Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Transform 82

Transform Shipping User-Generated CRM 82

Jeff Bullas

MARCH 7, 2023

Why does that matter for marketing? Marketing is both an art and a science. Niche players like Omneky not only create advertising visuals with AI image generators but measure the success of their digital advertising and AI-powered creative across thousands of ads.

Digital Marketing 189

Digital Marketing Transform User-Generated Advertising 189

Martech

APRIL 22, 2022

Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. In this piece, we will dive deep into the value of AI technologies in marketing.

Transform 145

Transform Marketing Marketers Analytics 145

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. How will AI streamline your operations?

Transform 106

Transform Analytics CMO CRM 106

Search Engine Land

JANUARY 8, 2024

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Enter AIO writers.

Transform 128

Transform User-Generated SEO Analytics 128

Martech

JANUARY 10, 2022

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. Source: Gene De Libero.

Transform 139

Transform Management Customer Analytics 139

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. Fortunately, AI bias in marketing is incredibly unlikely to result in a false arrest. See our article here for ways to prevent that.

Transform 80

Transform Law User-Generated Analytics 80

Rock Content

JANUARY 12, 2024

In the ever-shifting landscape of digital marketing , Google has thrown a curveball by deciding to bid farewell to third-party cookies for many Chrome users. This change is prompting businesses to reassess their advertising strategies, nudging them to get creative in a landscape where user privacy takes center stage.

Transform 81

Transform Manufacturing Finance Shipping 81

Rock Content

DECEMBER 13, 2023

Although nothing will ever replace human ingenuity, artificial intelligence can streamline so much about how you run your business, especially if you’re in the B2B sector. Here’s an overview of what you should know about how B2B AI tools can fit into your company’s workflow.

Transform 79

Transform Analytics Price Management 79

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. But there’s more to AI marketing than just the strategies and the tools.

Transform 71

Transform User-Generated Marketing Marketers 71

Martech

NOVEMBER 2, 2023

Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. AI Insights allows marketers to explore, analyze, and discover answers about their customers and campaigns in intuitive and user-friendly ways.

Transform 109

Transform User-Generated Analytics Management 109

TechWyse

MAY 3, 2023

Digital marketing is always changing, and there are always new strategies and trends emerging. In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Martech

SEPTEMBER 20, 2023

With the digital acceleration advancements over the last three years, AI is more accessible than ever. The only limits are those of your imagination and will to innovate. The only limits are those of your imagination and will to innovate. Limitations are increasingly becoming launchpads for transformative innovations.

PR 113

PR Transform Education Analytics 113

Rock Content

MAY 3, 2024

Using e-books in content strategy is nothing new. For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. So, how do you transform static content into something that engages your audience?

Transform 52

Transform Key Performance Indicator User-Generated Education 52

Neil Patel

DECEMBER 9, 2020

Machine learning is on the verge of transforming the marketing sector. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data. Marketers should sit up and take notice.

Digital Marketing 144

Digital Marketing Transform User-Generated Marketing 144

Search Engine Land

NOVEMBER 9, 2023

The role of an SEO professional has undergone a major transformation in recent years. They need to help develop content strategies and ensure that content is optimized for search engines and users. Collaborate with social media and PR teams to create a more holistic marketing strategy.

SEO 116

SEO PR Transform eCommerce 116

Digital Marketer

DECEMBER 21, 2023

When it comes to AI or artificial intelligence, this statement holds true. Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. Want to get certified in Content Marketing?

Law 90

Law Digital Marketing User-Generated Copywriting 90

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Millennials 222

Millennials Whitepaper Transform Gen Z 222

Set Up

JANUARY 30, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 105

Transform Marketing Marketers PR 105

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Dig deeper: Does your company need a CDP? Dig deeper: Does your company need a CDP?

