Aspiration Marketing

APRIL 18, 2024

Are you struggling to keep your content calendar full of fresh, engaging pieces? You're not alone. Content marketing is a powerful tool for building brand awareness, attracting leads, and boosting your SEO – but it requires consistent effort. That's where a content marketing agency can be your game-changer. With a content marketing agency on your side, you'll have a team of creative experts dedicated to crafting high-quality content that resonates with your target audience – freeing you up to fo

Content Marketing 195

Content Marketing Marketing Marketers SEO 195

Content Marketing Institute

APRIL 19, 2024

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Marketing Plan 87

Marketing Plan Branding Marketing Marketers 87

Search Engine Land

APRIL 16, 2024

Ad Strength is not a “major factor” that stops a keyword from going to auction, despite what some advertisers may believe. That’s according to Google Ads Liaison Ginny Marvin. Ad Strength. Responding to a post on X from an advertiser who said “Ad Strength is a major factor in stopping a keyword from going to auction due to Ad Rank,” Marvin wrote : “Ad Strength is not used in Ad Rank and is *not* a ‘factor in stopping a keyword from going to auction due to Ad

Advertising 115

Advertising Advertisers 115

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Users are becoming increasingly aware of their privacy rights, opting out of tracking cookies more than ever (call it the fear of being stalked).

Analytics 111

Analytics Law Marketing Marketers 111

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. Data can be used to compile lists of potential buyers, track customer behavior through the marketing funnel, and understand the effectiveness of campaigns to adapt them.

Law 94

Law Health Retail Marketing 94

Aspiration Marketing

APRIL 15, 2024

Are you getting the most out of your SaaS marketing budget? It's a question that keeps many SaaS companies up at night. Without clear data on what's working and what's not, it's easy to waste valuable resources on marketing campaigns that aren't delivering results. The good news? By tracking the right SaaS marketing metrics, you can gain valuable insights that will help you optimize your campaigns, improve lead generation, and ultimately drive sales.

Marketing 205

Marketing Marketers Marketing Strategy 205

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been rename

Whitepaper 101

Whitepaper Analytics User-Generated Key Performance Indicator 101

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues.

Customer 97

Customer Non-Profit Real Estate Transform 97

Social Media Examiner

APRIL 17, 2024

Wondering how to prioritize inclusivity, emotion, and social impact in your agency’s work? Looking for a proven model to follow? In this article, discover the keys to conscious agency growth from a serial entrepreneur who has launched several successful companies. Conscious Growth Marketing Through Diversity and Inclusion In today's increasingly diverse and interconnected world, embracing […] The post How to Grow Your Agency Through Socially Responsible Marketing appeared first on Social M

Marketing 97

Marketing Marketers Social Media Marketing 97

Aspiration Marketing

APRIL 17, 2024

Ever spend hours crafting the perfect marketing message, only to hear crickets? Your content might be brilliant, but if it reads like a college textbook, your audience will glaze over faster than you can say "engagement." This is where readability level comes in. It's the key to unlocking clear communication, the golden ticket to having your content truly connect and resonate with readers.

Communications 182

Communications Marketing Marketers Content Marketing 182

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

APRIL 16, 2024

Google Search Console has released a security update around user permissions and controls management where you can better manage the ownership tokens. Ownership tokens are used for when people verify your site in Search Console, Merchant Center and other Google products and sometimes people who had access in the past to your profiles no longer should.

Management 114

Management Product SEO 114

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. The answer is, sadly, not much. Here’s what I was looking for: Stop depending on batch-and-blast.

Email Marketing 105

Email Marketing User-Generated Marketing Automation Platform Customer 105

Businesses Grow

APRIL 15, 2024

This week marks the fifteenth anniversary of my blog. Crazy, right? I realize that nobody cares about an anniversary like this … I don’t even care, honestly … but I thought I would use the milestone as a teachable moment because blogging changed my life. And here is the main lesson of the milestone: To stand out in this world, you have to be known.

Transform 101

Transform Thought Leadership CMO Entertainment 101

Social Media Examiner

APRIL 16, 2024

Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Sounds for Business TikTok recently launched Sounds for Business – Voice Clips, a collection of 18 custom voiceover audio templates designed to […] The post TikTok Updates: Ads, Notes Photo App, Search Insights, and More appeared first on Social Media Examiner.

