Martech
JULY 18, 2025
Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands have evolved their email approach. Every day, it fills up with a river of generic or irrelevant messages. This brand doesn’t recognize that I haven’t opened its emails for over a year.
Aspiration Marketing
JULY 16, 2025
To create marketing that truly converts and builds lasting relationships, you need more than just raw data–you need genuine understanding. Buyer personas provide this crucial layer of insight, transforming raw information about your target audience into actionable knowledge about their needs, pain points, and aspirations. These detailed profiles become the foundational element for all your communication efforts, ensuring your messages are relevant, timely, and impactful.
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Buffer Marketing
JULY 16, 2025
If you’ve spent any time on social media lately, it’s easy to believe that video is the be-all and end-all. Instagram Reels, TikToks, LinkedIn’s new video feed: it’s everywhere, and it feels like every platform is building for it. If you’re looking to build an audience, “more video” is often touted as the answer.
Backlinko
JULY 15, 2025
Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. The next week, you film some YouTube videos. Then, you stop publishing for three months. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Creating a content strategy has many benefits, including: Focuses your efforts on content your audience actually wants Saves you time by eliminating gu
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Neil Patel
JULY 11, 2025
Many marketers have great content strategies, but their campaigns don’t move the needle because they’re not speaking to the right people. If you want content that connects and converts, you need to know exactly who you’re talking to and what they care about. That’s where a strong user persona comes in. When done right, user personas help you create content that feels like a one-on-one conversation with your ideal customer.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
JULY 15, 2025
LinkedIn has come a long way from being just “the career network.” In 2025, it’s where professionals build personal brands, brands find their audiences, and creators grow through connection. Whether you're hiring, creating content, or planning a marketing campaign, understanding how people use LinkedIn — and how the platform is evolving — can give you a serious edge.
Martech
JULY 16, 2025
In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether they lean more toward process or technical execution. Managers, meanwhile, lead teams that span across these categories. This model helps organizations understand the diverse skills and responsibilities needed for modern martech teams.
Set Up
JULY 16, 2025
Creating a marketing budget isn’t just a financial exercise; it’s a strategic act. It’s your roadmap for growth, your guardrail against wasted effort, and, when done well, your strongest case for internal alignment and external results. But while most marketers know how much they wish they could spend, far fewer know how much they should. So, where do you begin?
Hubspot Marketing
JULY 14, 2025
Today’s master bucks more trends than probably anyone I’ve interviewed. She ignores the competition. She refuses to put ✨AI sparkles✨ on everything. She runs on intuition as much as data. Yet her small, scrappy marketing team regularly punches above its weight — and wins. When Todoist first launched, it was the original personal task manager. Today, its parent company, Doist, is still seen as the go-to in productivity software, despite competing with Fortune 500 tech brands.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Seth's Blog
JULY 15, 2025
Everything that happened yesterday, and the yesterdays before that, is real. It happened. Perhaps it’s the hard work you did to earn a degree, or a significant error that cost you and others a great deal. Maybe it’s a community you chose to join, or one that you failed to embrace. All of these costs are sunk. We can’t undo them. They’re a gift from our former selves.
Hootsuite
JULY 15, 2025
Tracking your social media performance isn’t hard. The hard part is knowing what to track — and why it matters. You could spend all day looking at your social media metrics : likes, comments, shares, follows, reach, saves, sticker taps, video views, clicks… the list goes on. But those numbers alone won’t tell you what to do next. That’s where social media KPIs come in.
Martech
JULY 11, 2025
After waves of user requests, annotations are finally back in Google Analytics and GA4’s version is more useful than ever. Whether you manage analytics for a brand, agency or client, annotations are your new best friend for bringing context to data. Use them to build a scalable strategy that makes your analytics smarter, faster and more collaborative.
The Drum
JULY 17, 2025
Marketing leaders from Microsoft Advertising, Skoda, Unilever, Samsung, Philips and more gathered to confront the AI shift head-on. Are CMOs truly ready to lead in a machine-shaped world? This is what they said – unfiltered, relevant and urgent. “We’re not just adapting to technology: we’re adapting to a completely new marketing paradigm,” says Globant Gut's managing director, Marwa Khalife.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
SMA Marketing
JULY 17, 2025
AI Summary: This post covers the basics of competitive SEO research and compares three tools—Ahrefs, SEMrush, and SE Ranking. It explains the difference between business and search competitors, then walks through how each platform analyzes keyword performance, traffic trends, and content visibility. The focus is on identifying gaps, understanding competitor strategies, and adapting to changes in AI-driven search results.
