Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. Proactive strategies to get your email campaigns in compliance 1. Each tool will give insights specific to your email marketing to ensure compliance.

Law 95

Law Email Marketing CRM Customer 95

Search Engine Land

FEBRUARY 23, 2024

Answer: When creating a SEO technical audit, there are three key areas that I would recommend focusing on: 1. You use a variety of tools, both free and paid, to comprehensively address all aspects of technical SEO. Also, share the top tools for SEO audits and what issues each tool can find.

SEO 114

SEO User-Generated Communications Search Marketers 114

Martech

APRIL 16, 2024

Choosing the correct tools Implementing consent doesn’t have to be scary. Finding a third-party tool that aligns with your content management system isn’t hard. But don’t just settle — ensure seamless integration with your analytics tool for maximum efficiency. It’s time to act.

Analytics 121

Analytics Law Marketing Marketers 121

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. Consequently, tools dependent on this API, such as Looker Studio, will not display any Universal Analytics data. API requests associated with Universal Analytics properties will fail.

Analytics 102

Analytics eCommerce Advertising Advertisers 102

Search Engine Land

JANUARY 26, 2024

I was also using the graphical user interface for all the tools. These were put forth as simple questions, not highly tuned prompts, so my results are more a measure of how users might experience using these tools. Tools were given a perfect score total of 4 if they passed on telling the requested joke. ChatGPT (based on GPT-4).

User-Generated 143

User-Generated SEO Food Place 143

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. The post Google launches AI tool for YouTube ad optimization appeared first on MarTech.

Analytics 121

Analytics Advertising Advertisers Branding 121

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI?

Price 130

Price User-Generated Education eBook 130

Search Engine Land

APRIL 22, 2024

The search engine provides structured data formats and tools that allow us to supply information to Google. Think: meta tags, schema markup, the disavow tool and more. What were the reactions to Google’s proposed tools or snippets of code? Give and take examples 1. Were these useful changes, or were they abused?

SEO 100

SEO User-Generated Advertising Advertisers 100

SocialPilot

APRIL 26, 2024

To achieve this, you need a good scheduling tool to help you stay on point with a consistent content calendar and regular posting, which is the backbone of social media success. This blog will help you learn about scheduling social media posts, the best tool, top tips, and creating a perfect content calendar.

User-Generated 65

User-Generated B2C Promotion Analytics 65

Martech

APRIL 8, 2024

Here are a few examples: 1. Tell me about a time when you used data visualization tools to create reports or dashboards that effectively communicated insights to stakeholders. What tools did you use, and how did you ensure the visualizations were clear and informative? What tools or techniques did you use to analyze the data?

Analytics 92

Analytics Market Research Market Trends Communications 92

Social Media Examiner

APRIL 2, 2024

1: Facebook Advantage+, Shops, Collaborative Ads, and Promotion Codes Meta has announced several new artificial intelligence (AI)-powered tools and ad formats to help […] The post Facebook Updates: Ads, Promo Codes, Monetization, and More appeared first on Social Media Examiner.

Promotion 98

Promotion Social Media Marketing Marketing Marketers 98

Hootsuite

APRIL 25, 2024

Content curation tools can help. Each tool offers something different. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. What are content curation tools?

Management 75

Management Price Analytics User-Generated 75

Social Media Examiner

MARCH 19, 2024

1: YouTube Shorts YouTube has introduced a new feature that allows users to remix their favorite music videos on Shorts, providing even more […] The post YouTube Updates: Shorts Features, Creator Tools, Podcasts, and More appeared first on Social Media Examiner.

Social Media Marketing 101

Social Media Marketing Marketing Marketers 101

Social Media Examiner

MARCH 12, 2024

1: TikTok Shopping LA Live Studios TikTok plans to launch a series of new live-stream studios in Los Angeles, following in the footsteps […] The post TikTok Updates: Shopping Tools, Creator Features, and More appeared first on Social Media Examiner. In this article, we explore TikTok changes that affect your marketing. #1:

Social Media Marketing 104

Social Media Marketing Marketing Marketers 104

Search Engine Land

APRIL 18, 2024

As more and more people eagerly adopt AI content tools, it seems two schools of thought are emerging around how to use AI: AI enthusiasts believe that with the right tools, AI can crank out content ready to publish faster than you can say, “Google spam update.” There are more sophisticated AI content tools out there.

