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Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior.
For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Use tools like SurveyMonkey or Google Forms to ask your audience about their challenges. Performing this task is easy with Semrush’s Keyword Gap Tool. Semrush’s Keyword Magic Tool is great for this task.
SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Heres an example: the keyword printed song lyrics (and its variations) has a monthly search volume of 4,600 searches. per click to your website for the keyword printed song lyrics. SEO has compounding benefits.
Through keyword ads, TikTok ensures an SEO-like capability that adds a new layer of precision to its advertising ecosystem. Additionally, search ads allow for easy activation, editing and keyword and creative adjustment both during campaign setup and while it’s live.
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
Find and connect with the right talent to fill roles fast with these tools: More data! Basic search: Easily search using keywords, job title, location, industry, and more. What is ZoomInfo for Recruiters? We have added 10's of millions of personal emails and mobile records.
And recommended tools along the way (some free and some paid). Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords. Answer The Public: This tool generates a visual map of people’s questions about a particular topic. Images: Do images fit the screen properly?
Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. What Features Do You Need in a Ranking Tool? What’s the Best Rank Tracking Tool?
The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags. Like the earlier example of Not On The High Street, keyword targeting is perfect for adding specific product phrases to match intent on Pinterest’s search bar.
However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things. Below, I’ll share 15 AI tools I’ve used for SEO, each of which has delivered great results. Below, I’ll share 15 AI tools I’ve used for SEO, each of which has delivered great results.
Whether it’s quickly checking a page’s meta title, tracking down a redirect chain, or reviewing data in GSC, these tools are essential for enhancing my workflow. Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. Which costs $0.05
Finding competitor keywords is essential to building your SEO strategy. At Backlinko, weve spied on Ahrefs, Moz, and Semrushs keywords for yearsand found many opportunities. monthly organic visits from the keyword “website authority checker.” monthly organic visits from the keyword “website authority checker.”
Social media competitor analysis tools should be a staple in every social manager’s toolbox. And to understand that context, you need competitive analysis tools. Learn how to conduct a social media competitor analysis in just three simple steps: What is a social media competitor analysis tool? More of a visual learner?
Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?
Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. It starts with having the right tools.
Though keyword stuffing — or shoving all the keywords into your site regardless of the effect on user experience — isn’t the way to optimize your website efficiently, high-ranking keywords can still increase your website's visibility when done right. Here's what I’ll cover below: What is a rank tracker tool?
Broad keywords. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad. Aggressive negative keyword expansion. Then, analyzing your competitors and keyword research follows. But, to reduce wasted budget, use a tool like Semrush. Generic ads. Homepage traffic.
We’ll also share content creation tools you can use to support your creativity. Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. Save time improving social copy and slating in captions for videos through AI editing tools.
In this post, I put together different ways you can use ChatGPT to improve your search rankings – whether it’s through keyword improvements, proper linking, or other tactics. Classify keywords by intent. So, how can you make sure you apply each keyword to the right landing page or blog post? Optimize keywords.
Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. And it attracts nearly 33K organic traffic solely by ranking for keywords with local packs in search results. They rank for 43 paid keywords, spending around $6.9K First, the business has an optimized Google Business Profile.
Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. But after publishing hundreds of articles, we’ve found these elements work best: Primary keyword: The main term or phrase your content must focus on.
Semantic SEO Semantic SEO is a relatively recent SEO initiative that means approaching content with respect to the full topic, not just keyword elements. Because semantic SEO widens its focus from keywords, its essential to optimize for diverse phrases and synonyms instead of fixating solely on exact-match keywords.
AI is one of many tools available to us. Just like all tools, we have to use the mechanic’s motto: “Use the right tool for the right job.” Using AI for keyword research Keyword research is where I have used AI for years and wouldn’t have it any other way. AI saves me tons of hours and does work I don’t want to do.
Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies. Attracting Organic Traffic Blogs optimized for search engines increase visibility, helping your website rank higher for targeted keywords. User intent plays a big role here.
Can these tools truly streamline workflows, save valuable time and optimize resources or do they still require significant human intervention to get things right? We’ll explore how AI has transformed various SEO processes – from content creation to keyword research – and discuss the limitations that come with these advancements.
