Search Engine Land

MARCH 21, 2024

SEOs are already speculating about which update did what to which sites (the March 2024 core update or March 2024 spam update ) and what sites should or shouldn’t be doing. While what I’m about to share is purely anecdotal, I’ve been diving into the nitty gritty of these updates for a while now. Here’s what I’m seeing.

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Search Engine Land

APRIL 4, 2024

Here’s an easy example of what that might look like for my company, using GSC’s Query filter functionality and RegEx: Are you seeing relatively flat non-brand traffic changes, but a big brand swing? SERP feature : Did losing featured appearances push your organic results below the fold (and clicks along with them)?

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Search Engine Land

SEPTEMBER 1, 2023

With organic ranking becoming increasingly competitive, the best way SEOs can continue to excel is to shift their focus to SERP features and rich results , according to Tanner Zoromski , SEO manager at Merkle, a customer experience management company. Search is changing Search is always evolving. Schema is the way to do that on this one.”

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Search Engine Land

OCTOBER 23, 2023

With the impending “threat” of Google’s Search Generative Experience (or SGE), SEOs are scrambling to do anything that can give them an edge in the SERP. Bard’s schema superpower What sets Bard apart is its precision. What better tool to use than Google itself for optimizing your site to rank better in SERPs?

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Search Engine Land

NOVEMBER 6, 2023

So what do we know, and what should we expect – and how should we prepare? From a UX perspective, Google scaled back on the initial look , which was taking over most of the SERP. I’ve spoken with many people who have recoiled at the idea of SGE taking over their SERPs. Potential shifts in user behavior.

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Search Engine Land

DECEMBER 21, 2023

In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). Still, don’t expect thin, AI-generated content with little or no value to easily earn long-term SERP visibility.

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Real Estate Transform User-Generated Customer Journey 128

Backlinko

DECEMBER 21, 2023

In this guide, I’ll tell you: Exactly what CTR is and why it’s important, How to calculate it, What’s classed as a “good” CTR, How to track it, How to improve it, And much more! What Is CTR? How to Calculate CTR What Is a Good CTR? So, let’s dive right in. Why Is CTR Important? Why Is CTR Important?

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Hubspot Marketing

APRIL 7, 2023

Search engine results pages (SERPs) have become a critical battleground for businesses, with SERP features increasing in visibility and importance. of all clicks , SERP features eat up a whopping amount of organic traffic — 18.5% In this article, you'll learn how to find SERP feature opportunities. Let’s dive in!

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Real Estate Price SEO User-Generated 130

Search Engine Land

APRIL 23, 2024

Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Make sure it is well-written, free from factual errors, and offers insights beyond what is readily available elsewhere. The client who owns the website has no understanding of what has happened.

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Search Engine Land

DECEMBER 13, 2023

It’s been a few weeks since our launch and I’ve been watching with glee as more than 500 of you have registered to gain access to my personas, image generator and more. Content marketing persona: “What are some trending Florida travel search queries?” You can find them distributed across my personas in a handy table format.

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Search Engine Land

FEBRUARY 19, 2024

You are competing with ads, SERP features, and soon integrated generative AI in the form of the Search Generative Experience (SGE). What is an SEO strategy? Search and review: Review the SERPs and document content type. What does better mean? Competition is everywhere in search. Better is not the only way to stand out.

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SEO Whitepaper User-Generated Price 116

Hubspot Marketing

APRIL 4, 2024

In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, and choose the right keywords for your website. Table of Contents What is keyword research? Additionally, inbound methodology focuses less on creating content around what we want to tell people.

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Calvyn Lee Blog

NOVEMBER 22, 2023

What Can You See in Google Search Console? Here you can view: Clicks and impressions your site has received over custom date ranges Click-through rate and average position for your pages Top pages and search queries driving traffic to your website For example, over the past 3 months my site has driven over 35,000 clicks from Google Search.

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Hubspot Marketing

FEBRUARY 29, 2024

It’s hard not to be intimidated by the sheer number of ecommerce sites shoppers have to choose from, especially since I’m in the process of launching my own ecommerce business — a vintage home goods store. To make sure I get my SEO right, I spoke to a few experts to find out which technical SEO elements my ecommerce site must have.

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Search Engine Land

AUGUST 1, 2023

The search engine is showing five sponsored posts at the top of SERPs, when there should only be four, for some queries. For example: SERPs error. We wondered whether Google had increased the number of ads at the top of SERPs, from four to five, on purpose. What has Google said? But now we know that isn’t the case.

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Kevin Indig

AUGUST 28, 2023

Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. I dissected 5 large sites, Google’s announcement and SERP Feature trends. 🤔1/ What does Google mean? 🕵️3/ What else is going on in the SERPs? Or did they?

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Health SEO Analytics 96

Search Engine Land

AUGUST 8, 2023

The output is what we have called a SERP, or search engine results page. A SERP is full of answers and ads. “SERP” has been used in search marketing for more than two decades. But what’s that page of results called, exactly? What is a SERP? What is a CHERP?

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User-Generated Search Marketers SEO Communications 94

Search Engine Land

OCTOBER 5, 2022

In my experience, optimizing title tags can give rankings a strong boost. In this post, we’ll explore the basis for such concerns, Google’s official statement about title length, and my findings after manually looking at 645 title tags on Page 1 of Google’s SERPs. Example of title tag cut off in SERPs.

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Search Engine Land

JANUARY 29, 2024

What is a search universe analysis? For example: On Google SERPs, you’ll find features like People Also Ask and rich snippets. TikTok has introduced a SERP feature-inspired function. So, examine current trends, emerging trends and what has worked historically. As you see on a Google SERP.)

