Customers.ai

FEBRUARY 13, 2024

However, with recent shifts in the digital space, notably the phasing out of third-party cookies and increased privacy regulations , marketers and businesses of all sizes are taking notice of this technology. In fact, a staggering 87% of marketers agree that identity resolution is key to future-proofing their campaigns! The answer.

Customer Journey 64

Customer Journey CRM Marketing Marketers 64

Martech

JANUARY 6, 2022

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. When weighing all of the options that appear on the horizon, marketers should set clear goals and expectations instead of chasing the next flashy gimmick.

Branding 110

Branding User-Generated Shoppers Law 110

Businesses Grow

JANUARY 8, 2024

This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1. What’s going to be next?

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. They have to know what they’re doing, and with NFTs the game plan isn’t well-known. Read more: How marketers will use blockchain technology and NFTs in 2022.

Branding 120

Branding Fashion New Technology CRM 120

Hubspot Marketing

JULY 11, 2022

But first … what is web3, anyway? What is Web3? If you're unsure what web3 is, you're not alone. Web3 is built on blockchains using existing infrastructure with the goal of making the internet more accessible, private, and secure for users. Before writing this post, I didn't either. So … How does web3 relate to consumers?

Finance 103

Finance Fashion Retail Shoppers 103

Content Marketing Institute

MARCH 16, 2022

What’s behind the hype around Web 3.0 concepts like NFTs, blockchain, and metaverse? And what do they have to do with content marketing? Turns out, more than you might think. And the good news is, you’re well-positioned to play in that world. Continue reading →

Content Marketing 119

Content Marketing Marketing Marketers 119

Martech

FEBRUARY 10, 2022

This could mean that marketers on the fence about whether they should get into the NFT game could have support if their business is a Salesforce customer, or if other major tech companies decide to provide a similar cloud service. However, they are in the business of supporting marketing and sales teams, and many of them are diving into NFTs.

Marketing 88

Marketing Marketers Management Customer 88

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed.

Content Marketing 102

Content Marketing Transform Finance Marketing 102

Duct Tape Marketing

OCTOBER 7, 2021

And The Role Blockchain Plays written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brian Clark. In this episode of the Duct Tape Marketing Podcast , I interview Brian Clark. He’s also co-founder of Digital Commerce Partners , a content marketing and SEO agency for digital business owners.

Education 88

Education SEO Content Marketing Management 88

Sprout Social

APRIL 11, 2022

You’ve probably been hearing the terms blockchain, crypto and non-fungible tokens (NFTs) thrown around a lot lately. What you may not know is they’re part of the greatest shift in the internet since the advent of Facebook. So, what should you, as a social media marketer know to get started? What is web3?

Branding 89

Branding Finance Entertainment Social Media Marketing 89

Digital Marketer

APRIL 4, 2022

It’s the web that marketers have learned to use to help customers in need, social media exists…and the reason data privacy is a regular conversation in Congress these days. It seems overwhelming because it involves a lot of new worlds that you’re not familiar with, like cryptocurrency and blockchains. What is Web 3.0?

Marketing 83

Marketing Marketers Law Digital Marketing 83

Martech

DECEMBER 8, 2021

Marketers and business leaders came together at Zeta Live ‘21 to discuss the evolution to a digital-first world and trending topics on the future of marketing. From NFTs to first-party data to the Metaverse and everything in between, here are some of the conference’s most engaging themes that marketers can’t afford to ignore.

Shoppers 93

Shoppers CMO eCommerce Marketing 93

Martech

FEBRUARY 13, 2023

runs on blockchain, enables the use of crypto-currencies and NFTs, and uses AI. Likewise, Starbucks started a blockchain-based loyalty program last December. A]fter the crypto crash last year and the rollercoaster ride that is the NFT market, a lot of people lost confidence in the sector.” made the web page interactive.

New Technology 78

New Technology Education Communications Digital Marketing 78

Martech

SEPTEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, is the NFT the next CDP? I realize that blockchain-based non-fungible tokens are not at all like 360-view customer data platforms. However, it’s still early stages.

Finance 107

Finance Marketing Automation Platform CRM Email Marketing 107

Businesses Grow

MARCH 25, 2024

” And if you can’t assure your customers of what’s real and what’s true, you’re cooked. ” And if you can’t assure your customers of what’s real and what’s true, you’re cooked. What kind of a marketing strategy is that? This is our life from now on.

Education 116

Education eCommerce Place Branding 116

Hubspot Marketing

APRIL 4, 2022

Much of what is (and can be) is up in the air but one question we can try to answer now is what it means for marketers. Let's break down what web3 is, when it will launch and how it could impact marketers in the short- and long-term. To understand what it is, let’s take a trip down memory lane.

Transform 107

Transform eCommerce Marketing Marketers 107

Hubspot Marketing

MAY 16, 2022

If you work in tech, media, or even marketing, you've likely heard a lot of buzz around Web 3. To hear more about Web 3 from our very own CMO Kipp Bodnar, and our SVP of Marketing, Kieran Flanagan, you can also check out this episode of their podcast, Marketing Against the Grain ( plus other episodes and interviews coming soon ).

Customer Acquisition 88

Customer Acquisition User-Generated CMO Transform 88

Martech

MAY 30, 2023

We still haven’t 100% agreed on what to call this digital experience channel. That may be because they are the future of online life and we don’t know exactly what that future will look like. This is a marketing channel that matters. She’s also the host of Adweek’s Metaverse Marketing podcast. The metaverse.

Fashion 116

Fashion Marketing Marketers Entertainment 116

Neil Patel

SEPTEMBER 13, 2021

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. Then you’re not the only one.

