Jeff Bullas

FEBRUARY 19, 2023

What is website traffic? How is website traffic measured? What is web crawling? How does Google web crawler work? What is the meaning of web crawling in SEO? How do I get Google to crawl my website? Search engine ranking factors How many factors does Google use to rank web pages?

SEO 246

SEO User-Generated Non-Profit Promotion 246

Orbit Media Studios

APRIL 10, 2024

The website launch date is coming soon. Relaunching a high ranking website is a little scary. Just imagine: hundreds of hours of work, tens of thousands of dollars invested and then… lower rankings, less traffic, fewer leads. First, follow our 49-point Website Launch Checklist. It’s in the “Pages” report.

SEO 107

SEO Analytics Place CMO 107

Search Engine Land

OCTOBER 16, 2023

Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. This article covers the common causes of unassigned traffic in GA4 and tips to ensure your campaigns are accurately tracked and optimized. What is unassigned traffic? How does GA4 classify user acquisition and traffic?

Analytics 143

Analytics User-Generated Digital Marketing Management 143

Search Engine Land

JANUARY 9, 2024

Unlike Universal Analytics, Google Analytics 4 (GA4) does not provide all the metrics and functionalities by default. It also doesn’t automatically show Google Search Console (GSC) data in its reports. To check Google Analytics 4, go to Admin > Account > Account access management.

Analytics 106

Analytics Management Search Marketers Product 106

Calvyn Lee Blog

NOVEMBER 22, 2023

Google Search Console (GSC) is a free online tool that website owners can install on their websites to view detailed statistics and information about their performance in Google search results. Index Coverage The Index Coverage report shows you the number of pages Google has successfully crawled and added to its index.

eCommerce 130

eCommerce SEO Analytics Product 130

Hubspot Marketing

JUNE 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get? How many visitors does a website typically get? How many visitors does a website typically get? It depends.

B2C 143

B2C Analytics User-Generated SEO 143

Unbounce

MARCH 5, 2024

Then you launch the page and wait for the conversions to come rolling in—and wait, and wait, while your analytics dashboard stays as quiet as a silent auction at a mime convention. Step 2: Cloning for conversions Use the tool to duplicate your website or app, creating nearly identical twins. What are they looking for?

Price 98

Price eCommerce Transform User-Generated 98

Hubspot Marketing

OCTOBER 25, 2023

Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. And we all know Google hates spammy websites, probably even more than we do. But as a site owner, how do you know if your site visitors and Google consider your website spammy? How would you know?

User-Generated 109

User-Generated SEO Analytics Real Estate 109

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. Report with confidence.

Analytics 97

Analytics Social Media Marketing Management Promotion 97

Hubspot Marketing

APRIL 2, 2024

In past years, entire industries saw summer slumps -- or seasonal dips in sales or web traffic. In fact, the Society of Human Resources Management reported that 41% of employees felt burnt out while 48% felt mentally exhausted by the end of their workdays. Compared to 2019, websites also saw less overall traffic growth.

Manufacturing 99

Manufacturing Communications Health Analytics 99

Search Engine Land

MARCH 5, 2024

Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website. Real user monitoring data can tell you how well you do on Core Web Vitals and what you can do to improve them. What’s the difference between lab data and real user data?

User-Generated 111

User-Generated Analytics SEO 111

Marketing Insider Group

OCTOBER 16, 2023

Performance analytics. This feature scans a website to identify technical SEO issues and provides recommendations for improvements. Users can analyze their competitors’ websites to see which keywords they’re ranking for, where they’re getting backlinks from, and their overall online strategy. Traffic analytics.

Market Research 102

Market Research Content Marketing Analytics SEO 102

Orbit Media Studios

MARCH 14, 2023

Usually the list of social media marketing goals includes “brand awareness” and “drive website traffic.” Not long after you start sharing content on social media, you find yourself asking this question: “How do I track social media in Google Analytics?” It’s a data-rich channel with tons of social media analytics tools.

Analytics 128

Analytics Social Media Marketing Shoppers Energy 128

Hootsuite

JUNE 28, 2023

Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. And it’s responsible for up to a shocking 95% of your web traffic. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Source: Hootsuite’s Digital Trends report 2.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Orbit Media Studios

NOVEMBER 8, 2023

That’s what Analytics is all about, right? It’s a super fast way to audit your website. We’ll do everything using GA4 reports and exploration, mostly by referencing User > Tech details dimensions (ie. We’ll do everything using GA4 reports and exploration, mostly by referencing User > Tech details dimensions (ie.

eCommerce 115

eCommerce Analytics SEO User-Generated 115

Hubspot Marketing

AUGUST 28, 2023

With this massive change to SERPs, many marketers wonder if— or how — it will impact traffic. According to our Web Traffic and Analytics report , 75% of web analysts believe generative AI-integrated searches will positively impact their blogs, and 68% predict their blogs will get more traffic than before.

Transform 90

Transform User-Generated SEO Digital Marketing 90

Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

Analytics 107

Analytics Content Marketing User-Generated Marketing 107

Orbit Media Studios

DECEMBER 12, 2023

By Andy Crestodina I personally review the performance for every website we launch. We redesign around 40 websites per year. So I spend a lot of time in and out of GA4 accounts, measuring the impact of website redesign projects. Every website is different. So every post-launch Analytics review is unique to that client.

Analytics 70

Analytics Copywriting SEO PR 70

Search Engine Land

JUNE 29, 2023

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). This ensures effective measurement of web traffic in GA4. How to measure web traffic through GA4? Let’s find out.

