Aspiration Marketing

MARCH 20, 2024

Content creation, SEO optimization, and organic traffic generation come down to understanding and addressing a visitor's search intent. To attract potential customers to our content and your website, we first need to understand what they're searching for online.

SEO 205

SEO User-Generated Customer 205

Search Engine Land

APRIL 17, 2024

UA reported what users did; GA4 generates predictive insights. This is especially true for SEO specialists and managers who currently use website traffic from organic search to measure their results. Many SEOs use Search Console to measure organic search traffic. This brings us to direct traffic, also known as “dark traffic.”

Whitepaper 125

Whitepaper Analytics User-Generated Key Performance Indicator 125

Martech

APRIL 18, 2024

UA reported what users did; GA4 generates predictive insights. Many SEOs use Search Console to measure organic search traffic. Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study. This brings us to direct traffic, also known as “dark traffic.”

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Search Engine Land

MARCH 22, 2024

You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic.

Product 126

Product Branding User-Generated Marketing 126

Search Engine Land

FEBRUARY 19, 2024

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). Why we care. The prediction.

Entertainment 135

Entertainment SEO Advertising Advertisers 135

Search Engine Land

APRIL 18, 2024

It will produce AI-generated answers “synthesized” from multiple sources for any query. Answer with AI, as the name suggests, uses AI to generate answers to queries directly in the search results. Brave Search introduced a new AI answer engine called Answer with AI. What is Answer with AI.

Gen Z 111

Gen Z User-Generated SEO 111

Search Engine Land

MARCH 22, 2024

Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs feature. Google said this is an experience on a “subset of queries, on a small percentage of search traffic in the U.S.,” ” a Google spokesperson told Search Engine Land.

User-Generated 145

User-Generated Place SEO 145

Digital Marketer

MARCH 1, 2024

In the same way, lead generation is the lifeline of businesses. Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. This trust is a key factor in lead generation. It is seen that companies that post 15 blog posts a month generate almost 1200 new leads per month on average.

User-Generated 99

User-Generated Influencer Marketing Social Media Marketing SEO 99

Duct Tape Marketing

JUNE 9, 2015

How To Use Reverse Self-Promotion To Generate Exposure and Traffic written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Related posts: One Simple Way to Generate More Traffic for Every Blog Post So you write that killer blog post, hit publish and.

Promotion 73

Promotion eBook Law Product 73

Search Engine Land

MARCH 14, 2024

Google’s Search Generative Experience may result in a substantial loss of advertising revenue for publishers, potentially amounting to $2 billion. The AI-powered search engine is expected to trigger a significant decline in search traffic , ranging from 20% to 60%. Search traffic decline. ” Why we care.

Advertising 129

Advertising Advertisers Search Marketers Marketing 129

Search Engine Land

FEBRUARY 9, 2024

I am the first generative AI chatbot for search marketers. Prompt: Give a brief overview of search generative experience. Answer: The Search Generative Experience (SGE) is a new AI-powered search engine developed by Google. I am trained with Search Engine Land content. Here’s something somebody asked me!

User-Generated 120

User-Generated SEO PR Digital Marketing 120

Search Engine Land

APRIL 8, 2024

Here’s the formula for calculating content marketing ROI: (Return – Investment) / Investment x 100 = ROI percentage Your “return” is the revenue generated from your content marketing. More traffic? Driving website traffic. Generating leads. Key metrics to track include: Organic traffic.

Content Marketing 121

Content Marketing User-Generated Customer Journey Marketing 121

OnPassive Marketing

JANUARY 19, 2024

It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online. It’s a leap forward in search engines, harnessing the power of generative AI to provide users with more comprehensive and contextually relevant answers to their queries.

Transform 145

Transform User-Generated SEO Advertising 145

Search Engine Land

APRIL 17, 2024

Google Discover is an especially important source of organic traffic for publishers. Google Discover is one of the fastest-growing sources of traffic for news websites, with some publishers reporting Discover traffic as higher than organic search traffic. Avoid using a site logo as your image.

User-Generated 120

User-Generated Entertainment SEO Fashion 120

Search Engine Land

APRIL 22, 2024

Regardless of the reason, traffic will drop when things go wrong. Both branded and non-branded traffic can be recovered. Below are common situations in which we’ve helped clients regain traffic post-rebranding, sorted by situation and traffic drop types. Where does the traffic drop come from? But don’t panic.

PR 115

PR SEO User-Generated Promotion 115

Search Engine Land

JANUARY 5, 2024

The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic search results 93.8% of the time does a URL in the generative content exactly match a URL in the organic results. of generative URLs directly matching a page 1 organic URL and only 1.6%

Finance 143

Finance Fashion Food Health 143

Hubspot Marketing

JUNE 26, 2023

Behind the scenes, our team also thinks about how we can convince as many readers as possible to become leads and access more information, tools, and resources from HubSpot – and anyone who has worked on lead generation knows that accomplishing this task is much easier said than done. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Zumvu

MAY 18, 2021

Within a short period, TikTok gained more than 800 million monthly active users, and each person spends about 52 minutes on TikTok as an average.

52

52

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. I’m certain Google’s focus-on-quality statement made it into many internal SEO decks pitching an AI-generated content strategy.