User-Generated 106

User-Generated PR SEO Branding 106

Martech

MARCH 4, 2024

Prompt What are the top five metrics to track with a customer journey orchestration tool? Answer The top five metrics to track with a CJO tool are: 1. Tracking churn rate with a CJO tool helps identify potential pain points or issues in the customer journey that may lead to customer attrition. Here are a few examples: 1.

Customer Journey 88

Customer Journey Customer Marketing Automation Platform Manufacturing 88

Search Engine Land

MARCH 12, 2024

Apple is reportedly piloting a new smart tool that uses AI to buy ads on its App Store. Similar to Google’s Performance Max and Meta’s Advantage+, this tool lightens the workload of advertisers by automatically identifying optimal ad placements within its App Store, according to Business Insider. Why we care. Accessibility.

Advertising 96

Advertising Advertisers Place Search Marketers 96

Search Engine Land

JANUARY 9, 2024

Businesses wanting to maintain their own website must create a new site using alternative tools, then update their Business Profile with the new site address before the deadline to ensure a smooth transition. Alternative tools. Beyond this date, visitors will encounter a “page not found” error, Google announced.

Management 141

Management Search Marketers Customer Marketing 141

Search Engine Land

DECEMBER 4, 2023

Google has officially sunset the Google Search Console Mobile Usability report, the Mobile-Friendly Test tool and the Mobile-Friendly Test API today. “Today we’re sunsetting Search Console’s Mobile Usability report, Mobile-Friendly Test tool and Mobile-Friendly Test API. What Google wrote. Why we care.

SEO 124

SEO Place 124

Search Engine Land

APRIL 23, 2024

Answer: If your website has been removed from Google search after a core update, there are several steps you can take to improve your site’s visibility: 1. Monitor and analyze: Continuously monitor your website’s performance using analytics tools. Identify the specific keywords and pages that have been affected.

SEO 87

SEO User-Generated Health Analytics 87

Search Engine Land

APRIL 16, 2024

My favorite tool for keeping a pulse on trends is the Glimpse Google Trends extension , which adds much data and functionality to the usual Google Trends insights. My favorite tool for keeping a pulse on trends is the Glimpse Google Trends extension , which adds much data and functionality to the usual Google Trends insights.

SEO 105

SEO User-Generated Communications Search Marketers 105

Search Engine Land

NOVEMBER 17, 2023

TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. Advertisers can customize CTA (1-day or 7-day), VTA (off or 1-day), EVTA (1-day or 7-day) directly on TikTok Ads Manager.” Key benefits. SUBSCRIBE See terms.

Advertising 119

Advertising Advertisers Management Place 119

Hubspot Marketing

APRIL 2, 2024

Site builders are similar tools, but they give up some functionality offered by a CMS in exchange for ease of use and lower pricing. It connects to your other HubSpot tools so you can present a unified marketing, sales, service, and site browsing experience for your visitors, customers, and employees. Here are a few common choices.

Shoppers 100

Shoppers Price User-Generated Customer 100

Search Engine Land

MARCH 5, 2024

Google announced in January that it will be shutting down Business Profile websites on March 1, 2024. Alternative tools. By now, I hope you were aware that these Google Business Profiles websites were going offline and you created a new website using a different website builder tool. ” What it looks like.

Customer 119

Customer SEO 119

AWeber

APRIL 23, 2024

Top Linktree alternatives What are link in bio tools? Whether you’re looking for advanced customization, unique features and tools, more pricing options, or integrated marketing tools, this list will help you choose the best Linktree alternative for your marketing goals. #1 Why we like Campsite.bio: Generous free plan available.

User-Generated 71

User-Generated Analytics eCommerce Price 71

Martech

APRIL 24, 2024

Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. Step 1: Establish your data foundation The first step for creating great experiences using AI and Agile marketing is laying your data foundation, which can feel daunting.

