Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. Consequently, this knowledge allows marketers to optimize strategies, allocate budgets more wisely and forecast how a change in one element will affect future sales.

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Search Engine Land

MAY 6, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.”

Advertising 129

Advertising Advertisers Price Search Marketers 129

Search Engine Land

APRIL 25, 2024

For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. That said, optimizing for specific keywords or niche topics isn’t always outdated.

SEO 117

SEO Customer Journey Education Branding 117

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.” More ad revenue for Google.

Advertising 98

Advertising Advertisers Price Search Marketers 98

Calvyn Lee Blog

FEBRUARY 20, 2024

In 2023, we saw an exponential rise of generative AI tools like ChatGPT, Bing Chat, and Google Bard. New capabilities include AI text generation tailored to target audiences, AI-powered product background images, and auto image resizing to optimize ads. But AI features are also being added to CRMs, note apps, and more.

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Market Trends Digital Marketing Transform eBook 130

Search Engine Land

MARCH 11, 2024

By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. Help you reveal unique entities your competitors target and the ones Google associates with your niche. The result?

SEO 123

SEO eCommerce Digital Marketing Marketing Strategy 123

Search Engine Land

AUGUST 28, 2023

This means that Google will invariably end up (eventually, over time) crawling the same product three times. Hopefully, Google will still crawl all the unique, distinct content eventually, but it may take longer. Links and content: Quality vs. quantity On the surface, this seems like a no-brainer. That’s where you want to be.

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SEO PR Shipping Manufacturing 97

Search Engine Land

FEBRUARY 16, 2024

You can’t start optimizing your marketing until you have covered the basics. Continuously analyze your keywords and focus on relevancy Amazon’s algorithm may be focused on customers buying products, which is similar to saying Google’s algorithm is focused on providing the best answers. How are you positioning your brand/product?

Marketing Strategy 125

Marketing Strategy Shoppers eCommerce Advertising 125

Search Engine Land

SEPTEMBER 25, 2023

Even more off-base, “We’d like to spend {x} on Google, {y} on Facebook, and {z} on LinkedIn.” ROAS vs. Gross Profit: There is an optimal efficiency target where gross profit is maximized. Note: Google Search Partners and display campaigns produce particularly weak lead quality.) If you start with an ROI goal of 3.0,

CRM 121

CRM eCommerce B2C Analytics 121

Search Engine Land

FEBRUARY 2, 2024

Local Falcon focuses on Google Maps, while Places Scout covers both Google Maps and organic search. Specifically, make sure you are tracking so-called explicit vs. implicit keywords. Some implicit searches may lack a map pack if Google doesn’t perceive sufficient localization in the search intent.

SEO 132

SEO Real Estate User-Generated Analytics 132

Kevin Indig

SEPTEMBER 11, 2023

Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem. You need to develop new levers, which gets harder the more optimized your site becomes. Forecasting should include scalable and unscalable SEO levers.

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SEO Shipping Advertising Advertisers 114

Hubspot Marketing

DECEMBER 1, 2023

In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals. Table of Contents A Quick Refresher on Email Marketing and SEO Email Marketing vs. SEO - What are marketers saying?

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Email Marketing SEO Marketing Marketers 112

Search Engine Land

NOVEMBER 1, 2023

Google declared a “Code Yellow” after user queries slowed in February 2019 to find out why. Ben Gomes, then the head of Google Search, became concerned about a thinning firewall between Search and Ads, according to emails revealed during the ongoing U.S. vs. Google antitrust trial. Why we care. The emails.

Price 118

Price Place Product SEO 118

Search Engine Land

MARCH 14, 2024

This creates more time to optimize growth opportunities. Ideate, optimize, test, refine. Testing may change if you are working to improve click-through rates vs. grow organic traffic as a whole vs. positively impact user experience on the site. Monitor : Set up a tracking dashboard using a tool like Google Data Studio.

SEO 109

SEO eCommerce Place Communications 109

Search Engine Land

MARCH 28, 2024

While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. Taking advantage of advanced bid optimization features like value-based bidding and custom variables. What is Search Ads 360 (SA360)?

