Search Engine Land

JANUARY 15, 2023

Prioritizing what to crawl, when, and how much resource the server hosting the site can allocate to crawling is more important for bigger sites, or those that auto-generate pages based on URL parameters,” Illyes said. 2022: This impacted Google Ads that were served in Gmail for users accessing their email using the Safari desktop browser.

Search Marketers 84

Search Marketers Real Estate SEO Marketing 84

Search Engine Land

JANUARY 19, 2023

9, 2012: What is Google’s view on guest blogging for links? Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. You Better Nofollow Those Links Oct.

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Search Engine Land

MARCH 1, 2023

Google Would Like You To Buy Products Using Voice Search 2016: Conversational search would allow users to buy or locate products by just talking to their devices. iPad-apalooza: Yandex Looks At iPad Search & 30 Percent Of North Americans Want iPad3 2012: iPad users accounted for about 1% of all internet users in Russia.

Search Marketers 86

Search Marketers SEO Marketing Marketers 86

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Did Super Bowl Advertisers Take Advantage of Search Interest?

Search Marketers 84

Search Marketers SEO User-Generated Marketing 84

Search Engine Land

FEBRUARY 2, 2023

To Fight Radicalism In The UK, Google’s Giving Away Free Search Ads 2016: NGOs that promoted anti-radicalization would be able to use $10,000 worth of AdWords credits each month. 2012: After 17 straight months of gains in market share, Google’s Chrome web browser dropped 0.17%. wealth rather than merit).

Search Marketers 93

Search Marketers Real Estate SEO Marketing 93

Search Engine Land

JULY 14, 2023

The list of complaints is long – from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. GA4 is the predominant platform for measuring website performance and user behavior. This should not be a surprise to any user.

Analytics 95

Analytics Key Performance Indicator User-Generated Customer 95

Search Engine Land

MARCH 8, 2023

However, a later Search Engine Land analysis of Fred indicated that the update targeted low-value content sites that put revenue above helping their users – and that many affected sites saw up to a 90% drop in traffic. At first, it seemed to be a spam algorithm update related to links.

Search Marketers 94

Search Marketers Energy SEO Marketing 94

Search Engine Land

FEBRUARY 15, 2023

Google Partners clarifies why clients may be listed as ‘eligible users’ toward new certification requirement 2020: This was how to see who counted toward the new 50% certification rule and what to do about it. Yandex reports 22% YoY increase in revenue for Q4 2016 2017: Russia’s largest search engine generated $364.7

Search Marketers 84

Search Marketers Marketing Marketers SEO 84

Neil Patel

AUGUST 30, 2021

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. They are also one of the most diverse generations in history.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Search Engine Land

MARCH 11, 2023

Google publishes video of search quality meeting In 2012, Google shared a video from one of its search quality meetings – something that few outsiders had ever seen. Bing Ads brings 3D ads to Search with Samsung 2019: Users could interact with the desktop ad format to inspect product features and details.

Search Marketers 90

Search Marketers Health Marketing Marketers 90

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman Marketo User Summit has officially kicked off! Marketo social promotions –run social pole directly through Marketo. How do you promote your brand? Now marketing can automate, translate, and change how a company and organization generate revenue. Sue has been waiting 30 years for this transformation.

Transform 121

Transform User-Generated Promotion Management 121

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform. Time decay. Position-based.

User-Generated 126

User-Generated Advertising Advertisers Retail 126

Sachs Marketing Group

DECEMBER 20, 2022

With 2 billion downloads in early 2021 and surpassing 3 billion since, TikTok has easily become the most downloaded non-Facebook app on the App Store, with a user base of over a billion monthly users. Nearly half of TikTok’s current user base is between ages 10 and 29 , and over half of the user base is female.

Marketing Strategy 86

Marketing Strategy User-Generated Marketing Marketers 86

Hubspot Marketing

OCTOBER 18, 2022

Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. While they could go with flashy ads, this approach is subtle, as it is embedded into a process users are naturally engaging in. On TikTok, Target leans heavily on user-generated content. Vegan Treats.

Gen Z 136

Gen Z Marketing Marketers User-Generated 136

Hubspot Marketing

SEPTEMBER 22, 2022

By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more. KFC Japan decided the best way to engage users was with a mobile “advergame” called Shrimp Attack.

User-Generated 121

User-Generated Inbound Marketing Marketing Marketers 121

Hubspot Marketing

OCTOBER 18, 2022

Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. While they could go with flashy ads, this approach is subtle, as it is embedded into a process users are naturally engaging in. On TikTok, Target leans heavily on user-generated content. Vegan Treats.

Gen Z 132

Gen Z Marketing Marketers User-Generated 132

Search Engine Land

FEBRUARY 21, 2023

Google To Shut Down Google Compare Products In US And UK On March 23 2016: The vertical lead generation programs for credit cards, auto insurance, mortgages and travel insurance would start winding down Feb. Microsoft Launches Search Prizes With Virgin In UK: Big Snap Search 2008: Microsoft was running another search and win promotion.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Martech

OCTOBER 23, 2023

Historically, one can look to prominent examples such as Lululemon (1998), WestJet (1996), SkipTheDishes (2012) and Shopify (2006) — all either launched during the economic crisis or emerged in an environment of economic recovery. If they do have the finances, they want value before they’ll be ready to execute a purchase.

Branding 118

Branding Finance Marketing Marketers 118

Martech

JULY 11, 2023

Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. The list of complaints is long — from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. This should not be a surprise to any user.

Analytics 78

Analytics Key Performance Indicator User-Generated Customer 78

Search Engine Land

FEBRUARY 24, 2023

“We don’t thrive & users don’t thrive unless the ecosystem thrives.” Google’s recent preview of its generative AI search results featured answers to complex questions that were made possible after being trained on content created by third-party publishers, with a grand total of zero links to publishers.

