Backlinko

OCTOBER 21, 2024

Information gain measures how unique and valuable your content is compared to existing content. It’s what makes your content fresh—often leading to better rankings. I interviewed three content leaders in various industries about their best work. Your content should satisfy the user’s primary search intent.

SEO

Buffer Marketing

AUGUST 26, 2024

Remember when social media content was limited to Facebook statuses and, er, “pokes?” ” Even a few years later, cutting-edge content was limited to a blurry photo with an oversaturated filter on Instagram. Short-form video ? Chop up long-form content into threads Written a great blog post or newsletter ?

Social Media Marketing

Customers.ai

NOVEMBER 14, 2024

They’re there to scroll, laugh at memes, maybe find a dinner recipe, or catch up on some dog videos. Their ads speak directly to women looking for better-fitting bras, with visuals and messaging that say, “We get you.” Both of these ads resonate with their specific audience by using visuals that focus on needs and functionality.

Branding

Buffer Marketing

AUGUST 21, 2024

You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  Self-paced courses : These courses usually have pre-recorded content that you can download and learn at your own pace. There are five modules of content. Instructor(s) : Justin Welsh.

Social Media Marketing

Sprout Social

MAY 22, 2025

While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. That distinction influences everything from content strategy to community management. That doesnt mean leaving performance behind.

Social Media Marketing

Hubspot Marketing

MARCH 26, 2025

For my companys video marketing campaigns, Facebook is a natural choice. However, it does take some strategy to make sure your videos land. A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Gather trends to inform your video marketing plan.

Video Marketing

Buffer Marketing

APRIL 30, 2025

There’s always something new, trends move fast, and maintaining consistency can be exhausting. Whether you’re crafting engaging visuals, planning your content calendar, analyzing your data, or boosting engagement, free Instagram tools can save you hours of work every week. The right tools make all the difference.

User-Generated

Buffer Marketing

JULY 23, 2025

With that many eyes on the content of brands and creators, there’s more than enough opportunity to grow on the platform. Who’s on Instagram: Demographics in 2025 Knowing how many people use Instagram is one thing — but understanding who they are is what actually drives smart content decisions. India, the U.S.,

Gen Z

Martech

MARCH 10, 2025

A study by the Pew Research Center as far back as 2017 highlights that information overload is a significant factor contributing to this trend. As people are bombarded with vast amounts of information online, they often struggle to focus on any single piece of content for an extended period.

User-Generated

Buffer Marketing

OCTOBER 29, 2024

Don’t worry — your content’s fine. 💡 Schedule your Instagram content with Buffer. Visually plan your content calendar and make your profile a “must-follow” with Buffer’s suite of Instagram scheduling and analytics tools. You just need a better engagement strategy.

User-Generated

Sprout Social

JULY 1, 2025

Which aren’t exactly the same thing as trends. Dimperio goes on, “We’re not chasing trends or trying to become influencers. That’s why we gravitate toward content that teaches, entertains or makes us feel seen. What brand content do Millennials engage with? Instead, they’re looking for shared experiences and touchstones.

Millennials

Sprout Social

JULY 3, 2025

Below, discover the top Australian fashion influencers to watch in 2025—plus insights into local Aussie trends and tips on choosing the best fit for your brand. Known for maximalist styling and striking visuals, Maxine has carved out a signature aesthetic that stands out in any scroll. TikTok: 70.8K Facebook: 491.8K YouTube: 5.8K

Fashion

Sprout Social

SEPTEMBER 18, 2024

This ensures you’re able to refine your audiences, optimize your content and achieve more reliable results across multiple regions. It won’t even work domestically, as your content should be tailored to each audience and network. This video gives more details on how to conduct a social media audit.

Social Media Marketing

Buffer Marketing

APRIL 2, 2025

TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. Creating and uploading videos on TikTok Ready to make a TikTok video?

Transform

Buffer Marketing

JANUARY 13, 2025

Creators and brands will be world-building Prediction : Creators and brands are moving beyond traditional strategies to create immersive, interconnected ecosystems — what some call the rise of the “cinematic universe” for content. washingtonpost The U.S. Court of Appeals for the D.C.

Gen Z

Martech

MAY 21, 2025

Full story: Google expands ads in AI Overviews, AI Mode to desktop Google upgrades its creative suite with cinematic AI tools The new Veo modelalready available in Merchant Center and coming soon to Google Adsallows you to turn static product images into dynamic videos. Merchant Center is becoming a brand and content HQ.

Transform

Hootsuite

NOVEMBER 21, 2024

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. While it may seem like shorter content has the starring role (how many 30-second TikToks have you watched today?) Tailor your content to what your followers prefer.

Social Media Marketing

SocialPilot

JULY 20, 2025

If you’re a content creator, marketer, or agency facing these challenges, the solution for seamless content flow and strategic channel growth is a YouTube content calendar. This powerful tool helps you maintain consistency, optimize your workflow, and ensure every piece of content aligns with your channel’s goals.

Transform

Buffer Marketing

JULY 16, 2024

Reddit is a forum-style website where members share content and discuss specific topics and interests. Other Redditors then upvote or downvote the content based on how relevant, interesting, and helpful it is. Trends and insights : Reddit is a goldmine for market research. Storytelling is key People love stories.

