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The ROI of Marketing Automation

Adobe Experience Cloud Blog

by Jon Miller Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies don’t buy marketing automation to automate their marketing. Measure and prove marketing ROI.

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You Can Avert Disaster! It’s Your Customers Who Will Show You the Way

Marketing Insider Group

In 2012, a global giant that at its height owned 90 percent of film sales and 85 percent of camera sales in the US filed for Chapter 11 protection from bankruptcy. It didn’t just dominate the market. published in The Guardian in 2012. And, they should make decisions that serve their customers. What Kodak Did Wrong.

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5 Steps to Achieve Content Marketing Success [Slides]

Marketing Insider Group

#ContentMarketing: The Hottest Marketing Buzzword of 2012. Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. You need new resources in staff, budgets and training.

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85+ Expert Predictions for Content Marketing in 2019

Content Marketing Institute

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Here is our list, which is organized alphabetically and not in any order of importance. Acoustic Campaign (via Acoustic). Target customers.

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What is AI bias? [+ Data]

Hubspot Marketing

Our State of AI Survey Report found that one of the top challenges marketers face when using generative AI is its ability to be biased. And marketers, sales professionals, and customer service people report hesitating to use AI tools because they can sometimes produce biased information. It's very possible to use AI responsibly.

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This day in search marketing history: March 6

Search Engine Land

Google Webmaster Tools adds user administration In 2012, Google Webmaster Tools added a much-wanted feature: user administration. Associated Press To Use Google Maps For Super Tuesday Results 2012: AP would supply the feed of vote results and subscribers would be able to use Google Maps to display on their websites or on other platforms.