Exposure Ninja

MAY 13, 2022

Digital PR, short for “digital public relations”, is an online marketing strategy used by businesses to increase their online presence. Digital PR is, in the words of Google’s Search Advocate John Mueller, probably more critical than technical SEO. Digital PR for SMEs Ready to Dominate Online.

PR 105

PR SEO Affiliate Marketing Analytics 105

Hubspot Marketing

MAY 6, 2022

While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. PR budgets are also growing as companies look to keep existing connections strong — in the U.S. How Content Marketing and PR can Work Together.

PR 104

PR Whitepaper Content Marketing User-Generated 104

Unbounce

NOVEMBER 2, 2023

55 min read In 2023, artificial intelligence hit the collective consciousness like a runaway Tesla Cybertruck. Generative AI tools like Chat-GPT and DALL-E exploded in popularity. And—as with the Cybertruck—lots of folks feel like this kinda sucks. So James, welcome to the show and what’s on your AI mind these days. [00:02:29]

PR 98

PR Marketing Marketers Non-Profit 98

Search Engine Land

APRIL 4, 2024

There’s nothing like spotting a nose-dive in organic traffic to make an SEO’s heart skip a beat. We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Do they share connections like a URL directory or JavaScript template?

SEO 117

SEO Analytics PR Branding 117

Hubspot Marketing

APRIL 9, 2024

What does this mean for you? HubSpot Program Manager Kaitlin Milliken also takes the time to test AI solutions like ChatGPT. "AI If you don’t have the budget to hire an AI expert right now, there’s no reason why you can’t start consulting AI programs like Gemini or ChatGPT during every stage of the advertising process.

Advertising 73

Advertising Advertisers PR Millennials 73

AWeber

APRIL 11, 2024

What is social media brand awareness? Why does brand awareness matter? Brand awareness also builds your business’s trust and credibility, which makes people much more likely to purchase your products or services. Find out what your audience wants and needs, and support them with content that engages them. #2

Non-Profit 80

Non-Profit Branding Entertainment PR 80

Search Engine Land

NOVEMBER 9, 2023

Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. They actively seek what they want, where they want. Use data and analytics to track their progress and measure the success of their campaigns. And the search landscape has changed significantly.

SEO 111

SEO PR Transform eCommerce 111

Neil Patel

MARCH 22, 2021

What good is launching a new business if nobody knows about it? If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you have to shut your doors. Luckily, these PR sites will help you prevent just that. Are you in the market for high powered PR software that drives serious results?

PR 139

PR Price Place Branding 139

Backlinko

MAY 8, 2024

In this guide, you’ll cover: What SEO is and why it’s important for lawyers How much SEO costs and the factors affecting its price The steps to help you launch a legal SEO strategy and campaign Whether you should do SEO yourself or outsource The tactics we cover have helped law firms close some of the largest cases in their history.

Law 76

Law SEO PR User-Generated 76

Set Up

MARCH 19, 2024

What inspired you to pursue a career in marketing? I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. I shifted into a marketing role and never looked back! That made me want to go into PR and special events.

Transform 105

Transform PR Marketing Marketers 105

Buffer Marketing

APRIL 2, 2024

Instead of doing more traditional customer research, we decided to manufacture a run of 100 of this sample product and sell it online to see what the reaction was. This helped people feel like they weren’t being ignored and instead see that there were small business owners on the other side working hard to meet demand.

Product 96

Product PR Manufacturing Retail 96

Power Digital Marketing

FEBRUARY 22, 2023

Most people understand the distinction between PR and marketing. This is especially true for new businesses (or those undergoing renovations) looking to understand which teams they budget for and focus on building out. What is PR? What does a PR team do? What is marketing? The short answer?

PR 52

PR Non-Profit Marketing Marketers 52

Customers.ai

DECEMBER 12, 2023

Website / URL * Grade my website Ecommerce Platforms Ecommerce platforms are like the digital heartbeats of online stores, offering everything businesses need to effortlessly showcase and sell their products, ensuring a smooth and enjoyable shopping journey for customers. billion on influencer-related marketing campaigns in 2024.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. Here’s how the stunning fusion of fashion and music iconography looked: Image Source Louis Vuitton includes celebrities in their ads, too. What I like: Dior’s digital makeover won me over! Do I really need it? Not at all.

Branding 120

Branding Fashion Gen Z B2C 120

Hubspot Marketing

JANUARY 7, 2024

In this article, we’ll break down what marketers do. We'll give you what you need to map out your marketing career and pinpoint your goals. The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. Let’s get started.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Hubspot Marketing

NOVEMBER 30, 2022

What is digital marketing? What does a digital marketer do? Does digital marketing work for all businesses? How does a business define digital marketing? It seems like every other brand has a website, and if they don't, they at least have a social media presence or digital ad strategy. Let's dive deeper.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Econsultancy

MAY 10, 2022

“There is always a human element that will be there,” Westley emphasised, “and brands need to know how to be able to screen people, and look at their page from an aesthetic perspective, making sure it feels aligned with the brand. Selecting an influencer – what matters? Look for existing fans of the brand. 

Influencer Marketing 137

Influencer Marketing PR Management Branding 137

Hubspot Marketing

OCTOBER 16, 2019

See what I did there? That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?"

PR 124

PR Communications Price Management 124

Sprout Social

MAY 31, 2023

What can communications teams do with AI? Not only does it make us more efficient, it makes us go further,” says Bedell. It’s like the invention of the graphing calculator for math. It’s like the invention of the graphing calculator for math. Instead, we can take what it provides and do so much more.”

