Animalz blog

DECEMBER 5, 2024

Often, we attribute such insights to books — Growth Hacking , Inbound Marketing , The Lean Startup. Many other content marketers tell us the same on sales and customer calls. Another example is Ryan Law’s information gain , now a widely popular term in content marketing since first appearing here on the blog.

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Marketing Insider Group

MAY 2, 2013

” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. ” The post The Art of Storytelling [Video] appeared first on B2B Marketing Insider. Content Marketing'

Inbound Marketing 110

Inbound Marketing Communications Advertising Advertisers 110

Hubspot Marketing

JULY 13, 2017

Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. Most marketers wear a lot of hats and let’s just say, out of all the hats worn, the videographer one isn't always their favorite. What happens at the end of the story is a little different, though. Make it brief.

Inbound Marketing 72

Inbound Marketing Copywriting Product Market Research 72

Hubspot Marketing

OCTOBER 20, 2022

This report serves as a tactical primer for marketers responsible for SEO strategies. Marketers and SEO experts are not going through the tedious process of overhauling their site structure just to get ahead of consumer behavior. The first big shake-up related to this change occurred with Google’s Hummingbird update in 2013.

SEO 138

SEO Inbound Marketing Content Marketing Place 138

Hubspot Marketing

AUGUST 21, 2017

If you're a business on LinkedIn, it can also be a fantastic marketing tool. In 2013, LinkedIn rolled out the ability to tag or @mention other users and companies in status updates -- much like the way it works on Facebook, Twitter, and Instagram. 22) Check out LinkedIn's Content Marketing Score & Trending Content resources.

User-Generated 145

User-Generated Marketing Marketers Promotion 145

Hubspot Marketing

JULY 26, 2022

However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. In this post, we'll explore: What is an email marketing campaign?

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Duct Tape Marketing

SEPTEMBER 10, 2013

Why Marketers Should Care About The Context-Driven Sale written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Enjoy this guest post form Mike Volpe, CMO of HubSpot. Not surprisingly, our sales team is over the moon about this news, but why should marketers like me care about it?

Transform 70

Transform Inbound Marketing CMO eBook 70

Hubspot Marketing

DECEMBER 13, 2023

Confession: Back when Facebook first rolled out Graph Search in 2013, I was a little disappointed. So when Facebook solved the mobile problem and added keyword functionality in 2014, marketers (and investigators) were elated, using Facebook Graph Search extensively. Turns out I wasn’t the only one who was disappointed. Let’s dive in.

COS 106

COS Inbound Marketing Marketing Marketers 106

Adobe Experience Cloud Blog

AUGUST 28, 2017

Like it or not, the more you blog, the more visitors your website will attract, and your website is the center of your online marketing universe. The truth is, blog posts feed your inbound marketing program’s success. They discovered the average human’s attention span had shrunk from 12 seconds in 2000 to 8 seconds in 2013.

Thought Leadership 134

Thought Leadership Inbound Marketing Price Place 134

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Hubspot Marketing

APRIL 23, 2020

Not to mention an important one to get right considering the critical role your website plays in your marketing and brand image. If you don’t have access to this information, I recommend adding tools like Google Analytics and HubSpot’s Marketing Analytics for better tracking and visibility into your website's performance.

SEO 145

SEO Inbound Marketing Analytics Management 145

Duct Tape Marketing

APRIL 25, 2014

Creating a Strong Online Presence for Marketing Success written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It is guest post day here at Duct Tape Marketing and today’s guest is from Lucy Godwin – Enjoy! . Your website. Connect with her on Twitter @LucyJaneGodwin.

Outbound Marketing 78

Outbound Marketing Inbound Marketing Finance Marketing 78

Hubspot Marketing

JULY 29, 2018

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Clickbait - Clickbait is a term to describe marketing or advertising material that employs a sensationalized headline to attract clicks. Ebook - An ebook is an electronic version of a book. These are typically published in PDF form.

eBook 145

eBook User-Generated Inbound Marketing Advertising 145

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Businesses Grow

JANUARY 15, 2024

This week marks the tenth anniversary of the most famous blog post I’ve written, and arguably one of the most well-known blog posts in marketing history. The idea behind the blog post It was the summer of 2013. The topic was familiar enough — social media and content marketing. But something was wrong. On Instagram.