Marketers

Marketing Insider Group

MARCH 25, 2025

Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Authentic content outperforms traditional ads in engagement. Successful campaigns focus on storytelling over direct promotion. Niche influencers often bring better results than celebrities.

Influencer Marketing

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, legal content is often associated with being dry and dull. Introduce Your Attorneys and Their Achievements People love people-focused content.

Law

Hubspot Marketing

DECEMBER 23, 2024

Table of Contents The State of AI and MarTech Today How to Implement AI Into Your Marketing Tech Stack Tips for Making the Most of AI in Your MarTech Operations The State of AI and MarTech Today We must accept that generative AI is becoming a core part of our organizations, integrated into almost every area. AI lends a hand of help here, too.

Transform

SocialPilot

JUNE 19, 2025

If your content plan feels stuck on repeat “quote post, promo post, repeat” – you’re not alone. We’ve put together a fresh, practical breakdown of 20+ types of social media content, not just the usual suspects like memes and videos, but also AI-enhanced formats, immersive experiences, and strategy-backed use cases.

Thought Leadership

Sprout Social

JUNE 18, 2025

According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube. Nostalgic content is the key to reaching Gen X on this network, since 75% of Gen Xers use YouTube to watch videos that remind them of their youth.

User-Generated

Vertical Response

AUGUST 25, 2024

Utilizing these platforms allows you to tap into a vast audience eager to engage with holiday-themed content. Trending sounds and holiday aesthetics on TikTok can widen your audience reach. On Pinterest, visually appealing photos and shoppable Product Pins drive sales, engaging customers and boosting holiday revenue.

Marketing Strategy

SocialPilot

MAY 27, 2025

With audiences increasingly influenced by social content, having a social media content creator on your team isnt just helpful, its essential. The reality is, most teams are stretched thin, juggling marketing, sales support, and more, making consistent, high-quality content a real challenge. Lets break it down.

Thought Leadership

SocialPilot

DECEMBER 23, 2024

Know How Advanced Reporting Is LinkedIn Profile Analytics Track how your LinkedIn profile is growing with insights on connections, post-performance, and trends. Refine your strategy and focus on content that delivers results. AI Pilot simplifies content creation without sacrificing quality.

User-Generated

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. Here’s a quick look at the many ways in which AI helps in content marketing.

Content Marketing

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. What can Marketers do to Target Gen Z?

Gen Z

SocialPilot

FEBRUARY 11, 2025

Whether its a laugh-out-loud meme, a life-changing topic, or a trending dance, successful content creators didnt just get luckythey use proven strategies that work. According to Statista, music videos have the most extensive global reach among all content categories, so the potential to go viral is massive.

User-Generated

Search Engine Land

SEPTEMBER 24, 2024

Think of them like a promoted in-feed post on Meta or a Sponsored Content ad on LinkedIn. For promoted posts featuring videos, you have several aspect ratio options (1:1 square, 4:5 portrait, 4:3 landscape or 16:9), and the recommended video length is between 5 and 30 seconds. Image carousel.

Promotion

SocialPilot

JULY 21, 2025

Many brands are stuck reposting the same content across both platforms, hoping something sticks. They may share timelines and text boxes, but the way users interact, consume, and respond to content is worlds apart. It is no longer enough to recycle content across platforms. The real question isn’t which platform is bigger.

Gen Z

Buffer Marketing

JULY 7, 2025

Your go-to guide for spotting trending TikTok audio and using it to boost your next post before it peaks. ” Whether it’s a catchy beat, a funny voiceover, or a weird little soundbite that somehow makes total sense, trending audio is the For You fuel behind many of TikTok’s most viral videos.

Entertainment

Marketing Insider Group

NOVEMBER 6, 2024

Understanding a few paid media trends helps marketers adapt their strategies for success. This article explores the future of paid media advertising, focusing on trends to watch in 2025. Video and interactive ads will dominate, engaging users through platforms like YouTube and TikTok with dynamic, immersive content.

Advertisers

Hubspot Marketing

FEBRUARY 4, 2025

Video or image? Table of Contents Facebook Ad Anatomy in 2025 Tips for Mastering Your Facebook Ad Anatomy 5 Facebook Ads That Hit the Mark Take (Facebook Ad)vantage in 2025 Facebook Ad Anatomy in 2025 In 2025, there are two main types of Facebook Ads in-feed and right-column ads. And heres a great video ad from Aloha.

Real Estate

SocialPilot

DECEMBER 23, 2024

It can create human-like text and assist in various tasks, making it valuable for social media by generating engaging content, answering inquiries, and enhancing interactions. ChatGPT prompts for social media are at the forefront of this trend. Help me brainstorm visual content ideas for my Instagram feed related to [theme].

User-Generated

Marketing Insider Group

JUNE 18, 2025

Let’s get real – everyone’s always yammering on about “best practices” for content: catchy headlines, stuffing in keywords, blah blah blah. I’m about to spill the real secrets – those sneaky moves that turn your content from “meh” to “damn, that’s good.” By the end, you won’t just churn out content that sorta works.

Transform