Search Marketers 124

Search Marketers Neuromarketing SEO Marketing 124

Search Engine Land

MARCH 16, 2023

Google Strongly Encouraging Webmasters To Adopt Autocomplete On Forms For Mobile 2015: Google said webmasters should implement autocomplete markup to improve mobile user conversions but didn’t say it would be a ranking factor. 2009: Twitter was promoting Twitter Search. How Big Will Google’s Mobile-Friendly Update Be?

Search Marketers 92

Search Marketers Marketing Marketers User-Generated 92

Hubspot Marketing

FEBRUARY 23, 2021

In 2012, we feared the world would end and we would all just poof. At Foundation, blogging with intent has helped us generate millions of dollars in the pipeline for both us and our clients," says Simmonds. Well, it all depends on the user personas you're targeting. It seems we all have an obsession with killing things off.

User-Generated 143

User-Generated Marketing Marketers SEO 143

Neil Patel

JANUARY 8, 2021

According to Statista , Twitter has amassed more than 330 million active monthly users. For starters, you need to promote Twitter trends, your tweets, and your account to get your name out there to as many people as possible. Twitter for SEO Tip #1: Promote, Promote, Promote. Promote Twitter Trends.

SEO 145

SEO Branding User-Generated Promotion 145

Marketing Insider Group

JANUARY 24, 2022

Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. Their searchable database allows users to filter by solution to find case studies specifically relevant to their needs. Isn’t influencer marketing more suited for B2C product promotion?

Content Marketing 129

Content Marketing User-Generated Influencer Marketing Customer Acquisition 129

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. The ages of those considered to be in Generation Z vary by source. What Is Unique About Generation Z? Generation Z isn’t just unique because they’re digital natives.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Neil Patel

SEPTEMBER 1, 2020

Before 2012, YouTube charted video success by the number of views alone, regardless of the length of viewing. Later the same year, YouTube began measuring success through view duration, a metric that rewarded longer-viewed videos with increased search promotion. How Does the YouTube Algorithm Work? Whole-Video Views.

Real Estate 145

Real Estate Shipping User-Generated Promotion 145

Backlinko

JANUARY 8, 2024

With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 107

Health Affiliate Marketing Non-Profit Food 107

Rock Content

JULY 13, 2020

These are: Relevant and valuable content User Experience (UX) Mobile SEO Voice search Visual searching Rich and Featured Snippets User-focused optimization (BERT algorithm) E.A.T. More than that, it is essential to offer something relevant, rich in information, that generates value and really make a difference to the user.

SEO 118

SEO User-Generated Transform Food 118

Hootsuite

MAY 18, 2023

In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Source: Hootsuite Similarly: 91% of Instagram users report watching videos daily Snapchat recently saw a 55% increase in time spent watching Spotlight content YouTube shorts see 30 billion (!) Short-form video content isn’t new.

User-Generated 113

User-Generated Video Marketing Shipping Product 113

Rock Content

AUGUST 20, 2020

One of the ways to do it is to apply the concept of Newsjacking, a method that aims to take advantage of a subject or hot topic, to promote your brand. In this post, we will cover: How important is it to promote your brand? How important is it to promote your brand? What is and when did the term Newsjacking come up?

User-Generated 72

User-Generated Transform Promotion PR 72

Search Engine Land

SEPTEMBER 26, 2023

It’s about trying to anticipate the subtleties of algorithm changes, predicting what will come next and constantly innovating to keep content relevant, user-friendly and, importantly, visible. Penguin update When we talk about Google shaking things up in the SEO world, the Penguin update of April 2012 is one for the books.

SEO 125

SEO Transform User-Generated Health 125

Search Engine Land

JANUARY 13, 2023

2012: Founder Gabriel Weinberg has been taking feedback and tweaking the design for at least three-plus weeks in the site’s community forum, where he announced the new look and layout. 2010: Query suggestions varied based on user location. Google Creates Smart Sitemap Generator Tool. Hell yes we are! Market Share.

Search Marketers 114

Search Marketers Non-Profit Marketing Marketers 114

Search Engine Land

OCTOBER 25, 2022

The new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads. GA4 was also introduced, giving users expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities and more granular data controls. Google started promoting audio ads. Automation.

Advertising 94

Advertising Advertisers Retail User-Generated 94

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. Over one third of Pinterest’s current monthly active users are from the U.S.,

Millennials 111

Millennials Shoppers Food User-Generated 111

Hubspot Marketing

FEBRUARY 23, 2017

One of the first versions of a modern social network, where users could create profiles and interact with one another, is Classmates.com , which launched in 1995 and allowed users to network and share messages and photos with their childhood and college classmates. At its peak, Friendster had roughly 115 million users around the world.

User-Generated 139

User-Generated Social Media Marketing Advertising Advertisers 139

Bannerflow

APRIL 25, 2022

Pantone “User Generated Color” . Greggs’ “Vegan Sausage Roll” campaign generated over 516 million impressions. Pantone “User Generated Color” . UGC, or User Generated Content, can provide you with heaps of content to promote across your social channels. What social media campaigns are featured?

Advertising 52

Advertising Advertisers User-Generated Food 52

Hubspot Marketing

DECEMBER 22, 2023

The KFC Calendar Clash On November 9th, 2022, KFC sent a mobile notification to its app users that encouraged them to “treat themselves” some great fried chicken and commemorate Kristallnacht. That’s the idea behind a 2012 Huggies commercial , which saw fathers tasked with taking care of the children and even — gasp! The problem?

Marketing 106

Marketing Marketers Shipping Branding 106