Martech

OCTOBER 14, 2024

Continuous learning and adaptation: Stay updated with the latest trends and best practices in marketing operations. Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information. Regularly review and analyze these metrics to assess the effectiveness of your marketing strategies.

Key Performance Indicator 116

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 116

Backlinko

OCTOBER 23, 2024

All of these terms are opportunities to create new content or update existing content. Select the “ Missing ” filter to see this list. Now, select the “ Weak ” filter to see which terms your competitors outrank you for in the SERPs. Further reading: Keyword Analysis: A Comprehensive Guide 4.

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketing 118

Hubspot Marketing

NOVEMBER 26, 2024

From algo updates to unpredictable trends, we’re always left wondering: Which platforms will provide the highest return? Keeping up with features and algorithm updates. Our data shows that 16% of marketers are having trouble keeping up with new social media features and algorithm updates. Where's our audience hanging out now?

Social Media Marketing 108

Social Media Marketing Gen Z Marketing Marketers 108

Hubspot Marketing

DECEMBER 30, 2024

I would never have thought to trigger content updates for Christmas product collections so early in the year, or initiate content production for Christmas-themed blogs to support product collection pages. (I Algorithm updates and AI overviews alone have caused a lot of disruption (that's putting it mildly) in 2024.

eCommerce 125

eCommerce SEO User-Generated Key Performance Indicator 125

Marketing Insider Group

OCTOBER 7, 2024

Whether it’s your blog posts, social media updates, or SEO-driven web pages , organic content is designed to be found naturally by your audience without paying for placement. Paid search (Google, Bing) Display ads on websites Sponsored content or influencer collaborations What is Organic Media?

Branding 128

Branding SEO User-Generated Price 128

Vertical Response

NOVEMBER 3, 2024

The updated TCPA regulations mandate individual consent for each seller, affecting lead acquisition practices and potentially increasing costs for companies. These continuous updates underscore the TCPA’s commitment to adapting to technological advancements and maintaining consumer privacy.

Telemarketing 100

Telemarketing Communications Law Management 100

Martech

AUGUST 2, 2024

Dig deeper: Rethinking the marketing planning process for an agile world Update the overall marketing budget and big programs annually or semi-annually The second layer of Brand’s model is commerce, which we would all recognize as economic activities. The innovation and learning that emerges from the top layer drives commerce’s energy.

Transform 117

Transform Marketing Plan Fashion Health 117

Marketing Insider Group

AUGUST 26, 2024

It’s important to consider both the initial costs of AI tools and the ongoing expenses for maintenance and updates. Technological Challenges AI technology is rapidly evolving, and staying updated can be challenging. Overcoming these challenges requires a dedicated IT team and ongoing staff training.

CRM 123

CRM Transform Marketing Marketers 123

Buffer Marketing

FEBRUARY 26, 2025

0:00 / 0:11 1× This update is part of Instagram’s evolution toward a more immersive, mobile-friendly experience. Now, the platform is updating the grid preview to 4:5 (1080 x 1350 px), giving posts a taller, more dynamic look. Save changes to update the preview. What has changed with the Instagram grid?

Social Media Marketing 123

Social Media Marketing Marketers Marketing 123

Backlinko

JULY 19, 2024

Pay close attention to update frequency. Some tools offer daily data (like Semrush), while others may only update weekly. Tracks up to 14,500 keywords per week, offers one-hour update frequency for keyword rankings, and includes local search volumes. Then make updates to reclaim them. featured snippets). per month.

SEO 110

SEO Price Analytics Key Performance Indicator 110

Hubspot Marketing

APRIL 21, 2025

Remember: LinkedIn isnt for corporate updates its for building credibility. Most B2B brands treat LinkedIn as an afterthought, posting corporate updates that no one engages with. So, I moved away from look-how-great-we-are updates. It would be the heartbeat of the business. Three Ways You Can Use LinkedIn to Build Connection 1.

Transform 111

Transform Branding Place Marketing Strategy 111

Search Engine Land

JULY 29, 2024

Algorithm adaptation: SEO practitioners continuously adapt to updates in search engine algorithms. Continuous learning and adaptation : Stay updated with the latest developments in both SEO and GEO. Content freshness : Regularly update your content to signal to search engines that the information is current and relevant.