Customer 86

Customer User-Generated Analytics Place 86

SocialPilot

MARCH 12, 2024

So, let’s learn all about scheduling Instagram reels using popular tools. Such as Instagram Native Feature, Meta Business Suite, and SocialPilot Scheduling Tool. SocialPilot Tool : Scheduling reels on Instagram with SocialPilot will give you several advantages over native features and meta business suite.

Transform 87

Transform User-Generated Analytics Management 87

Search Engine Land

APRIL 19, 2024

While we have the PageSpeed Insights tool, it unfortunately only works on one page at a time. The tool was particularly helpful if you have a large site with thousands of pages to analyze. Armed with the list of problem URLs, you could then prioritize pages for review using the PageSpeed Insights tool.

Analytics 94

Analytics SEO Customer Management 94

Social Media Examiner

FEBRUARY 20, 2024

1: Heading 2 Subheading 4 In addition, if you open the Reels composer in the mobile Facebook app, you’ll now see a tab […] The post LinkedIn Updates: Ads Tools, Networking Features, and More appeared first on Social Media Examiner. Wondering which recent LinkedIn updates are important to marketers and business owners?

Social Media Marketing 103

Social Media Marketing Marketing Marketers 103

Social Media Examiner

DECEMBER 5, 2023

1: TikTok Feed TikTok Launches New Feed Customization Tool TikTok has introduced a new “Customize Feed” option that lets users provide text guidance […] The post TikTok Updates: Custom FYP, Ads Features and Tools, Effect Editor, and More appeared first on Social Media Examiner.

Customer 107

Customer Social Media Marketing Marketing Marketers 107

Martech

APRIL 22, 2024

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A It doesn’t matter if it’s 5%, 1%, 000.1%,” said Katie Robbert, CEO and co-founder of Trust Insights, and a MarTech contributor. The 5% solution Adobe said the images from Midjourney only made up 5% of the training material.

Law 107

Law User-Generated Promotion Branding 107

SocialPilot

APRIL 22, 2024

12 Instagram schedulers so you never miss the schedule Discover the top Instagram scheduling tools of 2024 to help you schedule all your posts at the right time. 12 Instagram schedulers so you never miss the schedule Discover the top Instagram scheduling tools of 2024 to help you schedule all your posts at the right time.

Analytics 105

Analytics Branding Promotion Marketing 105

Martech

APRIL 23, 2024

Survey the organizations and partners you collaborate with to determine how the tool works for them. Carefully weigh the pros and cons of your tool against a list of competitive ones. Dig deeper: A 5-step guide to retiring martech tools without disrupting operations 2. Have you outgrown your current solution?

Whitepaper 87

Whitepaper New Technology Price Product 87

Social Media Examiner

NOVEMBER 21, 2023

1: Instagram Reels New Reels Creation and Editing Tools Instagram is releasing new Reels editing features like undo/redo, crop, scale, rotate, zoom, and […] The post Instagram Updates: Reels Tools, Ads Features, Shopping, and More appeared first on Social Media Examiner.

Social Media Marketing 108

Social Media Marketing Marketing Marketers 108

Hubspot Marketing

JULY 13, 2023

Table of Contents How to Embed a Tweet Embed Facebook Post or Video Embed Facebook Feed Embed Instagram Feed and Posts Embed Pinterest Pins Embed Pinterest Boards How to Embed Google Calendar How to Embed a YouTube Video How to Embed a TikTok Video 1. Embed Facebook Post or Video 1. Here's how to use it: 1. Customize the embed.

User-Generated 145

User-Generated Shoppers Customer Place 145

Backlinko

MARCH 25, 2024

1 SEO software of choice? If you’re just looking for one tool, go with Semrush. This post shares nine SEO tools verified by agencies, turning over at least a million dollars a year. month with a 7-day trial You’ll be hard-pressed to find an article that doesn’t recommend Semrush as the top tool for your agency tech stack.

SEO 91

SEO Price User-Generated Analytics 91

Hootsuite

MARCH 1, 2024

1 Social Media Tool Create. As of March 1, 2024, people can schedule Threads posts via Hootsuite. Here’s a quick summary of the steps (read on for more details): Sign up for Hootsuite Connect your Threads account Compose your Thread Schedule for the best time 1. Free 30-Day Trial Can you schedule Threads posts in advance?

Health 107

Health Social Media Marketing Management Analytics 107