Search Engine Land

SEPTEMBER 22, 2023

Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. Then, I reviewed and made edits to posts on the same topic generated by: GPT-3.5, an AI-powered language model developed by OpenAI.

PR 117

PR User-Generated Analytics Communications 117

Rock Content

OCTOBER 24, 2023

Content measurement is the process of collecting and analyzing data to understand how content is performing. It’s important to measure content performance so you can see what’s working and what’s not, and make necessary adjustments to improve your content strategy over time. Levels of content measurement 1.

User-Generated 83

User-Generated Analytics Marketing Strategy Product 83

Search Engine Land

DECEMBER 21, 2023

A topical, entity-first strategy is now a competitive advantage. Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success. topical and informational, localized, visual). Brands must consider adopting these new measures of success, such as: Rich snippet visibility.

Real Estate 129

Real Estate Transform User-Generated Customer Journey 129

Rock Content

MARCH 8, 2024

When explaining E-E-A-T, Google stated that measuring content against this standard helps writers “conceptually align with the different signals used to rank content” Put simply, E-E-A-T is the standard you need to measure your writing against. Organize it using topic clusters and pillar pages. Why does it matter?

SEO 86

SEO Real Estate User-Generated Branding 86

Martech

MARCH 12, 2024

Understanding ABM ABM is a targeted, personalized and measurable process focusing on a specific set of high-value customers-to-be by creating and immersing them in a personalized customer experience. The successful integration of marketing and sales is the topic for another day. There must be shared measurements.

Customer 110

Customer Education Communications Management 110

Buffer Marketing

DECEMBER 12, 2023

For the most successful creators, longevity hinges on more than just creativity and engagement. In this article, we dive into the intricate systems behind successful content creators as they share how they blend their creativity with strategy and technology. So, how do you get in and win?

Fashion 104

Fashion New Technology Branding Product 104

illumin

MARCH 21, 2024

A recent GumGum study found contextual targeting was more efficient than behavioral targeting when measuring cost-per-click (CPC) and cost-per-viewable impression (vCPM) metrics. For contextual targeting to have this high success rate, the content needs to have keywords that fit seamlessly with its subject matter.

Advertising 105

Advertising Advertisers Place SEO 105

Buffer Marketing

FEBRUARY 5, 2024

Madrigal in a 2012 article for The Atlantic , refers to the social sharing of content that occurs outside of what can be measured by web analytics.  And since 2012, the skew of traffic that isn’t accurately measured has only increased as Internet users have become more privacy-conscious and moved to closed apps.

Analytics 97

Analytics User-Generated Digital Marketing Communications 97

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Influencer Marketing 100

Influencer Marketing User-Generated Key Performance Indicator Analytics 100

Martech

NOVEMBER 8, 2023

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. This is the most elemental concept of successful marketing. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them?

Customer 123

Customer Price Marketing Strategy Product 123

illumin

APRIL 24, 2024

Some of the most renowned game changers in the industry once again came together to discuss topics that are buzzing the marketing world. Instead of simply measuring, we can now invest cycles in applying. Countless articles have already been written on these topics, so I won’t delve into details here.

Transform 59

Transform CMO Retail Management 59

Search Engine Land

SEPTEMBER 15, 2023

Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. Empirical testing: Measure feasibility, quality and time commitment Conduct empirical tests to assess the effectiveness of generative AI for a given task.

Management 139

Management SEO Key Performance Indicator User-Generated 139

Scoop.it!

OCTOBER 5, 2023

Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. Building a cross-functional team ABM requires a cross-functional team that includes sales, marketing, and customer success.

Customer 104

Customer Analytics Marketing Marketers 104

Martech

DECEMBER 20, 2023

” He invites guests to discuss topics such as data ethics and boundaries of persuasion and to reflect on the ethical dilemmas marketers face. It includes expert interviews, mini-action plans, and insider secrets from Porterfield’s successful launches and projects. They also do a great job answering listener questions.

Marketing Ethics 118

Marketing Ethics Transform Copywriting CMO 118

Search Engine Land

APRIL 28, 2023

You need to prioritize SEO keywords and create a measurable plan. You should be working toward ranking a particular set of keywords, usually based on a specific topic. An end goal is essential for measuring SEO success. An end goal is essential for measuring SEO success. How do you get started?

SEO 114

SEO Succession Management Management Advertising 114

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” The result? Add your website links.

Health 123

Health Manufacturing Thought Leadership Product 123

Duct Tape Marketing

NOVEMBER 28, 2023

Key Takeaway: Businesses often make seven deadly marketing mistakes: lacking a clear vision, trying to please everyone, being just like their competition, wasting marketing resources, competing solely on price, succumbing to the idea of the week, and lacking measurable success criteria. 09:37] Number 5: Competing on price. [11:11]

Price 79

Price Marketing Marketers Marketing Strategy 79

Scoop.it!

FEBRUARY 1, 2024

This guide covers a wide range of topics, including product comparisons, mattress types and their characteristics, mattress sizes, sleeping positions, specific requirements, and more. Any original topics you can discuss, ideas for marketing campaigns, and even social media posts you create yourself are considered your own content.

Key Performance Indicator 88

Key Performance Indicator Digital Marketing Analytics Customer loyalty 88

Sprout Social

NOVEMBER 8, 2023

How to measure customer sentiment Best tools for customer sentiment analysis How to improve customer sentiment What is customer sentiment analysis? How to measure customer sentiment You know sentiment analysis is important, but how do you actually do it? How do you measure the general emotion surrounding your brand? Here’s how.

Customer 111

Customer Transform Shipping User-Generated 111

Marketing Insider Group

FEBRUARY 27, 2023

For example, we show how our average client sees a 7x ROI and 138% increase in measurable website visits. Here’s how we’ve built our marketing workshop to help our clients achieve success. By using topic modeling, identify a master list of keywords relevant to topics and objectives within your industry. No problem.