Retail 86

Retail Shipping CRM Analytics 86

Search Engine Land

SEPTEMBER 14, 2023

At the same time, Google’s Search Liaison, Danny Sullivan, feels the need to remind us that “…there are well-recognized issues with AI-generated content, so human oversight is important if using it to create content.” As always, Google’s goal is relevance and quality. Now for Google Trends data. So what is?

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SEO Transform User-Generated Content Marketing 134

Neil Patel

JANUARY 22, 2023

However, it might not be the first thing marketers and SEO developers consider when optimizing a site. In addition, when properly optimized through SEO, pagination can help page rankings and bring more organic traffic to your website. Pagination vs. Load More vs. Infinite Scroll: Which is Better for SEO? Not anymore.

SEO 144

SEO Analytics Entertainment Management 144

Search Engine Land

MAY 28, 2024

Over-relying on paid acquisition for long-term growth There are a few giant implicit problems for B2B brands with paid media: Auction-based networks, like Google Ads, will keep getting more expensive over the long-term. Because SEO: Takes a long time , where the ROI compounds greater over the long haul (12+ months) vs. short-term.

SEO 83

SEO Non-Profit Customer Acquisition Law 83

Search Engine Land

FEBRUARY 5, 2024

From static benchmarks to dynamic insights Google’s Search Quality Rater Guidelines mention the word “user” more than 800 times across 168 pages, including an entire section called “Understanding Search User Needs.” This is important for users and Google, as it helps maintain focus on meeting user intent effectively.

SEO 124

SEO User-Generated eCommerce Customer Journey 124

Search Engine Land

MAY 6, 2024

An equally important task is optimizing and scaling those campaigns for maximum effectiveness and impact. This requires diving deep into the performance data to uncover valuable insights that can inform optimization strategies. Use Google Analytics 4 conversion path reports to understand where paid search fits into the bigger picture.

Analytics 88

Analytics Advertising Advertisers Place 88

Search Engine Land

DECEMBER 27, 2023

Google Search Generative Experience The all-new, AI-powered Google Search — officially: Google Search Generative Experience — was announced May 10 after months of speculation and rumors. Google opened access May 25. Google began testing SGE links before officially adding links in August. Dig deeper.

SEO 125

SEO User-Generated Gen Z Analytics 125

Search Engine Land

JANUARY 31, 2024

With broken attribution models, how can you confidently report campaign performance and optimize ad spend? With the right approach, paid campaigns can still demonstrate value and guide effective optimization no matter how murky the tracking waters get. While perfect one-to-one attribution is impossible, all hope is not lost.

CRM 130

CRM Analytics Place Advertising 130

CXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. It weighs risk vs. reward, exploration vs. exploitation, science vs. business. But if you have enough traffic, you should use both types of tests in your optimization program. Bandits and A/B/n tests each have a purpose.

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Analytics User-Generated Key Performance Indicator Non-Profit 106

Search Engine Land

NOVEMBER 7, 2023

Some ad platforms will allow you to optimize towards more than one conversion action at a time (which I’ll cover in a second). Test optimizing for one or multiple actions in Google Google allows advertisers to optimize for one or multiple conversion actions at the campaign or account level.

Advertising 119

Advertising Advertisers CRM eCommerce 119

Hubspot Marketing

JANUARY 12, 2024

How often should you post a blog for a company vs. an individual? On the other hand, a more mature blog site will already start ranking for relevant topics and keywords, considering the fact that Google considers it credible and authoritative. How often should you post a blog for a company vs. an individual?

Thought Leadership 124

Thought Leadership Real Estate SEO Content Marketing 124

Orbit Media Studios

NOVEMBER 29, 2022

First, here’s the big picture: What is search engine optimization (SEO)? This post will help you answer the search vs. social question for yourself, decide which content to promote in which channel, how to spend your time and where to set your expectations. In other words, no one goes to Google to browse. Search optimization.

