Buffer Marketing

NOVEMBER 4, 2024

billion MAU YouTube  is a video-sharing platform where  users watch a billion hours of videos daily.  Besides  Besides being the second largest social media app, YouTube is often called the second largest search engine after Google, its parent company. Jump to a social media platform: 1. Facebook 2. WhatsApp 3.

Branding

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. Why YouTube marketing ROI matters—especially now Assigning attribution is getting harder, complicating ROI calculation across all social media efforts.

Analytics

Sprout Social

OCTOBER 7, 2024

If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. Regularly uploading videos builds a routine for your audience, increasing YouTube engagement and getting them excited for more.

Entertainment

Buffer Marketing

JANUARY 8, 2025

For example, if you create an enticing teaser video for an upcoming product launch, you can post it across Instagram Reels, TikTok, and YouTube Shorts — just adjusting the captions and hashtags for each platform. However, LinkedIn users tend to use just one or two relevant tags.

Energy

Backlinko

JULY 15, 2025

The next week, you film some YouTube videos. At this point, they’re digging into Google and large language model (LLM) results, Reddit threads, YouTube videos, and niche forums. For example, if your competitors are on YouTube, filter their content by “ Popular ” to see which topics get the most views and engagement.

Customer

Sprout Social

JANUARY 15, 2025

Short-form videos, in particular, can be reposted to multiple platforms like TikTok, Instagram Reels and YouTube Shorts. Shoppable tags in Posts or Stories can track product purchases. YouTube: Affiliate links can be included in video descriptions and shared as product placements. Trying to reach Gen Z?

Influencer Marketing

Hubspot Marketing

JANUARY 22, 2025

They havent been paid to post or talk about you, but perhaps they have been encouraged to tag your brand or use a particular hashtag. YouTube Videos YouTube is unique because its videos are included in the search results of its parent company Google. You just took a bad photo of your cup of coffee.

Gen Z

Buffer Marketing

AUGUST 28, 2024

It has “tags” similar to hashtags for people to discover content on a topic easily. Pick a topic and post about it using tags. The best way to grow your YouTube channel is to find a niche, create long-form videos around it with amazing editing, and repurpose them into short-form videos for YouTube Shorts.

Entertainment

Buffer Marketing

OCTOBER 31, 2024

Then, cross-post it on Instagram, TikTok , and YouTube Shorts simultaneously with Buffer. Here's a post we created in Capcut and shared across Instagram, TikTok , and YouTube. User-generated content (UGC) For brands, show off how much your customers love your work when they tag you in their content — aka UGC.

Transform

Backlinko

JULY 22, 2024

I recommend finding a YouTube tutorial to help you build your WordPress site.” This includes: Page title (H1) Subheadings (H2–H6) Body text Title tags Meta descriptions This helps search engines understand what your content is about. Here’s how to structure your content with headings: H1: Use the H1 tag for your page title.

SEO

Backlinko

NOVEMBER 1, 2024

Add Keywords to Your Pages The first places to add your keywords are your title tags and meta descriptions. Title tags are what often appear in your browser’s title bar and in search results. While meta descriptions are the descriptions that often appear below the title tags. Your title tag is a Google ranking factor.

SEO

Buffer Marketing

JANUARY 23, 2025

YouTube Shorts Best if you want to explore long-form video YouTube Shorts has been one of the most talked-about TikTok alternatives, and for good reason. How does YouTube Shorts compare to TikTok? YouTube Shorts has a clear monetization path , with ad revenue sharing and opportunities to earn through affiliate links.

Thought Leadership

Backlinko

SEPTEMBER 6, 2024

Pros and Cons Pros Cons Quickly view on-page and technical SEO insights for any website Requires downloading a spreadsheet to view all image alt tags Price Detailed SEO Extension is free to use (there are no hidden fees—we checked!). Ubersuggest’s Chrome extension provides an estimated figure for your competitors’ website traffic.

SEO

Sprout Social

JUNE 18, 2025

According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube. YouTube YouTube is Gen X’s second-most-used network based on the Q2 2025 Pulse Survey. Simple, but effective at driving engagement.

User-Generated

Backlinko

JULY 19, 2024

Tracking Tags Organize your keywords with tags to track performance metrics for specific keyword groups. AWR goes beyond Google and tracks rankings on platforms like YouTube and Amazon. Then, create a tag for keywords where you’ve already secured the snippet. Like blog categories or specific groups of products.

SEO

SocialPilot

JANUARY 16, 2025

Thats nearly one in four people choosing Instagram, YouTube, TikTok, Quora, Reddit, or Pinterest over a traditional search engine. Social media SEO is optimizing your content for platforms like Instagram, TikTok, Pinterest, YouTube, etc, to ensure it shows up when people search within those platforms. Because its seamless.

SEO

Scoop.it!

OCTOBER 2, 2024

You can encourage posts by creating specific hashtags and asking customers to tag your brand. Platforms like Instagram, TikTok, and YouTube are ideal for sharing this content. Social media content is highly engaging and often includes hashtags that help brands track and collect UGC.

User-Generated

SocialPilot

DECEMBER 23, 2024

Find Out About LinkedIn Analytics YouTube Analytics Understand whats working on your channel with metrics like subscriber growth, watch time, and audience demographics. See YouTube Analytics Smarter Content Creation AI Pilot Generate fresh ideas, refine drafts, and adjust content to fit platform needs.

