Businesses Grow

MARCH 10, 2025

There’s a whole world of marketing disruption and opportunity to talk about, so let’s put GPT on pause for a moment and consider the State of the Nation and the 10 biggest marketing challenges. I get a broad, global perspective of marketing issues from the very largest companies to solopreneurs and startups.

Transform 104

Transform Influencer Marketing Thought Leadership Marketing 104

Martech

NOVEMBER 21, 2024

We spoke to an expert, Isabelle Zdatny, head of thought leadership at the Qualtrics XM Institute. ” She had been with Temkin Group since 2013. “It’s about how we are delivering the emotionally engaging, innovative experiences that will help us to stand out in a crowded market.” But is it a realistic aim?

Management 144

Management Customer Transform Thought Leadership 144

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? As usual, there are hundreds of marketing events you could attend this year, so we’ve decided to help you narrow down the list.

Thought Leadership 134

Thought Leadership Inbound Marketing Event Marketing Marketing 134

Adobe Experience Cloud Blog

JUNE 11, 2015

Author: Sesame Mish Starting today, Marketo is excited to introduce to you a brand new series of vlogs (yes, you read that correctly), the first three of which will be on the topic of mobile marketing ! Just like with email marketing, subscribers must actively opt in to a company’s mobile marketing. Hey marketers, listen up!

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Author: Eric Lam Influencer marketing is exploding onto the scene. Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Wait, hold on a second. over last year.

Thought Leadership 134

Thought Leadership Influencer Marketing Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 29, 2014

Author: Noah Abelson If you’re marketing on social (and we hope you are!), To take an even deeper dive, check out our ebook “ Pin for the Win: How to Market Your Brand on Pinterest ”. According to Search Engine Watch , there were half a million brands on Pinterest as of 2013 – but that doesn’t mean it’s too late! Why Pinterest?

Branding 134

Branding Thought Leadership Fashion eBook 134

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership 106

Thought Leadership SEO Communications Place 106

Adobe Experience Cloud Blog

JANUARY 16, 2014

Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Marketing advances quickly. Here are our top picks for international marketing events in 2014: February.

Thought Leadership 134

Thought Leadership Event Marketing Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 11, 2017

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. As for Beyoncé as a brand and an entertainer, she has continued to push the envelope with her marketing. Ground Breaker.

Branding 0

Branding Entertainment Thought Leadership Marketing 0

Adobe Experience Cloud Blog

JULY 25, 2013

Author: Jon Miller One of the most powerful aspects of email marketing is that it can be tested (and thereby optimized). Historically, the subject line has been the most popular marketing email element to test, followed closely by the content of the message itself. Email Marketing' Testing is your biggest ally. What to Test.

Email Marketing 134

Email Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 10, 2015

Author: Sanjay Dholakia I’ve frequently said that marketing has changed more in the last five years than it has in the past 50. Change has become the new normal, and as marketers, we need to adapt. We have entered into a real-time marketing environment. Marketers Don’t Create Customer Journeys…Customers Do.

Thought Leadership 134

Thought Leadership Customer Journey Marketing Marketers 134

Adobe Experience Cloud Blog

MAY 20, 2015

This is immersive marketing.”. In terms of marketing , Anderson’s Bar Luce is built on a strong brand foundation the acclaimed director has built over many years. Immersive Marketing. Storytelling has always been relevant to marketers. Experiential Marketing. A customer enters. “Is Is this a dream?” she asks. “No,”

Thought Leadership 134

Thought Leadership Marketing Marketers Event Marketing 134

Adobe Experience Cloud Blog

JANUARY 13, 2014

Author: Dayna Rothman 2013 was the year of the selfie. For marketers, the rise of the selfie indicates that today’s consumer is moving closer and closer towards imagery as a primary form of self-expression. Brought to you by Marketing Software by Marketo. Modern Marketing' selfiesforlife, #therecanneverbetoomany.

Thought Leadership 134

Thought Leadership Food Communications Marketers 134

Adobe Experience Cloud Blog

JANUARY 13, 2014

Author: Dayna Rothman 2013 was the year of the selfie. For marketers, the rise of the selfie indicates that today’s consumer is moving closer and closer towards imagery as a primary form of self-expression. Brought to you by Marketing Software by Marketo. Modern Marketing' selfiesforlife, #therecanneverbetoomany.

Thought Leadership 133

Thought Leadership Food Communications Marketers 133

Adobe Experience Cloud Blog

OCTOBER 27, 2020

So what if we could do something similar with our customers, and create a marketing equivalent of the World Happiness Report to find out how happy they are with our services? Even when a brand has an active social media presence, making it easier to judge how engaged your audience is, marketers sometimes miss the point. .