Transform 136

Transform Marketing Marketers Millennials 136

Martech

AUGUST 8, 2023

What is Zero Copy Data Access? What it means for CDPs A CDP is packaged software that seeks to establish comprehensive customer profiles in one unitary database. Faster and more efficient data processing techniques are needed as the volume of data processed grows. Zero copy data access” may revolutionize how data is processed.

Management 83

Management Transform Customer Marketing 83

Power Digital Marketing

NOVEMBER 22, 2022

Fortunately, most of the market is moving beyond cookies, so the perceived impact is less doom and gloom and more of an inevitable nuisance. Despite the additional time with cookies, clever marketers should continue to invest in modern measurement and data integrity best practices. How will it impact marketing and advertising?

Fashion 98

Fashion New Technology Marketing Marketers 98

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

Branding 115

Branding Real Estate User-Generated Communications 115

Businesses Grow

JULY 10, 2023

What problem is solved by Threads? That’s what I thought. Threads is the block party for Twitter haters, and there are lots of reasons to hate what has happened there. I think curiosity and FOMO will drive early adoption, but what will keep us there? What’s a Fediverse? But so was Mastadon and Bluesky.

Gen Z 121

Gen Z Place Education Branding 121

Martech

JANUARY 13, 2022

What we do have is a swarm of virtual realities but they’re not yet connected. What does the term “metaverse” mean exactly? We turned to Tim Parkin, a marketing consultant advising his clients on how to prepare for the metaverse, for more clarity. So what it is today will not be what it is tomorrow.

Transform 112

Transform Marketing Marketers Health 112

Duct Tape Marketing

SEPTEMBER 23, 2020

How to Prepare for Gen Z as a Small Business Owner written by Jenna Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jason Dorsey. What do companies need to know about Gen Z? Blockchain – is this where Gen Z is going? Blockchain – is this where Gen Z is going? More about GenHQ.com.

Gen Z 97

Gen Z Millennials Customer Marketing 97

Martech

MARCH 1, 2022

Get the daily newsletter digital marketers rely on. This is a great example of a mass-market approach to NILs, and of a brand doing justice to both sides of the student-athlete balance. This is a great example of a mass-market approach to NILs, and of a brand doing justice to both sides of the student-athlete balance.

Social Media Marketing 93

Social Media Marketing Analytics Management Digital Marketing 93

Martech

MARCH 15, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, we hope you are doing well. Marketing and the war in Ukraine are not things that should go together and, to everyone’s credit, so far they haven’t. Processing.Please wait.

Non-Profit 84

Non-Profit CMO Digital Marketing Advertising 84

Martech

FEBRUARY 23, 2022

Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. 38% have heard of the metaverse, but aren’t sure what it means. Marketers are always looking for new ways to connect with consumers meaningfully and deeply. Read next: Marketers look to upgrade their 3D digital experience.

Real Estate 134

Real Estate Retail CMO Marketing 134

Martech

NOVEMBER 10, 2022

For brand marketers scratching their heads at all the possibilities, and seeking to find real opportunities within all the buzz, the perspective from a top agency is welcome guidance. What is Web3? Over the last year, many brands have pivoted to emerging Web3 platforms. Dig Deeper: Samsung expands presence on Discord.

Gen Z 104

Gen Z Fashion eCommerce Influencer Marketing 104

Bannerflow

NOVEMBER 15, 2018

What percentage of digital display ad inventory can honestly make such a bold promise? What’s more, a Nielsen study showed that OOH provides the highest rate of online activation per dollar of any offline media. What’s more, a Nielsen study showed that OOH provides the highest rate of online activation per dollar of any offline media.

Advertising 108

Advertising Advertisers Real Estate Analytics 108

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all. Do I still put it in my shopping cart? Guilty — I admit. Let’s get started.

Branding 118

Branding Fashion Gen Z B2C 118

Sprout Social

SEPTEMBER 4, 2018

What is cryptocurrency? Cryptocurrency is an encrypted, digital, and decentralized currency that uses blockchain technology. What that means in layman’s terms is: It’s impossible to hack because blockchain technology is incredibly secure. Take Ripple , a blockchain for global payments, for example.

Branding 72

Branding Price Education Promotion 72

Hubspot Marketing

SEPTEMBER 21, 2022

The only problem is many of us aren’t too sure what the metaverse actually is. Which of the seemingly infinite metaverses are worth including in your marketing strategy? And how can the metaverse help marketers navigate data privacy regulations? What Consumers Think About the Metaverse [New Data]. Who is using it?

Gen Z 123

Gen Z Millennials Branding User-Generated 123

DIY Marketers

MAY 14, 2022

A lot of giant marketing platforms and websites have written content about these topics and while I have important things to say, you’ll never see it because most people don’t go beyond the first page of Google to get the best answer. In short, you’re going to have to be plugged into what’s happening in your industry.

Place 62

Place Marketing Strategy Content Marketing Branding 62

Adobe Experience Cloud Blog

MARCH 11, 2020

Within your organization, trust is what keeps business moving. Be transparent about who you are, what you offer, and how you do business. Human relationships breathe the air of trust, within organizations, with colleagues, co-workers, partners, suppliers, clients, and customers. Stephen M.R. But it is possible.

Customer 173

Customer Thought Leadership Product Place 173

Martech

OCTOBER 18, 2022

The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. This could entail reaching digital users when they are close to the DOOH ad, or at a later time, simply to remind them of what they saw earlier.

Gen Z 104

Gen Z Retail Transform Advertising 104

The CMO Survey

AUGUST 28, 2019

These results are based on a sample of 341 top marketers at for-profit U.S. 1—Marketing Budgets: Marketing budgets are expected to grow by 8.7% Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% Although 73.5%

CMO 130

CMO New Technology B2C Analytics 130