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How to Sell During a Trade War

SMEI

Podcast Trade wars can create significant challenges for businesses operating in international markets. Optimize Supply Chains and Sourcing Strategies Trade wars often lead to higher tariffs and increased costs for raw materials. Optimize website content for international SEO and multiple languages.

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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Nevertheless, only 24 percent of B2B businesses include influencer marketing in their marketing strategy. content quality and industry reputation) to create a list of potential influencers.

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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. Holistic marketing allows marketers to operate more proactively.

CMO
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Your Comprehensive Marketing Ops Career Guide for 2025

The Marketing Operations Leader

The marketing operations field is vast, and understanding the ecosystem of Martech tools will give you a competitive edge. Cross-Functional Collaboration: Work closely with content, sales, and customer success teams. Understand how marketing operations fit into the broader go-to-market (GTM) strategy.

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How to Create a Multilingual Content Strategy That Attracts and Converts More Customers

Hubspot Marketing

As such, they bake global audience needs into the budget and development timelines so they can watch the content in their local language. If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. Let insights about them guide your strategy.

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How marketers can go beyond random acts of AI and why they should

Martech

However, they do so without identifying the real bottlenecks in content production or thinking through a cohesive plan for how content drives engagement, leads or conversions. For example, let’s say your goal is to reduce the time required to generate a new piece of content and improve productivity.

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7 Modern Email Marketing Strategies to Try

The Marketing Operations Leader

In this edition: 7 Modern Email Marketing Strategies to Try for 2026 & Beyond 3 Key Insights About AI in Marketing & Business POLL: What Would You Trust AI to Own in Campaign Execution? 7 Modern Email Marketing Strategies to Try for 2026 & Beyond Email still delivers strong ROI. 📩 1. 📈 2. What would you add?