Set Up

SEPTEMBER 10, 2024

From our Gen Alpha blog , we know that Gen Z was born between 1997 and 2012. Offer Deals : 61% of Gen Z actively seek out deals, making exclusive promotions and student discounts powerful tools for Brands. They were raised with the internet and are highly reliant on social media and peer/influencer reviews for purchases.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Hubspot Marketing

NOVEMBER 1, 2024

Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Hubspot Marketing

OCTOBER 12, 2023

No matter who you are and what you want to write about, there's a place for you on this platform. I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. For instance, as a writer I can't promote controversial or extreme content on my Medium account. What is Medium?

Promotion 128

Promotion eCommerce SEO Affiliate Marketing 128

Hootsuite

DECEMBER 14, 2020

Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The most recent update of Facebook Business Suite makes it possible for admins to manage everything in one place—from cross-posting to replying to messages. Need to link your Instagram account to a Facebook page?

Non-Profit 145

Non-Profit eCommerce Social Media Marketing Management 145

Marketing Insider Group

DECEMBER 18, 2012

” Some have called 2012 “ the year of the story.” I’m not sure 2012 will be remembered as the year of the story. I believe the forces of Content Marketing and Social Business have made great strides in 2012 and will continue to move forward in 2013. Focus On The Customer.

Content Marketing 111

Content Marketing Marketing Marketers Entertainment 111

Hootsuite

AUGUST 18, 2020

But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch. The two most important places the algorithm impacts are search results and recommendation streams.

Whitepaper 145

Whitepaper Advertisers Advertising Analytics 145

Adobe Experience Cloud Blog

JANUARY 6, 2014

Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. Key Quote: “Know your buyer and their preferences before you ever pick up the phone.

Thought Leadership 134

Thought Leadership CRM Marketing Marketers 134

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. by Eric Enge 2012: How Much Does SEO Cost? Bing: “We Do Not Copy Results.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Search Engine Land

JANUARY 17, 2023

In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets.

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Hubspot Marketing

OCTOBER 29, 2019

Additionally, you can use a call-to-action (CTA) on your website and social media pages to promote your email newsletter. When potential customers are researching your brand, the first place they'll look is social media to see what you're putting out there and what people are saying about you. Make a website.

SEO 145

SEO Advertisers Advertising Promotion 145

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Now, it’s time to promote your content across various platforms. And lets you identify areas for improvement in one place. If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month.

SEO 116

SEO Law User-Generated Analytics 116

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016.

Analytics 142

Analytics SEO Education Promotion 142

Adobe Experience Cloud Blog

JULY 27, 2012

But it is tough to get people to contribute, and you will need some structure in place to guide your teams in the right direction. Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. 3) Show them the WIIFM. Let’s Get Social!

Thought Leadership 124

Thought Leadership Promotion SEO Advertisers 124

Hubspot Marketing

MAY 15, 2017

Plus, less text allows greater focus to be placed on any visual content that accompanies it. Facebook is a particularly good vehicle for promoting your external content -- things like blog posts, reports, or videos. That makes LinkedIn a good place to re-post and link back to your blog content. Source: Buffer. May 9, 2017.

Copywriting 145

Copywriting Energy Food Promotion 145

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

It means an opportunity for promotion during public events and festivals. Located throughout the festival grounds, these activations are places where brands try to integrate themselves into the event itself. billion in 2012. Hence their ability to attend the festival in the first place.).

Branding 132

Branding Millennials Entertainment Thought Leadership 132

Hubspot Marketing

SEPTEMBER 10, 2018

After the second portrait is finished, the artist places the two drawings next to each other. It's easy to share and promote. Thanks to the internet and social media, sharing and promoting your content with the rest of the world is pretty simple. The campaign went viral because of its relatability and emotional appeal.

Promotion 145

Promotion Advertisers Advertising Entertainment 145

Marketing Insider Group

MARCH 29, 2012

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. “Social Media” is so 91 days and 42 seconds ago….

Content Marketing 94

Content Marketing Marketing Marketers Promotion 94

Search Engine Land

JANUARY 4, 2023

2013: Many people suddenly noticed a long-standing redirection that Google had in place for those not using Android or iOS devices. 2012: Google confirmed it had expanded the trial of the lead generation format to additional advertisers. 2012: Google revealed its latest overview of 30 search tweaks that happened in December 2011.

Search Marketers 96

Search Marketers SEO User-Generated Marketing 96

Sprout Social

FEBRUARY 5, 2020

From 2012 to 2014, the organic reach of branded Facebook posts decreased by approximately 90%. Secondly, Facebook began implementing changes to its News Feed algorithm in 2018 that prioritizes content from friends and family, especially by favoring content that promotes engagement. The state of organic vs. paid reach on Facebook.

