Marketing Insider Group

DECEMBER 19, 2022

By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site. Reaching your audience and optimizing your content for conversion is as easy as understanding how to use emotional headlines. Key Takeaways.

Copywriting 108

Copywriting SEO Content Marketing Advertising 108

Jeff Bullas

FEBRUARY 9, 2023

With so much competition between Instagram’s 1 billion monthly active users, for years the best way to grow your Instagram follower count has been debated. To grasp the current bot environment on Instagram, we’ve got to go back to how it started. Let’s get started! BONUS: Want to make money on Instagram? What is an Instagram bot?

User-Generated 308

User-Generated Management Price Promotion 308

OnDemand CMO

JULY 21, 2023

At some point, your keywords will lose relevance and you’ll distance yourself from your target audience. Paid tools such as Mangools and SEMrush help you work your way through identifying keywords used by your competition and popular keywords consumers are using. You have to validate your SEO strategy because time passes.

SEO 52

SEO Customer Marketing Marketers 52

Rock Content

MAY 2, 2024

Brand voice is the obvious and distinct personality your brand takes on in all communications and serves to portray you in a certain way to your customers. As a defining characteristic of your marketing strategy, it allows you to connect with a specific audience that wants or needs what your company has to offer.

Branding 94

Branding Communications Health Education 94

Digital Marketer

NOVEMBER 27, 2023

Let’s uncover these essential laws that pave the way to success in the unpredictable world of business marketing. Instead of grasping at quick, temporary fixes, Apple anchored themselves in a long-term vision. Navigating through the world of business can be chaotic. Follow the implementation steps! It’s a marathon, not a sprint.

Law 88

Law Transform Marketing Marketers 88

Sachs Marketing Group

DECEMBER 22, 2023

PPC (Pay-Per-Click) ads offer a unique opportunity to reach your target audience efficiently and cost-effectively. The key is to make each click count, which means creating ads that attract clicks and target the right audience with the right intent. The trick is in knowing where your audience hangs out.

Advertising 97

Advertising Advertisers Key Performance Indicator User-Generated 97

Rock Content

SEPTEMBER 17, 2023

Freelance content writing begins with finding one or more clients, which can be accomplished in various ways. Website content needs to be easily scannable to accommodate the notoriously short attention span of internet users. Freelance writing allows you to work remotely, set your own hours, and choose how much you want to work.

Whitepaper 86

Whitepaper eBook Health Communications 86

Hubspot Marketing

OCTOBER 7, 2022

Consumers in every market are constantly receiving a barrage of texts, emails, and ads from different companies trying to get their attention — so how can your brand stand out and stay top-of-mind? One way is via drip marketing. The way drip marketing works depends on the medium being used. Here's what you need to know.

Direct Mail 110

Direct Mail Law Marketing Marketers 110

Marketing Insider Group

APRIL 27, 2020

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. While brand awareness is a critical part of the buyers’ journey , it’s sometimes undervalued because it can be difficult to fully grasp and measure.

Branding 119

Branding Digital Marketing Product Management 119

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. In addition, tools for video creation have increased, making it easier for you to focus on creating your high-quality content in new ways.

Entertainment 78

Entertainment Video Marketing Thought Leadership Education 78

Hubspot Marketing

AUGUST 22, 2022

Let me debunk a few myths and predictions marketers might have made about our wild generation so that you can find the right ways to grab our attention and keep us engaged. Of course, these online retailers do have a grasp on our generation to some extent, but what grabs our attention are retail resale sites.

Gen Z 101

Gen Z Entertainment User-Generated Retail 101

Marketing Insider Group

JUNE 19, 2023

More than ever, you’re constantly competing against others for attention and eventual sales. Image Source Grasping Why You Need To Do Competitor Content Analysis Competitor content analysis helps you discover what’s clicking with your target audience and how they want to engage with you. At least, we don’t think you are. (If

Whitepaper 114

Whitepaper Food SEO Analytics 114

Buffer Marketing

JANUARY 11, 2024

After all, it can spit out an entire blog post in mere moments.   But as I watched this emerging technology continue to evolve—and began to see the many ways founders in other industries were beginning to use it—I decided to instead take a “keep your friends close and your enemies closer” approach.

