Jeff Bullas

FEBRUARY 28, 2023

This article is here to provide you with all the information you need about selling your blog and how you can get the best price. How much can you sell your blog for? While there are no standard formulas for calculating a blog’s value, some basic guidelines can help you determine how much your site is worth.

Affiliate Marketing 229

Affiliate Marketing Price Transform Place 229

Jeff Bullas

FEBRUARY 5, 2023

So, if you’re wondering “How can I get Facebook followers fast?” … the answer is not by producing content, engaging with others, and watching the grass grow. Unfortunately, there are hundreds of dodgy websites out there selling fake Facebook followers and inauthentic likes. Secure website. Real customer reviews.

Price 307

Price Promotion Social Media Marketing Branding 307

Customers.ai

JANUARY 5, 2024

Let’s talk about the big four right now: Chrome’s adieu to third-party cookies, the pesky problem of click fraud, LinkedIn turning into the ‘Beverly Hills’ of ad costs, and the mysterious vanishing act of click IDs. Skyrocketing costs and the dreaded dip in ROI. Including website visitor identification.

Outbound Marketing 105

Outbound Marketing Advertising Advertisers CRM 105

Martech

JANUARY 4, 2024

Website speed is often seen as the main factor impacting customer conversions. Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. The discussion focused on the risks of narrowly focusing on website speed as the most important metric.

SEO 131

SEO Customer Product Marketing 131

Customers.ai

APRIL 10, 2024

For years we’ve relied on the likes of Google Analytics and third-party pixels to keep us honest and help us understand how our ad dollars were being spent. Unfortunately, without third-party cookies, that becomes much more difficult. Retention & Loyalty We all know that the cost of acquiring a new customer isn’t cheap.

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Customers.ai

JANUARY 2, 2024

I’ll tell you how we got here, who we are, and of course, where we are going. How Customers.ai Companies were (and still are) spending way too much money on paid advertising and not seeing an efficient return. If you were to look at our website, you’d see that we talk about Customers.ai What is Customers.ai?

Transform 118

Transform Outbound Marketing CRM B2C 118

Search Engine Land

FEBRUARY 15, 2024

How to evaluate an SEO agency. You have cutting-edge tools working for your campaign SEO agencies have access to and understand how to navigate a wide range of marketing tools. Agencies know how to select and use the tools needed for your specific project, reducing in-house costs and offering you time savings.

SEO 118

SEO Thought Leadership Education Management 118

Hubspot Marketing

APRIL 2, 2024

The insights from this article came from the H ubSpot Academy's Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website's performance. Today, with so many people surfing the web from their phones, it's essential to offer a great mobile website experience.

Energy 98

Energy User-Generated B2C eBook 98

Search Engine Land

MARCH 1, 2024

This article explores how these factors collide by examining Google’s use of search engine results page (SERP) list-based features to further their monetary gains while going against their own content guidelines and advice. YouTube checklist) {type} software (e.g., SEO software, analytics software, ERP software) Date ideas in {location} (e.g.,

Non-Profit 134

Non-Profit User-Generated SEO Analytics 134

Sprout Social

FEBRUARY 7, 2024

Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views. You can also see how many people visited your website link, and the age and gender of people interacting with your video. More website visits: Guide more people to your website.

Promotion 117

Promotion Advertising Advertisers Price 117

Search Engine Land

DECEMBER 18, 2023

The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO : How well your content can be crawled and indexed. Much of this will be taken care of by the content management system you use, and Google’s Search Console can help you understand the technical makeup of your site.

SEO 136

SEO User-Generated Place Management 136

Search Engine Land

JANUARY 18, 2024

This year, it’s all about diving deep into the techy side of SEO, getting cozy with AI tools for content and figuring out how to manage rising costs without breaking the bank. The more you refine your website for users, the better you can compete. So, how do you strike the right balance when using AI-generated content?

SEO 126

SEO User-Generated CMO Energy 126

Search Engine Land

APRIL 8, 2024

After that, how you can improve prompts to get even better answers from me. Guest Posting: Identify authoritative websites in your industry and offer to write guest posts for them. Include relevant links back to your website within the content. Reach out to the website owners and request to be included in their resource list.

Finance 102

Finance Manufacturing Health Education 102

Martech

APRIL 16, 2024

Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Open the report What you’ll learn What is real-time marketing and how does it use real-time data? What is real-time marketing and how does it use real-time data? Not necessarily.

Customer Journey 107

Customer Journey Marketing Marketers Customer 107

Search Engine Land

FEBRUARY 5, 2024

And with increasing discussions and scaremongering in the media about how AI will lead to job losses, it’s no wonder. It can reduce employees’ workload significantly and, in turn, reduce the associated costs. Marketers are much more likely to understand the impact of trends on their marketing efforts than AI would.

SEO 126

SEO PR Communications Search Marketers 126

Rock Content

APRIL 12, 2024

More importantly, what can you start doing today to give your SEO strategy a much-needed boost? SEO refers to the strategies and tools a business uses to increase the likelihood that its website (and other web content) show up for their target market despite ever-changing search engine algorithms. Let’s dive in.

SEO 92

SEO Key Performance Indicator Marketing Plan Target Market 92

Martech

MAY 9, 2024

They’re going too much overboard just because of the hype. For example, if you want to book an appointment, it’s much easier to do two or three clicks, seeing a calendar and the dates, than typing a prompt for ChatGPT. We had this issue with translation of our own website. Q: What is Infobip doing in this area?

Management 89

Management Communications Place Customer 89

Scoop.it!

FEBRUARY 15, 2024

That forces them to adopt cost-effective marketing strategies that can generate significant returns. It can drive sales at a low cost as well. Email marketing costs 82% of businesses between 0% and 20% of company budgets. As you can see, for the period covered, the number of website visitors thanks to email exceeded 19,000.

