5 tactics to make your B2B content hit harder and stick longer
Martech
APRIL 23, 2025
” Example: “This cybersecurity company went from a 1% lead-to-demo rate to 15% by using thisto rewrite their landing pages.” Then, tag each contact by segment in your CRM and map content to each persona’s unique challenge.” How to do it Instead of saying: “You need a better segmentation strategy.”
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