Search Engine Land

APRIL 30, 2024

The Google interface we know today will be gone in less than three years. As ridiculous as this prediction may seem, I remember back in 2004 when Google.com finally overtook Yahoo.com. Let’s say you have all kinds of questions about the world: Do I need to wear a jacket out today? What’s the best sushi restaurant near here?

SEO 110

SEO Thought Leadership User-Generated Shipping 110

Search Engine Land

MAY 7, 2024

While Schmidt is no longer in a leadership role at Google, he knows better than most what Google is likely to look like in the next few years. Schmidt believes Google will be able to monetize AI answers and AI will improve advertising: “What better tool than the arrival of AI to do that better? Why we care. You betcha.

Advertising 131

Advertising Advertisers Branding SEO 131

Search Engine Land

MARCH 22, 2024

I know, because not long ago we were in that garage. The next Google won’t do what Google does, just as Google didn’t do what AOL did. Here’s what Altman had to say about Google, search, LLMs and more in an interview with Lex Fridman, released this week. I don’t think the world needs another copy of Google.”

Industry Insights 120

Industry Insights Advertising Advertisers Product 120

Search Engine Land

MAY 13, 2024

Whenever a new change happens, I first try to understand what the search engines are doing and why they’re trying to accomplish it. I’ve been playing the role of the contrarian a lot lately, and I’d like to share some unpopular opinions that I think could help many businesses – even if they are a bit hard to swallow.

SEO 134

SEO User-Generated Promotion Branding 134

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? And who knows where OpenAI’s Voice Engine will eventually take us? He asked us what we were hoping to get out of our vacation.

Customer 120

Customer Food Place Marketing Strategy 120

Martech

MAY 15, 2024

A: Oh boy, I started out in direct marketing. When I first graduated, I decided I wanted to focus on marketing and got a job in direct marketing. I was really drawn to new things, so the whole idea of websites, and online ecommerce was really starting to brew. So that’s where I moved into customer experience.

Direct Mail 84

Direct Mail Transform eCommerce New Technology 84

Martech

MAY 7, 2024

Early in my career, I was surprised when a co-worker told me they didn’t realize I wanted them to complete a task that I thought I had asked them to complete. In hindsight, I now know that my language was vague. I didn’t specifically ask Alex to look at the data differently, did I?

Management 91

Management CMO Product Marketing 91

Businesses Grow

APRIL 15, 2024

I realize that nobody cares about an anniversary like this … I don’t even care, honestly … but I thought I would use the milestone as a teachable moment because blogging changed my life. In my Personal Branding Master Class , I show a slide depicting my personal income attributed to “being known.”

Transform 114

Transform Thought Leadership CMO Entertainment 114

Hubspot Marketing

MAY 1, 2024

When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal. I desperately needed actionable advice to plan steps to reach my professional goals. What are professional goals?

Management 109

Management Promotion Thought Leadership Education 109

Buffer Marketing

DECEMBER 7, 2023

I know firsthand because I struggled with it myself. Before 2019, I was a freelance writer trying to make a name for myself. I joined LinkedIn hoping for opportunities, but my sporadic and lackluster posts went unnoticed, and my online presence was, to put it bluntly, a flop.

Transform 131

Transform Energy Social Media Marketing Law 131

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. If you find yourself in the front seat of the struggle bus, do what I do. I think of three words — that’s it, just three — that will frame my priorities or personal goals for the coming year.

Email Marketing 131

Email Marketing Marketing Marketers Marketing Plan 131

Martech

APRIL 15, 2024

A: Yes, I am Brazilian, correct. A: I never really liked economics in itself. I like more the communication and the data part of it, so I ended up being really interested in digital marketing because it really had a lot of data you could leverage. I ended up meeting my husband here and staying and developing my career.

CRM 98

CRM eCommerce Retail User-Generated 98

Hubspot Marketing

APRIL 12, 2024

I used to blame my workload and environment; it wasn’t until I was completely in control of those factors that I was left with the realization that I was the problem all along. Here’s what science says. The benefits are three-fold: Know what needs to be done. I wonder how much I should use?”

Product 106

Product Energy Food Management 106

Set Up

MARCH 19, 2024

What inspired you to pursue a career in marketing? I started as an Energy Trader and wanted something more interactive, so I went into sales where I learned the power of the marketing materials. I often made up my own marketing slogans to get time with customers, and it worked. Otte: I love people!

Transform 105

Transform PR Marketing Marketers 105

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. From higher education to arts and literacy organizations, I’ve seen it all.  In nonprofit culture, an executive mindset is “Who can I ask?” Think again.

Energy 113

Energy Marketing Marketers Direct Mail 113

Digital Marketer

MAY 14, 2024

Ever wonder what the most successful agencies did differently than everyone else? Through my consulting work at Revenue Boost, I’ve worked with and taught over 400+ agencies how to scale their business. I’ll illustrate what this one difference was with a story. What did the successful one do differently?

Transform 97

Transform Analytics Price Energy 97

Digital Marketer

MARCH 25, 2024

As I considered the topic that would best serve entrepreneurs, business owners, and marketers alike — all of whom I am — I mused over what I needed most throughout the last year. I needed to take back control of my business. And I am charging you to do the same. Who Are You Listening To?

Transform 85

Transform Key Performance Indicator Direct Mail CMO 85

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. I’ve been attending SXSW since 2010. I took pages and pages of notes — this is a serious learning opportunity! I attended a workshop on how to be a futurist.

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. We must focus more on understanding what happened, preventing it from happening again and moving on from it. And why did I make my mistake? And why did I make my mistake? Why direct mail?

