Buffer Marketing

OCTOBER 23, 2023

Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential. Twitter/X Blocking Bing Search Twitter/X has blocked Bing from crawling its content, potentially affecting search visibility.

Gen Z 82

Gen Z Affiliate Marketing User-Generated Law 82

Jeff Bullas

FEBRUARY 19, 2023

Make use of the “description” meta tag 2.3. Use heading tags appropriately 3. In addition, Google processes information included in key content tags and attributes, such as Title tags and ALT attributes. Page contains Open Graph data and/or Twitter cards 4. Create unique title tags for each page.

SEO 246

SEO User-Generated Non-Profit Promotion 246

Buffer Marketing

NOVEMBER 16, 2023

X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. So much has happened with this paid tier known as X Premium (RIP Twitter Blue) that it can be overwhelming for users considering it to go through and understand if it’s right for them.  

Price 117

Price Analytics Finance Social Media Marketing 117

Hootsuite

OCTOBER 11, 2022

This includes posts in which your brand is tagged (often referred to as @mentions) or simply mentioned by name in the caption. Here’s an example of a tagged mention of Hootsuite: So, @hootsuite , about adding @Grammarly and @canva into the composer workflow. Let’s use Twitter as an example. What are social mentions? I love you.

User-Generated 145

User-Generated Branding Social Media Marketing Customer 145

Hootsuite

SEPTEMBER 16, 2022

A Twitter bio is where your brand gets to introduce itself, offer an elevator pitch, and set the mood—all in 160 characters or less. What do all of the best Twitter bios have in common? you choose, and the hashtags or handles you include on your Twitter bio, communicate volumes about your brand. What is a Twitter bio?

Communications 145

Communications eCommerce Branding Social Media Marketing 145

Martech

OCTOBER 24, 2023

Facebook (69%) Instagram (65%) TikTok (41%) YouTube (39%) WhatsApp (22%) Snapchat (21%) X, formerly Twitter (21%) Pinterest (16%) LinkedIn (9%) Reddit (8%) Messages, comments and tags. Direct message (70%) In-post comments (43%) Tagging or @-mentioning a brand publicly (40%) Story replies (17%) Reasons for contacting.

Branding 116

Branding Customer Journey Shoppers Customer 116

Buffer Marketing

JANUARY 23, 2024

To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.  Lean into tags Once you’ve found your niche (or a few) to focus on, it’s time to tap into tags.     3.

User-Generated 119

User-Generated Promotion Management Communications 119

Jeff Bullas

FEBRUARY 8, 2023

UseViral has been in the market for years helping its clients to grow a variety of social media networks, including YouTube, Twitter, Twitch, and more. SidesMedia also offers services for other networks such as Twitter, LinkedIn, YouTube, and more. Media Mister is here to stay. The following tips will help you do just that.

User-Generated 314

User-Generated Price Energy Promotion 314

Buffer Marketing

JANUARY 23, 2024

To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.  Lean into tags Once you’ve found your niche (or a few) to focus on, it’s time to tap into tags.     3.

User-Generated 114

User-Generated Promotion Management Communications 114

Jeff Bullas

FEBRUARY 21, 2023

This means using the right keywords, tagging your images, and using internal links. You should also optimize your title tags and meta descriptions to ensure that your articles show up in search engine results pages (SERPs). You can also use social media platforms like Twitter and Facebook to see what people are saying about your blog.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Search Engine Land

FEBRUARY 2, 2023

This will give you the opportunity to customize the setup including using the latest site tag. For Universal Analytics customers whose websites are tagged with gtag.js For Universal Analytics customers whose websites are tagged with gtag.js Shameem Adhikarath noticed it last night and posted it to Twitter.

Analytics 97

Analytics Advertising Advertisers Management 97

Hootsuite

SEPTEMBER 16, 2022

The best time to post on Facebook, Instagram, Twitter, and LinkedIn. Social platforms will provide a notification if you are tagged in a social post. And they certainly won’t tag you if they’re talking about your competitors. Get the full picture of what people are saying about your brand online, even if they don’t tag you.