User-Generated 131

User-Generated Transform SEO Law 131

Hubspot Marketing

SEPTEMBER 12, 2024

These are moments when users are waiting for a time-dependent service — a ride, a delivery — and they’re again actively engaged with the app, waiting for a status update. Gig Marketplaces Another untapped PoN opportunity is in-app ads on gig marketplace platforms like Lyft or DoorDash.

Advertising 120

Advertising Advertisers Transform CMO 120

Martech

AUGUST 22, 2024

It’s iOS update season again, and email marketers need to get ready. This likely means they won’t be part of the initial update. The most disruptive piece of the iOS 18 email updates is the introduction of tabs. Don’t take my word for it. Transactions. Promotions. Coding errors could result in wonky AI results.

User-Generated 124

User-Generated Email Marketing Promotion Marketing 124

Customers.ai

DECEMBER 17, 2024

Update audiences in real-time so youre not bombarding loyal customers with irrelevant messages. Use SMS for urgency, reminders, or short updates. Theres nothing worse than getting hit with a Dont forget about us! email after youve already made a purchase. Clean-up automation ensures every message has a purpose. nudge via SMS.

Outbound Marketing 82

Outbound Marketing Law Shipping User-Generated 82

Hubspot Marketing

NOVEMBER 20, 2024

Many industries require businesses to conduct and update these assessments regularly to meet health and safety standards. Review and update the assessment. Whether it’s new equipment, new hires, or regulatory updates, any major shift calls for a reassessment. But compliance is only one side of the coin.

Manufacturing 110

Manufacturing Finance Health New Technology 110

Martech

SEPTEMBER 11, 2024

Meta communicated this update to advertisers this week. Claude Sprenger Managing Partner of Hutter Consult AG, is not surprised by this update and had some advice about it. Some ad sets could be paused. Reduced visibility in Events Manager. Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns First seen.

Advertising 117

Advertising Advertisers Communications Management 117

Martech

OCTOBER 25, 2024

This keeps you top of mind without overwhelming them with random updates. Example : Create a sequence that sends a monthly update with industry news, blog posts or any other content that could be useful to them. Consider adding occasional exclusive offers or early access to resources to build goodwill and deepen the partnership.

Education 122

Education Communications Promotion Product 122

Marketing Insider Group

JULY 29, 2024

Use this information to update any old content and provide new content that aligns with your audience’s interests and needs. By actively collecting and updating your donor data, you can work with your donors to create a digital marketing plan that meets your audience’s needs and helps exceed your marketing goals.

Digital Marketing 74

Digital Marketing CRM Marketing Marketers 74

Marketing Insider Group

JANUARY 6, 2025

Updating statistics, revising outdated sections, or incorporating new information refreshes posts for current audiences. Regular updates also signal to search engines that your website remains active and valuable. Posts remain active online, continually attracting traffic and potential customers.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Hubspot Marketing

AUGUST 19, 2024

I caught up with the Wistia CEO to learn how he sextupled — that’s 6X — Wistia’s product updates. Before switching to two-pizza teams, Wistia released 12 product updates annually. After restructuring its product teams and simplifying its strategies in 2023, Wistia released 72 updates — 6X over the year before.

Brand Management 112

Brand Management Video Marketing Product Management 112

Backlinko

NOVEMBER 22, 2024

ClarityAutomate will automatically add internal links to your webpages and update them as needed. And Insight Stream, which provides real-time alerts and updates on critical SEO issues and important KPIs. The tool automatically updates over 200 online listings and directories, including Google Business Profile , Alexa, and Instagram.

SEO 97

SEO Price User-Generated Analytics 97

AWeber

JULY 23, 2024

Cost-effective : Free or inexpensive to create and update. Users can quickly and easily share and update their card, so they always present up-to-date information to contacts. There are many benefits to creating a virtual business card for yourself. Convenient : Easily accessible on your device, no need for physical cards.

User-Generated 98

User-Generated Customer Branding Marketing 98

Martech

JANUARY 13, 2025

Updated prompt: Heres one way this prompt could be refined to gather more specific, actionable information. Updated answer: Welcome emails are a crucial part of our email marketing program and overall marketing strategy for the ski resort. Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work?

