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How to Use WhatsApp for Business: Tips and Tools

Hootsuite

While you’ve probably already included platforms like Twitter and Facebook in your social media strategy , WhatsApp could be equally as important to your brand. That’s right: WhatsApp isn’t just for texting your coworkers or video chatting with your family in a different city. It can be used for business, too. What is WhatsApp?

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A Closer Look at the WhatsApp Subscription Plan for Businesses

Many Chat

In late 2020, ManyChat announced it would be integrating with the WhatsApp platform, creating a new product known as WhatsApp Beta. The partnership aimed to help businesses cultivate meaningful relationships through chat marketing that were both personalized and comfortable. What is WhatsApp? WhatsApp for business.

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The Struggle to Monetize WhatsApp’s Massive User Base

Calvyn Lee Blog

WhatsApp has over 2.7 So why has WhatsApp struggled so much to monetize its immense popularity? A Lifelong Battle to Turn Users into Revenue Since launching in 2009, WhatsApp has relied heavily on investor funding to stay afloat. In 2016, Facebook made WhatsApp free to use, dropping the previous $1 annual subscription fee.

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Everything you need to know about Meta’s latest deliverability rules for WhatsApp

Use Insider

What is the WhatsApp deliverability update? To promote ethical WhatsApp messaging strategies, WhatsApp has introduced “per-user marketing template message limits” in its latest release. For brands and marketers using WhatsApp for marketing purposes, this update enforces a reevaluation of their strategies.

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Meta suffers major outage at Facebook, Instagram, WhatsApp and Threads

Martech

Meta’s online properties were down for about two hours Tuesday, preventing more than half a million Facebook, Instagram, Messenger, WhatsApp and Threads users from using their accounts, and disrupting ad creation and management as well. Business email address Subscribe Processing. The incident began around 10:00 a.m. Get MarTech!

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Meta ad revenue jumps 27% in Q1 2024

Search Engine Land

Across Meta’s “family of apps” (Facebook, Instagram, Messenger, WhatsApp), year-over-year: The average price per ad increased 6% Ad impressions increased 20%. I think this will end up being a pretty different business.” By the numbers. Daily active users increased 7% to 3.24 Meta search advertising. Why we care.

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Conversational commerce platforms: What they are, why they matter, and how to choose the right one for your business

Use Insider

A conversational commerce platform is a software solution businesses can use to engage with customers through messaging across various channels. What is a conversational commerce platform? Interfaces like chat apps, texts, or voice assistants all fall into this category, as they all facilitate real-time interactions with customers.