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways.

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Customers.ai

FEBRUARY 2, 2024

If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. Targeting capabilities have decreased, costs have skyrocketed , and with the removal of cookies, it’s going to get worse. Source: Kevin Indig Much like we’ve talked about with Facebook ads , these changes are making things hard.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

Rock Content

MARCH 21, 2024

We spoke with PPC (pay-per-click) and Media Buying specialists to find out what challenges they used push notifications to overcome, and here’s what they said: Harder to find a fresh audience The pool of fresh users is shrinking within conventional channels, driving the costs up. Let’s unpack how they apply to different audiences.

Branding 85

Branding eCommerce Affiliate Marketing Advertising 85

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. There’s no better way to optimize your website than to work with digital marketing experts.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Search Engine Land

MAY 3, 2024

How to optimize local pages to win more local traffic All of your service area pages should target your most important keyword patterns, along with any long-tail supporting keywords you want to rank for in those areas (i.e., “[service] in [city]”). How does one combat that? Any issues you had along the way and how you overcame them.

User-Generated 107

User-Generated SEO Price Customer 107

Backlinko

MAY 8, 2024

monthly visitors to the firm’s website, which would cost over $7,000 in Google Ads. Law Firm SEO is the process of driving traffic to your law firm’s website on search engines like Google and Bing. Which brings us to the next question: How Much Does SEO for Attorneys Cost? Which can incur extra costs.

Law 73

Law SEO PR User-Generated 73

Kevin Indig

MAY 29, 2023

The SEOmonitor team is inviting you to a hands-on event where you'll learn exactly how to make the most of it. During this event, they'll take you on a full tour, showing you how to leverage the tool for precise and accurate forecasts. Generative AI results are much more expensive than classic web results.

User-Generated 139

User-Generated Retail Non-Profit Price 139

Search Engine Land

APRIL 17, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Since he’d taken my online course on GA4, my former student asked me, “How will the change to key events impact my metrics and reporting? However, “key events” sound much more valuable than “micro conversions.”

Whitepaper 125

Whitepaper Analytics User-Generated Key Performance Indicator 125

Search Engine Land

MARCH 7, 2024

User testing can help you determine exactly who your website is for and what communication they’ll respond to. You can find out how much they know and what they think about your website and competitors. And you can use that knowledge to improve your website’s SEO approach and content strategy.

Product 86

Product SEO Communications Customer 86

Search Engine Land

APRIL 16, 2024

Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Open the report What you’ll learn What is real-time marketing and how does it use real-time data? What is real-time marketing and how does it use real-time data? Not necessarily.

Customer Journey 83

Customer Journey Marketing Marketers Customer 83

Sachs Marketing Group

JANUARY 10, 2024

As a general guideline, you should redesign your website every 2-3 years. Your website is responsible for making a good first impression on your customers. As website design trends and technologies evolve, so should your website to maintain relevance and effectiveness. How Often Should You Redesign Your Website?

Transform 85

Transform SEO Digital Marketing New Technology 85

Search Engine Land

MARCH 4, 2024

First-party data: Any information you collect from your users directly, such as email addresses and any demographic or personal data that a user provides when filling out a form or submitting a request through your website. This also includes data collected on users on your website, such as what they click, read or buy.

Advertising 117

Advertising Advertisers Marketing Strategy Customer 117

Search Engine Land

MAY 9, 2024

In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. How the right strategy and different processes can defend your brand from potential threats. The growing number of users researching AI-powered platforms gives us an idea about just how big the issue may become.

Management 105

Management User-Generated eCommerce Affiliate Marketing 105

Customers.ai

MARCH 7, 2024

Low costs, high-intent audiences, great ROAS. Larry’s second hack focuses on a pretty significant problem – costs have skyrocketed and conversion rates from clicks to leads/sales are ridiculously low! The key is taking advantage of low-cost ads and pushing them through the customer journey. Want to see how Customers.ai

Advertising 70

Advertising Advertisers Outbound Marketing Customer Journey 70

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Since he’d taken my online course on GA4, my former student asked me, “How will the change to key events impact my metrics and reporting? However, “key events” sound much more valuable than “micro conversions.”

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Hubspot Marketing

OCTOBER 12, 2022

Nobody wants to sit there pinching, poking, and squinting at their phone just to view your website. But how can you be sure that your website is mobile friendly? Then we’ll take a look at what it means to be mobile friendly and how it can impact your SEO. Website Grader. Cost: Free. Cost: Free.

SEO 124

SEO Place Marketing Marketers 124

Hubspot Marketing

DECEMBER 14, 2023

Starting a business website is never easy, especially if you are a one-man-band. However, you might not know how to market your business so customers can find you correctly. When I started a website for my small business, I was overwhelmed by the sheer amount of information surrounding SEO. Let’s dive in. Image Source 4.

SEO 96

SEO Whitepaper Advertising Advertisers 96

Rock Content

APRIL 22, 2024

Check cost per visitor, revenue per visitor, cost per acquisition, and cost per conversion. Total visits: How many people visit your site or social media pages within certain time periods? Bounce and exit rates: How many visitors leave your website without taking action? Never let up on gathering data.

Digital Marketing 88

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 88

Customers.ai

FEBRUARY 29, 2024

Cookie deprecation alone could cost publishers $10 billion and that’s just publishers! Ad targeting becomes much less effective without cookies and click IDs and while platforms like Google and Facebook are turning to AI to build audiences, they are not nearly as accurate as our old audiences. IPG’s Magna and Acxiom agree.

Outbound Marketing 64

Outbound Marketing Advertising Advertisers Customer loyalty 64