User-Generated 100

User-Generated Analytics Management eCommerce 100

Tiecas

MAY 17, 2024

An industrial website redesign is more than a facelift; it’s a strategic investment in your company’s digital presence. For more on the complexities of industrial website redesigns, see my article Industrial Website Redesign: Why It’s Not a DIY Project. Strategic Framework for Industrial Website Design But where do you begin?

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Orbit Media Studios

SEPTEMBER 7, 2022

Every website has a menu. Your website navigation menu is absolutely the key to success in digital marketing. It’s one of the most important elements on your website because it affects the most important outcomes: Navigation impacts traffic through search rankings. Navigation impacts website updates.

Whitepaper 137

Whitepaper Analytics Real Estate User-Generated 137

Martech

JULY 26, 2023

When we say contributor Alan K’necht is a long-time web analytics expert, we really mean a long time. He was working on search and analytics before nearly all of today’s tech giants existed. The buyers sent someone to come and look at our weblogs to find how much traffic we were getting. They were called log analyzers.

Analytics 92

Analytics Price Product Customer 92

Hubspot Marketing

JULY 7, 2022

You want to know how to calculate website traffic. That's smart since your website's value is both the traffic AND the revenue it can bring in. Check your web traffic. Your website traffic data can help you see how you're doing. Why measure website traffic? Referral sources.

Analytics 83

Analytics Key Performance Indicator User-Generated Price 83

Rock Content

MAY 8, 2024

After this official conclusion, you may have noticed a drop in traffic, positioning, and keywords on your website. The latest one, released in September 2023, has had a significant impact on several websites. Or maybe you are simply a little lost. What to do now? The March 2024 core update is complete, having ended on April 19.

SEO 75

SEO User-Generated Copywriting Entertainment 75

Orbit Media Studios

JANUARY 16, 2024

By Andy Crestodina It’s a website. It’s common to see websites that distract, confuse or worse. On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. Here is a list of things that should probably just be removed from all websites.

PR 127

PR SEO Place Promotion 127

Search Engine Land

APRIL 23, 2024

Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Answer: If your website has been removed from Google search after a core update, there are several steps you can take to improve your site’s visibility: 1.

SEO 90

SEO User-Generated Health Analytics 90

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. So if your content is successful in getting in front of your audience as they conduct searches, you stand to gain more traffic.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Customers.ai

JANUARY 26, 2024

B2B Marketing Tool: Website Visitor ID X-Ray Tool Website Visitor ID X-Ray pixel allows you to identify anonymous visitors on your website, capturing names, emails, companies, Linkedin profiles, addresses, and more. To install the Website Visitor ID X-Ray Pixel , sign up (for FREE!),

CRM 111

CRM User-Generated Analytics Marketing 111

AWeber

JANUARY 30, 2024

From email marketing to fraud prevention, customer service, and reporting tools, each category presents best-in-class tools to make your business more efficient and secure. Quickly create email nurture campaigns using behavior-based triggers like cart abandonment, website activity, lead magnet downloads, and email engagement.

eCommerce 93

eCommerce Shipping Price User-Generated 93

Sprout Social

JANUARY 24, 2024

But using a platform like Tagger by Sprout Social where you can get in-depth reports like below, or requesting a performance report from the influencer, will enable you to gather one or both of these metrics. Using tools like Tagger by Sprout Social enhances precision in tracking website traffic.

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Orbit Media Studios

NOVEMBER 29, 2022

They’re both inbound traffic sources. SEO is about being discovered and getting traffic through search engine rankings. SEO is about being discovered and getting traffic through search engine rankings. Social media is about connecting, building relationships and getting traffic from social media networks.

SEO 143

SEO User-Generated Analytics Promotion 143

Orbit Media Studios

AUGUST 24, 2022

But not a simple question to answer using Google Analytics. That’s great website engagement! But now, in Google Analytics 4 (GA4, the new version of Google Analytics) we have a new metric, engagement rate , which combines all three of the metrics listed above. Do your visitors like your page? It’s a basic question.

Analytics 122

Analytics Digital Marketing Customer SEO 122

Buffer Marketing

APRIL 11, 2024

Which emails, social posts, or web pages are people viewing and interacting with? Google Analytics (free): Your most popular web pages and how people are landing on your site. Social media platform analytics (varies): How many new followers you have, and which posts they like most. How are people finding out about you? 

Energy 113

Energy Marketing Marketers Direct Mail 113

Vertical Response

MARCH 29, 2024

Looking to increase your website’s organic traffic? This guide offers actionable insights on leveraging SEO, content marketing, and a user-centric approach to drive sustainable traffic from search engines to your website. You’re in the right place.

Transform 68

Transform User-Generated SEO Analytics 68

Search Engine Land

JUNE 27, 2023

Google is officially sunsetting Universal Analytics (UA) this Saturday, July 1. And if you haven’t yet switched to Google Analytics 4 (GA4), Google will do it for you. GA4 is a powerful analytics platform – but is it the right solution you – even if it is free? GA4 is a fundamentally different platform from Universal Analytics.

Analytics 95

Analytics User-Generated Customer Marketing 95

Martech

JUNE 27, 2023

It’s only a few days until Google turns off the free version of Universal Analytics (UA), currently used by more than 28 million websites. If you haven’t yet transitioned to its successor, Google Analytics 4 (GA4), on July 1 Google will automatically do it for you. What do you want to achieve with your analytics?

Analytics 99

Analytics User-Generated Price Customer 99

Orbit Media Studios

FEBRUARY 26, 2024

By Andy Crestodina An effective website has to do a lot of things right. They click on your website. Does it record in Google Analytics? If the answer to any of those questions is no, it is not a high-performing website. There are many consequences: low traffic, low conversions, high costs, wasted time and legal risks.

Copywriting 71

Copywriting Law CRM User-Generated 71