Marketing Insider Group

JANUARY 6, 2025

Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement. Attracting Organic Traffic Blogs optimized for search engines increase visibility, helping your website rank higher for targeted keywords.

Inbound Marketing

Trade Press Services Newsletter

MAY 1, 2025

Are you aiming to boost lead generation, modernize your brand image, showcase new services, or improve mobile compatibility? Don’t rely solely on organic traffic at the start, as it will take time to build. Allow your team ample time to thoroughly plan, design, develop, test, and perfect.

User-Generated

Orbit Media Studios

OCTOBER 30, 2024

Disruption : Google’s ‘AI overview’ reduces organic traffic to websites. Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Google doesn’t benefit when they send free traffic to websites.

SEO

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Its fair to say that SEO has helped this brand reach qualified traffic. The primary purpose of marketing is sales.

SEO

Trade Press Services Newsletter

FEBRUARY 6, 2025

Generate leads. Drive website traffic. Newsletters help thought leaders organically expand their reach when existing connections share it with others. Leverage your newsletter to grow an engaged community around your business or personal brand. Include calls to action to convert interested readers into leads.

Thought Leadership

Hubspot Marketing

AUGUST 28, 2024

Generate Schema Tags The next four use cases come from Sylvain Charbit , the senior marketing manager on HubSpot’s tech SEO team. He discusses using AI to generate schema tags, conduct log file analysis, and more. There are a few ways to use AI for technical SEO, the most common one being to generate Schema tags,” says Charbit.

SEO

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO

Hubspot Marketing

OCTOBER 31, 2024

And it was a pretty simple process: rank for key search terms, attract web traffic, and convert leads. But with AI’s growing capabilities, this category of content has become commoditized — easily generated, widely distributed, and harder to distinguish from the competition. Let’s dive in. Revamp your hiring strategy.

Logistics

Buffer Marketing

JULY 18, 2024

Alternatives:  KeywordTool.io ,  UberSuggest ,  Keyword Sheeter ,  Keyword Generator 4.  While it’s not purely for SEO, it’s still a helpful tool to track if you’re getting traffic from organic search. However, Google Analytics has since stopped showing which keywords send you that traffic.

SEO

Search Engine Land

SEPTEMBER 27, 2024

From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. If your site needs content updates, Surfer can help you boost organic traffic. If you’re focusing on content to drive organic traffic to your site, you can’t go wrong with Neuraltext.

SEO

Search Engine Land

JULY 23, 2024

On-page SEO : Optimizing individual pages for better search presence, higher rankings and more relevant traffic (e.g., Results to expect Increased organic traffic: As you optimize your website, you’ll see more visitors arriving via search engines. Long-term ROI: SEO efforts can lead to sustained traffic and leads over time.

Digital Marketing

Martech

AUGUST 7, 2024

Dig deeper: The data analytics hierarchy: Where generative AI fits in Lack of clear objectives and KPIs It is difficult to use data to effectively drive decisions when you don’t know where those decisions need to point you toward. But what does the data tell you about the best sources for traffic or leads?

Key Performance Indicator

Backlinko

SEPTEMBER 6, 2024

Or how to improve a client’s global website traffic with hreflangs that help search engines serve the correct language to users. Quickly analyze your website’s search performance data, generate change percentages, set custom comparisons, and more. But it requires a paid API key from DataForSEO to generate search volumes for keywords.

SEO

Backlinko

DECEMBER 6, 2024

He generates most of his websites traffic with SEO and YouTube content. He aims for 1% of his web traffic to subscribe. Overall, Matts BoFu content generated over $12,000 in monthly revenue. The companys traffic soared from 0.5M But he’s not going to launch any new products. How did they do this?

Customer Journey

Search Engine Land

OCTOBER 2, 2024

A higher volume of qualified and converting traffic can lead to more sales or leads. Dynamic search ads (DSAs) These ads leverage website content to automatically generate ads and the associated keywords. I added related keywords to key terms, which helped drive additional non-brand traffic for the advertiser.

User-Generated

Hubspot Marketing

AUGUST 13, 2024

Image Source Like all of us, I‘m only beginning to understand how to rank in AI-generated responses, but there’s a few things our SEO team at HubSpot (as well as those across the industry) have found most effective: Create high-quality content: Your content can't just answer common questions with relevant information.

SEO

Buffer Marketing

DECEMBER 16, 2024

has all the other basics you'd need in a URL-shortening app: a QR code generator, detailed link statistics, and a UTM builder. Source: Rebrandly Rebrandly also lets you improve the user experience by redirecting traffic based on rules you specify, like location, language, and device. Source: Short.io

Price

Search Engine Land

AUGUST 1, 2024

Dig deeper: How will generative AI impact website rankings and traffic? Dig deeper: What is generative engine optimization (GEO)? Due to concerns about losing traffic or people accessing content within the tool, some site owners are currently hesitant to open the door to ChatGPT.

