Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. In 2021, 70 percent of marketers believed that using video resulted in a positive ROI. You don’t have to be a TikTok star to leverage video content for your business. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Neil Patel

APRIL 20, 2021

That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad. The point is the first step in the funnel is a marketing campaign of some sort. What are the different types of marketing funnels?

Whitepaper 145

Whitepaper Analytics Inbound Marketing Marketing 145

Adobe Experience Cloud Blog

JANUARY 3, 2018

The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness. Inspired by their success, Vidyard has launched Chalk Talk.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Marketing Insider Group

JUNE 15, 2015

Turn every video your company has ever made into blog posts and embed the videos. Video Marketer Wistia does a great job of taking its own medicine with its video library. Check out this example of How to Shoot Video With Your iPhone. Turn your gated campaign assets into summary blog posts.

Content Marketing 111

Content Marketing Whitepaper eBook Marketing 111

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Martech

MAY 17, 2022

That means a preference for visuals over words , for video over white papers, for podcasts over sales calls. But collecting “watches” and “listens” is not as valuable as knowing your content is being consumed by contacts at an in-market target account.

Whitepaper 98

Whitepaper B2C Branding Transform 98

Marketing Insider Group

OCTOBER 18, 2021

Someone later in the stages of the buying process might be looking for confirmation that your brand is indeed the one to choose, and that person might be better convinced by a whitepaper or in-depth case study. Create videos. As you get better at video (or can afford more resources), you can expand your strategy.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Adobe Experience Cloud Blog

JUNE 29, 2015

And due to video’s linear nature, it’s actually easier to measure viewers’ engagement with these assets than many text-based content assets. With this viewing data in hand, marketers can feed their lead scoring and nurture programs to better qualify leads and nurture them for sales. How to use video strategically for lead generation.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Whitepaper eBook 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. A terrific post on why statistics are catnip to social and content marketers. Stelzner (@Mike_Stelzner) January 5, 2017.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Marketing Insider Group

JANUARY 19, 2021

Skip more expensive strategies like paid ads and video marketing until you can afford them. If you are, here are some other forms of content to consider adding to your marketing plan: Ebooks. White papers. Make sure you’re consistent, regardless of publishing frequency and budget. Pillar pages. Infographics.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Martech

FEBRUARY 6, 2024

Video — or, more broadly, graphics and visuals — will indeed be everywhere because we’re not going to drift through the phygital with our noses in an essay or white paper. .” Winterberry (registration required).

Transform 117

Transform Whitepaper Direct Mail Marketing 117

Marketing Insider Group

MAY 15, 2023

Content Marketing. Content marketing calls for high quality, relevant content that addresses the needs and interests of your target audience. This includes blog posts , eBooks, whitepapers, webinars, and more. Email marketing is ideal for nurturing leads and keeping customers engaged. Video Marketing.

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Marketing Insider Group

FEBRUARY 2, 2021

White papers. Content marketing is best for: Lead generation. Video Marketing. In 2020, 85% of businesses used video as a marketing tool. 87% of video marketers claim video has increased their website traffic. Share your video content on social media. Case studies.

Digital Marketing 112

Digital Marketing Whitepaper User-Generated eBook 112

Scoop.it!

SEPTEMBER 7, 2022

E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. Besides that, you can curate videos talking about specific features of a product or explore titles such as “X best features of product X.” Offer downloadable digital content.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Hubspot Marketing

JULY 10, 2018

Videos: Did you know 72% of prospects prefer to watch a video than read to learn about a product? State of Video Marketing Survey , Wyzowl 2017). HubSpot is influential when it comes to inbound marketing. all relating to inbound across its niche segments in marketing, sales and service.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Martech

MAY 25, 2022

When your customer looks at your system, for example, the eyes dart rapidly across the user interface, triggering a cascade of neurobiological activity that can affect everything from thoughts and emotions to desired behaviors such as downloading white papers and liking your social media posts.

Whitepaper 114

Whitepaper Email Marketing CRM Customer 114

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Sprout Social

MAY 18, 2016

Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. Leverage Video Marketing. Share Free Resources.

User-Generated 109

User-Generated Whitepaper eBook Partner Marketing 109

Hubspot Marketing

MARCH 21, 2024

Create and promote more video content. Video marketing has become increasingly popular in recent years. Wyzowl's State of Video Marketing reveals that 91% of businesses use video as a marketing tool — an all-time high and a significant jump from previous years. But creating video content isn’t enough.

