2013, Branding, Management and Product

The Definitive Guide to Online Reputation Management

Neil Patel

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

Management

Management Food Communications SEO

Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product.

Customer loyalty

Customer loyalty Marketing Marketers Food

15 Communities for Creators to Help You Connect, Learn, and Find Brand Partnerships

Buffer Marketing

FEBRUARY 27, 2024

As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z

Gen Z Branding Influencer Marketing Fashion

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Do's and Don'ts: How to Pitch Your Press Release to Journalists

MORE WEBINARS

The Case for Letting Your Social Media Managers Get Weird

Hootsuite

APRIL 14, 2021

It often takes something special to stand out as a brand on social media. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. Here’s a look at why you should let your social media managers be weird. And we get it.

Management

Management Social Media Marketing Finance Customer loyalty

10 simple steps to analyze your brand SERP and build an effective digital strategy

Search Engine Land

JULY 14, 2023

A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I have been talking about brand SERPs since 2013. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.”

Branding

Branding User-Generated SEO Entertainment

This day in search marketing history: February 25

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.

Search Marketers

Search Marketers Neuromarketing SEO Marketing

This day in search marketing history: February 6

Search Engine Land

FEBRUARY 5, 2023

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Has Google Overtaken Naver In South Korea?

Search Marketers

Search Marketers Marketing Marketers SEO

This day in search marketing history: March 26

Search Engine Land

MARCH 25, 2023

Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account. Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany 2015: Star ratings for specific products appeared in product listing ads.

Search Marketers

Search Marketers Marketing Marketers SEO

This day in search marketing history: March 5

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. Cutts said it did not impact long-tail queries.

Search Marketers

Search Marketers SEO Marketing Marketers

The 2013 Marketing Predictions Post: Content Marketing And Social Business

Marketing Insider Group

DECEMBER 4, 2012

I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content. So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. Taking The Brand Out Of The Story. We have to provide value.

Content Marketing

Content Marketing Telemarketing Thought Leadership Marketing

This day in search marketing history: February 28

Search Engine Land

FEBRUARY 27, 2023

Google experiments with public search profile cards 2020: Limited to India, the Google+-like feature gave personal brands and individuals some control over their own search results. In feature battle with Google, Yelp improves restaurant waitlist functionality 2020: Yelp was rolling out its Notify Me feature, which supported Yelp Waitlist.

Search Marketers

Search Marketers Law SEO Health

This day in search marketing history: February 1

Search Engine Land

JANUARY 31, 2023

Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager 2022: The portfolio feature automatically adjusted bidding across multiple campaigns to balance under- and over-performing campaigns that shared the same bidding strategy. 2013: Answer: On multiple devices.

Search Marketers

Search Marketers User-Generated Non-Profit Marketing

This day in search marketing history: January 2

Search Engine Land

JANUARY 1, 2023

2020: Did people click on a paid search ad because it answered a search query, mentioned a familiar brand, was listed above other search results, or had a compelling title, description, or image? Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]. But Google did later in 2013 , for $1.3

Search Marketers

Search Marketers Marketing Marketers Manufacturing

This day in search marketing history: January 8

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. 2013: The URL shown under the definition previously wasn’t clickable.

Search Marketers

Search Marketers Non-Profit Marketing Marketers

This day in search marketing history: January 23

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3.

Search Marketers

Search Marketers Health Marketing Marketers

This day in search marketing history: February 11

Search Engine Land

FEBRUARY 10, 2023

Yelp launches ‘Showcase Ads’ and store visits attribution 2020: The products were intended for national and multi-location brands. Retailers: GTINs Required By May 16 For Google Product Listing Ads 2016: GTINs would be required for brand name products sold by multiple merchants. Warner Bros.

Search Marketers

Search Marketers SEO Marketing Marketers

This day in search marketing history: January 7

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2013: Why You Need To Complement Your In-House Team With External Expertise by Eric Enge.

Search Marketers

Search Marketers Manufacturing SEO Marketing

This day in search marketing history: January 9

Search Engine Land

JANUARY 8, 2023

AdWords Managed Accounts get shared negative lists across accounts. In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. Read all about it in: AdWords Managed Accounts can finally share negative keyword lists across accounts. Also on this day . URL network.

Search Marketers

Search Marketers Marketing Marketers User-Generated

This day in search marketing history: January 16

Search Engine Land

JANUARY 15, 2023

Bing Ads launches page feeds for easier Dynamic Search Ads management. 2019: Page feeds eliminated the need to create targets for specific URLs or groups of URLs in DSA campaigns, making it easier to set up and manage. Report: PLAs Drove 28% Of Google Non-Brand Ad Clicks In Q4. Users had to be logged into Chrome.

