Hubspot Marketing

JUNE 10, 2022

In this piece, we’ll break down 14 common bad press release characteristics and offer suggestions to help your team avoid press release mistakes. While there’s no such thing as the “perfect” press release, your team can get closer to the mark by avoiding common errors. Using Uninspiring Quotes. The result?

Transform 109

Transform Communications Promotion SEO 109

Search Engine Land

SEPTEMBER 26, 2023

Useful tools to reduce AI bias and a handy process to review AI-generated content quality. Legal compliance considerations Intellectual property and copyright A crucial legal concern when using AI in SEO and media is following intellectual property and copyright laws. Obtain user consent.

SEO 110

SEO Law User-Generated Education 110

Martech

FEBRUARY 23, 2024

It’s regularly used to communicate special offers, sale pricing and important information like holiday hours for physical retail locations. Spam, in this case, is in the eye of the beholder. You can, of course, use your own audience data and conduct your own surveys to better understand what your audience wants from your emails.

Email Marketing 113

Email Marketing Marketing Marketers Health 113

Martech

MARCH 11, 2024

Using the same approach to all our target audience risks alienating the remaining 95% who are not yet in-market. And simplifying our martech tools could mean better outcomes for our teams: For MOps, fewer contacts. For the sales team, better conversions, less garbage in, less time wasted, etc. Good riddance.

Branding 99

Branding Whitepaper eBook Communications 99

Martech

OCTOBER 13, 2023

Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. Are you safe using AI-generated content ? In this case, honesty means being human, genuine and transparent. We still need to use our brains. It depends.

Marketing Automation Platform 136

Marketing Automation Platform Marketing Marketers User-Generated 136

Martech

SEPTEMBER 22, 2023

Evaluating the continued use of third-party applications like Writer.com and Jasper when infused genAI capabilities are offered (at least in beta) by vendors like Salesforce and HubSpot. But teams had to make a choice. Then, the operations/martech team loaded and tested creative assets and content into templates.

Marketing Automation Platform 120

Marketing Automation Platform CRM Transform User-Generated 120

Hubspot Marketing

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Customer 138

Customer Transform Management Health 138

Hootsuite

MAY 1, 2023

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. In some cases, you may have multiple social media workflows. It also helps to keep your team stay organized and on task. What is a social media workflow?

Copywriting 134

Copywriting Social Media Marketing Management User-Generated 134

Martech

NOVEMBER 13, 2023

A feedback loop is like a system that takes important information and data points and then organizes it in a way that makes it useful for your team or the tools you use. Feedback loops go beyond simpler reporting and give you information that you (or your automated platforms) can use, often in real time.

Customer Journey 116

Customer Journey Customer Transform Place 116

Martech

JANUARY 20, 2023

Sometimes they used their work email address. Other times, they used a personal email address. In some cases, they used the personal email address inadvertently, as that’s the Google account they were logged into at the time. In many cases, they can justifiably argue that the information involved isn’t that sensitive.

Manufacturing 110

Manufacturing Finance CRM Analytics 110

Buffer Marketing

MARCH 14, 2024

In this post, creator Dulma Altan shares how she’s used Upwork to grow her businesses. View this post on Instagram A post shared by Upwork (@upwork) In this post, they use the Instagram collaboration feature to share the same content to two feeds with HR Manifesto.

Energy 104

Energy Entertainment Product Price 104

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Management 97

Management Transform Whitepaper Marketing 97

Buffer Marketing

APRIL 4, 2024

Their social media manager (and the broader marketing team) really understands how to adapt large trends for their business-oriented audience. In this one, @graphicsbychelle highlights how she uses Notion to keep up with her goals. Use TikTok to highlight even the smallest feature updates or product releases.

Gen Z 85

Gen Z User-Generated Entertainment Millennials 85

Martech

APRIL 4, 2024

They know they can use testing to build extensive knowledge about their customers and what motivates them to engage. They then use what they learned through testing to make more informed choices about improving their email programs. They’re also great additions to your marketing team! But many companies still do it.