Customer loyalty 112

Customer loyalty Copywriting Communications User-Generated 112

Marketing Insider Group

DECEMBER 10, 2024

Set Rules for Dynamic Segmentation: Use dynamic lists that automatically update based on customer behavior. Suggested Schedule Types Weekly Newsletters: Keeps your audience updated on new content or offers. Create Segments: Divide contacts into groups such as new leads, repeat customers, or lapsed customers.

CRM 110

CRM Email Marketing Marketing Marketers 110

Hubspot Marketing

JULY 12, 2024

The downsides of Khoros are that because it’s so robust, it can feel outdated and clunky (they are working on a more updated UI), which makes it hard to get things done. Email Platform Whether it’s a newsletter, a product update, or an event announcement, at some point you’re going to want to email your members.

Management 112

Management CRM Price Analytics 112

Martech

JANUARY 27, 2025

Instead of guessing which updates matter most, agencies with SEO expertise can focus on improvements that enhance functionality and boost search engine rankings. Regular scans, software updates, and reliable backups prevent vulnerabilities and minimize downtime. Not a big leap for many SEO agencies.

Management 121

Management SEO Finance Energy 121

Martech

AUGUST 26, 2024

Dig deeper: MarTech’s B2B marketing experts to follow Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information. Additionally, evaluate the integration capabilities of these platforms to ensure seamless data flow and collaboration across your marketing stack.

CMO 119

CMO Marketing Automation Platform Key Performance Indicator Analytics 119

Hubspot Marketing

NOVEMBER 4, 2024

Other examples: ActiveCampaign , Litmus Real-Time Updates AI analytics tools can continuously handle and process data in real time, letting you, the marketer, adapt and fine-tune your strategies. Real-time Journey Optimization Like real-time updates in email platforms, AI can continuously monitor and analyze customer journeys.

Analytics 135

Analytics Customer Journey CMO Marketing 135

Sprout Social

JANUARY 15, 2025

Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news. Last updated January 15, 2025. We will continue to keep our customers updated about the evolving state of the US TikTok ban and what it means for Sprouts functionality.

Branding 125

Branding Law Influencer Marketing Communications 125

Martech

AUGUST 7, 2024

We first came across this update from Adriaan Dekker’s LinkedIn , showing the letter one of his followers had received from Google.: “Some customers will still have access to Smart Campaigns, but we’re continuing to customize which campaign types are available for others based on their specific needs.” according to a Google spokesperson.

Advertising 130

Advertising Advertisers Management Customer 130

Backlinko

APRIL 7, 2025

But what was the Google Helpful Content Update (HCU)? First launched in 2022, Googles helpful content update was designed to reward people-first content while filtering out pages created primarily for search engines. The biggest changes to this algorithm update took place in late 2023 and early 2024.

User-Generated 104

User-Generated Health SEO Finance 104

Hubspot Marketing

SEPTEMBER 23, 2024

During this time, the opera house underwent repairs and updates, and a local photographer, Daniel Boud, was invited inside. Photos of construction workers updating the opera house also reflected a glimmer of hope for the future as they spruced up the venue for future performances despite not knowing when they'd ever happen.

Food 116

Food Energy Place Health 116

Marketing Insider Group

DECEMBER 4, 2024

By updating or reformatting these articles, you enhance their value while creating more engagement opportunities. Update Content with Fresh Information and Keywords Adding updated information to older blog posts keeps them relevant and helps capture new readers.

eBook 74

eBook Transform User-Generated SEO 74

Search Engine Land

OCTOBER 2, 2024

Stay up-to-date Regularly review industry news, updates and trends to stay current on any emerging topics or terms that could potentially be relevant for your campaigns. They may have unique perspectives and ideas for relevant keywords that you may not have considered.

User-Generated 87

User-Generated Analytics Advertisers Advertising 87

Marketing Insider Group

APRIL 21, 2025

Trends change, search engines update their algorithms, and user expectations shift. Whether it’s a one-time project, regular updates, or a complete redesign, outsourcing provides the flexibility to adjust without the overhead of a full-time employee.

SEO 105

SEO Price Management Customer 105