Outbound Marketing 118

Outbound Marketing Inbound Marketing Content Marketing B2C 118

Vertical Response

JANUARY 18, 2025

In marketing, FOMO is effectively utilized through tactics like urgency and scarcity, and it often leverages psychological triggers such as loss aversion and social proof. Ethical FOMO marketing requires authenticity and transparency; deceptive claims can harm brand trust and lead to buyers remorse among consumers.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Duct Tape Marketing

JULY 9, 2015

Supercharge Your Marketing Campaign with Visual Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. In 2013, 45% of the presentations on Slideshare averaged 24 words per slide, and the number of images used increased by 53%. Injecting visual content into a campaign.

Marketing 76

Marketing Marketers Entertainment Traditional Marketing 76

Hubspot Marketing

FEBRUARY 27, 2019

But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. Your LinkedIn advertising campaigns will live on a platform separate from the LinkedIn you see every day — the LinkedIn Marketing Solutions platform. It might seem a little bit intimidating.

CRM 145

CRM Advertising Advertisers User-Generated 145

Neil Patel

JANUARY 21, 2021

Hummingbird (August 2013): Aimed to understand the context and intent behind a user’s search instead of just looking at the literal words they typed. Then there’s Phantom , which first appeared in May 2013 and is believed to have been updated four times – but has never actually been confirmed by Google.

SEO 145

SEO User-Generated Analytics Health 145

Rock Content

JUNE 15, 2016

Landing pages are an indispensable part of an inbound marketing strategy. The average human attention span in 2000 was 12 seconds but by 2013 it had already dropped to 8 seconds. The post How To Build Landing Pages That Convert appeared first on ScribbleLive - Your Content Marketing Software.

User-Generated 63

User-Generated Inbound Marketing eBook Branding 63

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications. This one does. with just $37,000 spent on demand generation.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Rock Content

AUGUST 7, 2020

Over the years, marketing has always helped companies to position themselves in the market. Then, marketers could capture the public’s attention, promote their products, their proposals, and see their own business strategies. Marketing has always been crucial to companies. Thus, marketing 2.0 Consumer 1.0.

Customer 59

Customer Inbound Marketing Transform Advertising 59

Rock Content

JUNE 20, 2016

Landing pages are an indispensable part of an inbound marketing strategy. The average human attention span in 2000 was 12 seconds but by 2013 it had already dropped to 8 seconds. That means our attention spans are already shorter than a goldfish! This is why it’s important to ensure that your text is short and engaging.

User-Generated 49

User-Generated Inbound Marketing eBook Branding 49

SMA Marketing

MARCH 31, 2022

At SMA Marketing, we've learned that most of the time, Google won't acknowledge a major update until the SEO world starts to report the impact. 2013 – Hummingbird. In fact, Google is reported to change its search algorithm around 500 to 600 times each year. When we do hear about an update, the information we get is very minimal.

SEO 52

SEO Product Inbound Marketing Digital Marketing 52

Marketing Insider Group

AUGUST 28, 2012

Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money. And I think it makes sense to start with B2B Marketing Strategy. What is Marketing? What is Marketing? That is marketing.

Marketing Strategy 105

Marketing Strategy Inbound Marketing Traditional Marketing Marketing 105

Hubspot Marketing

FEBRUARY 3, 2023

While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. For example, if I wanted to search HubSpot's blog for marketing resources so I can cite one of our old blog posts, I'd do a site:search for blog.hubspot.com with the search term marketing resources.

eBook 125

eBook User-Generated Whitepaper Thought Leadership 125

Search Engine Land

FEBRUARY 8, 2023

Bug Turns Google “Anti-SafeSearch” On, Provides Porn Results 2013: Strange search queries that should have returned no matches turned Google into a porn search engine. The Debate Over Whether The “Right To Be Forgotten” Should Apply To Google.com 2015: Both Google and the EU had credible positions on whether RTBF should be applied globally.

Search Marketers 74

Search Marketers Real Estate Retail Marketing 74

Search Engine Land

FEBRUARY 8, 2023

Bug Turns Google “Anti-SafeSearch” On, Provides Porn Results 2013: Strange search queries that should have returned no matches turned Google into a porn search engine. The Debate Over Whether The “Right To Be Forgotten” Should Apply To Google.com 2015: Both Google and the EU had credible positions on whether RTBF should be applied globally.

Search Marketers 65

Search Marketers Real Estate Retail Marketing 65