Customer 99

Customer Social Media Marketing Marketing Marketers 99

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Aspiration Marketing

APRIL 16, 2024

Ever feel like your content speaks a different language than your audience? Tailoring content to each stage of the buyer's journey is critical, but it's a time-consuming struggle. Miss the mark, and potential customers vanish. Fortunately, we know a solution to both challenges. Learn how AI can adapt your existing content to resonate with each stage of the buyer's journey, ensuring you deliver the right message at the right time.

Customer 185

Customer Content Marketing Marketing Marketers 185

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conver

Whitepaper 109

Whitepaper Analytics User-Generated Key Performance Indicator 109

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Everything else has changed dramatically (the not-so-good news).

Price 98

Price User-Generated Education eBook 98

Welcome Software

APRIL 16, 2024

Before diving in to all things editorial guidelines, a quick introduction. I head up the content team here at Optimizely. I'm responsible for developing our content strategy and ensuring this aligns to our key business goals. Here I'll take you through the process we used to create new editorial guidelines; things that worked well and tackle some of the challenges that come with any good multi - stakeholder project, share some examples and leave you with a template you can use to set your own co

Transform 98

Transform Place Communications SEO 98

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Social Media Examiner

APRIL 18, 2024

Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values? In this article, we’ll explore the type of content that triggers massive reach on social media. Why Is Social Content Important in 2024? In the ever-evolving world of digital marketing, creating content that captures attention and […] The post Content That Triggers Massive Reach on Social Media appeared first on Social Media Examiner.

Digital Marketing 87

Digital Marketing Social Media Marketing Marketing Marketers 87

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.

Health 95

Health Industry Insights Branding Market Research 95

Search Engine Land

APRIL 15, 2024

Want to rank highly in 2024 and beyond? Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Spambusters At the time of writing, Google is doing some major spring cleaning to tackle some of the spammy, low-quality content littering the search results.

Customer loyalty 114

Customer loyalty SEO User-Generated Product 114

Martech

APRIL 18, 2024

Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Image: Green Media Summit. The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet.

Advertising 93

Advertising Advertisers Finance Marketing 93

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 86

Email Marketing Marketing Marketers Copywriting 86

Digital Marketer

APRIL 18, 2024

As we march closer to the 2024 U.S. presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before. In this article, we’ll explore the key factors that will shape the advertising environment in the coming months and provide actionable insights to help you navigate th

Advertising 86

Advertising Advertisers Influencer Marketing Branding 86

Content Marketing Institute

APRIL 17, 2024

Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today.

Marketing 89

Marketing Marketers 89

Search Engine Land

APRIL 16, 2024

Technology news rag The Verge has published a 700-word article half-filled with content generated by Google Gemini and a heavy dose of sarcasm that has been outranking more in-depth, well-researched and arguably more helpful content written by humans at publications for the competitive query [best printer 2024]. Sound familiar? It should. We wrote about this exact same thing just over a year ago in How The Verge gamed Google with its ‘best printer 2023’ article.

User-Generated 108

User-Generated SEO Product Branding 108

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience.

Customer 103

Customer Food Place Marketing Strategy 103

Litmus

APRIL 17, 2024

Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. You’re not alone in this journey towards perfectly personalized experiences.

Transform 90

Transform B2C Shoppers eBook 90

The LeadG2 Blog

APRIL 16, 2024

In the world of manufacturing, staying ahead in lead generation is a constant battle. With outdated marketing tactics becoming less effective in a highly competitive market, manufacturers are facing numerous challenges that stifle their growth and market reach. However, the adoption of inbound marketing and sales enablement strategies can be a game-changer, offering innovative solutions that resonate with modern buyers and significantly improve lead generation outcomes.

Manufacturing 92

Manufacturing Inbound Marketing Transform Marketing 92

Buffer Marketing

APRIL 16, 2024

Although my brother and I started our womenswear brand KESTAN as an e-commerce company, the real breakthrough for our online presence came when we opened our first brick-and-mortar store.  Our retail stores succeeded because we were able to deliver an entire brand experience rather than just be content to try and sell products. We were able to create a cohesive visual identity that people loved to surround themselves with.

Retail 91

Retail Entertainment Promotion Product 91

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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