Email Marketing 117

Email Marketing Direct Mail Marketing Marketers 117

Martech

APRIL 22, 2024

“You are making the declarative statements of what your product does and doesn’t do. And when it’s shown that what you’re saying is not true, then you’re no longer a trustworthy brand.” But we don’t know that. Users are stuck in this limbo of ‘Can I use it safely, or can’t I?’

Law 108

Law User-Generated Promotion Branding 108

Martech

FEBRUARY 28, 2024

He knew from a very young age that running a business was what he wanted to do. He just wasn’t sure what that meant. A: As a kid, I always dreamed of having my own company. I would wake up and remember having these very vivid dreams that I built a hotel or restaurant. And I thought, “Well, that’s it.

Law 102

Law Millennials Price Management 102

Martech

APRIL 17, 2024

You know, if I have a quarterly report, I’m not looking at the last 90 days. Dig deeper: 5 GA4 issues and why they’re a good thing Still, whenever I recommend Google Analytics, especially for a smaller client, I’m like how do I explain to them? Q: What particular problems have you run into?

Analytics 110

Analytics Price Transform Marketing 110

Search Engine Land

JANUARY 29, 2024

I just don’t buy it. What is at issue. ” “But we know these words are carefully chosen, and we also know Google is unlikely to announce things one way or another.” We don’t know Google’s product roadmap or if SGE is even “delayed.” Here’s why. ” Fishy.

User-Generated 119

User-Generated Product Search Marketers SEO 119

Martech

DECEMBER 13, 2023

A: As a kid, I wanted to be a paleoanthropologist. Then when I got older, I wanted to be a professional trumpet player. When I got to college, I was thinking about going into chemical engineering, but I ended up getting a bachelor’s degree in geology. I didn’t have any great love for publishing.

B2C 100

B2C Energy Analytics New Technology 100

Search Engine Land

MARCH 13, 2024

One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. I will share with you my top five tips to make your content feel more human and to ensure it speaks to the people digesting it. We do not understand why we do what we do. Humans are not rational.

B2C 99

B2C Customer Journey SEO Place 99

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? Know what you need and why. What are the use cases for it? Protect yourself by really knowing why you picked something to begin with.” Don’t let the potential end product decide what you need to do. What else is available.

Price 99

Price Place Management Product 99

Search Engine Land

MARCH 20, 2024

Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. While this may seem hasty, given the uncertainties around this new technology, I have experience adapting to innovative technologies that transform the writing process. What makes content helpful?

User-Generated 102

User-Generated Transform SEO New Technology 102

Hubspot Marketing

MAY 13, 2024

How I Promote My Content Best Tools for Content Promotion How to Promote Your Content on Social Media 5 Content Promotion Best Practices How I Promote My Content Content promotion is simply the process of reminding people about your content, products, or services. But what does that look like in real life? million impressions.

Promotion 88

Promotion Analytics SEO Education 88

Search Engine Land

APRIL 18, 2024

I fall into the second camp. While we don’t know which AI tools those sites relied on, we know it went badly for them. I question how many are just better at wording and are targets for a future Google trap. Instead, hire writers and editors who know how to use the right AI tools the right way (read: with discernment).

User-Generated 111

User-Generated PR SEO Branding 111

Rock Content

MAY 3, 2024

I don’t blame creators who go that route. Even though we can question the ethics behind it, the term “writer’s block” was created in 1947 , and even as early as the early 1800s, Samuel Taylor Coleridge described something very similar to what many of us feel today when trying to come up with new ideas.

User-Generated 71

User-Generated SEO Copywriting Entertainment 71

Search Engine Land

DECEMBER 14, 2023

For those who don’t know, it was this section they drooled over. Google knows people buy and sell links, so moving away from this would always be a good idea. LLMs and SEO in an AI era We all know it’s coming. AI is complicated; we all know this. That wasn’t a typo; it’s been nearly 10 years!

Branding 136

Branding PR SEO Content Marketing 136

Search Engine Land

SEPTEMBER 26, 2023

It represents what non-SEO professionals perceive as SEO – a practical checklist of tasks. What you need for an SEO roadmap Here’s a link to copy my SEO roadmap template in Google Sheets. This includes knowing when and how you can pitch for budget. Once I understand the scale, I look to estimate the impact.

SEO 129

SEO Manufacturing Product Management 129

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Step 1: Goals What is your goal for this content?

Customer loyalty 115

Customer loyalty SEO User-Generated Product 115

Businesses Grow

DECEMBER 27, 2023

Somebody in my community asked me, in the coming year, what are your plans to grow your business? This question stopped me in my tracks for a moment because this year, I have no plans to grow my business. A different view of success I used to be a corporate pig-dog, climbing the corporate ladder. I answered, “Anxiety.”

Email Marketing 127

Email Marketing Customer Place Management 127

Search Engine Land

APRIL 1, 2024

What it looks like. What OpenAI is saying. While many argue that what OpenAI does isn’t search or information retrieval (as we know it today), OpenAI CEO Sam Altman has nonetheless signaled interest in making a less boring version of Google. I don’t think anyone has cracked the code on yet.

User-Generated 105

User-Generated SEO Product Branding 105

Hubspot Marketing

FEBRUARY 28, 2024

To help with this, I asked ChatGPT to write a professional apology email for me. I also created my own apology email template to compare. Don’t beat around the bush — let the recipient know right away that you’re writing to apologize for your mistake. Explain what went wrong, but be sure not to make excuses or blame others.

Shipping 89

Shipping Communications Customer Email Marketing 89

Hubspot Marketing

JANUARY 23, 2024

I was there for keyword stuffing, cloaking, and link farms. Like everyone else on the internet, I want to insist I’m correct in the face of evidence that I’m not. So, I turned to one of the smartest SEOs that I know and asked her who was right. But first, let’s take a look at what the study actually says.

Affiliate Marketing 117

Affiliate Marketing SEO Education Analytics 117