Email Marketing 93

Email Marketing Law Marketing Marketers 93

Search Engine Land

DECEMBER 15, 2023

Now, instead of working with external clients, you’re working with teams within the same company. These internal teams have their own deadlines, and they rely on your input to meet those deadlines. Rarely is that the case for a search marketer. Often, our ability to complete work is reliant on other teams.

Communications 98

Communications SEO Search Marketers Management 98

Hubspot Marketing

SEPTEMBER 22, 2023

SMS, an acronym for "Short Message Service," is a communication channel used to send and receive text messages on mobile devices. It leverages the widespread use of mobile phones and the convenience of SMS to deliver promotional offers, updates, reminders, and other engaging content directly into the palm of the recipients' hands.

User-Generated 103

User-Generated Key Performance Indicator Communications Marketing 103

Hootsuite

SEPTEMBER 23, 2020

Social media compliance simply means following the rules when using social media to engage with the public. Ensure consumers know how their data is stored and used. And they need to ensure that personal data is stored securely and used responsibly. That includes using cookies or other methods. And the fines can be steep.

Law 145

Law Health Food Education 145

Animalz blog

SEPTEMBER 14, 2023

But your skills, insights, and strategic perspective could shape the very core of your business by influencing what your product team builds next. Traditionally, product teams build first and then bring in marketers. When teams have spent developer and designer hours building a prototype, it’s much harder to justify pivoting.

Product 99

Product SEO Promotion Management 99

Search Engine Land

FEBRUARY 10, 2023

The truth There are a couple of ways to break down this misconception: From a paid perspective , affiliate teams can and should be willing to work with their paid search partners to put measures in place to keep both parties happy. Flag the terms where they want the affiliate team to apply bid caps that won’t drive up costs.

Affiliate Marketing 97

Affiliate Marketing Non-Profit Real Estate Retail 97

Search Engine Land

DECEMBER 15, 2023

Your tasks, role, or team might get cut and replaced by generative AI that is supposed to produce the same content that humans like you were producing. But how can generative AI even take those things from us? In this case, Doe knows what she is doing and actively chooses to misrepresent someone else’s work as hers.

User-Generated 118

User-Generated SEO Thought Leadership Place 118

Sprout Social

DECEMBER 6, 2023

But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the intersection of HIPAA and social media.” Familiarize your team with this protocol by co-creating HIPAA compliance training programs that feature social media education.

Health 105

Health Law Education Branding 105

Hootsuite

JULY 25, 2023

Balancing your professional image with the urge to post about spicy cases or engage with Twitter trolls can be tough. In fact, only 43% of respondents in an American Bar Association study said their law firm website used SSL security (or HTTPS protocol). A social media scandal is only fun if you’re not at the center of it.

Law 77

Law Communications Advertising Advertisers 77

Adobe Experience Cloud Blog

MARCH 16, 2018

Marketing automation platforms have long been a valuable tool to help teams track leads and subscribers via various profile segments, measure ROI, and give marketers a complete view of the customer lifecycle. Set Prospect and Customer Permission Levels. The Effect of GDPR on Marketing Automation. Manage Customers’ Email Preferences.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Law Marketing 134

Martech

DECEMBER 20, 2021

Davey and his team put together this resource to help marketers organize their digital assets. Its emphasis on content, teams, and workflow gives professionals a helpful roadmap to using their campaign content data effectively. ” and “How do you manage rights, roles and permissions, and governance around that?”

Management 125

Management Branding User-Generated New Technology 125

Hubspot Marketing

DECEMBER 14, 2022

Team members then have less availability to take on new projects. When one person leaves your team, their knowledge can live on. This practice will create clarity for your team. By making these documents easily accessible to team members, you allow for the growth and flow of information throughout the organization.

Energy 121

Energy Communications Product Management 121

Adobe Experience Cloud Blog

JUNE 2, 2020

The historical and predictive customer insights from the marketing automation platform ensure that your teams are spending their time on engagement campaigns and produce worthwhile end-results. When teams understand that automation has greatly reduced the likelihood their hard work will be met with lackluster campaign results, morale goes up.

