Neil Patel

DECEMBER 26, 2020

One of the latest evolutions in SEO is called schema markup. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs). My goal in this article is to show you exactly how to get started using schema markup for your website. What is Schema Markup?

SEO 145

SEO User-Generated Place Product 145

Rock Content

AUGUST 5, 2023

Schema markup is one underutilized factor that can really help move the needle in your site’s favor through solid search engine optimization. What Is Schema Markup? Schema markup is a specialized language or code that is added to the content of a webpage to provide explicit information to search engines like Google.

SEO 67

SEO User-Generated Place Marketing Strategy 67

Search Engine Land

SEPTEMBER 15, 2023

Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy. Evaluating the quality of generated responses.

Management 139

Management SEO Key Performance Indicator User-Generated 139

Hubspot Marketing

APRIL 20, 2022

Below we’ll recommend some high-quality structured data testing tools, and explain how to fix errors you find in your testing process. Structured Data Testing Tool Preview. Google’s Rich Results Test tool analyzes the structured data on your desktop and mobile site pages to ensure it supports rich results. Rich Results Test.

SEO 106

SEO Marketing Marketers 106

Search Engine Land

MARCH 17, 2023

This article will show you how to maximize ChatGPT’s API with specific SEO use cases. If you’re looking to learn more about building a tool or interacting directly with the API there’s also a good walk-through here. Copy the API key you generated. function AI_ChatGPT(prompt, temperature = 0.4, model = "gpt-3.5-turbo")

SEO 145

SEO Price User-Generated Place 145

Hubspot Marketing

APRIL 7, 2023

In this article, you'll learn how to find SERP feature opportunities. How to Rank in SERP Features How to Find SERP Feature Opportunities 5 Tools to Help You Find SERP Opportunities 3 Free Ranking Tools What does SERP mean anyway? Use FAQ schema markup to provide additional context about your content to search engines.

Real Estate 127

Real Estate Price SEO User-Generated 127

Search Engine Land

FEBRUARY 24, 2023

But becoming an expert at creating prompts for these tools can already be a valuable skill (and will likely increase in value over time as the tools improve). This article will discuss what to keep in mind when creating ChatGPT prompts for SEO and share an extensive list of SEO-focused prompts to use in your day-to-day work.

SEO 105

SEO User-Generated Health Place 105

Search Engine Land

AUGUST 28, 2023

Integrating generative AI into search presents a compelling value proposition. Below is a summary how generative AI can be used to drive your technical SEO strategy, as presented by Enge at SMX Advanced. ” “If you use it to generate schema markup, remember, it is just a starting place. ” 4. .”

SEO 98

SEO User-Generated Place Search Marketers 98

Search Engine Land

AUGUST 28, 2023

Integrating generative AI into search presents a compelling value proposition. Below is a summary how generative AI can be used to drive your technical SEO strategy, as presented by Enge at SMX Advanced. ” “If you use it to generate schema markup, remember, it is just a starting place. ” 4. .”

SEO 96

SEO User-Generated Place Search Marketers 96

Search Engine Land

JUNE 21, 2023

This article covers tips for safeguarding your digital presence in the face of AI’s rapid evolution. Content creation using generative AI. Schema: Build webpages, SEO redirects, and structured data. use proper schema architecture. AI and machine learning (ML) now play a vital role in their core product offerings.

Transform 88

Transform User-Generated Customer Journey SEO 88

Search Engine Land

NOVEMBER 28, 2022

But only one can generate over $80k in revenue once added to your website. Rich results are a dry and smooth SEO move, with flavors of structured data sprinkled with schema markup alongside sweeter code of JSON-LD. Rich results, schema, and structured data are not the same. Schema markup (also called structured data form at).

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SEO Real Estate Education User-Generated 99

Search Engine Land

JANUARY 27, 2023

SEO professionals can access many free and paid platforms, tools, and software. But if you and your competitors are all using the same tools, data, and approaches – how can you set yourself apart? At SMX Next, I shared the SEO tools that will make up my toolkit in 2023. So what will we be covering in this article?

