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LinkedIn Insight tag: Set up this tag to identify attributes like job titles, company names, company sizes and seniority based on the users landing on your website. TikTok We can’t ignore TikTok, one of the fastest-growing social platforms today. Leverage TikTok search ads. What are they discussing?
If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. What are TikTok analytics tools? TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.
I typically go to YouTube and social media platforms like TikTok, Instagram Reels, and Facebook and follow accounts that are within my niche or similar. For example, I recently started creating TikToks for a new dance studio in my neighborhood to help attract more students. Girl with the Dogs is run by pet groomer Vanessa De Prophetis.
In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. My version of this for work is the Creator Science podcast, the Passionfruit newsletter, and the Business Insider “Creator Economy” tag.
Instead of starting from scratch for every platform, you can adapt and share content across different channels — like turning an engaging Instagram Reel into a TikTok or turning an X thread into a LinkedIn post. For example, TikTok tends to be more spontaneous and off-the-cuff than Instagram Reels.
Hootsuite doesn’t have the option to choose covers or thumbnails for Instagram Reels and TikToks. Here’s a comparison of the post composer window in both Buffer and Hootsuite for scheduling an Instagram Reel and TikTok. You cannot crosspost to Pinterest on Hootsuite.
Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. Hootsuite offers a complete picture of all your social media efforts, so you don’t have to check each platform individually.
It can be overwhelming to keep up with all the accounts and juggle posts from Facebook to Instagram, TikTok to Reels, and more. You will find the same reel they shared on Instagram, trending on TikTok. TikTok : Boost discoverability and content categorization. What if there was a way to post on all social media at once?
You can encourage posts by creating specific hashtags and asking customers to tag your brand. Platforms like Instagram, TikTok, and YouTube are ideal for sharing this content. For instance, If you’re a clothing brand, you can use popular TikTok trends and sounds to stay relevant to your audience.
With its built-in affiliate platform, TikTok Shop helps brands connect with influencers and incentivize them. Short-form videos, in particular, can be reposted to multiple platforms like TikTok, Instagram Reels and YouTube Shorts. Although, the use of TikTok in the US is uncertain, the platform is still a viable option internationally.
It’s also a great place to get user-generated content from your audience because users frequently share content and tag brands. billion MAU TikTok (known as Douyin in China) is a short-form video-sharing app. percent of TikTok users in the U.S. Jump to a social media platform: 1. Facebook 2.
TikTok also releases a similar “ What’s Next Trend Report ” every year for its platform. Like TikTok, these trending templates are usually general trends you can spin and make your own. It’s anything you’re tagged on or mentioned in by your audience. Thredup is an excellent example.
With all the uncertainty surrounding the TikTok ban (which is on pause as of writing this article), creators who have built massive followings on the platform are understandably concerned about what the future holds. How does YouTube Shorts compare to TikTok? How does Reels compare to TikTok?
They’re also steadily becoming more present on newer and emerging networks, with 54% having a TikTok profile and 13% being on Threads. TikTok Gen X is the fastest-growing generation on TikTok. Sprout’s Q2 2025 Pulse Survey found 42% of Gen Xers use TikTok, turning to it for entertainment and inspiration.
💡 Learn more : 13 Ways to Get More Followers on Instagram in 2024 How to get your first 1,000 followers on TikTok How often should you post : 1–4 posts/day What type of posts get the most engagement : Video The TikTok algorithm works like a search engine at this point. A TikTok account I keep coming back to is tl;dv.
Whether it’s a shining review on X or a TikTok praising your latest product, the top tools make it easy to filter through the noise, so you can reach out to customer advocates and engage them in meaningful ways. HelloFresh HelloFresh is proof that when it comes to brand advocacy, social listening is the missing ingredient.
Thats nearly one in four people choosing Instagram, YouTube, TikTok, Quora, Reddit, or Pinterest over a traditional search engine. According to a recent report by the New York Times, TikTok is the new search engine for Gen Zs. Views : On YouTube, Instagram Reels, TikToks, Shorts, etc. On TikTok, 87.3% Lets dive in.
According to The 2024 Social Media Content Strategy Report , 91% of Gen Z social media users are on Instagram and another 86% are on TikTok , making these platforms the most popular for Zoomers. The same report found that they are also most likely to use TikTok and Instagram for staying up to date on the news, and Instagram for customer care.
So far, the restaurant chain has received 5 million likes on TikTok alone. Enter TikTok LIVE Shopping. The event engaged new customers, spotlighted the brand’s iconic products and built hype only TikTok can deliver. in sales : Smashing the $2K benchmark for a first TikTok LIVE.
This handmade candle brand has nearly 90K TikTok followers and 500K likes. Because platforms like TikTok, Instagram Reels, and YouTube Shorts are specifically designed to push your content to people who don’t follow you. For example, Toasted Mallow, a gourmet marshmallow shop, got over 1 million views on TikTok.
Instagram and TikTok) and emerging platforms (e.g., Brands can also work with creators through affiliate marketing programs, allowing them to tag products in posts and earn commissions on sales. Instagram Shopping enables seamless in-app purchases, with influencers tagging products in Stories, Reels and feed posts.
Then, cross-post it on Instagram, TikTok , and YouTube Shorts simultaneously with Buffer. Here's a post we created in Capcut and shared across Instagram, TikTok , and YouTube. User-generated content (UGC) For brands, show off how much your customers love your work when they tag you in their content — aka UGC.
