Search Engine Land

AUGUST 9, 2021

Migrations and mergers can be unpredictable. Here’s how to identify and prioritize your most valuable pages for your new site. Please visit Search Engine Land for the full article.

93

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Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart.

Retail 69

Retail Marketing Mix User-Generated PR 69

Aspiration Marketing

APRIL 2, 2024

In today's digital era, the speed and reliability of website performance play a pivotal role in engaging online audiences. Users expect seamless interactions, and any delay can lead to frustration and abandonment. Content Delivery Networks (CDN) are a powerful solution to revolutionize how web content is delivered.

Content Marketing 211

Content Marketing SEO Marketing Marketers 211

Search Engine Land

MAY 6, 2024

Just last year my agency partnered with a company in the fertility medicine space that lost an estimated $200,000 in revenue after their organic visibility all but vanished after a website redesign. Unintentional website performance changes ( Core Web Vitals and page speed). A website redesign is a great time to clean house.

SEO 121

SEO Analytics Communications Management 121

Aspiration Marketing

AUGUST 2, 2023

Optimizing your website for search engines can improve your website's visibility and drive more traffic to your website, ultimately leading to increased sales and revenue. That's where Google Analytics comes in.

Analytics 204

Analytics SEO Digital Marketing Marketing 204

Calvyn Lee Blog

FEBRUARY 6, 2024

Understand Your Website’s Performance: Search Analytics: See which keywords users are searching for to find your site, how often your site appears in search results (impressions), and how often users click on those results (clicks). By fixing these issues, the agency can make your site more crawlable and indexable by Google.

SEO 130

SEO Analytics Communications Management 130

Search Engine Land

MAY 3, 2024

Google expanded Performance Max to help merchants drive sales directly through online marketplaces, such as Amazon. Performance Max for Marketplaces allows sellers to create Google ad campaigns that send traffic to their product listings on third-party ecommerce platforms, without needing a website or Merchant Center account.

eCommerce 116

eCommerce Price Advertising Advertisers 116

Search Engine Land

APRIL 23, 2024

Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Answer: If your website has been removed from Google search after a core update, there are several steps you can take to improve your site’s visibility: 1.

SEO 88

SEO User-Generated Health Analytics 88

Search Engine Land

APRIL 26, 2024

With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. Examine your performance reports, looking for changes in impressions, clicks or average position compared to the previous period. Often, pages in a specific directory (e.g.,

SEO 119

SEO Communications Place Analytics 119

Hubspot Marketing

APRIL 2, 2024

The insights from this article came from the H ubSpot Academy's Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website's performance. Today, with so many people surfing the web from their phones, it's essential to offer a great mobile website experience.

Energy 98

Energy User-Generated B2C eBook 98

Search Engine Land

JANUARY 31, 2024

With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Organic traffic is the traffic acquisition channel by which users reach a website through non-advertising links from organic search results. Direct : When users get to a website directly by entering the URL.

Advertising 132

Advertising Advertisers Analytics SEO 132

Search Engine Land

MAY 7, 2024

Have you ever clicked on a brand’s ad and ended up on a website you weren’t expecting? Normally, the first ad you see should be the brand’s official one, taking you straight to its website. It leads directly to its own website via the correct tracking link. That’s ad hijacking. What is ad hijacking?

Branding 80

Branding Advertising Advertisers Place 80

Search Engine Land

FEBRUARY 28, 2024

Treat your visitors to a great user interface User interface (UI) plays a pivotal role in website performance and user engagement. Websites with shoddy user interfaces might fail to retain visitors’ attention. Enhance accessibility for all users To improve user experience and SEO performance, prioritize accessibility.

SEO 112

SEO Customer Journey Marketing Strategy Digital Marketing 112

Search Engine Land

MARCH 26, 2024

A fast-loading website provides a good user experience and helps increase conversion rates. Ready to make your website fast? Analyze a network request waterfall for your website A request waterfall visualization can tell you exactly what happens when opening your website. For example: What resources are downloaded?

User-Generated 100

User-Generated SEO 100

Search Engine Land

FEBRUARY 20, 2024

The basic assumption is that accumulating more PageRank-passing backlinks will eventually boost rankings and drive converting traffic to the website. More importantly, it almost always distracts from much more sustainable ways of growing organic Google and Bing traffic to the website. Performance. Unique selling proposition.

SEO 111

SEO User-Generated Retail Branding 111

Martech

MAY 8, 2024

It’s time to rethink our performance measurement strategies to safeguard budgets and ensure marketing’s worth remains quantifiable. Obtaining more information about a website visitor will make it easier to link conversion paths based on known first-party interactions.

B2C 92

B2C Marketing Mix Marketing Strategy Customer 92

Search Engine Land

DECEMBER 1, 2023

Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. Things like gift guides are always popular, but if you are working on a website that isn’t product-based, there are still plenty of opportunities. This is especially useful for an e-commerce website. See terms.

SEO 126

SEO PR eCommerce Analytics 126

Search Engine Land

FEBRUARY 27, 2024

From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. The Search Partner Network consists of websites and apps that collaborate with Google to display search ads. What is the Search Partner Network? What is Adalytics?

Advertising 131

Advertising Advertisers Place Search Marketers 131

Search Engine Land

FEBRUARY 20, 2024

The three Core Web Vitals metrics each measure a different aspect of the experience users have on your website. INP assesses how quickly your website responds to user interactions. How does Google know how fast your website responds to user interactions? What is Interaction to Next Paint?