Copywriting 94

Copywriting Education Price Communications 94

Rock Content

NOVEMBER 22, 2023

It goes beyond aesthetics, and most marketing professionals grasp its significance. However, there’s a crucial aspect in color selection that, unfortunately, few professionals pay adequate attention to, and it can make a difference to your results and, primarily, your audience: accessibility. What is Color Accessibility?

Health 90

Health Place Communications Digital Marketing 90

Sprout Social

OCTOBER 6, 2021

Identify your target audience. The first step in growing your following on any social channel is to make sure you know who to target with your content and that you’re creating content that your target audience will enjoy. There are a few ways to go about this for growing your TikTok following. Pay attention to trends.

User-Generated 134

User-Generated Influencer Marketing Promotion Branding 134

Marketing Insider Group

MARCH 14, 2021

In a fictional world where you have unlimited time, money and resources, of course you’d want to offer your complete and undivided attention to every prospective and current customer. But, does this mean that your leads and clients can’t enjoy a certain level of attentive, personalized service? Not at all.

CRM 100

CRM User-Generated Retail Place 100

Digital Marketer

SEPTEMBER 18, 2023

They can’t grasp emotions, humor, sarcasm, or cultural references the way we do (at least not yet), leading to content that, while technically correct, often feels flat and uninspiring. It’s a bit like biting into a juicy apple, only to realize it’s made of plastic.

Transform 120

Transform User-Generated Marketing Marketers 120

Martech

DECEMBER 7, 2021

Instead, marketers should put together a roadmap that provides insights into the most effective technologies for their audience. Instead, marketers should put together a roadmap that provides insights into the most effective technologies for their audience. But this isn’t about adopting the latest, greatest technology. Image: Merkle.

Transform 119

Transform Shipping Marketing Marketers 119

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. A buyer persona (sometimes referred to as a customer persona, target persona, audience persona or marketing persona) is a fictionalized profile of your target customer. What is a buyer persona?

Millennials 141

Millennials Social Media Marketing B2C Market Research 141

Martech

JUNE 23, 2022

Attention is fully on the game and not passive, it’s a lived-in experience. One of the easiest low-cost ways to get started with in-game advertising is also one of the newest – dynamic in-game advertising. It’s a good way to test the waters.”. In-game advertising is a highly-engaged instance,” said Mascali. “In-game

Advertising 107

Advertising Advertisers Marketing Marketers 107

Marketing Insider Group

FEBRUARY 10, 2021

To your target audience, your value proposition should be: Relevant. It’s not a way to position your business in the market or an incentive to get visitors to act immediately, either. If you relay how your business benefits others in a unique and invaluable way, you can win quality leads and customers. We’ll show you how.

Communications 145

Communications Finance Content Marketing Product 145

Many Chat

APRIL 6, 2022

It’s a place where users come to be creative, show off their products and service, and ultimately engage with their audience. Brian Donnelly from Meta gave some great insight into engaging with your IG audience but one thing, in particular, stood out. It’s that time of year again, ManyChat hosted the Instagram Summit.

Influencer Marketing 98

Influencer Marketing Branding Product Customer 98

Search Engine Land

AUGUST 18, 2023

These key consumer preferences drive innovations in search and content marketing, especially as they aim to provide consumers with new experiences and ways to find and digest information. The search and content landscape has significantly changed since the start of 2023. This process is becoming less linear and more fluid.

User-Generated 94

User-Generated SEO PR Content Marketing 94

Sprout Social

JULY 7, 2021

Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways.

Shoppers 141

Shoppers eCommerce Manufacturing Customer Journey 141

Adobe Experience Cloud Blog

MAY 15, 2019

Now, we’re going to cover one of those areas in detail: audience segmentation. Knowing how to effectively manage and segment your audience and direct the right resources to the right people at the right time is the principle by which all marketing campaigns live and die. Why is audience segmentation important? Data is king.