Social Media Marketing 134

Social Media Marketing Analytics CRM Marketing 134

Search Engine Land

MAY 12, 2023

Fix your title tags (on WordPress) Who would have thought that some people, even tech-savvy ones, get the most important on-page SEO techniques wrong today? Yes, I am talking about title tags. There are three main use cases for title tags. Most themes will add “Example.com” to each title tag (usually at the end).

SEO 133

SEO User-Generated Branding Search Marketers 133

Hootsuite

JANUARY 31, 2022

Twitter has evolved. Once the home of witty one-liners and snappy comebacks, brands can now dazzle their audience with clever GIFs, story-like threads, and Twitter chats. Get ready to take Twitter by the horns. Read on to learn how to get followers on Twitter. Why does Twitter follower count matter? Get verified.

Promotion 145

Promotion Whitepaper Analytics Management 145

Martech

AUGUST 29, 2023

followers) X/Twitter: @simoahava ( 24.7K Her “origin story” is one of the coolest, beginning with punk rock, marketing and laser tag, going on to agency work and teaching at Wichita State Tech (Go Shockers!) followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K LinkedIn: Simo Ahava (24.8K

Analytics 98

Analytics Digital Marketing Event Marketing Email Marketing 98

Hootsuite

DECEMBER 16, 2021

Whether you’re looking to cross-post from Facebook to Instagram or Twitter to Pinterest, understanding the value of crossposting is the first step in introducing the method to your social media management plans. For example, Pinterest is awash with Pins, Twitter is full of Tweets, and Instagram is packed with Stories.

Social Media Marketing 145

Social Media Marketing Management Analytics User-Generated 145

Hubspot Marketing

MAY 16, 2023

billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 Platforms like Facebook , Twitter , and LinkedIn are often called “networking” platforms because they allow user accounts to interact with each other in a variety of different ways. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Search Engine Land

AUGUST 16, 2023

For example, your CSS and JavaScript files should be linked using <link> and <script> tags. XML sitemaps are not a ranking factor When asked on X (previously Twitter) if there is a ranking advantage to using XML sitemaps , Google’s Gary Illyes responded: “No, not direct anyway.” The site’s pages are isolated.

SEO 90

SEO eCommerce Product 90

Hootsuite

AUGUST 20, 2021

If you want to make sure your YouTube videos are being seen by the right people, you need to understand how YouTube tags work. This article will walk you through what tags are on YouTube and why they’re important for both content creators and the platform’s algorithm. What are tags on YouTube? on Google).

User-Generated 144

User-Generated Social Media Marketing Management Marketing 144

Martech

OCTOBER 12, 2022

In this post we’ll be talking about UTM tagging. So it’s becoming a time where UTM tagging of more than just source medium is necessary for all of your strategies. Sample sources can be facebook, google, twitter, linkedin (UTM source and medium elements must always be lowercase). This is part 7. Why is it coming to me?

Analytics 109

Analytics Customer Marketing Marketers 109

Buffer Marketing

SEPTEMBER 11, 2023

Due to recent changes to Twitter's API policy and pricing, Zapier’s much-loved integration with Twitter has stopped working (effective August 31, 2023). This means you can’t create any new Zaps using the Twitter integration. Make sure to connect your Twitter account to Buffer once you’re signed up.

Transform 90

Transform Price Management 90

Neil Patel

JANUARY 7, 2021

By tagging your URLs with UTMs (Urchin Tracking Module), you can understand how your visitors interact with your website. That means if a visitor picked your link (tagged with a UTM) from Twitter to share on Facebook, it would still count as a share from Twitter. That’s where UTM parameters come into play.

User-Generated 145

User-Generated Real Estate eBook Analytics 145

Hootsuite

APRIL 25, 2023

But when you consider that LinkinIn also has a much higher lead conversion rate than either Facebook or Twitter, it starts to look like an attractive place to find new clients, too. Twitter Even if you never use Twitter as a real estate lead generation channel, it’s still a benefit to scroll the app for industry news.

Real Estate 98

Real Estate User-Generated Shoppers Marketing 98

Search Engine Land

AUGUST 29, 2023

Choose the most relevant tags and/or categories on platforms that use them, and consider integrating them into your website’s keyword strategy. Master the art of using hashtags and category tags Using relevant tags and hashtags in social media posts can increase discoverability. Still, some platforms may not have tags at all.