That’s more than TikTok, YouTube, or even X (formerly Twitter). That’s less than TikTok (53 minutes), but ahead of platforms like Snapchat and Facebook. also use TikTok This makes Instagram a perfect place to reinforce — not repeat — your brand or creator message. The rest are active elsewhere: 80.3%
You can jot down any notes, attach images, and organize your messy notes with groups & tags. For instance, if you’re a haircare creator, you might notice trends around using rosemary water for hair growth and create a TikTok video on the topic. I save them in Buffer Ideas. Here’s why: 1.
That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. Likewise, tags can help the LinkedIn algorithm better understand what your content is and serve it to users accordingly. Note how Klaviyo tags brands in their post promoting customer case studies. Use your best judgment!
Instagram Reels Reels are short videos created for the sole purpose of entertainment (think TikTok videos). Reels: Reels are video-onlyas Instagram wants to compete with TikTok here, so they wont allow low-effort slide shows or images with text. And you can add a voiceover to narrate your content (another way Reels emulates TikTok).
Users can also compete in various mini-games such as tag, the floor is lava and dodgeball with their friends.” Our survey also found Gen Z’s top three social media platforms are TikTok, Instagram, and YouTube, but according to Morning Consult , Snapchat is not far behind. What can you do as a marketer?
According to MassageBook , the three main social media platforms are Facebook, Instagram, and TikTok (which have over 3 billion , 2 billion , and 1 billion active monthly users worldwide). For example, Instagram is the best place to post images, and TikTok is the best place to post videos.
Your go-to guide for spotting trending TikTok audio and using it to boost your next post before it peaks. Trending TikTok sounds are one of the fastest ways to get your content noticed. This guide walks you through nine simple ways to find trending TikTok sounds — and how to make the most of them once you do.
Supports platforms like Instagram, TikTok, YouTube, and more. So it should be no surprise that while its plans aren’t publicly available, it comes with a hefty price tag. Paid plans from $5/month for 100 searches. Understand audience search behaviors. Organize and present research using high-res images or export as CSV.
For instance, if you struggle with short-form video and don’t enjoy using TikTok, then don’t focus on it because it’s going to be super easy for you to give up and lose motivation.” TikTok is more casual and off-the-cuff, while YouTube still emphasizes production quality.
Platform native creator marketplaces Source: Meta TikTok and Instagram both offer built-in creator marketplaces. Or create your own custom tags for more personalized relationship management. These can help you find the right influencer for your campaign. Creators here must meet follower, post, and view minimums.
Unhinged brand voices are rampant on platforms like X and TikTok, but many brands take a more buttoned-up approach to Threads. The giant purple being became a viral sensation after the Grimace Shake trend erupted on TikTok in 2023. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z.
Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values. We tag other LinkedIn profiles Tagging will help increase the visibility of your post. On the left is a landscape image compared to a square image.
Add Keywords to Your Pages The first places to add your keywords are your title tags and meta descriptions. Title tags are what often appear in your browser’s title bar and in search results. While meta descriptions are the descriptions that often appear below the title tags. Your title tag is a Google ranking factor.
TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. Creating and uploading videos on TikTok Ready to make a TikTok video?
Source: Sniply Sniply also offers basic URL shortening services features, including QR codes, UTM tags, detailed analytics, and custom domains. This unique feature can help drive traffic back to your site, get newsletter signups, land bookings, and promote your offerings while sharing valuable content from around the web. How cool is that?
Now, TikTok is joining the party with bulletin boards, a new broadcast messaging tool that lets creators and brands share updates directly with followers, right inside the TikTok inbox. What are TikTok Bulletin Boards? The result is a streamlined, low-noise feed of updates that lives right inside the TikTok inbox.
A spectator records the moment and posts it on Instagram and TikTok, tagging the climbing gym. Warner Bros created an immersive and catchy campaign, including the Barbiecore aesthetic that dominated social media platforms (TikTok and Instagram especially). The video gains: 1.5 million views. 800 comments.
This shows organic brand awareness and whether people talk about you in their posts or comments without necessarily tagging you. Brand mentions Brand mentions track instances where your brand name or product is mentioned by other users on social media platforms. Social Media Share of Voice Metrics You want to outshine your competitors, right?
⚡ Maximize the impact of your videos: With Buffer, crossposting your YouTube Shorts to TikTok and Instagram Reels only takes a couple of clicks — and you can do it on our free plan! In the video tags : A lot of people think video tags are “outdated” and not helpful.
Skincare company Glossier let the photos do the talking in this post just one sentence and a bunch of tagged products is all they needed to grab interest. If you’ve already got an active audience tagging you in posts (lucky!), Hootsuite Analytics collects your stats from Facebook, Instagram, X (Twitter), LinkedIn, and TikTok.
Your content becomes fuel for: Paid media on Meta, Google, and TikTok Email nurture sequences Product pages that tell a deeper story Blog content “Most brands create different content for each marketing channel. But thats just the beginning. You’re also building marketing assets that drive results across every channel.
Reference your primary personas to understand each group’s preferences, such as their: Preferred social media channels, whether Facebook, Instagram, X, or TikTok. Tag supporters in your posts, asking them to share the link to your digital fundraiser. Favorite time of day to use social media, whether the morning, mid-day, or evening.
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