Promotion 145

Promotion Branding Place Marketing Strategy 145

Sprout Social

OCTOBER 1, 2020

Together, they dreamt up a stationary bike outfitted with a digital screen that would give users the ability to stream their favorite cycling classes at any time, in any place in their home. They also place a lot of value on connection (we approve). But don’t sleep on Peloton’s owned channels.

User-Generated 141

User-Generated Entertainment Education Branding 141

Hootsuite

AUGUST 17, 2022

Unlike your browser bookmarks, social bookmarks aren’t limited to one place. The most obvious example would be using a biking subreddit to promote your bike shop — just by showing up, offering valuable insights and having the name of your shop in your profile. How does social bookmarking work? Free to use. Free to use.

Copywriting 138

Copywriting Social Media Marketing Retail Marketing Plan 138

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. This platform offers insights into trending topics and helps identify influencers who can authentically promote content, significantly boosting engagement and reach. Why Outbrain? Why BuzzSumo?

Gen Z 126

Gen Z Millennials Advertising Advertisers 126

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. 2012: Don’t Fall Into The Made-For-SEO Website Trap by Eric Enge. 2012: Link Building Tool Review: Ontolo by Debra Mastaler.

Search Marketers 86

Search Marketers Advertising Advertisers Marketing 86

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Memes get shared and promoted like crazy because they resonate with people, all the while outsiders involve themselves with meme trends via “likes” and shares.

Gen Z 130

Gen Z Marketing Marketers Millennials 130

Marketing Insider Group

JANUARY 24, 2012

” That was how I kicked off my presentation to the International Advertisers Association in New York on January 20, 2012. For the first time, marketers could track all 4 Ps systematically to understand the place where all their products were selling, at what price and on which promotion.

Customer 101

Customer Telemarketing Direct Mail Entertainment 101

Hubspot Marketing

NOVEMBER 30, 2016

If you're looking for some great examples, you've come to the right place. This is an article I would definitely be interested in reading, and it helps that the ad appears like a native post promoting an article in my New Feed. You can promote multiple of anything, not just products -- like different blog posts, ebooks, or webinars.

Advertising 145

Advertising Advertisers Price Promotion 145

Search Engine Land

JANUARY 25, 2023

Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search 2012: That time when Google’s supposedly sophisticated Universal Search algorithm picked a cartoon video on YouTube created by a company pitching its SEO software to Rick Santorum. Update Confirmed 2012: This was only a data refresh. Google Panda 3.2

Search Marketers 77

Search Marketers Real Estate Retail Marketing 77

Search Engine Land

JANUARY 5, 2023

2012: Bing Maps pushed out a major update to their driving directions “routing engine.” 2012: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Surprise: Google’s Home Page Promoting Nexus One.

Search Marketers 82

Search Marketers Law Marketing Marketers 82

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month.

Millennials 112

Millennials Shoppers Food User-Generated 112

Adobe Experience Cloud Blog

JANUARY 6, 2014

Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. Key Quote: “Know your buyer and their preferences before you ever pick up the phone.

Thought Leadership 100

Thought Leadership CRM Marketing Marketers 100

Hubspot Marketing

JANUARY 21, 2019

Using digital agency Mobiento, the nonprofit placed the Blackout Banner across Norway's top media sites to promote Earth Hour. The banner attracted roughly 1,000,000 impressions and the campaign received three MMA Global Mobile Marketing Awards back in 2012. but that's not the only place you'll find its products.

Global Marketing 145

Global Marketing Marketing Strategy Marketing Marketers 145

Search Engine Land

JANUARY 12, 2023

LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings. 2012: The ability to block web sites from search results disappeared when Google’s Search Plus personalized results format launched. 2012: So said “people familiar with the situation.”. 2012: PPC Planning Matrix by Crosby Grant.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. Social media is the place for that. If you currently have no social media presence, whatsoever, you might want to get started in the places your customers already are. Want to reach younger customers? for Generation X).

Branding 115

Branding Millennials Fashion User-Generated 115

Hubspot Marketing

JULY 10, 2019

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. Every business, whether B2B or B2C should have a digital presence — which is comprised of paid ads, search engine optimization, a website, and any other place your B2B company is active online. B2B Digital Marketing.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Hubspot Marketing

JULY 7, 2022

It'll have everything our customers care about, all in one place," they rationalize. Membership/customer deals and promotions. Internal employee news, including anniversaries, promotions, and birthdays. Additional content and promotions following. However, newsletters are only effective when done well. Industry news.

Promotion 145

Promotion Email Marketing Place Product 145

Backlinko

JANUARY 8, 2024

With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 119

Health Affiliate Marketing Non-Profit Food 119

Rock Content

JULY 13, 2020

The voice search , created in 2012, has only gained notoriety and has become a common option in recent years. Functionality is the critical factor in the visual search: just point the cellphone camera at the object, place, or store. Otherwise, penalization and a low ranking can become a reality. It’s as simple as that!

SEO 135

SEO User-Generated Transform Food 135