Transform 152

Transform Energy Thought Leadership Marketing Automation Platform 152

Martech

DECEMBER 19, 2023

1, Google removed accounts people created over two years ago but never used. Individual users who haven’t used any Google services since early 2021 will lose access to any services registered to them with that Google account login, along with any content they’ve stored. People know how to use email. I was wrong.

Email Marketing 115

Email Marketing eCommerce Management Customer 115

Hootsuite

SEPTEMBER 8, 2020

It used to be that if you wanted to create multiple YouTube channels, you needed to create a separate YouTube account for each one. But it’s an unnecessary and unproductive use of your time. If that’s the case, it might just make more sense to create a separate channel for your daily vlog. You can still do that. Large audience.

Management 143

Management Analytics Energy Branding 143

Sprout Social

SEPTEMBER 8, 2021

In this post, we take a closer look at Twitter Spaces – what it is, why you should use it and how you can use it for your brand. So if you’re looking to expand your offerings, it’s about time you grow your Twitter following to make use of this feature. Why use Twitter Spaces? Let’s get started.

Management 135

Management Promotion Product Branding 135

Many Chat

JUNE 16, 2022

The Recurring Notification allows your business to re-engage your customers after 24 hours of last interaction, with prior permission, on a daily, weekly, or monthly basis. The new channel offering allows businesses and brands who use WhatsApp to communicate with customers and automate their marketing and customer support. .

Retail 96

Retail User-Generated Communications Analytics 96

Martech

OCTOBER 5, 2022

MRIs had become go-to diagnostic devices and subsequently were used in neuroscience. These extensions helped us understand the most consequential medical mystery: how (and why) people do what they do. If a customer continues their journey, then the use of aspirational product or service images in content are common priming approaches.

CRM 98

CRM Analytics Retail Management 98

Rock Content

AUGUST 7, 2020

WordPress is one of the most used content publishing platforms. Use two-factor authentication 7. Use strong passwords on the platform 11. Assign the right permissions for files and folders 15. So, if you have another email that few people know about, it’s more appropriate to use it. Use two-factor authentication.

User-Generated 142

User-Generated Management Digital Marketing Product 142

Neil Patel

JANUARY 22, 2021

Users tend to be more relaxed about security when using social sites like Facebook, leaving them vulnerable to hackers. They could also use the information stored in your Facebook account for identity theft or to access other online accounts, including hosting, banking, or other social accounts. How does this affect your business page?

User-Generated 145

User-Generated Management Promotion Customer 145

Martech

AUGUST 4, 2021

Clio used Bynder, an enterprise-grade digital asset management platform to reimagine their entire process for producing and sharing content. Giroux oversees Clio’s brand assets, messaging, and consistency across multiple teams and departments. Giroux’s team communicated a three-phased approach with the following embedded tiers.

Inbound Marketing 117

Inbound Marketing Management Communications Price 117

Hootsuite

MAY 1, 2023

All brands using social media in any form must navigate a constantly evolving set of risks in an environment that changes at lightning pace. Keep reading to find out how to build a strategy that will help protect your brand, improve your social results, and make life easier for your overworked social team. Say a campaign falls flat.

Social Media Marketing 104

Social Media Marketing Management Education Place 104

Hubspot Marketing

NOVEMBER 18, 2022

And, as I discussed last year, HubSpot delivered on the promise of platform through our world-class solution that doesn’t sacrifice power for ease of use. Our customers have always taken comfort in our easy-to-use tools and freedom to scale when they’re ready to. and internationally and are used herein with permission.

Marketing Automation Platform 114

Marketing Automation Platform CRM Customer Journey Analytics 114

Hootsuite

APRIL 26, 2023

There are 18 specific identifiers “that could be used to identify the individual or the individual’s relatives, employers, or household members.” This process uses either expert determination or the safe harbor method. Or maybe a case study that includes a patient’s name for credibility. Remain professional.

Health 93

Health Communications Law Management 93