Spotify Wrapped: What marketers can learn from the viral campaign
Sprout Social
DECEMBER 7, 2022
For Spotify, it’s a viral marketing tool. What marketers can learn from Spotify Wrapped. As marketers look forward to 2023 planning, there are three key lessons to take away from Spotify’s Wrapped campaign. When other brands create viral content, there’s no reason you shouldn’t join in on the fun. Join in the fun.
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