Martech

NOVEMBER 11, 2021

This makes marketers’ online customer engagement more important now than ever. Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives. Elena Hoffman, Sr.

Whitepaper 115

Whitepaper User-Generated Education Product Marketing 115

Martech

MAY 3, 2023

However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Join marketing experts from Zeta Global as they reveal extensive research and insights into the newest consumer trends.

Gen Z 109

Gen Z Millennials Transform Marketing Strategy 109

Search Engine Land

MAY 9, 2024

Get the daily newsletter search marketers rely on. Conduct thorough research to learn about your existing audience and gain insights into search behaviors, motivations and pain points. Conduct thorough research to learn about your existing audience and gain insights into search behaviors, motivations and pain points.

SEO 96

SEO User-Generated PR Analytics 96

Jeff Bullas

FEBRUARY 22, 2023

You might have heard digital marketers and entrepreneurs going on about the importance of copywriting for businesses. It’s an essential aspect of marketing and advertising, and effective copywriting can make the difference between a campaign that fails and one that is highly successful.

Copywriting 287

Copywriting Advertising Advertisers SEO 287

Search Engine Land

MAY 11, 2023

However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Join marketing experts from Zeta Global as they reveal extensive research and insights into the newest consumer trends.

Gen Z 94

Gen Z Transform Customer Millennials 94

Search Engine Land

MAY 3, 2023

However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Join marketing experts from Zeta Global as they reveal extensive research and insights into the newest consumer trends.

Gen Z 94

Gen Z Millennials Transform Marketing Strategy 94

Martech

MAY 11, 2023

However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Join marketing experts from Zeta Global as they reveal extensive research and insights into the newest consumer trends.

Gen Z 100

Gen Z Transform Customer Millennials 100

Search Engine Land

OCTOBER 31, 2023

Using the same platforms we research and troubleshoot every day – search engines – we can quickly find articles on diverse topics, aiding our understanding of complex concepts and new ideas. Webinars and YouTube You can pretty much learn anything on YouTube. This includes SEO and digital marketing knowledge and guidance.

SEO 115

SEO Transform Digital Marketing Education 115

Tiecas

MAY 17, 2024

They have invaluable insights into customer needs and objections. Strategic Framework for Industrial Website Design But where do you begin? Start by asking yourself these critical questions, and be brutally honest: Why are you redesigning your website? Does your current website truly reflect your company’s core values and capabilities?

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Customer 105

Customer Transform Communications Promotion 105

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. and understanding how these elements form grammatically correct sentences.

Transform 134

Transform SEO User-Generated Whitepaper 134

Ariyh

SEPTEMBER 25, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,090 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok How do you put together an omnichannel marketing plan? And how do you manage all those channels?

Product 101

Product Food Health B2C 101

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Tiecas

FEBRUARY 21, 2024

But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles. See Content Preferences of Engineers and Industrial Buyers ). What pain points do you address?

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Buffer Marketing

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Transform 123

Transform User-Generated Thought Leadership Copywriting 123

Hubspot Marketing

MAY 8, 2023

In this article, we'll explore the various AI tools available to you, but first, let's dive into how marketers use AI and the definition of AI SEO. How Marketers Use AI What is AI SEO? 15 AI SEO Tools Marketers Should Know How Marketers Use AI We surveyed more than 1,350 marketers to learn how they use AI.

SEO 122

SEO User-Generated Copywriting Health 122

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. This email marketing campaign starts a conversation with the lead to keep them engaged with your business. Offer unique industry insights in an ebook or report. What is a good lead magnet? A good lead magnet should: 1.

eBook 145

eBook Finance User-Generated Transform 145

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. Skate to where the puck is going, not to where it has been” may be a rather overused quote, but it’s very in true in marketing. We are in the era of digital-first marketing. We are in the era of digital-first marketing.

Transform 91

Transform Thought Leadership Marketing Marketers 91

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona. Check it against your persona research.

Content Marketing 116

Content Marketing PR Law CMO 116

Search Engine Land

FEBRUARY 6, 2023

Ultimately, writing long-form content that gets results is a skill, and once you learn, you can leverage it to meet your content marketing goals. Videos, webinars, and podcasts can have just as much depth as a piece of written content and can help you meet your goals, too – and they might invite even better engagement.

eBook 98

eBook SEO Branding Education 98

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. As social media has become more advanced and more important, so too has the demand on marketing and social media team. Org-wide social media marketing training. Level: Beginner – intermediate.

Social Media Marketing 114

Social Media Marketing Price Marketing Marketers 114

Digital Marketer

OCTOBER 9, 2023

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. We’ll also explore real-world case studies of how other digital marketers are leveraging these concepts for unparalleled success.

Customer Journey 99

Customer Journey CRM Marketing Marketers 99

Hubspot Marketing

DECEMBER 26, 2022

2022 HubSpot research says that over a third of marketers believe that data has a major impact on strategy by helping them: Reach their target audience. Create more powerful marketing content. Understand which marketing strategies are most effective. That's why content intelligence is coming into the conversation.

Transform 137

Transform User-Generated Analytics SEO 137

Buffer Marketing

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.

Influencer Marketing 94

Influencer Marketing SEO Law CMO 94

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. If you want to stay ahead of the curve, look no further. But the advantages go beyond just aesthetics.

Education 100

Education Market Trends Marketing Marketers 100

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. And let’s just say, we’ve gathered some valuable insights along the way. Now, we all know AI isn’t a cure-all for every marketing challenge. They’re the pillars of any solid content marketing strategy.

Copywriting 88

Copywriting User-Generated SEO Market Trends 88

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Transform 142

Transform Event Marketing Thought Leadership Analytics 142

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many B2B marketers pay too little attention to the message they are delivering.

Transform 119

Transform Marketing Marketers User-Generated 119

Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. It is easy to forget that webinars have been around for less than 25 years – the Internet and the World Wide Web created the technology and the venue for events to go on-line.

Transform 131

Transform Communications Education Global Marketing 131

Customers.ai

DECEMBER 27, 2023

In the world of sales and marketing, making meaningful connections with customers and potential customers is an absolute must. From CRM systems to marketing automation platforms, lead enrichment is circular. In fact, according to Sitecore , 70% of Americans crave deeper, more personal connections with brands. Enter lead enrichment.

Transform 113

Transform CRM User-Generated Management 113

Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Not surprisingly, ABM is the top B2B marketing tactic.

Thought Leadership 79

Thought Leadership Transform Marketing Marketers 79

Search Engine Land

DECEMBER 6, 2023

However, in recent years, B2B purchasers have increasingly been exploring solutions and performing research well into the funnel. At this point, potential customers are just starting to recognize a problem or need and are seeking informational content to gain insights or answers. Business email address Subscribe Processing.

SEO 105

SEO CRM B2C eBook 105

Hubspot Marketing

FEBRUARY 29, 2024

Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. To learn more about email marketing, take a gander at our ultimate guide , which features insights from several industry experts. Healthcare brands are not an exception. Stick around and get inspiration for your next campaign.

Health 90

Health Shipping Price Promotion 90

Businesses Grow

OCTOBER 2, 2023

I’ve talked to dozens of writers and marketers and find we generally fall into one of three camps. You’re among the 37% of marketers who’ve adopted generative AI tools at work, but you’re still a little worried about what your future in marketing will look like. Whether we want this or not, our marketing careers will change.

Education 114

Education Marketing Strategy Content Marketing Product 114

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies.

Marketing 101

Marketing Marketers Influencer Marketing Communications 101

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

Whitepaper 95

Whitepaper Customer eBook Energy 95