Duct Tape Marketing

MARCH 26, 2025

With six startups and over $34 million in product launches under his belt, Keith brings a sharp, practical lens to how AI can be used to transform marketing and business operationsespecially for small business owners and agencies. It removes low-value tasks so entrepreneurs can focus on strategy, creativity, and relationships.

Transform

Duct Tape Marketing

OCTOBER 29, 2024

How Writing a Book is Good For Business & Why You Shouldn’t Do It Without a Coach written by John Jantsch read more at Duct Tape Marketing   The Duct Tape Marketing Podcast with Leigh Shulman In this episode of the Duct Tape Marketing Podcast, I interview Argentina-based author Leigh Shulman. I found it.

Transform

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year. What is influencer marketing?

Influencer Marketing

Lusha

NOVEMBER 18, 2024

This guide will provide you with the know-how, plans, and real examples to beat your cold-calling fears, talk to potential customers, and close deals like a pro. This guide will provide you with the know-how, plans, and real examples to beat your cold-calling fears, talk to potential customers, and close deals like a pro.

CRM

Adobe Experience Cloud Blog

AUGUST 25, 2015

And your marketing team and strategy should run the same way. There’s a lot you can learn from a construction site. As a marketer, you, too, are building something bigger than just a series of programs and campaigns. Instead, marketing is about providing customers with a solution that matters to them. Dig a Hole.

Marketing Strategy

Neil Patel

FEBRUARY 12, 2021

One strategy by which to do this is comparative advertising. It requires a little finesse, so before you add comparative advertising to your marketing strategy , here’s a rundown of how it works. Comparative marketing yields positive results for many businesses. An Overview of Comparative Advertising.

Advertisers

Hootsuite

OCTOBER 15, 2020

But social media marketers can practice it, too. After the inaccessible introduction of voice Tweets, Twitter established two accessibility teams and plans to roll out automated captions by early 2021. Marketers should view staying informed about these updates as a responsibility. Learn from diversity. — Evan Hen?leigh

Social Media Marketing

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. The Importance of Content Marketing.

Content Marketing

Buffer Marketing

MARCH 28, 2024

While some individuals might be taught crisis management theory at school when studying business management, marketing, or communications, the reality of a brand crisis is very different from the textbooks.   Unfortunately, social media algorithms love engagement, whether positive or negative. So where do we begin?

Communications

Neil Patel

SEPTEMBER 9, 2020

Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. If used correctly, video can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy, in more ways than one. DollarShaveClub.com.

SEO

Sprout Social

JULY 14, 2022

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. If you’re reading this article, you probably want to learn more or are already thinking about joining the metaverse. But what exactly is it? The short answer is yes. What is the metaverse?

Branding

Litmus

AUGUST 7, 2019

Maybe it was the natural next step, maybe you took over someone’s responsibilities when they left, or maybe your company decided to add an email program to their overall marketing strategy. If you’re an email marketing team of one at your company or just need some extra support, take a deep breath: you are not alone.

Email Marketing

Martech

NOVEMBER 10, 2023

Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster. Because we expect to learn that emotion will generate more conversions than social proof because evocative copy will be more appealing. Why this match-up?

eCommerce

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Which topics do your followers love the most? Shape your content strategy based on these trends to increase visibility and engagement.

Analytics

Hootsuite

JUNE 27, 2023

Wouldn’t it be nice if you could wave a magic wand and have your social media marketing done for you? We’ll also explore the seven best tools to help you automate your social media marketing. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers.

Real Estate

Neil Patel

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. However, marketers and brands like Mattel and KFC are leveraging virtual YouTubers to drive serious engagement. This content is created by VTubers, and it’s taking content creation by storm. What Are VTubers?

Promotion

Marketing Insider Group

MARCH 11, 2024

Love it or hate it, as marketers, we’re all aboard this fast-moving train. Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Here’s a stat to chew on: US marketers are now spending 41.9% Make a video.

Key Performance Indicator

Neil Patel

MARCH 14, 2023

Whether you are a social media marketer or a business owner, creating engaging content for your social media platforms is crucial to your success. In this article, I’ve partnered with the VistaCreate team to provide proven strategies that you can use to create more engaging content for your social media platforms.

Gen Z

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Whether they’re using mobile or desktop, the majority of your customers use these channels to learn and compare products and services. And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. Are your emails not getting opened?

Digital Marketing

Neil Patel

FEBRUARY 1, 2022

Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a big role in the success of your website. What goals should you be aiming for with your advertisement or content strategy?