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Gen Z User-Generated SEO Millennials 115

Search Engine Land

MAY 19, 2023

Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. What is keyword difficulty? What does the score tell you? Semrush uses SERP analysis, keyword analysis and a score weighting based on locality. What is high/low keyword difficulty?

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Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. Image Source: Medium What does this mean for you?

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Search Engine Land

AUGUST 4, 2023

As SEOs, we should think about features in terms of the search experience itself and ask: What is the search page displaying? In what ways is the search page presenting that information? 1, there is only one mode, which shows a clickable chevron at the end of each paragraph: The SGE snippet from one of my searches earlier today.

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User-Generated SEO Digital Marketing Place 92

Search Engine Land

MARCH 29, 2024

How schema markup benefits Google and website owners Google faces escalating costs with the rapid growth of spam and the impending adoption of generative AI in SERPs. One approach to reducing costs I’ve observed is a more stringent policy for what gets included in Google’s index.

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User-Generated SEO Management Search Marketers 108

Marketing Insider Group

JANUARY 9, 2023

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. But what is domain authority? Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. What Is Domain Authority? What’s A Good Domain Rating?

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Search Engine Land

APRIL 9, 2024

AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. Never use AI for the final product Recently, I was hiring for open positions on my team. In the application process, I included the question: “What is the most interesting thing about you that’s not on your resume?”

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User-Generated Copywriting Advertising Advertisers 113

Hubspot Marketing

JULY 24, 2023

Picture this: What if search engines could understand user intent, personalize search results, and even predict what users are looking for? So what does that mean for marketers? But before we dive in, let's clarify what AI in search engines means. I'm preparing for AI by using it as much as possible in my daily workflow.

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User-Generated SEO New Technology Education 86

Search Engine Land

MARCH 26, 2024

I’m going to do something similar and break down my SEO and ASO synergy tips into two different areas of opportunity: App landing pages : The page on your website dedicated to featuring your app. Own your branded SERP results An app landing page gives you another owned asset that can take up valuable SERP real estate for branded queries.

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SEO Real Estate PR Health 97

Backlinko

SEPTEMBER 28, 2023

This information provides valuable insights into the competitive landscape within the SERPs. If your content doesn’t directly address what users are searching for, then search engines like Google won’t consider it a relevant result. Without tracking, it’s difficult to determine what’s working and what isn’t.

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Search Engine Land

NOVEMBER 29, 2023

This shift requires brands to rethink what it means to do SEO today and beyond. Think of the number of influential surfaces beyond the traditional SERPs. Google mobile app In the Google mobile app, I can follow my favorite sporting teams to get game reminders and result updates, which also impact Discover personalization.

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Transform eCommerce SEO Promotion 109

Internet Marketing Ninjas

MARCH 11, 2024

Since it could take up to a month for the dust to settle, you don’t necessarily need to panic quite yet, but you do need to take a hard look at what these updates are intended to do and whether your site might be at risk. You might see people saying things like: “But my content is all human-written!” (It It doesn’t matter.

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Hubspot Marketing

JANUARY 23, 2024

The idea that Google is somehow getting worse is a claim I’ve rolled my eyes at in both my official capacity as a marketer and as a consumer. But first, let’s take a look at what the study actually says. Maybe affiliate garbage is what people want when they search for a product. What about informational searches?

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Affiliate Marketing SEO Education Analytics 117

Digital Marketer

OCTOBER 5, 2023

My name is Connor Gillivan. Today, I teach SEO to millions through LinkedIn and my personal website. I see both sides and I take the pros and cons into account as I incorporate AI and ChatGPT into my SEO processes and strategy. What is GrE-A-T Content? A marriage between AI, SEO, & Humans. Do I have your attention?

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SEO Fashion Search Marketers Customer 103

Search Engine Land

DECEMBER 8, 2022

So, what has changed? Users no longer have access to their old dashboards and are now forcefully entered into the NMX, or New Merchant Experience, where GBP edits are made directly within the SERPs. What is the Google NMX? While in-SERP editing is not new, removing the old business.google.com dashboard is.

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Non-Profit SEO Management Analytics 101

Search Engine Land

DECEMBER 20, 2023

Changing the rules without informing advertisers can make it harder for them to do their jobs and know what needs to be prioritized. What Google is saying. Also we can no longer see what these changes are doing to our ad data because we don’t know what asset variations are doing to our CTR’s.”

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Search Engine Land

FEBRUARY 9, 2024

However, the concept of what constitutes a search engine is evolving rapidly. And, please, don’t take my word for it. This shift is broadening the definition of a search engine, in my opinion. If we instead focus solely on Google because that is what will move the needle, then fantastic.

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Gen Z Transform Millennials SEO 122

Search Engine Land

FEBRUARY 14, 2023

When clients ask me if they can rank their site for a particular keyword, I conduct a SERP analysis immediately. I wouldn’t know how difficult it is to rank for a specific keyword without analyzing Google’s SERPs first. Defining SERP analysis So, what is SERP analysis? Evaluate the top sites.

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SEO Education User-Generated eCommerce 96

Search Engine Land

APRIL 8, 2024

Prompt: What strategies for building high-quality backlinks to improve SEO for www.polestarcf.com would you recommend? This includes getting listed on local directories, optimizing your Google My Business profile, and obtaining backlinks from local websites or organizations. I am the first generative AI chatbot for search marketers.

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Finance Manufacturing Health Education 102