Thought Leadership 134

Thought Leadership Education Management Customer 134

Search Engine Land

MARCH 29, 2024

Does it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? If you work in-house, you’ve likely experienced the “fear of missing out” (FOMO) when it comes to getting your optimization work properly resourced and implemented. Sound familiar ?)

SEO 93

SEO Management Product eCommerce 93

Spiralytics

MARCH 27, 2024

The goal is to draw in and retain target audiences while achieving specific goals. Businesses today are becoming more reliant on online content to reach their audiences. Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? The variety goes on.

Education 52

Education Digital Marketing SEO Communications 52

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience. The best part?

SEO 113

SEO Analytics User-Generated Price 113

Duct Tape Marketing

JANUARY 18, 2024

For those stepping into the role of a fractional CMO, grasping this viewpoint is essential; it’s all about capturing the essence and connecting with audiences just as vividly as a well-pictured story does. But with so many trends to keep track of, it can be tough to know where to focus your attention.

Market Trends 79

Market Trends CMO Transform User-Generated 79

SocialPilot

FEBRUARY 8, 2024

Businesses worldwide embrace influencer marketing to advertise their brands, products, or services to a wider audience. But then, it is not a simple and obvious procedure – you must fully grasp the best strategies on how to negotiate with influencers if you intend to forge a win-win agreement and a successful influencer campaign.

Influencer Marketing 86

Influencer Marketing Non-Profit Communications Price 86

Hubspot Marketing

JULY 15, 2022

That said, your budget may get in the way here. And if you wrestle with this question long enough, it quickly spirals into an endless back-and-forth ( "on the other hand… "). The truth is, depending on your specific goals, resources, and budget, one path may make more sense than the other. Your goals are your compass.

PR 125

PR Management Communications Promotion 125

Hubspot Marketing

JULY 19, 2018

Fortunately, there’s a way to organize and prioritize your time and tasks, helping you seamlessly adapt to your new environment. A well thought-out 30-60-90 day plan is a great way to help the hiring manager visualize you in the role and differentiate yourself from all other candidates. What if you can’t adapt in time?

SEO 144

SEO eBook Management Product 144

DIY Marketers

JANUARY 26, 2022

In this blog post, you’re going to learn how to think about pricing in a way that helps you stand out for the competition and give your customers a reason to choose you. Setting a price for your product or service is one of the most important decisions that you can make as a small business owner. Don’t take it lightly.

Price 98

Price Product Transform Promotion 98

Marketing Insider Group

DECEMBER 21, 2020

Marketers now must prioritize quality across the board and find new ways to prove results. Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. Enough with the negativity and cliches. Ignorance to buyers’ evolving needs.

Thought Leadership 140

Thought Leadership Transform Marketing Marketers 140

Bannerflow

MAY 18, 2021

This strain on marketers has taken its toll and so if there’s an easier way of creating effective ads, we’re all for it. It’s also a great way of saving costs, as your banner ads are quickly made in-house with no need for an external designer or agency. Indeed, travel ad spend in 2020 plummeted by 60%. Unused assets?

Advertising 98

Advertising Advertisers Transform PR 98

Hootsuite

DECEMBER 13, 2022

Bonus: Use our free TikTok engagement rate calculato r to find out your engagement rate 4 ways fast. Video may be the first thing you focus on when creating content for TikTok, but even the best video isn’t complete without a good caption. What can the best TikTok captions do? Well, several things. 185 TikTok caption ideas. Life hack.

Gen Z 106

Gen Z Entertainment SEO Social Media Marketing 106

Buffer Marketing

JANUARY 11, 2024

After all, it can spit out an entire blog post in mere moments.   But as I watched this emerging technology continue to evolve—and began to see the many ways founders in other industries were beginning to use it—I decided to instead take a “keep your friends close and your enemies closer” approach.

Copywriting 40

Copywriting Education Price Communications 40