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SEO User-Generated Analytics Promotion 143

Search Engine Land

FEBRUARY 27, 2024

Now, let’s Google that query to see what we see: That’s right, an instant answer! Think this pervasive problem will only get better when more people start using AI tools to sidestep or augment traditional Google searches? How do you spot “good” vs. “bad” writing online? Here’s why. Exhibit A: Zero-click SERPs. Think again.

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SEO Manufacturing B2C Place 114

Search Engine Land

FEBRUARY 9, 2024

Google Ads recently introduced the ability to buy Google TV inventory programmatically. This article covers how Google TV differs from YouTube TV, the implications of this addition for media buyers, and recommendations on optimizing campaigns leveraging this emerging ad placement. Google Play Movies.

Advertising 108

Advertising Advertisers Price Analytics 108

Search Engine Land

JANUARY 29, 2024

On-page optimization is a crucial part of any SEO strategy. It includes optimizations made directly to the elements of a webpage to improve rankings in search engines and provide a better user experience. This article covers the key elements that should be optimized on every page for the best SEO results.

SEO 121

SEO Place Product Branding 121

Unbounce

MAY 10, 2024

Using dynamic landing pages for PPC vs SEO 8 dynamic landing page swaps to inspire your next campaign Dynamic landing page best practices How to create dynamic landing pages SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Are dynamic landing pages good for SEO?

User-Generated 64

User-Generated SEO Promotion Advertising 64

Search Engine Land

FEBRUARY 22, 2023

Google penalizes Natural News In 2017, Google confirmed that a controversial alternative medicine website was delisted because of a webmaster guidelines violation, not because of its political views. However, Google’s John Mueller said the site was penalized due to sneaky mobile redirects. Four US presidents in the KKK?

Search Marketers 84

Search Marketers Marketing Marketers Price 84

Search Engine Land

MARCH 7, 2023

For those who want to learn more about either SEO or PPC, see our guides below: What Is SEO – Search Engine Optimization? Anything that can be searched for can be optimized. An energy supplier increased website traffic by 71% and received 86% more leads in Google Ads when pairing SEO and PPC together.

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SEO PR Marketing Marketers 96

Search Engine Land

OCTOBER 20, 2023

The real purpose and benefit of SEO isn’t just increasing pageviews or optimizing keywords – it’s about aligning with the true north of business goals and helping to achieve them through search. SEO outputs vs. SEO outcomes: How do they differ? But what if we’re chasing shadows?

SEO 125

SEO eCommerce User-Generated Analytics 125

Search Engine Land

MARCH 18, 2024

SEO planning vs. SEO strategy SEO planning is often conflated with SEO strategy. An SEO plan covers how to research, document, create, optimize and promote content to improve your website’s visibility on search engines. It is a Google Doc, so navigate to File > Make a Copy to create an editable version.)

SEO 111

SEO User-Generated Promotion Product 111

Martech

APRIL 18, 2024

Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? Google Gemini Models Capabilities : Handles text, image and audio data, with advanced reasoning and multimodal integration. Learn more : Google Cloud. Use cases : Enterprise systems, AWS optimization. Integrations.

Price 133

Price User-Generated Education eBook 133

Sachs Marketing Group

JANUARY 22, 2024

How is ranking different when comparing PPC vs SEO? Two major players dominate the search engine marketing scene: PPC (Pay-Per-Click) advertising and SEO (Search Engine Optimization). Two major players dominate the search engine marketing scene: PPC (Pay-Per-Click) advertising and SEO (Search Engine Optimization).

SEO 52

SEO Advertising Advertisers Digital Marketing 52

Sachs Marketing Group

MAY 3, 2024

Answer engine optimization (AEO) is a subset of search engine optimization (SEO) focused on optimizing content so it’s featured by virtual assistants, answer boxes, and featured snippets in search engines. This is where answer engine optimization (AEO) comes into play. So, what is answer engine optimization?

SEO 52

SEO User-Generated Digital Marketing Customer 52