SEO 118

SEO User-Generated Analytics eCommerce 118

Rock Content

JULY 25, 2023

Identify target keywords for content optimization Use trusted keyword research tools like SEMrush Keyword Magic Tool or Ahrefs Keyword Generator to identify the best ranking opportunities for your site. SEMrush Keyword Magic Tool 2. within an article 5. Header Checker highlights the H1, H2s, H3s, H4s, etc.

SEO 84

SEO User-Generated Place Product 84

Neil Patel

MAY 7, 2021

The good news is schema validation error notifications offer important information you can use to fix your site. What exactly are schema validation errors though, and how do you fix them? ” What Are Schema Validation Errors? ” What Are Schema Validation Errors? What Does a Schema Validation Error Mean?

Price 137

Price SEO Communications Product 137

Search Engine Land

SEPTEMBER 6, 2023

Other expected trends and consumer behaviors include: Generative AI As virtual and augmented reality continue to stake their foothold on interactive shopping experiences, consumers are also discovering new products with Google’s Search Generative Experience (alongside shopping ads ) and via conversational AI like Bard and ChatGPT.

SEO 136

SEO User-Generated Shoppers Retail 136

Martech

JULY 20, 2023

Now, on to this week’s AI-powered marketing technology features, tools and platforms. It integrates large language model capabilities to intent routing, answer generation and intent indexing. Wistia added four AI-powered tools to its B2B video marketing platform. It generates subject lines for email campaigns.

User-Generated 94

User-Generated CRM Video Marketing Management 94

Search Engine Land

MARCH 23, 2023

Most of the talk surrounding generative AI and SEO centers on content creation. But tools like ChatGPT can help with other specific functions beyond cranking out whole blog posts at scale. This article determines various ways ChatGPT can aid with content editing for SEO. Let’s use the article introduction as an example.

SEO 96

SEO Real Estate User-Generated Price 96

Search Engine Land

DECEMBER 7, 2023

This article shows how to extract these insights to make smarter inventory, pricing and assortment decisions. This data can be loaded into BigQuery as described in the Merchant Center price competitiveness table schema. The Merchant Center price insights table schema outlines how to integrate this data into BigQuery.

Retail 95

Retail Product Non-Profit Price 95

Neil Patel

FEBRUARY 22, 2023

In this article, I’ll discuss proven strategies for improving travel SEO and competing in the SERPs. Additionally, adding schema markup gives Google some context, and when the search engines understand your content, the more likely it’s to feature in rich snippets. While many brands don’t use rich snippets, the benefits are undeniable.

SEO 81

SEO Customer Journey User-Generated Analytics 81

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook.

Transform 135

Transform SEO User-Generated Whitepaper 135

Hubspot Marketing

APRIL 6, 2023

News Sitemap If you publish news and want to get those news articles featured on top stories and Google News, you need a news sitemap. There's a crucial rule here: do not include articles that were published longer than the last two days in the file. It's the index file that you submit in Google Search Console and Bing Webmaster Tools.

User-Generated 145

User-Generated SEO eCommerce Customer 145

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. I’m certain Google’s focus-on-quality statement made it into many internal SEO decks pitching an AI-generated content strategy.

User-Generated 137

User-Generated SEO Branding Management 137

Search Engine Land

AUGUST 10, 2023

By creating content that addresses these concerns, you can leverage SEO as a powerful customer service tool. Tools like Google’s PageSpeed Insights can provide a detailed analysis of your site’s speed and offer suggestions for improvement. ” This helps your customers and improves your visibility on search engines.

SEO 95

SEO Customer Journey User-Generated eCommerce 95

Neil Patel

MARCH 15, 2023

It takes a little keyword research to generate FAQ ideas, but that’s where an SEO tool like Ubersuggest comes in. Adding FAQ schema to your site is one way. Google can read and interpret questions and answers on your FAQ page if you use FAQ schema. If you scroll down, there are longer articles—some in step-by-step format.

User-Generated 93

User-Generated SEO Fashion Communications 93

Search Engine Land

AUGUST 15, 2023

Using Organization and Author schema wherever it makes sense is always a good idea. Just because you describe your expertise and put schema on your site, Google won’t automatically consider your site more trusted. Many tools can turn your text article into social-media-friendly visuals, videos and even slideshows.