Marketing 133

Marketing Marketers User-Generated Promotion 133

Hubspot Marketing

MAY 26, 2023

Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Although video marketing may seem intimidating or time consuming, it's worth the investment.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Neil Patel

OCTOBER 23, 2020

Result: A set of finished videos, along with supplying you with the knowledge to walk you through the process. You can enlist the services of a marketing agency that specializes in video marketing or maybe graphic designing to achieve this goal. Here are a few other examples: Market Research.

Marketing 143

Marketing Marketers Inbound Marketing Advertisers 143

Rock Content

MARCH 26, 2023

Most service providers offer content like blog writing, email, social media, and white papers. But some may also handle videos, graphics, or even SEO optimization for their clients. Consistent, well-planned content creation is central to any good digital marketing campaign. Why Is Content Creation Important?

Whitepaper 59

Whitepaper Entertainment SEO Place 59

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. 72% of marketers say that content marketing sparks engagement growth. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Optinmonster). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Bannerflow

APRIL 19, 2022

In this article we explore how to maximise your digital marketing strategies and the four key forms of digital marketing your business needs: The impact of digital marketing strategies. Content marketing. Influencer marketing. Social media marketing. Video marketing. Video marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Exposure Ninja

OCTOBER 17, 2023

Wise Whitepapers Expert advice is always sought after. A whitepaper allows you to share unique data or advice on a topic you’re a specialist in. In exchange for their email, your whitepaper readers receive expert advice or an innovative solution to a complex issue. Especially if it’s FREE ! Lead secured.

Whitepaper 52

Whitepaper Fashion Marketing Marketers 52

Hubspot Marketing

NOVEMBER 30, 2022

The channels that can play a part in your content marketing strategy include: Blog posts: Writing and publishing articles on a company blog helps you demonstrate your industry expertise and generates organic search traffic for your business. Video marketing vs. commercial advertising. Email contact lists vs. email spam.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Exposure Ninja

JULY 5, 2023

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. Content Marketing Example HubSpot is a shining star in the content galaxy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

AWeber

AUGUST 22, 2023

Maybe you’re illustrating an eBook or whitepaper. Video creation tools If you’re not using video, you’re in the minority. 91% of businesses invest in video marketing as a tool in 2023. Lumen5 is an online video maker with easy drag-and-drop tools for social-media-friendly content. Lumen5 What is it?

Price 98

Price eBook User-Generated SEO 98

SMA Marketing

APRIL 18, 2024

Content Formats: Explore different content formats to diversify your content marketing efforts and cater to different audience preferences. This may include blog posts, articles, whitepapers, e-books, videos, podcasts, infographics, and case studies.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers.

Customer Acquisition 52

Customer Acquisition CRM User-Generated Customer Journey 52

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. How the old model fails.

Video Marketing 112

Video Marketing Key Performance Indicator Whitepaper Marketing 112

Neil Patel

AUGUST 5, 2021

It’s a stand-alone webpage created for an advertising or marketing campaign. The page usually has a goal like: sales email list sign-ups white paper downloads. You want to instigate an action that will get users into your sales funnel and create conversions. What is a landing page? Use Goal-Based Bidding.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your Video Marketing.

User-Generated 112

User-Generated CRM Marketing Marketers 112

Marketing Insider Group

SEPTEMBER 15, 2015

It’s true that video production is often seen as costly and time-consuming, but we’re sorry: these aren’t justifiable excuses anymore, especially when YouTube videos shot on iPhone and GoPro garner millions of watches and likes – as many likes, in fact, as traditionally produced and edited brand videos.

Content Marketing 112

Content Marketing PR Whitepaper Marketing 112

Content Marketing Institute

JUNE 20, 2018

In this Chief Marketer example , the page looks a little busy, but the Q&A stands out and is surrounded by multiple ways for someone to engage with the website: TIP: Plan to incorporate video into the Q&A to expand your content options and include a transcript for viewers to scan and search engines to index. Original research.

Transform 111

Transform B2C SEO Content Marketing 111

Duct Tape Marketing

JANUARY 22, 2020

I bet I had you on for your book White Papers, didn’t I? So I think both of these things represent big organic activities that are in the realm, the scary realm, John, of video marketing. Like where does Instagram stories fit in for a typical marketer? Mike Stelzner: Thanks for having me back, John.

Social Media Marketing 45

Social Media Marketing Affiliate Marketing Whitepaper Influencer Marketing 45

Moz

JANUARY 17, 2021

Video marketing is another tool to draw in B2B leads. It’s gone from strength to strength, especially in the last few years, with 87% of businesses using video as a marketing tool. eBooks, white papers, and webinars make for great gated content. Create gated content.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65