OnPassive Marketing
AUGUST 25, 2022
Product marketing management is a broad term that many companies are still grappling with. This article discusses Product Marketing Management challenges that E-commerce companies face and solutions they have found to overcome them. Why Is Product Marketing Management Important In E-Commerce?
Martech
SEPTEMBER 27, 2024
Creative and business came together when I got into the start-up community around 2012. A: It was a good way to make some extra cash and I figured out a lot of things about marketing your own business that paid off. That was before people decided it was great to have your own photos, so I was competing with the likes of Shutterstock.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
OCTOBER 9, 2012
Marketo : What advice do you have for businesses who are struggling to produce content for their marketing efforts? Stelzner : First of all, you have to rethink the way you’re producing your content to make sure that it’s not “product marketing content.” We just launched it a few weeks ago and it’s been a lot of fun.
Adobe Experience Cloud Blog
DECEMBER 3, 2012
For more information, check out Marketo’s recent blog Mega-List of Features in Marketing Automation (That You Won’t Find in CRM). Marketo: How can SFA/CRM systems support Product Management and Product Marketing? David: Way back in the last century, I did the Product Management/Marketing thing for 10 years.
Content Marketing Institute
DECEMBER 11, 2018
Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. Who wouldn’t want more of that?
Marketing Insider Group
JANUARY 2, 2013
As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. His passion is in Product Marketing, online strategies and social media. By Gerardo Dada.
Content Marketing Institute
DECEMBER 5, 2017
Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. And the new customer acquisition rate increased by 22.5%
Expert insights. Personalized for you.
90 
Let's personalize your content