Search Engine Land

OCTOBER 12, 2023

Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. Brand search is hugely important for several reasons, and actively trying to increase it has many benefits. Well, that’s what marketing professor Byron Sharp says.

SEO 119

SEO PR Branding Price 119

Search Engine Land

OCTOBER 27, 2022

I quickly realized the biggest complaints companies hiring SEO agencies had centered on poor communication. Some common client complaints regarding digital marketing agencies include: “Every time I call, I can never speak with anyone.” ” “They don’t tell me what they’re doing.”

Communications 97

Communications SEO Digital Marketing Law 97

Digital Marketer

MAY 3, 2023

They say employees are a company’s greatest asset , and it’s just as true for marketing agencies as any other business. The right team can help prove your agency’s quality, credibility, and competency to potential clients. There are more than 14,000 marketing and advertising agencies in the U.S.

Branding 81

Branding Digital Marketing Advertising Advertisers 81

Sachs Marketing Group

DECEMBER 11, 2023

Struggling with landing pages can be a significant setback, leading to frustration and doubts about your digital marketing efforts. Struggling with landing pages can be a significant setback, leading to frustration and doubts about your digital marketing efforts. What is a Landing Page? What is a Landing Page?

Transform 85

Transform Health Digital Marketing Copywriting 85

Sachs Marketing Group

JULY 10, 2023

Asking questions before hiring a digital marketing agency is crucial to ensure they are a good fit for your business. It helps gauge their expertise, understand their approach to marketing, assess their experience with similar companies, and clarify expectations regarding cost, communication, and performance measurement.

Digital Marketing 52

Digital Marketing Marketing Marketers Key Performance Indicator 52

Search Engine Land

APRIL 26, 2023

However, over 41% of digital marketers think link building is like rocket science. Saves time and resources According to Seotribunal, 65% of marketers affirm link building is the most challenging SEO tactic. Are you tired of spending countless hours on link building for your website only to see minimal results?

SEO 85

SEO Price Communications Digital Marketing 85

Martech

OCTOBER 14, 2022

Marketing is a requirement for growing organizations. And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. Why argue against hiring such a pivotal figure in your C-suite?

CMO 118

CMO Non-Profit Transform Advertising 118

Rock Content

FEBRUARY 21, 2024

The benefits of embracing EGC far outweigh the concerns. The Good Stuff: Benefits of Employee-Generated Content Credibility Boost: Your employees are the insiders, the trusted voices. Audiences believe them more than C-Suite messages or generic marketing content. What the Heck is Employee-Generated Content (EGC)? Probably not.

Transform 86

Transform User-Generated Branding Education 86

Sachs Marketing Group

JANUARY 10, 2024

This timeline aligns well with the pace at which digital technology and user expectations change, ensuring your website stays caught up. This timeframe aligns with the pace at which technology, user preferences, and digital marketing strategies evolve. As a general guideline, you should redesign your website every 2-3 years.

Transform 85

Transform SEO Digital Marketing New Technology 85

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. Even then, 95% of pages don’t enter the top 10 positions within a year, per an Ahrefs study. Or let’s say you have a new solution, such as a CRM or a mobile app, that you want to introduce to the market. SEO takes time to work.

SEO 142

SEO User-Generated Energy Promotion 142

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start? Get A Certificate.

Digital Marketing 107

Digital Marketing Pharmaceutical Real Estate Transform 107

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Marketing and sales were two good examples.

Marketing 106

Marketing Marketers Telemarketing Customer Journey 106

Hubspot Marketing

FEBRUARY 14, 2024

I started in digital project management nine years ago, and AI project management tools were unheard of. Testing AI Project Management Tools The Scenario 10 AI Project Management Software What does AI project management software do? Pick the right project management tool, and you could save hundreds — even thousands — per year.

Management 110

Management Price User-Generated CRM 110

SMA Marketing

JULY 27, 2023

In today’s rapidly evolving digital landscape, businesses are continually challenged to stay ahead of the curve. Emerging new technologies and dynamic online consumer behavior have redefined the rules of engagement, making digital marketing an indispensable pillar of success. What is Digital Marketing Partner?

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 134

Gen Z Content Marketing Marketing Marketers 134

Sachs Marketing Group

AUGUST 14, 2023

Small businesses often struggle to deploy a social media marketing strategy that helps improve visibility and engagement on Facebook, where countless brands compete for the same audience’s attention. Here are 10 Facebook advertising tips for small businesses. Take a look at Sachs Marketing Group on Facebook for an example!

Advertising 79

Advertising Advertisers Key Performance Indicator Analytics 79

Neil Patel

DECEMBER 3, 2021

These costs have the potential to be incredibly damaging to marketing agencies. You may have heard about the great resignation, but what is it, and what can you do to stop your digital marketing agency staff from leaving? Employee turnover is a huge cost to any business. They’re calling it the “great resignation.”