Customer 99

Customer B2C Transform Retail 99

Hubspot Marketing

DECEMBER 26, 2022

But data is essential to great content strategy. That's why content intelligence is coming into the conversation. 2022 HubSpot research says that over a third of marketers believe that data has a major impact on strategy by helping them: Reach their target audience. Create more powerful marketing content.

Transform 137

Transform User-Generated Analytics SEO 137

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? What are the types of NLP categories?

Transform 112

Transform User-Generated Health Branding 112

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. In the realm of digital marketing , stagnation is not an option.

Digital Marketing 85

Digital Marketing Market Trends User-Generated Transform 85

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing Ethics 104

Marketing Ethics Transform Copywriting CMO 104

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. And to operationalize it, you can leverage current tools and systems and expand them to capture AI-specific strategies. Providing insights to inform strategy. Digital asset management. First, what is AIOps?

Transform 113

Transform Marketing Marketers Traditional Marketing 113

Rock Content

AUGUST 1, 2023

While AI-powered content creation is indeed an extremely fast-growing trend in 2023, the scope of artificial intelligence is expanding beyond the written word. In this article, we’re going to explore six practical ways AI can enhance your content creation other than writing.

Transform 90

Transform User-Generated SEO Communications 90

Rock Content

SEPTEMBER 14, 2023

In today’s fast-paced digital marketing realm, the skillful creation of content outlines is a cornerstone of success. Now, with the expansion of Artificial Intelligence (AI), a new era of possibilities has dawned. This wizardry automates the entire spectrum of research and strategy into a seamless process.

Transform 59

Transform SEO Industry Insights Digital Marketing 59

Set Up

FEBRUARY 6, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows.

Transform 89

Transform Copywriting Marketing Marketers 89

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences.

Advertising 90

Advertising Advertisers Transform Retail 90

Hubspot Marketing

DECEMBER 26, 2022

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. Here are several types you may come across in the marketing world. That's where technical skills come in.

Copywriting 143

Copywriting Key Performance Indicator Transform Marketing 143

Scoop.it!

AUGUST 25, 2022

Natural language processing is one of the hottest areas of artificial intelligence. NLP spending has gone up to 30% in some markets, and the market for NLP products and services is bound to increase to more than $25 billion by 2024. . NLP and Machine Learning are subsets of Artificial Intelligence.

Transform 64

Transform User-Generated Manufacturing Communications 64

Search Engine Land

APRIL 6, 2023

Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016. With ChatGPT ‘s launch in late 2022, however, artificial intelligence truly became mainstream and significantly impacted the SEO industry. Abuse or service disruption. Misinformation.

SEO 113

SEO Transform User-Generated Analytics 113

Duct Tape Marketing

APRIL 29, 2020

Here’s to Empathy in Business written by Jenna Jantsch read more at Duct Tape Marketing. Marketing Podcast with Minter Dial. As a metier, he relishes being an energetic speaker on leadership, brand and digital strategy with a specialization in digital transformation. Marketing Podcast with Minter Dial.

Transform 99

Transform Branding Customer Marketing 99

Hubspot Marketing

AUGUST 15, 2023

Recent research by Blackberry reveals that 82% of IT decision-makers plan to infuse their cybersecurity strategies with AI within the next two years. AI, or Artificial Intelligence , is ushering in a computing power and learning ability reshaping the world as we know it. Let’s dive in. What is AI cybersecurity?

Price 79

Price Transform User-Generated Management 79

Rock Content

DECEMBER 14, 2023

Is it right for your brand, and how can you best put it to work for you? These days, ongoing digital innovation is the key to getting ahead and staying there, making the importance of artificial intelligence (AI) undeniable across all sectors. But what is AI content creation? Here’s a look at what you need to know.

Transform 52

Transform Energy SEO Branding 52

Digital Marketer

SEPTEMBER 23, 2022

The recent turn of events has digitized business operations throughout the world. Businesses are extensively leveraging digital marketing to up their game. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing? Click here.

Market Trends 89

Market Trends Digital Marketing Transform User-Generated 89