SEO 122

SEO Analytics 122

Search Engine Land

JANUARY 12, 2024

If you have a Google Business Profile , it’s a good idea to frequently check and see how your it’s performing. Just like your website’s analytics, checking your GBP’s performance helps you understand: How many calls you’re getting. Tap on Performance , then See More to expand. How people are finding your listing.

Food 120

Food Analytics Performance Marketing Place 120

Search Engine Land

APRIL 9, 2024

shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. shoppers are now influenced to buy products advertised to them on retailers’ websites, compared to 13% on marketplaces 54% of U.S. Retailer website influence. Brands are almost twice as likely to influence U.S.

Shoppers 93

Shoppers Retail Advertising Advertisers 93

Martech

MAY 1, 2024

Google Ads introduced six new AI-powered features for Performance Max campaigns. You will be able to see real-time spend tracking, current and projected spend and forecast conversion performance. You’ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI.

Customer Acquisition 101

Customer Acquisition Advertising Advertisers Customer 101

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. What are MFA websites? MFA websites are sites created primarily for profit through advertising and generally provide a poor user experience, potentially damaging the reputation of digital advertising overall. What is Adalytics?

Advertising 126

Advertising Advertisers Non-Profit Branding 126

Search Engine Land

NOVEMBER 10, 2023

You’re probably analyzing performance to see the results of your efforts, assessing the impact of Google’s latest update, or working on a case study to share with the SEO community. Did your website impressions increase and the average ranking metric decrease? It’s not a bad sign and does not mean you’re performing any less!

SEO 122

SEO Advertising Advertisers Place 122

Martech

JANUARY 4, 2024

Website speed is often seen as the main factor impacting customer conversions. Factor fixation Recently, my boss, Ken Goldshvartz, was on The Frictionless Experience podcast to discuss putting website speed into a broader context. The discussion focused on the risks of narrowly focusing on website speed as the most important metric.

SEO 121

SEO Customer Product Marketing 121

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

User-Generated 122

User-Generated Advertising Advertisers Logistics 122

Search Engine Land

MARCH 5, 2024

Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website. When measuring web performance, we can look at either lab data (also called synthetic data) or real user data (also called field data).

User-Generated 109

User-Generated Analytics SEO 109

Search Engine Land

JANUARY 22, 2024

Google confirmed a search ranking bug, a “very narrow issue,” as Google called it, that affected a “small number of websites” where those rankings would drop out of the Google Search results over the weekend and then reappear during the weekdays. Google’s statement.

Energy 136

Energy SEO 136

Search Engine Land

DECEMBER 13, 2023

Optimizing page speed for enterprise-level websites is challenging. Beyond suggesting improvements, your success as an enterprise SEO specialist depends on understanding the web team’s tech stack and their performance budget. Understand their performance budget. You can use BuiltWith to analyze a website’s tech stack.

Marketing Automation Platform 99

Marketing Automation Platform Energy SEO Analytics 99

Search Engine Land

APRIL 29, 2024

Google Ads today introduced six new AI features for Performance Max campaigns. You’ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI. You will be able to see real-time spend tracking, current and projected spend and forecast conversion performance.

Customer Acquisition 106

Customer Acquisition Advertising Advertisers Customer 106

Backlinko

MAY 8, 2024

monthly visitors to the firm’s website, which would cost over $7,000 in Google Ads. Law Firm SEO is the process of driving traffic to your law firm’s website on search engines like Google and Bing. Like its website, phone number, services, reviews, and more. E-E-A-T are signals Google uses to evaluate website quality.

Law 67

Law SEO PR User-Generated 67

Sprout Social

JULY 25, 2023

For example, it’s vital to identify which social platforms are driving the most traffic to your website but also to know how visitors are interacting with your content. Or if your business objective is to increase website traffic, you should also track overall traffic coming from your social accounts and measure user engagement individually.

Analytics 138

Analytics User-Generated Key Performance Indicator Social Media Marketing 138

Customers.ai

FEBRUARY 2, 2024

As Google costs kept rising and privacy changes started to impact retargeting performance, ABM became the better option. Website Visitor ID X-Ray pixel , you can capture the names and emails of your website visitors (you can also capture domain, company, LinkedIn profile, etc). X-Ray website visitor identification for free.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

Hubspot Marketing

APRIL 2, 2024

But here's the thing: The content on the website is loading as if you're looking at the site on the desktop. A website's viewport controls the width of a webpage for the device a user is viewing it on. And trust me, that's probably a lot of your website visitors, seeing as mobile search queries have already begun to surpass desktop.

User-Generated 88

User-Generated SEO Place 88

Customers.ai

JANUARY 2, 2024

Paid platforms like Google and Meta prioritized profits over performance. If you were to look at our website, you’d see that we talk about Customers.ai We launched our Website Visitor ID X-Ray pixel to identify who those website visitors are and turn them into first-party contacts. What is Customers.ai? can help you?

Transform 118

Transform Outbound Marketing CRM B2C 118

Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. However, website migrations come with considerable SEO risks. Here are 12 common SEO pitfalls to avoid during a website platform migration. Encourage designers and engineers to think performance-first.

SEO 115

SEO Analytics New Technology eCommerce 115

Search Engine Land

NOVEMBER 10, 2023

However, not all advertisers have seen a welcome change to their account performance. Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits. times more likely to visit the website and 6.6x What changed and why?

Advertising 112

Advertising Advertisers Customer Search Marketers 112