Thought Leadership 100

Thought Leadership Marketing Marketers Marketing Strategy 100

Hootsuite

DECEMBER 12, 2023

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. By measuring your brand sentiment automagically with Hootsuite Insights , for example. Here’s exactly how to do it. Why should execs be on social media?

Thought Leadership 111

Thought Leadership Place CMO B2C 111

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Like other social media sites, users can engage with posts in real time, whether it’s publishing quippy comments on trending topics or providing thoughtful reviews of long-form articles (bonus: no paywalls). The best way to measure an influencer’s reach is by looking at their engagement rate.

Influencer Marketing 132

Influencer Marketing Whitepaper User-Generated Marketing 132

Search Engine Land

APRIL 2, 2024

A successful SaaS onboarding experience does two things: Quickly helps new users overcome a product’s learning curve. If you’ve ever gone bowling with a child, you’ve probably used bumpers to increase their success rate. Demonstrates how well the product meets the user’s needs. Nobody wants a beginner to walk away feeling defeated.

Customer 89

Customer Real Estate Health Customer Journey 89

Search Engine Land

DECEMBER 7, 2023

This insight is crucial as Google weighs your publishing velocity when assessing your topical authority. Determining the right amount of content is crucial for SEO success, and this script helps you refine your strategy based on data. They can then use these boundaries to understand which sites are authorities on given topics.

SEO 117

SEO Analytics Management Search Marketers 117

Buffer Marketing

FEBRUARY 1, 2024

Here's to your success in the new year 🍾 Profile Basics Check Profile Picture : Is your profile picture professional and reflective of your brand's personality? Are there noticeable trends in the topics that resonated with your audience? Does it stand out even in thumbnail size? Good luck!

Health 95

Health Analytics User-Generated Communications 95

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Tracking and measuring your influencer performance is also vital. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer Marketing 107

Influencer Marketing Transform Marketing Marketers 107

Search Engine Land

FEBRUARY 21, 2024

To launch a successful multichannel marketing strategy: Identify your persona : Understand your audience’s demographics, how they found your site, expectations, and pain points. Measure attribution : Implement attribution measurement to understand which marketing actions and touchpoints generate revenue and conversions.

Customer Journey 113

Customer Journey SEO Customer Transform 113

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. They search based on audience demographics, location or topics the influencers discuss.

Influencer Marketing 107

Influencer Marketing Customer Journey Health Marketing 107

Search Engine Land

FEBRUARY 8, 2024

Have shown interest in related topics. Exclusions are now the main targeting method: Avoiding certain placements and topics. It’s vital to grasp and adjust to audience behavior and regulatory changes for successful campaigns. These audiences can be people who: Engaged with your brand. Excluding specific audience groups.

Price 128

Price Advertising Advertisers Digital Marketing 128

Martech

OCTOBER 13, 2023

Developing a measurable, repeatable onboarding process that turns sales into customers. The variables are the span of the relationship, as measured in years and dollars. I was once giving a presentation on this topic when someone said, “No one spends money on existing customers.” Who is staying and why? Who is leaving and why?

Customer Acquisition 122

Customer Acquisition Customer loyalty Customer Customer Marketing 122

Rock Content

JANUARY 8, 2024

In the business world, a well-planned marketing strategy can be the difference between failure and success. And how can you create one that drives successful outcomes for your business? A solid marketing plan comprises various components, each playing a crucial part in steering your business to success.

Marketing Plan 78

Marketing Plan Key Performance Indicator Marketing Marketers 78

Search Engine Land

MARCH 4, 2024

Similarly, many SEOs grow organic visibility and traffic through small, measured and thoroughly validated changes. It is essential to ensure that the immediate gains from A/B testing do not inadvertently introduce elements that could detract from – or jeopardize – long-term SEO success.

SEO 115

SEO Analytics Management Product 115

Kevin Indig

APRIL 1, 2023

By measuring the right metrics. We tend to romanticize writing for the web, but good content is the result of a measurable process. However, most teams don’t measure quality effectively to understand how to keep it high. The same principle applies to content. Only few companies achieve high output with high quality.

User-Generated 95

User-Generated SEO Analytics Communications 95

Marketing Insider Group

NOVEMBER 23, 2023

How do you get it right, measure it, improve it? While Del Monte is not comfortable with the term ‘story’, we can still see significant elements of storytelling in successful examples of modern marketing. Those two things are the most important determinants of content marketing success. Why is content marketing king?

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Vertical Response

MARCH 29, 2024

Key Takeaways Organic traffic is pivotal for a successful online presence and can lead to higher engagement and conversions compared to paid traffic, with proper SEO strategies playing a critical role in attracting this type of traffic. Think of it as a matchmaker, connecting you with users already seeking what you offer.

Transform 67

Transform User-Generated SEO Analytics 67

OnPassive Marketing

NOVEMBER 11, 2022

These five courses will teach you everything you need about email marketing, from basic campaign creation and automation techniques to how topics like frequency, timing, and segmentation should be handled when sending emails. The course also covers more advanced topics like segmentation, testing, and automation. Introduction.

Email Marketing 80

Email Marketing Marketing Marketers Customer loyalty 80

Hubspot Marketing

DECEMBER 14, 2023

In this blog post, we'll go over: How Marketers are Using AI How to Implement AI in Your Marketing Processes How Marketers are Using AI Understanding Complex Topics Marketers, such as Martina Bretous, editor of our Next in AI Blog , use AI to better understand complex topics. “I Monitor and optimize AI performance.

Transform 107

Transform User-Generated Marketing Marketers 107