Search Engine Land

FEBRUARY 15, 2024

This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate video scripts. It can also generate or refine scripts for your TikTok videos. Why we care. Creative Assistant explained.

User-Generated 101

User-Generated Advertising Advertisers Branding 101

Martech

NOVEMBER 2, 2023

Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. AI Insights allows marketers to explore, analyze, and discover answers about their customers and campaigns in intuitive and user-friendly ways.

Transform 114

Transform User-Generated Analytics Management 114

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. “This year is going to be transformative!” ” As humans, we tend to say (and believe) this statement about every year.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. “This year is going to be transformative!” ” As humans, we tend to say (and believe) this statement about every year.

Gen Z 110

Gen Z Entertainment Transform User-Generated 110

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 90

Influencer Marketing Marketing Marketers SEO 90

Search Engine Land

SEPTEMBER 29, 2023

Creative Assistant can help make content creation easier and faster by acting as your virtual assistant. TikTok Creative Assistant is an AI-driven virtual assistant that you can chat with and work alongside while you create ads or videos for the platform. Get the daily newsletter search marketers rely on. Why we care.

Advertising 122

Advertising Advertisers Target Market Promotion 122

Hubspot Marketing

JUNE 19, 2023

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren't savvy with editing or are short on time. Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience.

User-Generated 137

User-Generated Price Branding Communications 137

Search Engine Land

MARCH 6, 2024

Danny Gavin, founder and chief strategist at Optidge Internet Marketing Agency in Houston, TX, said: “AI should not be used without consideration in ad creation; while AI is beneficial, human input remains crucial.” We just started getting comfortable with machine learning.

User-Generated 123

User-Generated Transform Advertising Advertisers 123

Duct Tape Marketing

FEBRUARY 10, 2024

Weekend Favs February 10 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Its platform simplifies generating engaging video scripts, titles, and SEO strategies, making video marketing accessible and efficient.

User-Generated 74

User-Generated Video Marketing SEO Customer 74

Neil Patel

JULY 5, 2021

Video content creation can be a massive headache. Even for seasoned marketers, creating compelling content is a challenge. That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. What Is Automated Video Creation?

Copywriting 144

Copywriting Video Marketing Price Branding 144

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

Hubspot Marketing

JUNE 22, 2022

Video marketers report that it offers the highest ROI of any media format , but those who use it still face challenges with the strategy. The HubSpot Blog Video Marketing Report surveyed 500+ video marketers and asked them about their top challenges, and we’ve compiled them in this post.

Video Marketing 122

Video Marketing Marketing Marketers Promotion 122

Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Video duration : Follows the recommended video length based on your marketing objective.

Analytics 141

Analytics Advertising Advertisers Search Marketers 141

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 130

Whitepaper Content Marketing Thought Leadership Marketing 130

Digital Marketer

FEBRUARY 16, 2024

Owing to the large number of video content available on the platform, you want to ensure that yours stands out. To make it happen, you need to master effective content creation tips , use fantastic lighting, and invest in powerful video editing software. There are tons of editing tools on the market that promise amazing results.

Transform 92

Transform Price Video Marketing Branding 92

Buffer Marketing

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. It’s now treated as a legitimate business, with real earning potential for anyone with a smartphone and a willingness to share their creations. Why are systems so crucial in content creation?

Fashion 103

Fashion New Technology Branding Product 103

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

SocialPilot

FEBRUARY 19, 2024

Everyone, from marketers to brands to common people, is utilizing AI to create SEO-optimized content within a fraction of the time than human writers. Several professionals have sidestepped from using AI in content creation. The questions that numerous users have asked include: Is the content generated by AI original?

User-Generated 97

User-Generated SEO Communications Target Market 97

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

Law 104

Law Customer loyalty Advertising Advertisers 104

Search Engine Land

OCTOBER 24, 2023

To be successful in this new world of generative AI content creation, you will need a deep understanding of your audience, according to Jim Yu, BrightEdge founder and executive chairman. Success lies in the fusion of AI and human expertise throughout any content creation process,” he said. 1,014 times in the top 5 (23%).

Real Estate 130

Real Estate Manufacturing Retail Education 130

Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity.

User-Generated 104

User-Generated CMO SEO Product 104

illumin

FEBRUARY 29, 2024

User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way.

