Rock Content

APRIL 15, 2024

To maximize content marketing ROI is crucial for successful businesses looking to attract interest, drive conversations, build bonds, and instill brand loyalty. A well-developed content marketing plan increases the conversion potential, the ability of a business to convert a consumer into a customer.

Content Marketing 87

Content Marketing Marketing Marketers Marketing Strategy 87

SocialPilot

JANUARY 21, 2024

I recently collaborated with the truly remarkable Luke Shalom, who is an micro-influencer with over 49K followers. Luke was an absolute gem to work with, and his contributions helped us achieve a fantastic level of engagement and generate valuable leads. I experienced something similar when Luke’s collaboration post was released.

Influencer Marketing 96

Influencer Marketing Transform Promotion User-Generated 96

Martech

DECEMBER 18, 2023

The introduction and safe use of AI is the ultimate goal. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. It focuses on using AI to assist humans and augment human capabilities rather than replace them.

Transform 115

Transform Marketing Marketers Traditional Marketing 115

Buffer Marketing

MARCH 14, 2024

Upwork plays into Internet trends masterfully, fusing popular culture into content that their audience of freelancers and their clients like these Barbie (2023) reference mugs. In this post, creator Dulma Altan shares how she’s used Upwork to grow her businesses. There’s no feature or product too small for a mention.

Energy 104

Energy Entertainment Product Price 104

Search Engine Land

APRIL 8, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with Search Engine Land content. Here’s something somebody asked me!

Finance 106

Finance Manufacturing Health Education 106

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises. Momos’ Momos 2.0

Transform 96

Transform Law User-Generated Analytics 96

Search Engine Land

NOVEMBER 21, 2023

This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Enhanced content visibility through SEO best practices Merging SEO insights with PR strategies transforms traditional content into search-friendly, user-friendly assets.

PR 123

PR SEO Branding Non-Profit 123

Martech

JANUARY 22, 2024

You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. To fully deliver results and revenue for clients, close collaboration with internal RevOps teams is essential. What technology the client is using to enrich their data.

CRM 110

CRM Digital Marketing Customer Acquisition Communications 110

SocialPilot

FEBRUARY 6, 2024

We at SocialPilot have yielded great results by collaborating with niche-specific influencers. I have seen new marketers collaborating with random individuals based on their follower count, only to end up with vanity metrics like views that don’t translate into tangible ROI. A strategy is just the opposite of randomness.

Influencer Marketing 83

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 83

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify low-quality AI content algorithmically. We fake it.”

User-Generated 136

User-Generated SEO Branding Management 136

Buffer Marketing

APRIL 10, 2024

Now, it’s not only possible to supplement your regular income with content creation but to dwarf it entirely. Gabby makes hundreds of thousands of dollars from her content, netting nearly $300,000 in 2023. 💡 Buffer makes Instagram growth much easier with content planning, scheduling, and engagement tools.

Affiliate Marketing 94

Affiliate Marketing Non-Profit Finance Promotion 94

Hubspot Marketing

APRIL 2, 2024

Table of Contents What is Workplace Productivity? Good Communication and Collaboration Being a team leader is about more than being an authority figure. Needless to say, this shouldn’t be the case, since communication and collaboration are essential to true productivity. Do they feel heard? But the best solution here?

Product 87

Product Communications Health Management 87

Buffer Marketing

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Beehiiv uses LinkedIn carousels to welcome new hires. This can be useful for sharing how-to content, tutorials, or tips.

Transform 117

Transform User-Generated Thought Leadership Copywriting 117

SocialPilot

FEBRUARY 1, 2024

In our recent influencer marketing initiative, We joined hands with the genuinely remarkable Luke Shalom , who falls under the micro-influencer tier, and it helped us get fantastic engagement and generate valuable leads. Our collaboration with Luke (micro-influencer) also yielded amazing engagement results. Thanks for stopping by!

Influencer Marketing 79

Influencer Marketing Marketing Marketers Price 79

SocialPilot

FEBRUARY 14, 2024

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. If all the legal jargon becomes too much for you, you can use our customizable influencer contract template to finalize your influencer deal faster. Or if nobody discussed who owns branded content after posting?

Law 96

Law Influencer Marketing Transform Promotion 96

Martech

SEPTEMBER 20, 2023

Tools like Perkuto’s Jeto add-on allow marketers to use automation platforms (in Jeto’s case, Marketo) without adding off-brand elements to the campaign. These kinds of tools allow more team members to collaborate while keeping important brand safety and privacy compliance issues centralized.

Marketing Automation Platform 120

Marketing Automation Platform Analytics Marketing Marketers 120

Martech

FEBRUARY 13, 2024

Match the required martech functionalities to these goals Do you need more robust personalization and experimentation capabilities, content creation tools for different regions or enhancements in mobile engagement? Your active collaboration with C-suite peers is pivotal in achieving and maintaining martech-business alignment.

Transform 108

Transform eCommerce Retail Marketing Automation Platform 108

Tiecas

APRIL 5, 2024

Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place. Table of Contents What is an Industrial Marketing Strategy?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Martech

MARCH 12, 2024

We need to learn the specific concerns and use cases to become a differentiator for personalization. Levels of personalization within ABM With only our ICP to keep us warm, the ability to personalize is generally “Dear Santa,” because we really don’t know much more. He’s part of our team and helps us to solve problems.

