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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Gen Alpha Content Consumption Habits ​​ Members of Gen Alpha (born between 2012 and 2024) may not be buyers right now, but they are big consumers. Out of these video subscription services, the most popular is Netflix (77%), followed by Amazon Prime Video (64%), with Hulu and Disney+ neck-and-neck for third place.

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Want to Engage Gen Z? 4 Marketing Strategies for Nonprofits

Marketing Insider Group

Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population.

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It’s Giving… Marketing to Gen Z

Set Up

From our Gen Alpha blog , we know that Gen Z was born between 1997 and 2012. Offer Deals : 61% of Gen Z actively seek out deals, making exclusive promotions and student discounts powerful tools for Brands. They were raised with the internet and are highly reliant on social media and peer/influencer reviews for purchases.

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How to learn social media marketing: 33 resources for beginners

Hubspot Marketing

This free template allows you to sort your social media content in a spreadsheet that's designed to help you track the day, time, and social media channel on which everything you create is being promoted. Pro tip: If youre new to social media advertising, this ebook is a beginner-friendly place to start. Provide value.

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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand.

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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Now, it’s time to promote your content across various platforms. And lets you identify areas for improvement in one place. If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month.

SEO
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For The Love of Content (or, A Marketer’s Musings on the Tug-of-War Between Meaning and Machinery)

Animalz blog

Somewhere between the 2012 keyword-stuffing craze and the rise of SEO-as-a-growth-channel, we allowed a change to take hold. The original bargain of content marketing (give something of value to the reader, and theyll tolerate a little promotion on the side) got lost in a fog of search intent and CTRs. We got lazy.

Law