Advertising 105

Advertising Advertisers Branding Shoppers 105

Search Engine Land

AUGUST 2, 2023

YouTube Shorts has rolled out a range of new tools to encourage and inspire content creation. The six new features give creators a range of new capabilities on the platform, such as the ability to go live with Shorts, remix footage, add effects to videos and use stickers. Get the daily newsletter search marketers rely on.

Transform 98

Transform Branding Search Marketers Marketing 98

Search Engine Land

MARCH 13, 2024

Accessible through the app by searching “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and enhance their content creation process. She wrote: “TikTok are now showing search insights directly in the app – linking the best ranking videos. Why we care. ” Update.

Analytics 114

Analytics Management Search Marketers Marketing 114

Hubspot Marketing

MARCH 27, 2023

Video has become a cornerstone of modern marketing, landing front-and-center in many marketing strategies. Yet, despite being an ROI powerhouse and top lead generator , video is a hard medium to pull off. To state the obvious, video creation isn't quick. How AI Can Power Your Next Video 1.

Product 119

Product Video Marketing Fashion Marketing Strategy 119

Hubspot Marketing

APRIL 17, 2023

It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 What could this mean for marketers and content creators? Is there a place for AI in content creation, and can it benefit marketing creatives?

Marketing 136

Marketing Marketers SEO Place 136

Search Engine Land

JULY 24, 2023

Historically, brands and influencers have been able to create content across a variety of formats such as live videos, photos, Duets, Stitch and more – but text was never an option. While some TikTok users may be responsive to live videos, others are more likely to connect with text posts. How it works. SUBSCRIBE See terms.

Branding 97

Branding Search Marketers Product Marketing 97

Buffer Marketing

JANUARY 4, 2023

No longer a far-fetched idea out of a 90s movie, AI has the potential to support content creators at every stage of the content creation process. In this article, we will explore six ways in which AI already supports content creation and which tools are leading the charge.

User-Generated 133

User-Generated Food Promotion SEO 133

Hubspot Marketing

DECEMBER 5, 2023

High-quality microphone or Mic Accessories I remember one of the first videos I filmed for a music blog I ran in college. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. And I agree. Image Source 2.

Price 109

Price Finance Management Place 109

SocialPilot

JANUARY 9, 2024

With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. You can empower your post-creation process by trying our range of AI-powered social media post generators.

Transform 90

Transform Social Media Marketing User-Generated Advertising 90

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. In this guide, we’ll break down the five most important marketing trends for fractional CMOs in 2024.

Market Trends 80

Market Trends CMO Transform User-Generated 80

Martech

OCTOBER 6, 2023

The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. A lot of the effort for those advertisers is the menial reformatting of videos to fit the right aspect ratio and stuff; so I can certainly see how that would be helpful for smaller organizations,” Frank said.

Social Media Marketing 139

Social Media Marketing Advertising Advertisers Place 139

Search Engine Land

SEPTEMBER 21, 2023

Dream Screen YouTube is launching an experimental new feature that enables content creators to easily add AI-generated video or image backgrounds to YouTube Shorts. YouTube Create The platform is launching a new mobile app called YouTube Create to help make video creation easier. SUBSCRIBE See terms. Why we care.

Price 111

Price Search Marketers Marketing Marketers 111

Martech

MAY 8, 2023

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Artificial intelligence is not new to marketing technology. surveyed 1,000 B2B and B2C marketing professionals in March.

Transform 128

Transform B2C Marketing Marketers 128

Buffer Marketing

DECEMBER 7, 2023

One of the posts from my inconsistent days Then, everything shifted when I crossed paths with Mary Imasuen , the Social Media Marketing Lead at a law firm where I interned. Anchor your content strategy on the 3 Whats Before 2019, my content creation was like throwing spaghetti at the wall. I published based on my feelings at the time.

Transform 125

Transform Energy Social Media Marketing Law 125

Martech

MARCH 7, 2024

SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.”

Transform 96

Transform Customer Acquisition User-Generated Advertising 96

Search Engine Land

DECEMBER 8, 2023

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now available in Google Analytics 4. Get the daily newsletter search marketers rely on. Search Ads 360 is a search management platform.

Analytics 112

Analytics Advertising Advertisers Management 112