Sales Force: CMO

AUGUST 3, 2022

There are two major tensions framing our four scenarios — business philosophy and talent philosophy — which are the fundamental guideposts driving your future. When determining your business philosophy, ask yourself whether you are stakeholder-oriented or shareholder-oriented. We can help. One future, many scenarios.

Real Estate 88

Real Estate Retail Manufacturing Thought Leadership 88

Buffer Marketing

FEBRUARY 14, 2024

  Podcasts for the social enthusiast, aspiring or professional Soulcial Scoop If you are an entrepreneur keen to manage your business sustainably and successfully, then Soulcial Scoop by Katie Tovey-Grindlay is for you. Podcasts have an undeniable allure for both their creators and fans.

Entertainment 99

Entertainment Health Influencer Marketing Education 99

Search Engine Land

DECEMBER 2, 2022

The combination of these three areas (not just one) can define a subject matter expert. Let’s break down each in more detail. Years of experience. This is probably the easiest to identify from afar and the hardest to manipulate. Simply put, how long have you been doing this specific skill? Certifications. You can’t teach talent.

Search Marketers 96

Search Marketers Marketing Marketers Education 96

Buffer Marketing

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ? Tough question. "  2. ."

Copywriting 56

Copywriting PR SEO Content Marketing 56

Buffer Marketing

MAY 3, 2022

Most entrepreneurs and small business owners are familiar with other people not understanding what the heck you do and why. I get questions not only from friends and family, but also from other business owners, especially when they learn my consulting business is successful enough that I’m turning away clients.

Law 90

Law Energy Health Management 90

Buffer Marketing

MAY 2, 2024

This could be to generate a specific level of income, work with certain brands, or create a new business that allows you to quit your day job. The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.  It’s a low-hanging fruit for anyone with a smartphone. 

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Hubspot Marketing

FEBRUARY 14, 2024

Project managers were doing a lot of manual admin and repetitive tasks while keeping everything together and bringing those all-important soft skills to clients and internal teams who were busy getting the job done. AI project management tools simplify decision-making, keep projects rolling, and streamline communications. It was a lot.

Management 110

Management Price User-Generated CRM 110

Buffer Marketing

AUGUST 7, 2023

In between was filled with excitement, anxiety, and anticipation because It’s BUFFER The job description was literally perfect for me I was hoping to move in-house, away from the hustle and bustle of agency life, to pursue writing for one company in one industry. After randomly deciding to count how many articles I had written 1.5

Analytics 52

Analytics SEO User-Generated Management 52

Duct Tape Marketing

SEPTEMBER 21, 2017

Transcript of Enhance Your Life With a Side Hustle written by John Jantsch read more at Duct Tape Marketing. Today, we’re gonna talk about a new book/project for him called “Side Hustle”, so, Chris, thanks for joining us. Back to Podcast. Transcript. Check it out. Always a pleasure.

Education 38

Education Millennials Manufacturing Place 38

Rock Content

DECEMBER 11, 2020

Along with processing power, cloud computing, and other storage technologies allowed businesses to gather and structure huge amounts of information, the fuel AI needs to get stronger. After all, there must be a reason why technology is becoming more prevalent in Marketing businesses around the world, right? Machine Learning.

Transform 83

Transform Marketing Marketers Communications 83

Neil Patel

SEPTEMBER 12, 2020

There is one decision in life that you simply cannot get wrong. And no, it’s not choosing the right partner or career. That life-changing decision comes down to what website builder you decide to use. And to build a great site, you need a great web builder. Assuming of course you are like the vast majority of people with no technical skills.

eCommerce 145

eCommerce Non-Profit Price Management 145

Duct Tape Marketing

NOVEMBER 14, 2018

And I work with lots and lots of very small businesses who, they wanna cut down trees and they wanna repair plumbing and things like that. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. In this episode of Duct Tape Marketing Podcast, I am visiting with my old friend, Seth Godin.

Marketing 59

Marketing Marketers Law Branding 59

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

From the amazing and inspiring keynotes given by Marissa Meyer and Sheryl Sandberg, to the hustle and bustle of the busy expo hall, it’s been a blast. Dreamforce-goers have braved the elements of San Francisco, surviving a few rainy days under Salesforce.com’s huge inflatable structure connecting Moscone North and South.

Outbound Marketing 133

Outbound Marketing Inbound Marketing Marketing Marketers 133

Duct Tape Marketing

JULY 13, 2022

In this episode, I talk with entrepreneurship expert Mike Michalowicz about his latest book, Clockwork, Revised & Expanded , where he shares his improved step-by-step method for getting more done by doing less – making it easier than ever to have your business run itself. Mike is also the founder of Profit First Professionals.