Digital Marketing 109

Digital Marketing Health Gen Z Marketing 109

Duct Tape Marketing

AUGUST 30, 2023

Fractional CMOs As Strategy Architects written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Angelo Ponzi In this episode of the Duct Tape Marketing Podcast , I interview Angelo Ponzi. He is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO.

CMO 67

CMO Manufacturing Management Branding 67

Neil Patel

OCTOBER 18, 2020

Are you looking to double the customers that walk in your store, office, workplace? Then Local SEO is what you must focus on. And you must do it NOW before your competitors acquire all of your hot leads. Why hot you ask? SEO Consultants can easily help you increase your reach and bring in more sales. You wouldn’t want to miss these hot prospects. #2

SEO 131

SEO Customer Acquisition Communications Analytics 131

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. The Ultimate List of Types of Marketing. Account-based Marketing. Acquisition Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Adobe Experience Cloud Blog

AUGUST 21, 2017

Imagine you’re a restaurant and you hire a sign spinner to stand out front and welcome guests inside. And let’s say that you invest your whole year’s budget in them—you hire Jerry Seinfeld. The exact same problem as many modern marketers when they ignore the post-click experience. Post-Click Matters.

Thought Leadership 134

Thought Leadership User-Generated Food Advertising 134

Hubspot Marketing

MAY 24, 2023

Courage and hope reside at the heart of building a business. Hope for a better quality of life, financial stability, and, if we’re lucky, generational wealth for our families. The National CAPACD also reports that 58% of AAPI entrepreneurs struggle with federal, state, and local relief programs for small businesses.

Non-Profit 102

Non-Profit Transform Health Finance 102

Sachs Marketing Group

JULY 15, 2023

It is the digital storefront that greets your customers and is a key determinant of whether they continue their journey with your brand or move on to your competitors. Creating an effective ecommerce website design takes time and effort, which is why a lot of business owners opt to hire a professional web designer.

eCommerce 52

eCommerce Transform SEO Retail 52

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

Transform 90

Transform Marketing Marketers Non-Profit 90

Litmus

MAY 4, 2021

Is your marketing organization ready for what’s next ? As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. Marketing has never been more complex. Marketing has never been more complex.

Transform 79

Transform Marketing Marketers Finance 79

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. However, with 5.16

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Neil Patel

JUNE 7, 2021

These numbers are possible, and plenty of websites achieve it (I’ve grown my site to x visitors per day using these techniques), but if you’re going to reach these numbers, then you’re going to have to rank your blog in Google’s top 10 search results. Tips on How to Get Your Blog to Rank in Google’s Top 10. There’s a catch, though.

SEO 145

SEO Entertainment Communications Digital Marketing 145

Sachs Marketing Group

SEPTEMBER 18, 2023

Here are 10 questions to ask when redesigning a website … 1. There are several questions to ask when redesigning a website that will help you align the project with your business goals, enhance user experience, and ensure you get a return on investment. But, fear not! The questions you ask now will guide the entire redesign process.

Key Performance Indicator 52

Key Performance Indicator User-Generated SEO Management 52

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. million by 2025.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Sachs Marketing Group

SEPTEMBER 14, 2023

How to Optimize Google Shopping Ads Optimizing Google Shopping Ads can be complex, but the benefits are worth it. You can optimize Google Shopping Ads by meticulously working on your product feed, structuring your campaigns effectively, implementing bid adjustments, and conducting A/B tests. Here’s how to optimize Google Shopping Ads: 1.

eCommerce 52

eCommerce Fashion Management Analytics 52

Sachs Marketing Group

SEPTEMBER 4, 2023

This can quickly take a toll on your business if you’re selling products in a competitive market. Use language that resonates with your target audience and focuses on the benefits of the product, not just the features. These strategies not only help to rank higher in search results but also improve the user experience.

eCommerce 82

eCommerce SEO Shoppers Price 82

Neil Patel

FEBRUARY 21, 2021

I know a lot of small businesses who have placed their trust in an SEO agency, only to have their sites all but destroyed through black hat techniques. I wrote this article to help you figure out if your SEO agency is doing good or doing harm. Your SEO Agency Is Hurting You: Signs They’re Doing It Wrong. This is just a sampling.

SEO 138

SEO Analytics Marketing Plan Digital Marketing 138

Duct Tape Marketing

JULY 27, 2023

Why Agency Owners Should Invest In Other Businesses written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ben Young In this episode of the Duct Tape Marketing Podcast , I interview Ben Young. He is the founder of Nudge, an analytics company, that was a commercialized product from his agency.

Energy 56

Energy Analytics Advertising Advertisers 56

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2C 80

B2C Education Marketing Marketers 80

CXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. But isn’t that the role of any marketer? Demand generation owes a lot to inbound marketing.

Management 79

Management User-Generated CRM Inbound Marketing 79