Branding 88

Branding Marketing Marketers SEO 88

SMA Marketing

MARCH 30, 2023

For those that don't have access to fancy SEO tools or technical know-how, this is easier said than done. Set up Google Search Console Google Search Console (GSC) is a tool that helps you monitor, maintain, and troubleshoot your site’s performance in Google search results. You can learn how to set up this tool here.

SEO 98

SEO Analytics User-Generated Communications 98

Search Engine Land

AUGUST 23, 2023

This article delves into strategies and data-driven methods you can deploy to ensure your content remains future-proof and relevant in the age of AI. Their Search Generative Experience (SGE) aims to provide users with accurate answers without navigating away from Google’s homepage. This is the most critical element for content.

PR 94

PR User-Generated Customer Journey Marketing Plan 94

Search Engine Land

NOVEMBER 15, 2023

This article was co-authored by Rebecca Steurer. Sadly, marketing success is often measured by quantity rather than the effectiveness of content in building awareness, generating leads, and converting customers. In short, Google is telling you to slow down your content generation machine.

SEO 114

SEO User-Generated Shipping Customer Journey 114

SMA Marketing

OCTOBER 26, 2023

Search engine crawlers use links and sitemaps to discover pages on the web, then generate an HTML version of the page using its HTML, JavaScript, and CSS information. After this, it indexes the content by adding it to a database so that when search queries are entered, relevant pages can be generated. Contact us today!

SEO 98

SEO User-Generated Digital Marketing Social Media Marketing 98

Rock Content

DECEMBER 14, 2023

This article will discuss formulating your B2B SEO strategy for success in the new year. For that reason, B2B SEO strategies place a greater emphasis on increasing brand presence and generating leads. Apps like Semrush’s Keyword Magic Tool and Google Analytics can help you discover which keywords your audience uses in searches.

SEO 72

SEO Whitepaper B2C eBook 72

Orbit Media Studios

JANUARY 3, 2024

Before we start making SEO edits, let’s look at one more tool for identifying related phrases. Market Muse is an SEO tool for optimizing content for search. Your list might be handwritten on paper, a bullet list in your content template , or an export from a tool. And because it’s a big topic, it ended up being a long article.

SEO 127

SEO Copywriting CMO Analytics 127

Search Engine Land

AUGUST 18, 2023

As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. The content was siloed, and lots of generic topical content, no accurate or authentic detail and no structure, but it still got results on search engines. SUBSCRIBE See terms.

User-Generated 96

User-Generated SEO PR Content Marketing 96

Neil Patel

JULY 28, 2021

As a result, it can’t generate an author knowledge panel. Use a tool like WikiGrabber to find pages that have broken links or need a reference. A few effective ways to do this is by: Guest posting: Publishing articles on authority news sites helps you create more digital assets to provide Google with data about you.

Real Estate 123

Real Estate User-Generated Management Branding 123

Neil Patel

SEPTEMBER 13, 2021

As marketers and publishers, we need to work around these barriers and use popup ads for the powerful advertising tool that they are and communicate important CTAs with our audience. Use the included generator to create your own design featuring icons, buttons, header graphics, and much more. This next tool is no different.

Advertising 122

Advertising Advertisers User-Generated Promotion 122

Neil Patel

SEPTEMBER 10, 2019

Especially when you consider that they generate over $100 billion+ per year in ad revenue? The cool part about tools like ODN or Rank Science is they can make the changes automatically, which is really useful if you have thousands of pages. And, of course, use author schema markup. It’s roughly 9 changes per day.

SEO 111

SEO Affiliate Marketing Health New Technology 111

Scoop.it!

JUNE 1, 2023

It is LOCAL SEO, a POWERFUL TOOL that can help you reach your target audience , connect and target potential customers in the market. In this article, we will explore 7 proven ways to use local SEO to take your small business to the next level, stand out in the local market and walk up to the ways of the international market.

SEO 83

SEO User-Generated Customer Product 83

Neil Patel

JANUARY 27, 2021

Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. SMBs that blog generate 126% more lead growth than their non-blogging counterparts.

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Content Marketing Marketing Marketers B2C 143