Search Marketers

Search Marketers Real Estate SEO Marketing

This day in search marketing history: January 10

Search Engine Land

JANUARY 9, 2023

Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta. 2020: The company was also starting to make its new on-site search product Microsoft Bing for Commerce available to retailers. 2014: More than a billion queries were performed on the search engine during 2013. 2008: Real or fake?

Search Marketers

Search Marketers Transform SEO Marketing

This day in search marketing history: February 20

Search Engine Land

FEBRUARY 19, 2023

Yandex Reports Revenue Up 37% In Q4, Ad Network Revenue Nearly Doubles 2014: The company said it had more than 270,000 advertisers, a 30% gain year-over-year and up 10% from Q3 2013. Google Shopping Tops Amazon Product Ads: 32.7% Google Shopping Tops Amazon Product Ads: 32.7% million U.S. million more than Yahoo.

Search Marketers

Search Marketers Marketing Marketers User-Generated

This day in search marketing history: February 26

Search Engine Land

FEBRUARY 25, 2023

Also on this day How to identify your products for Google 2021: Google published a list of best practices to help ensure that its search engine understood the products that were being referenced. increase over 2013. 2011: The biggest “content farm” type brand that seemed to have suffered was Associated Content.

Search Marketers

Search Marketers Marketing Marketers Advertising

This day in search marketing history: February 7

Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. 2013: It was a bug. Twitter Search Lets You Once Again Find Old Tweets 2013: Twitter said that some older tweets were going to be available. Don’t Panic.

Search Marketers

Search Marketers SEO User-Generated Marketing

This day in search marketing history: February 14

Search Engine Land

FEBRUARY 13, 2023

Google Sends Hundreds Of Thousands Of Webmaster Notifications Each Month & 90% Are Black Hat Related 2013: Google’s Matt Cutts answers “How many types of messages does the webspam team send to Webmaster Tools?” Related coverage: Official: Microsoft Management Reorg Announced; Dueling Ad Groups?

Search Marketers

Search Marketers User-Generated Marketing Marketers

This day in search marketing history: March 12

Search Engine Land

MARCH 11, 2023

Bing Ads brings 3D ads to Search with Samsung 2019: Users could interact with the desktop ad format to inspect product features and details. Google Launches Help Center For Hacked Sites 2013: Complete with step-by-step instructions and videos that outlined each part of the process.

Search Marketers

Search Marketers Health Marketing Marketers

This day in search marketing history: January 14

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. We love this product and team; on strategy and profitable.” 2015: How To Leverage The Best Local Content Source For Multi-Location Brands by Adam Dorfman.

Search Marketers

Search Marketers Non-Profit Marketing Marketers

This day in search marketing history: March 15

Search Engine Land

MARCH 14, 2023

” Study: Brands are failing voice search optimization in 3 key areas 2019: Brands had limited or non-existent review-response strategies, failed to optimize for unbranded keywords and didn’t do enough local-social posting. WSJ Says Big Google Search Changes Coming? Reality Check Time!

Search Marketers

Search Marketers Marketing Marketers Retail

This day in search marketing history: February 21

Search Engine Land

FEBRUARY 20, 2023

New local SERP live in Europe 2020: Branded directory buttons were being displayed above the map. AdWords Enhanced Campaigns: New Bidding Tools Announced 2013: Google AdWords began providing more specifics about the new bidding tools and mobile bid settings for enhanced campaigns. Google Maps “Send To Car” Running Out Of Gas?

Search Marketers

Search Marketers Real Estate Law Food

These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

MAY 1, 2017

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. 7 Personalized Marketing Examples. The Example.

Personalized Marketing

Personalized Marketing COS Branding Price

This day in search marketing history: January 4

Search Engine Land

JANUARY 3, 2023

24, 2013, Google confirmed it was looking into an “affiliate” program Rap Genius created in order to get unnatural links pointing to their website. 2018: Privacy, brand safety and other factors were going to make paid search even more attractive to marketers going forward, according to Forrester Research.

Search Marketers

Search Marketers Marketing Marketers Shoppers

This day in search marketing history: March 4

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Google Ads API now out of beta, v0 will sunset April 30 2019: The production-ready v1 of the Google Ads API was available and ready for use.

Search Marketers

Search Marketers SEO Health Marketing

This day in search marketing history: January 22

Search Engine Land

JANUARY 21, 2023

Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director. Of Search Queries Impacted 2013: A new Panda refresh.

Search Marketers

Search Marketers SEO Marketing Marketers

This day in search marketing history: March 10

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live 2016: The desktop carousel test simulated mobile. Others should focus on building good products, too.”

