SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

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SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

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Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

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Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 107

Influencer Marketing Transform Marketing Marketers 107

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

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Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Typically, they operate within a network of vetted influencers, which can be helpful to benchmark against other campaigns or market sectors. Don’t forget the legal bits. In your inbox.

Branding 135

Branding Logistics Influencer Marketing Affiliate Marketing 135

Marketing Insider Group

JUNE 15, 2021

Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. According to a Business Insider report on the state of the influencer marketing industry, a staggering 96% of U.S. Get Explicit Consent From Every Influencer You Work With.

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Influencer Marketing Marketing Marketers Law 141

Traackr

MAY 23, 2022

Learn how to talk to your teams about influencer marketing ROI, with a list of metrics to help you and your team improve performance.

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Hubspot Marketing

FEBRUARY 16, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is influencing on its way out? So does that mean influencer marketing is no longer effective? Not exactly.

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Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Power Digital Marketing

DECEMBER 9, 2022

Influencer marketing has unequivocally proved it isn’t just a passing trend. . The marketing tactic—a collaboration between a company and an influencer to boost brand awareness and sell a product or service—has skyrocketed in popularity. The basics of influencer marketing. What are influencers?

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Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion in 2022.

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PR Influencer Marketing Marketing Marketers 132

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. This can be done through social media, email marketing, or even in-person meetings. The goal is to get the influencers involved in the product promotion and positively impact the product. What Is Influencer Marketing?

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Influencer Marketing Product Marketing Marketers 77

Traackr

MAY 2, 2019

Read about the latest influencer marketing and drinks trends from one of the most influential cocktail experts

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Influencer Marketing Marketing Marketers 102

Traackr

FEBRUARY 3, 2020

With the Super Bowl now in the past and pre-season approaching, it's time to reflect on the NFL's influencer marketing efforts from this past season.

Influencer Marketing 64

Influencer Marketing Marketing Marketers 64

Hootsuite

OCTOBER 23, 2023

If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team. If you’re new to hiring social media managers, you may not know what to look for, who to hire, and how to onboard your team for success. What does a social media team do? But we can help!

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Copywriting CMO Influencer Marketing Analytics 80

OnPassive Marketing

APRIL 12, 2022

Influencer marketing has undeniably been one of the most successful advertising strategies in recent years. Furthermore, the data analytics that your companies use for marketing should be extended to influencer marketing. Essential Metrics To Take Into Account In Influencer Marketing.

Influencer Marketing 57

Influencer Marketing Analytics Marketing Marketers 57

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Why LinkedIn influencers? Given this, why should you focus on finding LinkedIn influencers? Here’s why.

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Influencer Marketing Branding User-Generated Marketing 108

Marketing Insider Group

FEBRUARY 19, 2020

But employee branding takes influencer marketing to a whole new level. Influencer marketing works best when the influencer is a big shot in a company’s own industry. Which is why we here at Marketing Insider Group believe that employee branding is B2B’s answer to influencer marketing.

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Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. I’ve been prepping our team that this might be coming.

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Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts.

Direct Mail 85

Direct Mail Marketing Marketers Transform 85

Traackr

FEBRUARY 1, 2023

Unsure how to implement an influencer marketing platform for your large team? Here’s a guide on how to do it.

Influencer Marketing 59

Influencer Marketing Marketing Marketers 59

Customers.ai

MARCH 2, 2022

Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x!

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Influencer Marketing eCommerce Price User-Generated 90

Traackr

MAY 5, 2020

We talked with the Kendo Brands influencer marketing team to discuss how they’ve built successful campaigns with data-driven insights and relationship-building.

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Influencer Marketing Branding Marketing Marketers 90

Content Marketing Institute

SEPTEMBER 14, 2018

Influencers of all kinds play a growing role in affecting a prospect’s decision, and it’s important to better understand the influence difference and its potential impact in your content marketing program. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands.

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Buffer Marketing

JULY 31, 2023

To help make the process a bit easier, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation. How content teams approach using AI for content development AI has been a double-edged sword for many content and creative teams. However, 94.5

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User-Generated Thought Leadership Communications SEO 76

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a micro-influencer model to get the word out about its line of natural products. CCO: What is micro-influencer marketing?

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Influencer Marketing Marketing Marketers Communications 98

Traackr

JULY 30, 2019

Discover how NFL teams can harness the power of influencer marketing with data-driven influencer discovery, campaign management and insightful reporting.

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Influencer Marketing Marketing Marketers Management 83

Hubspot Marketing

JULY 28, 2022

B2B Influencers. The B2B influencer space is currently underdeveloped and largely unmonetized. While the overall influencer marketing industry was pegged at ~$9.7B But that is set to change, as ~80% of B2B brands surveyed in 2020 say they plan to either maintain or increase their influencer spend.

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Direct Mail Gen Z Fashion Manufacturing 103

Buffer Marketing

APRIL 23, 2024

For one thing, it’s likely influencer marketing teams have come across the more popular free templates already (and a quick copy-paste job is not the best way to make a good first impression).    You need your media kit to be accurate, professional, and most importantly, unique — just like your content.

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Influencer Marketing Social Media Marketing Price Fashion 93

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 98

Influencer Marketing Health Transform Marketing 98

Adobe Experience Cloud Blog

MAY 5, 2016

This tactic is known as influencer marketing. Influencer marketing uses key individuals in a network to drive brand awareness and affinity. Influencer marketing is a powerful tactic, but figuring out which influencers to target, and how, can be difficult. Share them in the comments below!

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Businesses Grow

NOVEMBER 13, 2023

The creator economy is MASSIVE Through a statistically-representative survey of Americans aged 16-54, Keller and his research team uncovered these mind-blowing conclusions: There are 27 million paid creators in the U.S., million) are macro influencers with more than 250,000 followers. Brand spending on influencers is surging.

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Traackr

AUGUST 29, 2017

We teamed up with LEWIS to define successful influencer marketing programs and broke them down into an at-a-glance 5-Step Action Plan you can follow.

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Traackr

SEPTEMBER 16, 2015

Should you hire an influence marketer? Let’s take a step back – Ten years ago, content marketing was just beginning to gain traction and has now evolved into a marketing best practice for most companies. Having a full-time Content Marketer in-house is now considered standard within most marketing departments.

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Marketing Insider Group

AUGUST 13, 2018

It’s not as cutting edge as it was a few years ago to choose an influencer, rather than a more established celebrity, for your marketing campaign. But for many traditional marketing teams, utilizing an influencer to the best of their ability is still some way outside of the comfort zone.

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Hubspot Marketing

MARCH 19, 2024

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers.

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