2013 Branding Management User-Generated 
Neil Patel
APRIL 23, 2021
There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?
Search Engine Land
JULY 14, 2023
A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I have been talking about brand SERPs since 2013. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.”
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Buffer Marketing
FEBRUARY 27, 2024
As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.
Hootsuite
APRIL 14, 2021
It often takes something special to stand out as a brand on social media. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. Here’s a look at why you should let your social media managers be weird.
Martech
MARCH 25, 2024
Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.
Search Engine Land
FEBRUARY 24, 2023
“We don’t thrive & users don’t thrive unless the ecosystem thrives.” Google’s recent preview of its generative AI search results featured answers to complex questions that were made possible after being trained on content created by third-party publishers, with a grand total of zero links to publishers.
Search Engine Land
JANUARY 31, 2023
Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager 2022: The portfolio feature automatically adjusted bidding across multiple campaigns to balance under- and over-performing campaigns that shared the same bidding strategy. 2013: Answer: On multiple devices.
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