User-Generated

Marketing Insider Group

AUGUST 27, 2024

Key metrics to monitor include: Website traffic Conversion rates Social media engagement. Website traffic tells you how many visitors are coming to your site, while conversion rates indicate how many of those visitors are taking desired actions like making a purchase or filling out a contact form.

Manufacturing

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

User-Generated

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Integrating social media links can boost website traffic. Integrating social media links can boost website traffic.

SEO

Martech

JUNE 19, 2025

1: Website traffic (total page views/visitors) Why it’s weak: More traffic sounds good, but it doesn’t tell you if the visitors are the right people, engaged or moving toward a conversion. Irrelevant traffic is, well, irrelevant. Vanity metric No. filling out a form, downloading a resource, requesting a demo).

CRM

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand. Now it generates over 680K monthly sessions, with 74% coming from organic searches. If not, look for a plugin. Hit “ Search.”

SEO

Backlinko

JANUARY 23, 2025

of the total search ad spending ( eMarketer ) Amazon’s share of the overall search ad spending in the US is 22.3% ( eMarketer ) 75.78% of Googles revenue came from advertising in Q1-Q3 2024 ( Alphabet ) AI Use for PPC Statistics 75% of PPC professionals say they use generative AI at least sometimes for writing ads.

B2C

Backlinko

NOVEMBER 22, 2024

You can see a summary of your site’s recent performance, along with traffic and position trends. In other words: keywords for which you gained or lost traffic in your selected time period. On top of that, you’ll see key performance metrics, including the potential traffic gain you can expect when you add all of these links.

SEO

Backlinko

JULY 15, 2025

Here’s how: First, log in to Google Analytics to see which topics and formats drive the most valuable traffic to your site. For example: A while back, we noticed that definitive guides brought in a ton of traffic. And those new guides helped increase my blog’s traffic by 87.91% compared to the year before: The biggest takeaway?

Customer

Hubspot Marketing

JANUARY 8, 2025

If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. You got them on your website, they're sure to buy now! Except its usually not that simple.)

Price

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. User intent understanding: SEO matches keywords to user queries to drive traffic.

Transform

Martech

MARCH 17, 2025

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024.

Retail

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? A different approach might focus more on user-generated content, interactive polls, or influencer collaborations if engagement is the priority. Which platforms drive the most traffic?

User-Generated

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. SEO and SEM: Optimize your website and content for search engines to attract organic traffic. For this prompt, try selecting the Demand/Lead generation expert. KPIs: Website traffic: Measure the number of visitors to your content.

Whitepaper

Marketing Insider Group

SEPTEMBER 3, 2024

Social Signals: Encourage sharing on social media platforms, as these signals can indirectly impact SEO by driving traffic and engagement. These objectives can include increasing brand awareness, generating leads, or driving website traffic. Seeing what generates conversation with your audience helps refine your strategy.

Digital Marketing

Hubspot Marketing

JULY 12, 2024

My responsibilities included engaging with our audience, answering questions, facilitating discussions, keeping the online community safe and welcoming, and gathering user-generated content. It can generate unique user-generated content. It drives traffic and conversions. 5 Important Reasons for Community Management 1.

Management

Marketing Insider Group

FEBRUARY 3, 2025

Clarify measurable outcomes like increasing website traffic, driving conversions, or boosting engagement. For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups. Long-tail keywords often perform well, as they reflect specific queries and attract focused traffic.

Thought Leadership

Backlinko

DECEMBER 23, 2024

Whether theyre targeting broad, high-traffic terms or niche, long-tail keywords. In the Overview section, you’ll immediately see key data such as the total keywords Moz ranks for, their traffic volume, and the estimated cost of that traffic. This generates us a list of relevant keywords. Both are prime targets.

SEO

Search Engine Land

JULY 16, 2024

Examine the rise of AI-generated content spam and scams. For example, creators would produce content for Google in exchange for visibility and traffic, which allowed authors to monetize it through ads and affiliate links. AI-generated content spam and scams Large companies are not the only ones using this new technology irresponsibly.

Transform

Search Engine Land

SEPTEMBER 12, 2024

OpenAI doesn’t clearly state the exact details of how SearchGPT works, however, we can surmise that it uses something akin to retrieval augmented generation (RAG) which is a popular approach used by other AI search engines including, Perplexity and Google AI Overviews. Non-tech-savvy users may not notice a significant difference.

User-Generated