Non-Profit 91

Non-Profit Management Place Education 91

CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18

Hubspot Marketing

JULY 7, 2022

Monthly business recap. Learn how to build an email newsletter from scratch, and see dozens of email newsletter examples from real businesses with this free guide. While you can get creative with the structure of your email newsletter, the general anatomy typically includes: Your logo or masthead. New training opportunities.

Promotion 145

Promotion Email Marketing Place Product 145

Duct Tape Marketing

MAY 23, 2017

John: Can being congruent be the secret to making more money in your business, I think it can. But I would say that as the Bare Foot Executive my intent was always to be a connector and motivator and encourager, keyword, encourager of people that were working a side hustle or a home business, or their own gig. Back to Podcast.

Shipping 53

Shipping Real Estate Health Transform 53

Martech

MARCH 3, 2023

But he has a side hustle and buys many of the same things for personal use. When marketers get too caught up in chasing the “golden record” in a customer data platform (CDP), they can allow “identity” to foul up their use cases. Let me illustrate. Why did they send the reminder to her work email? Take another example.

Food 107

Food Customer Promotion Management 107

Hootsuite

JANUARY 23, 2023

Think of a social profile as a person or brand’s digital business card. But a good social media profile goes beyond a first impression. It can also reinforce your brand to existing customers and bring new ones aboard by offering a succinct version of your brand story. (So What are social profiles? Your display name. Your relevant links.

Real Estate 145

Real Estate Promotion User-Generated Millennials 145

Hubspot Marketing

NOVEMBER 22, 2023

As people with different backgrounds, needs, ambitions, and personalities make up teams, their group performance improves, resulting in smoother operations and enhanced business productivity. Team-building activities also help to break down silos that may be detrimental to business performance. Who performs better under pressure?

Communications 106

Communications Food Transform Place 106

Martech

JULY 20, 2023

The digital customer journey is more fragmented than ever. This makes resolving the identities of customers an even greater challenge for marketers. But all hope isn’t lost if marketers focus on use cases and think about the customer first. Here are two frameworks for approaching identity resolution that keep use cases top-of-mind. Device profile.

Customer 92

Customer Customer Journey Promotion Marketing 92

Hubspot Marketing

JANUARY 11, 2023

I'm going to let you in on a little secret: Not all the content you create has to be 100% original. Mind-blowing, right? And for you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Now before some of you say "But content curation is lazy." But that doesn't mean it can't be valuable.

Thought Leadership 116

Thought Leadership SEO Inbound Marketing User-Generated 116

Hubspot Marketing

MARCH 22, 2022

But, before we dive deeper, here are some definitions you'll want to remember (and links to more context, courtesy of the HubSpot Blogs and our partners at The Hustle): Metaverse Terms to Know. But, our web-based lifestyle wasn't perfect. While you could see and talk to people, interactions still felt distant and impersonal.

Real Estate 113

Real Estate Branding User-Generated Price 113

Duct Tape Marketing

APRIL 26, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast was brought to you by the MarTech Podcast, hosted by my friend Ben Shapiro, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals with episodes you can listen to in under 30 minutes.

Copywriting 64

Copywriting CRM Place SEO 64

Martech

JULY 6, 2022

So whether you’re leading a team of writers, SEOs, or social media influencers, these 21 productivity hacks will help your agency succeed. And the more you repeat good habits, the stronger you can build on these, making you and your staff outrageously productive. Know the role. Doing this creates bitter resentments in your best people.

Product 97

Product Energy Non-Profit Marketing 97

Neil Patel

DECEMBER 15, 2020

Whether it’s an add-on to your existing business, a side hustle, or the start of a standalone hosting company, there are plenty of ways to turn a profit in this space. Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Reseller hosting can be extremely lucrative.

User-Generated 144

User-Generated Management Price Branding 144

Hubspot Marketing

JUNE 17, 2022

He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.". Here's one way to write a first-person bio: “I’m a freelance writer specializing in small business content. Be honest, does your professional bio make a statement? This is where a professional bio template comes in.

Copywriting 145

Copywriting Branding Management SEO 145

Duct Tape Marketing

JUNE 14, 2018

Transcript of How to Develop the Right Idea at the Right Time written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Allen Gannett. Allen, thanks for joining me.

Law 60

Law PR Management Analytics 60

Customers.ai

OCTOBER 17, 2023

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. Marketing Agency Tools #1: Zapier Workflow Automation As a marketing agency, you’re going to use a large variety of business and productivity apps. AI Email Writer Klayvio Email Marketing Software Customers.ai

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52