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Show products next to the problem they solve

Ariyh

📝 Intro How do you make your product seem more effective? But when you do, make sure you position your product physically close to the problem. P.S.: Show multiple copies of your product next to each other instead of just one. Here’s all you need to know. Reminding people about the problem helps.

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Fabletics Expands Product Line with New Scrubs Collection

Hubspot Marketing

Activewear subscription brand Fabletics is looking to cover a new market — clothing for medical professionals. The brand pledged to donate 25,000 pairs of scrubs to medical professionals across the U.S. Image Source Why did an activewear brand start making medical scrubs? Welcome to HubSpot Marketing News!

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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product.

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This day in search marketing history: February 25

Search Engine Land

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information.

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This day in search marketing history: March 11

Search Engine Land

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” In 2008, display advertising represented about 32% of total US online advertising (roughly $6.7 The deal was first announced April 13, 2007.

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This day in search marketing history: February 6

Search Engine Land

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Has Google Overtaken Naver In South Korea?

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15 Communities for Creators to Help You Connect, Learn, and Find Brand Partnerships

Buffer Marketing

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

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