User-Generated 136

User-Generated SEO Branding Management 136

Digital Marketer

NOVEMBER 2, 2023

As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Pin your videos in order to increase traffic and views from Pinterest to your video content. Using CRM solutions will make segmenting your traffic easier.

SEO 101

SEO User-Generated Video Marketing CRM 101

Hubspot Marketing

SEPTEMBER 22, 2023

Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. That’s where referral traffic comes in.

Inbound Marketing 120

Inbound Marketing B2C Fashion SEO 120

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. In 2024, this has become even easier with generative AI. Amazon has even introduced a new AI-powered image generation tool to help you produce improved creative. See terms.

Marketing Strategy 126

Marketing Strategy Shoppers eCommerce Advertising 126

Martech

APRIL 19, 2024

It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. They can choose from brand awareness, driving traffic and collecting leads. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Social Media Marketing 113

Social Media Marketing B2C Whitepaper Marketing 113

Search Engine Land

FEBRUARY 19, 2024

Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Additionally, your data is not lost – you can still generate reports on traffic in Exploration reports or Standard reports using a different dimension such as source/medium. What Google is saying.

Analytics 125

Analytics User-Generated Place Search Marketers 125

Search Engine Land

MARCH 11, 2024

Specifically designed for advertisers and agencies, Copilot leverages AI to generate recommendations for assets such as product images, headlines, and descriptions. A user describe the content needed, like an image, and Copilot generates suggestions based on the description. How it works. Why we care. What has Microsoft said?

Advertising 120

Advertising Advertisers User-Generated Retail 120

Search Engine Land

JANUARY 31, 2024

Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. Why we care. Methodology. consumers (50.2%

Transform 144

Transform Food Content Marketing Product 144

Search Engine Land

FEBRUARY 20, 2024

X reported a significant surge in traffic during the Super Bowl weekend – but the majority of that traffic was allegedly fake. However, 75.85% of the traffic from X to its advertising clients’ websites was identified as fake in a new report by cybersecurity firm CHEQ. Why we care.

Advertising 114

Advertising Advertisers User-Generated Search Marketers 114

Digital Marketer

FEBRUARY 6, 2024

They are a potent mechanism for generating excitement, building brand awareness, and fostering a sense of community among your audience. Are you looking to increase brand awareness, drive traffic to your website, gather customer data, or perhaps introduce a new product line?

Branding 96

Branding User-Generated Key Performance Indicator Promotion 96

Hubspot Marketing

APRIL 5, 2024

HubSpot’s State of Marketing Report ) 15% of B2B marketers highlighted aligning sales and marketing (smarketing) as their biggest issue, with keeping up with trends, generating traffic and leads, and lack of high-quality data coming in at a close second at 14% each. Only 68% of B2B marketers agree.

B2C 106

B2C SEO Transform Marketing 106

Search Engine Land

NOVEMBER 9, 2023

It’s an LLM -based generative AI chatbot. Some month-over-month comparisons from Similar Web: Google traffic declined to 2.8 Bard traffic increased to 8.7 Bing traffic increased to 42.7 million (up 8%) ChatGPT traffic increased to 55 million (up 4%). Extremely unlikely. The problem? billion (down 0.4%).

Search Marketers 120

Search Marketers Gen Z Marketing Marketers 120

Martech

MARCH 25, 2024

There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic. Why we care. of all search queries.

Product 84

Product Branding User-Generated Marketing 84

Search Engine Land

APRIL 4, 2024

Google’s Search Generative Experience has been in testing as a Labs experiment in the U.S. SGE, AI overviews – whatever you call it – could potentially change how people search and the amount of organic traffic your site gets from Google. This seems similar to the UK search traffic test. since May 2023. Why we care.

User-Generated 110

User-Generated SEO 110

Search Engine Land

OCTOBER 30, 2023

As the initial buzz around AI dies down, the practical use of generative AI is now well-established in the content creation world. This article outlines how we are primed to make such mistakes, ways Google has tackled this historically and how to safely integrate generative AI in your SEO and content marketing. What does Google want?

SEO 125

SEO Communications Promotion Content Marketing 125

Duct Tape Marketing

JANUARY 13, 2014

One Simple Way to Generate More Traffic for Every Blog Post written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing So you write that killer blog post, hit publish and go about promoting it in social media and email. It had a good run, so now on to the next one right?

Promotion 69

Promotion SEO Customer Marketing 69

AWeber

APRIL 23, 2024

Likes and comments don’t generate profits, though. For many brands, the key to generating traffic, conversions, and sales from social media is all about their link in bio. Monetization options that help you generate income include a donation box, a thanks box, and affiliate programs. Long nights. Tough decisions.

User-Generated 68

User-Generated Analytics eCommerce Price 68

Search Engine Land

MARCH 13, 2024

I am the first generative AI chatbot for search marketers. Repurpose existing content: Look at your existing content and identify opportunities to repurpose or expand on topics that have performed well in terms of engagement or traffic. The language model is based on content from Search Engine Land layered on top of ChatGPT.

Real Estate 109

Real Estate SEO User-Generated Promotion 109

Search Engine Land

DECEMBER 7, 2023

However, using invalid traffic-only cookies might have legal implications, so it’s advisable to seek guidance from your legal department before deciding whether or not to use it. What is invalid traffic? Invalid traffic refers to any traffic not generated by a genuine user with authentic interest.

User-Generated 119

User-Generated Advertising Advertisers Search Marketers 119