Customer 110

Customer Education Communications Management 110

Search Engine Land

DECEMBER 18, 2023

SEO can be complicated – in many cases, overcomplicated. The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO : How well your content can be crawled and indexed. Content : Having the most relevant and best answers to a prospect’s question.

SEO 136

SEO User-Generated Place Management 136

Buffer Marketing

APRIL 11, 2024

Startup strategies to steal When it comes to nonprofit marketing, channel your inner tech exec: Leverage data, technology, and digital content so your people can focus on strategy, sales, and growth.   Once you have the data, use it to craft your content, ads, and fundraising talking points.    Sound complicated?

Energy 107

Energy Marketing Marketers Direct Mail 107

Martech

JANUARY 18, 2024

However, obstacles like misalignment and poor collaboration can slow things down if not handled strategically. Building strong collaborations, especially between the marketing and IT teams. In both cases, strategic integration focused on: Consolidating customer data. Enabling personalized content.

Transform 116

Transform Customer loyalty CRM Analytics 116

Search Engine Land

MAY 5, 2023

Instagram just revealed that it would rebrand branded content ads as partnership ads, offering new methods for brands and creators to collaborate on advertising efforts. Partnership ads enable advertisers to expand content originating from a creator or other partner’s account, facilitating broader collaboration.

Advertising 100

Advertising Advertisers Promotion Branding 100

Martech

NOVEMBER 21, 2023

Making data the foundation of the DAM ensures it will be useful and adaptable to your business for years to come. Dig deeper: Building a DAM business case An adaptable DAM You can’t just “set and forget” your DAM. A nested hierarchy is something like a traditional folder structure that most people are used to,” said Murphy. “A

Management 102

Management Finance User-Generated Advertising 102

Buffer Marketing

MARCH 4, 2024

Using tools to organize yourself can be a great way to keep mentally focused on your work and be agile enough to jump into new, uncharted territory that many can’t. Using a task management app helps you organize specifics into folders, with tags, color coordination, and even collaboration if you need to. 

Social Media Marketing 89

Social Media Marketing Product Marketing Marketers 89

Vertical Response

FEBRUARY 11, 2024

Enter VerticalResponse — your digital marketing command center where organizing your content is as easy as click-and-drag. Name your folders in a way that best reflects your categorization needs — by campaign, content type, or team, for example. For a more detailed guide on using this feature, check out the full article here.

Transform 94

Transform Marketing Marketers Digital Marketing 94

Buffer Marketing

OCTOBER 11, 2023

  A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. Switch to Creator Mode to get access to a host of useful features, like the ‘Follow’ button and analytics.    Use a professional photo.

User-Generated 127

User-Generated Branding Analytics Management 127

Backlinko

FEBRUARY 20, 2024

An XML sitemap, which is specifically meant for search engines, helps them discover new and updated content. Sitemaps also categorize your website’s content into posts, pages, or any other type of content you might have on your page. Plus, you may not use WordPress. Is it scalable as the content on your website grows?

User-Generated 78

User-Generated Price SEO Management 78

Search Engine Land

MARCH 4, 2024

By directing traffic to two webpage variants (or more, in the case of multivariate testing), you can glean which version leads to better outcomes in terms of conversions, click-through rates, time on page, bounce rates or other key metrics. Consistency in content and structure is key to accurate indexing and ranking for search engines.

SEO 115

SEO Analytics Management Product 115

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. B2B organizations must prioritize quality and value of content interactions over quantity.

Transform 83

Transform User-Generated Marketing Marketers 83

Martech

APRIL 4, 2024

AI is a great deal for the companies that use it. Consider OpenAI, which makes money through licensing its products and services, subscriptions, partnerships, collaborations and investments. My favorite quote from the article, “Microsoft, for example, is using OpenAI’s latest software for its AI features. “$416.45

User-Generated 77

User-Generated Price CRM SEO 77

Search Engine Land

JANUARY 10, 2024

This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results. It’s that time of year when all the predictions content comes out, be sure to have your eyes on this. Tools: When did you last review what you are using?

SEO 139

SEO PR Customer Journey Health 139

Hubspot Marketing

DECEMBER 14, 2023

In this blog post, we'll go over: How Marketers are Using AI How to Implement AI in Your Marketing Processes How Marketers are Using AI Understanding Complex Topics Marketers, such as Martina Bretous, editor of our Next in AI Blog , use AI to better understand complex topics. “I

Transform 107

Transform User-Generated Marketing Marketers 107

Buffer Marketing

NOVEMBER 29, 2023

  Extremely true: Increased use of AI and automation in content creation This prediction was spot on, with tools like ChatGPT becoming integral in content creation and social media management. Throughout 2023, the integration of AI in content creation showcased its strengths and limitations.

User-Generated 114

User-Generated Fashion Food Management 114

Search Engine Land

APRIL 24, 2024

Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing. Professional environment LinkedIn users have a business mindset when they engage with the platform, which makes them more receptive to professional content and advertisements.

Advertising 88

Advertising Advertisers Thought Leadership User-Generated 88

Search Engine Land

JANUARY 17, 2024

Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. This article examines three case studies from Egypt, Saudi Arabia and India, showcasing successful examples of AI-enhanced YouTube marketing. However, AI still requires human supervision. So, I looked for three better examples.

Transform 113

Transform Retail Marketing Marketers 113