Intuit confirms acquisition of Mailchimp
Martech
SEPTEMBER 14, 2021
In what is believed to be the most expensive acquisition of a private boot-strapped company, Intuit has confirmed that it will acquire Mailchimp for $12 billion. Like those solutions, Mailchimp’s offering is primarily targeted at small and mid-sized businesses. Read next: Mailchimp brings AI to the SMB market. Why we care.
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