Preplys focus on keywords with commercial intent, such as online English teacher and Japanese tutor, contributed to 1M monthly visitors landing on programmatic service pages. These keywords target users actively looking for a tutor, making it easier to convert these visitors into users. Type in seed keyword. Then, hit Search.
I know the impact of ignoring buyers journey keywords all too well. I had no idea how to generate a keyword strategy for buyers. Using buyer journey keywords, I can better quantify the value of my work. Keywords for this buyer journey will be problem-based and question-driven, such as how to, why does, or what is.
Boosting SEO performance: Smaller pieces let you focus on niche keywords, build internal links and expand your sites content footprint. Strengthen SEO performance Breaking down content into smaller pieces creates opportunities to target specific keywords, connect related topics through internal links and improve your search rankings.
The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. But with so many options available, it can be overwhelming to figure out which tools are worth your time and budget. Social media AI tools Want to streamline your social media workflow?
Product Aware content includes: Product walkthrough videos Comparison posts and tools Influencer or customer reviews Webinars with customer case studies Pro tip: Make comparison content a priority in your content strategy. Once you’ve done a manual review, use competitive research tools for deeper analysis. One strategy?
They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. In addition to keyword rankings, the company received more leads and calls from potential clients. Like the Keyword Magic Tool from Semrush.
It’s an investment that gets your content in front of specific audiences based on demographic targeting, keywords, or user behaviors. With tools like Facebook’s ad manager or Google’s keyword planner, you can focus on the perfect demographic. So, Facebook ads, Google AdWords, sponsored Instagram posts, and others.
With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. But thanks to social media data analysis tools, Facebook monitoring has become more effective than ever. What is Facebook monitoring?
These guidelines will help you prioritize high-impact changes, provide actionable advice and leverage AI tools to enhance your audits. To ensure you’re considering the Pareto Principle: Understand the distribution of traffic on the site and the nature of keywords in the client’s space. Take website speed as an example.
Working in SEO requires various tools for research and analysis. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts. Screaming Frog SEO Spider Screaming Frog SEO Spider is probably the best free tool available. Dig deeper: 5 free SEO tools and plugins to try 4.
This is where social listening tools come in. In this article, I’ll share a list of six social listening tools (with alternatives) to help you choose the best software for your needs. In this article, I’ll share a list of six social listening tools (with alternatives) to help you choose the best software for your needs.
I once worked on a project with several external partners, and other than Slack and Google Docs, nobody used the same organizational tools, and it caused a lot of frustration and confusion. SEO /keywords. What does your writer need to know about target keywords? Subject matter experts and sourcing. That way its always handy.
It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network.
How to get these insights You can find this information in the native analytics tools of most social media platforms, or in a dedicated social media analytics tool. Source: 2024 Edelman Trust Barometer How to get these insights Social listening tools help you uncover the topics your audience is most interested in.
PPC (Pay-Per-Click) advertising relies heavily on one foundational element: keywords. Crafting a strong PPC keyword strategy will help you drive targeted traffic, increase conversions, and optimize advertising budgets. So, what should you know about PPC ads and keywords? Let’s jump right in!
Customer-centric strategies matter more than keyword clusters. Rather than focusing solely on keyword clusters, SEOs need to craft compelling narratives around the problems their products solve. While clicks and traffic are still important, it's becoming increasingly vital to measure impressions, as well.
Tools like Keyword Magic Tool , for example, provide insights into what customers are actively searching for. To see this in action, go to “ Semrush ” > “ Keyword Magic Tool.” This generates a list of keywords that potential customers are looking for. Use sentiment analysis tools like Qualtrics.
They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. Keyword Research The first step of any plumber SEO campaign is keyword research. And conducting research into your competitors keyword strategies.
You can correct for this by optimizing it for new keywords or changing algorithm preferences, like E-E-A-T. Maintaining a Consistent Voice When you add new keywords or sections, particularly from a different writer from the original content, you risk losing cohesion. Conduct keyword research. Analyze competitor content.
Keyword cannibalization can negatively impact your website’s organic search performance. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. What Is Keyword Cannibalization? We had two older articles on the same topic: the best free and paid SEO tools. The result?
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