Search Marketers

Search Marketers User-Generated Marketing Marketers

Why I’ve Stayed at Buffer for 8 Years, an Open Reflection

Buffer Marketing

FEBRUARY 1, 2024

My short answer is usually the same — it’s the people and the product. I truly enjoy working alongside the Buffer team, and I am also an avid user of the product for my personal social media accounts and have been since 2013. So why have I stayed?

Energy

Energy Price Product Branding

This day in search marketing history: January 11

Search Engine Land

JANUARY 10, 2023

2019: Adverisers who hadn’t set up manual sitelink descriptions in non-brand campaigns probably wouldn’t have liked what they saw. 2013: Overall query volume appeared to be declining as mobile devices cannibalized traffic. Google Eases Management of Negative Keywords, Changes AdWords Display. by Matt Umbro.

Search Marketers

Search Marketers Finance Marketing Marketers

Personal branding trends to tap into on social media

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Embrace authenticity.

Branding

Branding Thought Leadership User-Generated Entertainment

This day in search marketing history: January 3

Search Engine Land

JANUARY 2, 2023

We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. Brands can now buy Walmart sponsored search ads via API partners. 2012: Can New Multilingual Markup Create Advantages For Big Brand Optimisation?

Search Marketers

Search Marketers Marketing Marketers Advertising

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Why should you follow her?

Digital Marketing

Digital Marketing Social Media Marketing Thought Leadership Whitepaper

24 Best Free Marketing & Sales Icons for Your Website or App

Hubspot Marketing

DECEMBER 1, 2023

Similarly, when you add them to product guides, promotional videos, or sales playbooks, they bring in more responses and encourage readers to interact. For example, if you’re listing the nutritional components of a product on a product guide, using icons for stating categories like ? Icons set your brand apart.

eCommerce

eCommerce Marketing Marketers Manufacturing

SEO Consulting in 2013: What the Pros Know that You Don’t

Duct Tape Marketing

FEBRUARY 21, 2013

What separates the pros from the amateurs in 2013 isn’t going to be a self-proclaimed “expert” title in their bio on LinkedIn. In 2013 it’s all about strong content and quantitative analysis to determine what’s effective and what isn’t. Here’s what’s really important in 2013, and beyond. Content is king. Those days are gone.

SEO

SEO PR Education Food

Instagram Customer Care 101 for Small Businesses

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. Neither the client nor the agency thought keeping track of brand mentions or using Instagram Direct was necessary. Push notifications help business owners or social media managers keep track of all important conversations and requests to solve them promptly.

Customer

Customer Communications Transform Social Media Marketing

20+ Podcasts You’ll Want in Your Feed in 2024

Buffer Marketing

FEBRUARY 14, 2024

Podcasts for the social enthusiast, aspiring or professional Soulcial Scoop If you are an entrepreneur keen to manage your business sustainably and successfully, then Soulcial Scoop by Katie Tovey-Grindlay is for you. It's a great resource for anyone looking to enhance their productivity and well-being.

Entertainment

Entertainment Health Influencer Marketing Education

How to Effectively Use Twitter Influencer Marketing?

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. The influencer marketing campaign included three factors: a brand, an influencer, and a social media platform to conduct the activity. What Is Twitter Influencer Marketing?

Influencer Marketing

Influencer Marketing Marketing Marketers Entertainment

9 Brands Doing Unique Things on Social and What We Can Learn from Them

Hootsuite

OCTOBER 28, 2019

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. Netflix’s social presence first made a splash on Twitter thanks to its strong ( if odd ) brand voice.

Branding

Branding Food Shoppers User-Generated

The Definitive Guide to Online Reputation Management

Shame Marketing Boosts Sales but Reduces Loyalty

Webinars

Trending Sources

15 Communities for Creators to Help You Connect, Learn, and Find Brand Partnerships

Webinars

The Case for Letting Your Social Media Managers Get Weird

10 simple steps to analyze your brand SERP and build an effective digital strategy

This day in search marketing history: February 25

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The 2013 Marketing Predictions Post: Content Marketing And Social Business

This day in search marketing history: February 28

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These 7 Brands Take Personalized Marketing to a New Level

This day in search marketing history: January 4

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This day in search marketing history: March 10

Why I’ve Stayed at Buffer for 8 Years, an Open Reflection

This day in search marketing history: January 11

Personal branding trends to tap into on social media

This day in search marketing history: January 3

36 Digital Marketing Experts You Need To Follow On Social Media

24 Best Free Marketing & Sales Icons for Your Website or App

SEO Consulting in 2013: What the Pros Know that You Don’t

Instagram Customer Care 101 for Small Businesses

20+ Podcasts You’ll Want in Your Feed in 2024

How to Effectively Use Twitter Influencer Marketing?

9 Brands Doing Unique Things on Social and What We Can Learn from Them

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