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Mobile Copywriting Tips and Four Apps to Assist

Duct Tape Marketing

With 79 percent of Americans working remotely at least part of the time, it seems the days of copywriters chained to cubicles are far behind us. Read on to discover tips for copywriting in a mobile work environment, and 4 helpful apps to assist you in doing so. Mobile copywriters need to research, send email, and log stories on the go.

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What Are Brand Identity Elements?

Hubspot Marketing

For instance, back in 2013, when Apple released iOS 7, it redesigned its app iconography from a skeuomorphic design to the flat, two-dimensional design it still uses today. Say you’re a copywriter for Burger King, and you’ve been asked to write two versions of an ad, one for an older audience and one for a Gen Z audience.

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5 Most Popular Guest Posts of 2013

Duct Tape Marketing

5 Most Popular Guest Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing In 2013 we added a new weekly feature to Duct Tape Marketing – guest posts. Using a combination of social data, links and traffic analytics I present our five most popular guest content from 2013.

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How to Write a Video Script [Template + Video]

Hubspot Marketing

And if you're more of a copywriter than a videographer, as I am, you might overlook how important the planning stage of video production is -- the part where you really solidify your video concept, goals, and script. That’s because creating videos can be intimidating, especially if you’re new to it. Share your advice with us below!

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“What’s Rachael Cooking?” Integrating Brand Story and Customer Journey

Duct Tape Marketing

June 18, 2013 Basque in the Glory / Northern Camino de Santiago Tour #frescotours via photopin (license). That’s a habit I learned as a direct response copywriter, and one that the Duct Tape Marketing System places great emphasis on.). How do you integrate your brand story into your customer’s journey?

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How to Lift Your Website Conversions

Duct Tape Marketing

Unfortunately, it can feel daunting to compete against larger businesses that have large budgets to perform SEO, hire copywriters, and support dedicated design and development departments. Is the copywriting effectively communicating your value proposition? In short: you need more than just traffic; you need conversions!

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Creators Unlocked: Jayde Powell on Showing Up Authentically As A Creator

Buffer Marketing

I started my career in social media in 2013, around the time when social media marketers were just becoming a thing. And content creation was always part of the work – copywriting, photography, throwing images and text together to make it look good.