Non-Profit

Unbounce

JULY 4, 2024

14 min read It has been referred to as “the biggest marketing blunder of all time.” Coke gambled that this new formula would be loved even more than the original flavor. However, there’s one thing all mistakes have in common: They contain valuable lessons that can lead to brighter outcomes—as long as you reflect and learn from them.

Customer Journey

Unbounce

SEPTEMBER 1, 2020

People are less likely to click on a link if they don’t know where it’s taking them, so be clear on what the next step will be—whether it’s a pricing page to “compare phone plans,” an account creation page to “start [their] free trial,” or a registration form to “join [your] community.”. Where Do CTAs Fit into Your Marketing Campaigns?

User-Generated

Unbounce

JUNE 6, 2023

If you’re a marketer, you’re all too familiar with the, uh… less exciting parts of the job. Not build that campaign strategy. Generative AI tools like ChatGPT, Midjourney, and Smart Copy can spin up everything from copy and imagery to a full-blown advertising plan. Welcome to Unprompted: a podcast about AI marketing and you.

Marketers

Duct Tape Marketing

JANUARY 23, 2024

With decades of experience in brand strategy, Bonnie introduces us to her transformative practice discussed in her latest book, Life Brief Method: How to Recenter Goals and Values in Your Life for Bettering Your Workplace. Questions I ask Bonnie Wan: [00:58] Would you say the book is written for someone in transition or perhaps stuck? [01:50]

Transform

Duct Tape Marketing

JUNE 11, 2019

Transcript of Flex Your Curiosity Muscle to Grow Your Business written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Gusto: modern, easy payroll, benefits for small businesses across the country. Back to Podcast. Transcript. John Jantsch: Yeah.

Promotion

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. Questions I ask Mike Rhodes: [02:17] In the last couple of years, what are the biggest changes in digital marketing? [04:45]

Advertisers

Litmus

OCTOBER 2, 2020

In this episode of Delivering, Kevin Tyler—Insights Director at the UCLA School of Nursing—shares his insights into how—and why—marketers need to prioritize inclusion in their goals, strategies, content, and more. I see some love in the comments for the Book Eyes, Bruins and the Panthers. Episode Transcript. Kevin Tyler: Yeah.

Price

CXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. But isn’t that the role of any marketer? Demand generation owes a lot to inbound marketing.

Management

Hubspot Marketing

FEBRUARY 24, 2023

When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. While these strategies do improve your site’s visibility in organic search, they’re not the only ones you should be employing. The second step is to create a plan to address the areas where you fall short. If so, you’re not alone.

SEO

Duct Tape Marketing

NOVEMBER 3, 2022

Helping Entrepreneurs Get To Where They Want To Go Faster written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Carolyn Rodz. In this episode of the Duct Tape Marketing Podcast , I interview Carolyn Rodz. 20:44] Where can people learn more about Hello Alice and connect with you?

Retail

Duct Tape Marketing

OCTOBER 24, 2024

How to Build Game-Changing Strategy by Choosing Your Customers and Competition written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Seth Godin In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin.

Customer

Duct Tape Marketing

MARCH 7, 2024

How to Achieve Remarkable Sales Results Every Time written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Ian Altman, renowned sales expert and author of “Same Side Selling.”

Price

Duct Tape Marketing

APRIL 17, 2024

How to Balance AI Magic with Human Expertise written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Strategy Officer for MarketMuse. I found it.

User-Generated

Exposure Ninja

AUGUST 26, 2022

Get a free review of your marketing and website from our team of digital marketing experts, worth £197. It should take roughly two weeks to complete. Which types of website are going to be affected? Primarily, you’re asking yourself: “ Should I be worried? So, what is the Helpful Content Update ? Not Getting Enough Traffic?

Copywriting

Lusha

AUGUST 17, 2023

Data-driven insights for sales prospecting create a huge advantage for teams using an outbound strategy. Insights can help you build strategy, accurately forecast sales, and make sound business decisions. Insights can help you build strategy, accurately forecast sales, and make sound business decisions.

CRM

Duct Tape Marketing

FEBRUARY 20, 2024

Navigating the Challenges of Scaling written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jason, the CEO of ActiveCampaign, a leading platform for intelligent marketing automation.

CRM

Litmus

JULY 12, 2019

Learn more ?. While a lot of email marketers claim that accessibility is a priority, not all of them have the resources and buy-in to create better, more accessible email campaigns. Welcome to Delivering, a podcast about email marketing strategy, design, development, and the broader email industry. Episode Transcript.

Law