User-Generated

Buffer Marketing

JULY 23, 2025

Instagram has over 2 billion monthly active users — and counting Instagram hit 2 billion monthly active users — and it happened in just over 11 years, reaching the number faster than Facebook and YouTube. That’s more than TikTok, YouTube, or even X (formerly Twitter). also use YouTube 54.3% India, the U.S.,

Gen Z

Buffer Marketing

AUGUST 7, 2024

My version of this for work is the Creator Science podcast, the Passionfruit newsletter, and the Business Insider “Creator Economy” tag. They often feature interviews or articles about key influencers. Check your competitors Analyzing your competitors can give you a look at effective (and ineffective) influencer strategies. 

Influencer Marketing

Backlinko

AUGUST 19, 2024

As well as YouTube videos. Like reviews and even YouTube videos. Like: A guide on water tank sizes for a pressure washing business: A YouTube video titled “Does your pressure washer need a buffer tank?”: These sections may not directly address the main search query but offer valuable, related information.

User-Generated

Buffer Marketing

JANUARY 16, 2025

Supports platforms like Instagram, TikTok, YouTube, and more. So it should be no surprise that while its plans aren’t publicly available, it comes with a hefty price tag. Paid plans from $5/month for 100 searches. Understand audience search behaviors. Organize and present research using high-res images or export as CSV.

Price

Sprout Social

MARCH 27, 2025

Brands can also work with creators through affiliate marketing programs, allowing them to tag products in posts and earn commissions on sales. Instagram Shopping enables seamless in-app purchases, with influencers tagging products in Stories, Reels and feed posts.

Gen Z

Buffer Marketing

SEPTEMBER 3, 2024

adding a YouTube link). We tag other LinkedIn profiles  Tagging will help increase the visibility of your post. Tagging your partner organizations, influencers, or thought leaders at your company (your CEO, CTO, etc.) ” Upload videos directly to LinkedIn (vs. So, what types of content should you share?

Real Estate

Scoop.it!

OCTOBER 31, 2024

Instead of heavily investing in PPC ads or blog content, this cleaning business focuses its content efforts on YouTube. Optimize content pages with meta tags. For inspiration, look to Danny’s Green Surface Cleaning. Essentially, it publishes both short and long-form videos, focusing on a variety of cleaning jobs.

Marketing Strategy

Hubspot Marketing

DECEMBER 16, 2024

Optimize your off-page SEO with title tags and a meta description. While youre rewriting your on-page content, go ahead and optimize your off-page content like title tags and meta description. Make sure your primary keyword appears in not just your headline but title tag and meta description. Optimize for conversions.

SEO

Buffer Marketing

MARCH 5, 2025

TikTok is more casual and off-the-cuff, while YouTube still emphasizes production quality. She’s focusing on adding YouTube as one of her social media networks this year: “I don't create completely different content for each platform,” she says. It depends on your resources and audience preferences.

Social Media Marketing

Hootsuite

OCTOBER 16, 2024

Source: Facelift Data Studio Alongside competitor benchmarking, Facelift lets users pull more than 500 social media metrics for Facebook, Instagram, X, LinkedIn, YouTube, and Snapchat.

Analytics

SocialPilot

JULY 20, 2025

Juggling multiple YouTube channels without any system in place often leads to inconsistent uploads, last-minute scrambles, and creative burnout. If you’re a content creator, marketer, or agency facing these challenges, the solution for seamless content flow and strategic channel growth is a YouTube content calendar.

Transform

Buffer Marketing

JULY 31, 2024

It’s anything you’re tagged on or mentioned in by your audience. You can use social media monitoring tools to track where you’re tagged and where you’re mentioned (but not tagged). Pinterest and YouTube have a similarly strong search engine and Instagram’s SEO is also slowly catching up.

User-Generated

Backlinko

JANUARY 6, 2025

Start with: Fast-loading pages (aim for good in Googles Core Web Vitals report ) Mobile-first design Clean URLs with keywords Proper handling of product variations ( canonical tags ) XML sitemap for all important pages Speed is especially important for ecommerce. I recommend checking out his free four-hour training on YouTube.

eCommerce

Backlinko

MAY 14, 2025

But if you mess up the title tag, none of that will matter. The title tag is the blue, clickable headline that shows up in search results. A subtle tweak to the title tag can make all the difference. But, why did that second title tag work better? In this guide, Ill break down what makes a title tag work.

SEO

Sachs Marketing Group

MARCH 12, 2025

This includes Search, Display, YouTube, Gmail, Discover, and Maps , maximizing visibility and engagement. Use Google Tag Manager and Google Analytics 4 (GA4) to monitor patient interactions accurately. PMAX utilizes machine learning and automation to optimize ad placements, bids, and audience targeting in real-time.

User-Generated

Buffer Marketing

DECEMBER 5, 2024

3 cool features Discover photos, captions, and comments that tag or mention your brand. YouTube Studio Analytics YouTube Studio is the control room for all the platform's creators — here you'll find a comprehensive system for tracking the performance of your videos, Shorts, and channels. New to YouTube?

Analytics

SocialPilot

JUNE 18, 2025

Social media is a powerful tool for staying visible in a crowded market, and businesses with a consistent presence are more likely to be tagged, shared, and chosen over time. See how they promote their products and redirect their YouTube audience to their website and product pages. People don’t buy from brands they don’t know.

Real Estate

Sprout Social

OCTOBER 22, 2024

What’s interesting is that they’re also most likely to watch long-form video on YouTube, their third most-used channel. They compensate people for UGC (giving them a tag is not enough), which makes sure it feels authentic and on-brand.” Lewis suggests all these channels and formats could be interconnected. “We

Gen Z

Sprout Social

JUNE 11, 2025

His evergreen YouTube videos alone drove $37,000 last year , though he explains this is the smallest portion of his social media earnings. And if you see a social post or campaign that deserves to be highlighted, tag us @sproutsocial and use #PostPerformanceReport to have your idea included in a future article.

Branding