Exposure Ninja
JULY 18, 2025
AI Search is impacting the future of traditional search engines. Semrush predicts that AI Search traffic is on track to surpass traditional search traffic by 2028. Gartner’s calling it even earlier: they expect traditional search traffic to drop by 25% by 2026. If Google rolls out its new AI Mode as the default experience, that shift could happen sooner.
Orbit Media Studios
JULY 17, 2025
By Andy Crestodina A small percentage of articles get most of the results. Maybe you’ve noticed. The top performing content, in every industry vertical, generates huge amounts of visibility and engagement, rankings and traffic. They’re the big winners. These articles stand out, both for your audience and in your analytics. The digital marketer’s job is to find and analyze these high-performers.
Martech
JULY 14, 2025
Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her “ Let Them Theory ” offers a simple but powerful mindset: when others doubt, criticize or question you, let them. It’s not about giving up — it’s about staying focused on what matters. In the noise of modern marketing, that kind of clarity is more valuable than ever.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
The Drum
JULY 17, 2025
Less than a quarter of CMOs report having enough budget to deliver their strategy. Chris Callaghan at Jaywing says that’s all the more reason to make sure you know what’s working. With marketing budgets under more scrutiny than ever, there’s a growing pressure to make every pound work harder. This relies on being able to measure how impactful marketing plans are, but what does that actually mean in practice?
Sprout Social
JULY 15, 2025
You’re putting in the hours on X (formerly Twitter), creating posts, engaging with followers and pushing your brand’s message. But without the right tools, it’s hard to know if that effort is moving the needle. Twitter’s built-in analytics only provide basic metrics like follower counts and impressions. Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals.
Hubspot Marketing
JULY 14, 2025
Retail businesses face unique challenges in today's competitive marketplace. Managing customer relationships across multiple channels, tracking inventory alongside sales data, and coordinating between online and in-store experiences requires specialized tools. A Customer Relationship Management (CRM) system designed for retail can streamline these complex workflows, improve customer satisfaction, and drive revenue growth.
Search Engine Roundtable
JULY 17, 2025
For the past couple of years, we've seen Google show QR codes you can scan and email or text this number to call features in the Google Ads. Google's Ads Liaison, Ginny Marvin, confirmed that these actions are indeed tracked by Google Ads, down to the conversion, if you set those up.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
JULY 15, 2025
The digital retail landscape is undergoing a fundamental shift. Generic product catalogs and one-size-fits-all marketing approaches are fast becoming relics. Today’s consumers are harder to win over — even when experiences are personalized, relevant and responsive to their needs. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions.
The Drum
JULY 17, 2025
When speed meets storytelling, measurement must keep up. At The Drum Studio in Cannes, Uber Advertising, Roku and Cint unpack how real-time insights are reshaping campaign performance – and why brands can’t afford to wait around. For marketers under pressure to show results faster and more often, standing still isn’t an option. It’s becoming a race – not for perfection, but for progress.
SocialPilot
JULY 17, 2025
Social proof is a powerful psychological phenomenon that states people rely on the actions and opinions of others when making decisions. Coined by American author and psychologist Robert Cialdini, social proof plays a crucial role in shaping consumer behavior. For online businesses with no in-person salespeople or physical product demonstrations, putting social proof on websites is one of the most effective ways to convert leads.
Marketing Insider Group
JULY 15, 2025
You write valuable blog content, but you still feel something’s missing. Readers skim past your thoughtful paragraphs and miss your points. That’s frustrating. You need something that stops the scroll—something that grabs attention and conveys meaning fast. You might find your secret weapon in infographics. Blog infographics benefits are much more than aesthetics.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Hootsuite
JULY 15, 2025
When I was starting out in marketing, most of my time went into things like manually transcribing interviews, digging through industry research, and wrestling with spreadsheets to build reports. Now? AI can take a half-baked voice note and turn it into a solid outline before I’ve even finished my first coffee. The biggest shift I’ve seen in marketing isn’t just in what we create — it’s in how we create it.
Martech
JULY 15, 2025
As generative AI platforms like ChatGPT and Perplexity and search features like Google’s AI Overviews transform how users interact with brands, marketing performance is driven by what comes before the first click. Whether your content is read, cited or referenced by generative AI, AI visibility is now the first point of influence for many brands. To stay competitive, your content must be built for that visibility.
The Drum
JULY 18, 2025
From tech to tariffs, 2025 has presented no shortage of challenges – and opportunities – for global marketing leaders. At the WFA CMO Forum in Cannes, we caught up with nine senior marketers to find out the most important lessons they’ve learned so far this year – and how those insights are influencing their planning for the months ahead. If 2024 was a year of recalibration, 2025 is the year of confronting complexity.
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