SEO 96

SEO Market Trends Branding Communications 96

Hootsuite

JANUARY 10, 2023

Twitter has been testing Twitter Notes, a nifty feature that lets writers publish long-form content directly on the platform. Yup — users may no longer need to upload a screenshot of text or create extraordinarily long Twitter threads if they want to say something a bit longer than 280 characters. What are Twitter Notes?

Promotion 108

Promotion Social Media Marketing Management Marketing 108

Search Engine Journal

MAY 4, 2021

Start tagging and start tracking! Implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn. The post How to Set Up Google Tag Manager for Better PPC Tracking appeared first on Search Engine Journal.

Management 96

Management 96

Sprout Social

OCTOBER 5, 2022

Halloween hashtags on Instagram, Pinterest, YouTube and Twitter drive content discovery. Brands can use Halloween tags to tap into conversations their community is having on social. Spooky and #MichaelMyers are the most popular scary tags. Use tags like this when your content is meant to surprise (and petrify) your audience.

Education 115

Education Entertainment User-Generated Retail 115

Hootsuite

MAY 20, 2020

That’s why Twitter gives people a choice: Top Tweets or Latest Tweets. In other words, Twitter algorithm or no algorithm. . But the truth is, the Twitter algorithm is kind of unavoidable. Twitter algorithm changes are not made lightly. How the Twitter algorithm works . — Twitter (@Twitter) December 18, 2018.

Analytics 145

Analytics Branding Management Customer 145

Search Engine Roundtable

MARCH 2, 2023

Google's John Mueller spoke a bit more about when you should update the date in the lastmod tag in the XML sitemap file. He said on Twitter if you are "providing something new for search engines that you'd like reflected in search," then update the date, if not, then don't.

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Buffer Marketing

JANUARY 29, 2024

The platform became popular as users looked for alternatives to Twitter/X in 2022. A graph showing the growth in popularity of Bluesky Originating from the vision of Twitter/X's former CEO, Jack Dorsey, and led by CEO Jay Graber, Bluesky offers an open, user-empowered platform. Want to check out Bluesky’s features?

Management 91

Management Customer Promotion Social Media Marketing 91

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. So, instead of giving you high level descriptions of Facebook, Twitter and LinkedIn (you can find that anywhere!),

Entertainment 145

Entertainment Thought Leadership Social Media Marketing Education 145

Hootsuite

JULY 19, 2023

For Twitter, stick to 2 at most. It can be tempting to fill up your caption with dozens of tags, but it’s going to feel spammy for your audience to read. While they cast a wide net, you’ll also want to pair them with specific tags designed to capture your target audience. For example, you never want to overdo it.

Real Estate 80

Real Estate User-Generated Law Branding 80

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. What do they say in the posts where they don’t tag you? Mention Source: Mention Mention tracks more than a billion data sources across the web, including Twitter, Facebook, and Instagram.

Branding 98

Branding Price Analytics Social Media Marketing 98

Search Engine Land

FEBRUARY 6, 2023

Metadata within image files (EXIF and IPTC) In SEO circles, we are used to talking about meta tags in HTML. The meta description tag is a brief statement describing what a page is about, and can appear as the text snippet below your pages' links in SERPs. For this reason, loading images through asynchronous delivery may not work. <img>

SEO 97

SEO User-Generated Promotion Communications 97

Search Engine Land

OCTOBER 5, 2022

The title tag is one of the most important SEO elements. In my experience, optimizing title tags can give rankings a strong boost. There are many different ways to approach optimizing a title tag. Though other SEOs suggest it’s okay to have title tags that are up to 70 characters long. Stuffed with keywords.

SEO 98

SEO Branding 98

Hootsuite

MARCH 20, 2023

It’s not just about liking a post or tagging a friend; entrants need to put some thought into their answers. Users who connect with your posts (or know someone who connects with your posts) are likely to tag friends, share and save your content. Host a poll Who can resist a poll? This strategy engages both.

Analytics 95

Analytics User-Generated Gen Z Millennials 95

Search Engine Roundtable

NOVEMBER 11, 2022

Google's John Mueller confirmed I think again, that hreflang link tags do not have to be in hierarchical order. When asked about this, John said that "it doesn't matter" on Twitter.

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