a variety of suggestions.
It’s a strategic asset that can streamline operations, help you stay ahead of the curve and drive creative breakthroughs. 5 strategies to harness project management data In industries beyond marketing, such as tech and manufacturing, companies have long used data to refine their operations and drive efficiency.
Unlike project-based SEO work, site management creates opportunities for ongoing, predictable income through recurring service plans. Understanding SEO helps focus maintenance efforts SEO is far more than keywords and content it requires a deep understanding of technical processes like site speed, structure, and performance.
And how can we create content they’re actually interested in? Creating engaging content. As someone who creates content, I can tell you firsthand that creating good content is hard. As someone who creates content, I can tell you firsthand that creating good content is hard. Finding ideas for new content.
A strong blog contentstrategy forms the backbone of effective online marketing. Starting from scratch requires thoughtful planning, clear goals, and actionable steps to connect with your audience while achieving your objectives. Quick Takeaways Set measurable goals to guide content creation.
Table of Contents What is below the line marketing? However, BTL marketing in practice feels more like a subset of demand gen — enabling demand gen’s strategy through tactical details and execution. BTL campaigns often run on shorter operational timelines. And where do you begin? Here’s what I found.
Pricing: Free plan available; paid plans start from $89/mo with a free trial. This detailed level of analysis helps marketers refine their strategies for better outcomes. Standout feature for creators: Creators can get access to a wide range of campaigns and sign up to be presented to join the platform’s database.
A strong brand foundation informs every aspect of your website, from design elements to content tone. Shape messaging, content and features to stand out. Use wireframes for effective planning Wireframes act as a blueprint, outlining structure and layout before adding design elements like colors and images.
Rank tracking is one very important part of your SEO strategy — and our Ultimate Guide to SEO covers the rest, outlining everything you need to get your website and blog ranking. Integrations Chances are that even with an all-in-one SEO solution, you’ll still use other tools in your marketing strategy.
I chatted with a range of community management veterans from Square, Pocket CCO, and our very own Community Strategy & Operations team. Define a few non-negotiable features and find the solution that works best for you based on those,” suggests Jenny Sowyrda , manager of Community Strategy & Operations at HubSpot.
And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Table of Contents What is B2B market research? Streamlined Operations It’s easy to overlook internal benefits. Analyzing competitors’ strategies.
But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results. In other words, we’re going to develop a plan for breaking down each of the six silos. Start with one upcoming, high-priority campaign.
The most successful strategies strike a balance between your business objectives and the behaviors of your audience. A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. And they expect your brand to meet them where they already are.
“Marketers should carefully consider how they present AI in their product descriptions or develop strategies to increase emotional trust,” said Cicek. It also supports comprehensive campaign measurement, enabling operators to evaluate the effectiveness of their gamification strategies.
Table of Contents SaaS Landing Page Examples We Love Elements of a Great SaaS Landing Page What makes SaaS landing pages unique? If applicable, a transparent pricing section explains different plans and pricing tiers to help potential customers understand their options. Let's dive in.
Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.
A well-planned social listening strategy allows you to keep tabs on millions of conversations across the social web. It’s like having an unlimited number of detailed focus groups operating all at once, all around the world. What is a social listening strategy? How to set up a smart social listening strategy in 6 steps 1.
Using generative AI tools for content creation with Lisa Peyton, an immersive and strategic communications instructor at the University of Oregon. Marketers must still provide strategy, creativity and an understanding of audience psychology. Why it matters : Stakeholders need business results and operational ROI.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content