Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Or, change the topics they write about on their blog. Try for free 2. New to data analysis?

Analytics 102

Analytics Social Media Marketing Law Product 102

Hootsuite

APRIL 17, 2024

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. While analytics for Threads are non-existent right now, use your brand’s other social media platforms as a baseline: who follows you on Twitter/X or on Instagram?

User-Generated 88

User-Generated Law Analytics Entertainment 88

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Digital analytics provides performance-based metrics based on a campaign in the market.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Scoop.it!

OCTOBER 5, 2023

But what is a substitute for the old-good (yet no longer effective) marketing tactics? Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation.

Customer 104

Customer Analytics Marketing Marketers 104

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. This translates into streamlined operations and improved productivity.

Marketing Strategy 102

Marketing Strategy Manufacturing PR Marketing 102

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer Marketing 110

Influencer Marketing Price Analytics Marketing 110

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Social Media Marketing 128

Social Media Marketing Marketing Marketers Influencer Marketing 128

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Transform 100

Transform Content Marketing Marketing Marketers 100

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

Influencer Marketing 103

Influencer Marketing Customer Journey Health Marketing 103

Search Engine Land

SEPTEMBER 27, 2023

When choosing content topics, always assess whether your brand has direct experience or unique expertise. Strategize ways to develop trustworthiness with an audience and establish topical authority. Leverage tools like Glimpse – a Chrome extension that provides wider knowledge around trending topics – on Google Trends.

SEO 129

SEO User-Generated Entertainment Analytics 129

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? Get in early on trending topics.

Branding 99

Branding Price Analytics Social Media Marketing 99

Sprout Social

MAY 15, 2023

Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can then analyze the data to uncover insights that will inform your marketing decisions. You can learn about audience preferences and how they feel about specific products, campaigns or topics.

Branding 109

Branding Price Analytics Place 109

Search Engine Land

NOVEMBER 20, 2023

The articles are AI-powered to start a conversation about various topics, then enhanced with expert perspectives and contributions from the LinkedIn community. It’s been running since 1976, and although it’s not the most modern affiliate marketing website, I love its simplicity. And Google has stricter guidelines about YMYL topics.

SEO 128

SEO User-Generated Affiliate Marketing Finance 128

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta?

Gen Z 92

Gen Z Millennials Advertising Advertisers 92

Unbounce

MAY 16, 2023

Wanna learn how to use AI in your social media marketing? In the simplest terms, social media AI refers to tools that can simulate human intelligence to automate and optimize aspects of social media marketing. But AI isn’t a replacement for social media marketers. AI has all sorts of applications for marketing.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Spiralytics

FEBRUARY 7, 2024

Sounds like a marketer’s dream, right? This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Automation tools provide comprehensive analytics, giving you deep insights into audience preferences, campaign performance, and content effectiveness.

Transform 105

Transform Analytics User-Generated Management 105

Search Engine Land

SEPTEMBER 25, 2023

I could have written about this topic years ago, but it’s especially important as engagement costs on major advertising channels continue to increase, and an unpredictable economy puts a premium on efficiency. Dig deeper: 3 steps for effective PPC reporting and analysis Get the daily newsletter search marketers rely on.

CRM 121

CRM eCommerce B2C Analytics 121

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. Nowadays, conventional marketing techniques can feel impersonal, especially when digital real estate is crowded.

Real Estate 84

Real Estate Marketing Marketers Promotion 84

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done.

Influencer Marketing 81

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 81

SocialPilot

FEBRUARY 5, 2024

“Nothing influences people more than a recommendation from a trusted friend.” With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing 94

Influencer Marketing Marketing Marketers Entertainment 94

Buffer Marketing

MARCH 19, 2024

For guidance on #2, I’d suggest checking out our guides to getting more subscribers on YouTube and creating YouTube thumbnails. SEO and Marketing Consultant Jo Juliana Turnbull has experienced this first-hand in both her work as a marketer and her own YouTube series, SEO Office Hours.

SEO 112

SEO Analytics User-Generated Price 112

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. BuzzSumo highlights trending topics in your niche.

Market Research 103

Market Research Content Marketing Analytics SEO 103

Buffer Marketing

MARCH 21, 2024

I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. You must research topics, outline posts, write drafts, gather visual assets, promote your content, and more with each piece you produce. Cost and time saving: Creating new blog content requires significant upfront investment.

Thought Leadership 108

Thought Leadership Inbound Marketing Promotion User-Generated 108

Hootsuite

FEBRUARY 7, 2024

So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? Hashtag analytics are data that provide information about the performance of hashtags on social media. 1 Analytics Tool for Growth Beautiful reports. You’ve come to the right place to find out. Clear data.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. What is Influencer Marketing?

Influencer Marketing 94

Influencer Marketing Transform Promotion User-Generated 94

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

Branding 107

Branding Transform Health Analytics 107

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Transform 108

Transform Manufacturing Pharmaceutical Analytics 108

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Take my case for example.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Download the template 2. When you’re already spread thin, every minute counts.

Social Media Marketing 106

Social Media Marketing Key Performance Indicator Influencer Marketing Management 106

Hubspot Marketing

OCTOBER 25, 2023

Help to distinguish your website and marketing from web spam by building relationships online in social media with prospects and customers. As a marketer, commit to keeping your website fresh and up to date. What Marketers Should Focus On Focus your efforts on what’s best for the visitors of your website.

User-Generated 108

User-Generated SEO Analytics Real Estate 108

Sprout Social

FEBRUARY 5, 2024

Recognizing Black History Month means brands need to go beyond marketing messages that preach solidarity but offer little action. And Gen Z is more multicultural than ever,” says Jayde Powell , content creator, marketing strategist and host of #CreatorTeaTalk.

Gen Z 109

Gen Z User-Generated Branding Education 109

Martech

AUGUST 11, 2021

Monitoring your marketing endeavors lets you track how your campaigns are playing out in real-time. Your social media monitoring tools should be capable of casting a wide net on any topic allowing you to detect anomalies and emerging trends over time. This is vital for seeing what works and what doesn’t.

Branding 135

Branding Health Analytics User-Generated 135

AWeber

JUNE 29, 2023

Here were sessions from Google Analytics for the past couple of years for this blog post. So I included the words “behavior” and “marketing”. My thought was “email” was too specific but general words like “behavior” and “marketing” might show some organic keyword phrases to target. You’re not alone.

SEO 90

SEO Email Marketing Analytics Promotion 90

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. However, without the right mental health marketing strategies, many professionals miss the chance to align their practice with potential patients during heightened awareness.

Health 52

Health Transform Education Marketing 52

CXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Create awareness with paid social media posts 2. They got an ROI of $2 on every $1 spent.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media Marketing 115

Social Media Marketing Price Marketing Marketers 115