Communications 118

Communications PR Transform Law 118

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? Commonly abbreviated to PR, public relations defines how a company communicates with people. Guess what? Your PR strategy should be using all three. Owned Media.

PR 139

PR Communications Inbound Marketing Management 139

Buffer Marketing

AUGUST 1, 2022

Social media marketing is a huge part of what we do for them, but we also help out with PR, branding, and events. The macro-environment still feels a bit shaky but with quality creative and thoughtful campaigns there are a lot of opportunities out there to cut through and make an impact. The Tempt team.

Management 93

Management PR Social Media Marketing Analytics 93

Sprout Social

MARCH 9, 2023

What is corporate communications? What is the function of corporate communication? In this section, we’ll look at the different corporate communication functions based on their goal and include creative examples from real brands. Some companies, like QAD Inc., Generate awareness on new products and company milestones.

Communications 109

Communications PR Key Performance Indicator Thought Leadership 109

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. What is social media monitoring (and why does it matter so much)? That’s exactly what Sprout does. The platform’s monitoring and listening features are designed to help brands focus on “what counts.”

PR 121

PR CRM Analytics Branding 121

Search Engine Land

OCTOBER 11, 2023

Greenwashing can anger consumers and bring unwanted bad PR and a potential fine or penalization. What was interesting here was that the claim was upheld by the Advertising Standards Authority (ASA) which regulates advertising in the UK, so the ad was viewed outside of the U.S.

Branding 110

Branding Law PR Fashion 110

Neil Patel

APRIL 21, 2021

Although the concept only appeared a few years ago, everyone today knows what an “influencer” is. Others in the community look to them when making their own purchasing choices. Let’s explore how you can create this type of campaign. Part 1: What Is an Influencer? Why Does Your Brand Need Influencers?

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

Search Engine Land

FEBRUARY 16, 2023

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. But oftentimes, the marketing, tech or PR team (or person) has to implement the SEO advice. The earlier you add SEO considerations to business planning the better: What is your product, and how do you name it?

SEO 97

SEO PR Key Performance Indicator Communications 97

Neil Patel

FEBRUARY 9, 2021

Let’s explore what guerrilla marketing is and how you can use these tactics when building your paid social ad strategy. What is Guerrilla Marketing? 6 Ways to Use Guerrilla Marketing in Ad Campaigns. Any company can consider aspects of this marketing style when creating ad campaigns. Stealth Guerrilla Marketing.

Stealth Marketing 132

Stealth Marketing PR Social Media Marketing Advertising 132

Exposure Ninja

AUGUST 11, 2023

What is it, exactly? You know you need it, but what does that really mean? It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. What Is Marketing? Is it advertising? Social media?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Hubspot Marketing

JUNE 30, 2023

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. not a lot of time for those big campaigns, huh? Use verbs like "discover, unearth, find" instead of ones like "be smarter."

eBook 97

eBook PR Whitepaper Place 97

Hubspot Marketing

NOVEMBER 6, 2023

Here, we'll dive into 10 examples of impressive UGC campaigns to inspire your own campaigns. Keep reading, or skip to: Examples of user-generated campaigns Kyle Wong's 5 tips for creating your own UGC campaign 10 Examples of Excellent User Generated Campaigns 1.

User-Generated 116

User-Generated Shoppers Manufacturing Promotion 116

Exposure Ninja

NOVEMBER 13, 2023

But how does law firm SEO differ from standard SEO? What’s awesome about search engines is that they level the playing field — your law firm can compete no matter how much money you can invest in marketing. Terms like “law” and “lawyer” are a no-go. You should still be aiming for that top spot.

Law 52

Law PR SEO Real Estate 52

Search Engine Land

JANUARY 27, 2023

In November, Duy Nguyen from Google’s search quality team expressed the same , while explaining why link building campaigns are a waste of time and money and indicating where to allocate your SEO spend instead: “…you probably should not waste your money in spamming links. What you need is a balanced SEO budget.

SEO 98

SEO PR Key Performance Indicator Place 98

Orbit Media Studios

MAY 24, 2023

That’s what an AI marketing persona is for. A good persona answers these types of questions: What are their primary goals and objectives? What problems do they have? drivers of the objectives) What triggers them to take action and reach out for help? What questions do they ask at what stage in the decision process?

Non-Profit 118

Non-Profit Health Finance Social Media Marketing 118

Hootsuite

JULY 21, 2021

For example, your company might find an Instagram influencer who is already popular with an audience that’s related to yours, like a business that sells makeup would find another influencer selling beauty products. What are your brand values? Identify the type of campaign. This type of partnership will broaden their brand.

Fashion 135

Fashion PR Social Media Marketing Promotion 135

Unbounce

JUNE 6, 2023

Filling out a templated campaign brief. What are the KPIs, dangit?) So: What if you could just… not? Not build that campaign strategy. That’s exactly what our hosts, Pete Housely and James Thomson, aim to find out in the very first episode of Unprompted. Scrollin’ endlessly through cheesy stock images.

Marketing 126

Marketing Marketers Entertainment Transform 126

Backlinko

MARCH 25, 2024

If you’re just looking for one tool, go with Semrush. It’s an online visibility platform with PPC, social media, and digital PR tools—perfect for marketing agencies. Let’s look at some features. This information is everything you need to impress a prospective client and build an effective campaign. million in 2021 to 5.6

SEO 96

SEO Price User-Generated Analytics 96

Hubspot Marketing

FEBRUARY 21, 2018

If only there were a way to organize your answers to all of these questions -- a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. What you spend and where you spend it will depend on what you’re trying to accomplish.

Management 143

Management PR User-Generated Advertising 143