Customer 174

Customer Thought Leadership Promotion Branding 174

Adobe Experience Cloud Blog

DECEMBER 10, 2012

by Jason Miller Following up on our earlier post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass X Internet Marketing Conference. Here are five more key takeaways for marketers from my favorite marketing conference of the year. Content marketing is not new.

Thought Leadership 128

Thought Leadership Marketing Marketers New Technology 128

Adobe Experience Cloud Blog

JUNE 11, 2014

Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. This movie predicted that, 50 years from now , personalized, 1:1 marketing would be the status quo.

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Adobe Experience Cloud Blog

JULY 1, 2013

Author: Amy Palmer The night our team put the final touches on our 2013 Marketing Nation JumpStart Tour program, I had a dream that I gardened with tokens. Imagine planting a flower only once and seeing it everywhere – if only it were as easy for gardens as it is in our marketing programs! Marketing Automation'

Thought Leadership 130

Thought Leadership Marketing Automation Platform Marketing Marketers 130

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. We have about 464 products, are constantly innovating, and need to be marketed in Europe. A: How do you measure your success?

CRM 134

CRM Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 21, 2014

We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Here’s a laundry list of lessons that marketers can learn from the Moneyball method. As a marketer, focus on the KPIs that truly reflect profits earned. Don’t Buy Players, Buy Wins. Revenue per sales person.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 4, 2013

Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. Most versus Least Effective Content Marketing.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 29, 2013

Author: Jon Miller Marketo’s email marketing research team recently looked at hundreds of email sends to examine the relationship between the amount of segmentation used and the level of engagement. The data is conclusive: the better you segment your email marketing list, the better your engagement and ROI. Email Marketing'

Thought Leadership 134

Thought Leadership Email Marketing Market Research Marketers 134

Adobe Experience Cloud Blog

OCTOBER 1, 2013

At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. For this growing number of users, the mobile internet is the internet, and mobile is the only way marketers are going to reach them online. Marketers have been trying hard to keep pace with these changes. Go native.

Millennials 134

Millennials User-Generated Thought Leadership Marketing 134

Marketing Insider Group

MARCH 5, 2013

In our last Future of Marketing interview, Scott Brinker riffed off the Marketing and Big Data idea by asking if the future of marketing was all about “ Big Testing? Today’s interview is with Telus Communication’s Social Media Marketing Manager Paula Cusati. Tell us about yourself?

Millennials 111

Millennials Thought Leadership Marketing Marketers 111

Adobe Experience Cloud Blog

AUGUST 25, 2014

Author: Seth Lieberman Many marketers feel like the engine is always running. In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing.

Whitepaper 134

Whitepaper Thought Leadership Logistics Entertainment 134

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. Thought leadership. If you believe marketing has a marketing problem.

Content Marketing 111

Content Marketing Thought Leadership Entertainment Marketing 111

Adobe Experience Cloud Blog

FEBRUARY 21, 2017

As Content Marketing Institute put it, “these posts are about ideas that hardly change with the passing of time and, thus, are always relevant, especially to beginners.” 81% of marketers report that interactive content is more effective at grabbing attention than static content.

Thought Leadership 134

Thought Leadership SEO Content Marketing Branding 134

Adobe Experience Cloud Blog

APRIL 8, 2014

Marketing has changed a lot recently. But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. Ready for it?

Marketing 134

Marketing Marketers Transform Thought Leadership 134

Adobe Experience Cloud Blog

MAY 23, 2014

As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. The Marketing U-Turn. Author: Aine Dundas I was stumped.

Customer 134

Customer CMO Thought Leadership Marketing Automation Platform 134

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

Author: Steven Simoni Here’s something that not enough nonprofits are saying to their boards and CEOs: “We need a more sophisticated marketing automation strategy.”. With that in mind, here are three reasons nonprofits should develop and refine their marketing automation strategy: 1. When it comes to fundraising, email is still king.

Communications 133

Communications Non-Profit Direct Mail Thought Leadership 133

Adobe Experience Cloud Blog

JANUARY 2, 2015

Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. In 2015, specifically for demand generation as a discipline, I think we’ll start to see a few trends evolve: Content marketing will mature. Marketing organizations will change. Multi-channel communication will be more important than ever.

Thought Leadership 134

Thought Leadership Energy Communications Digital Marketing 134

Adobe Experience Cloud Blog

MARCH 28, 2014

A conference isn’t just a place to network – it can also be a place to kick off important internal initiatives, shop around for new vendors, and extend the functionality of your current marketing solutions. New to Marketing Automation: A Broad Approach. How can various marketing solutions work together to achieve separate goals?

Thought Leadership 133

Thought Leadership Marketing Marketers Place 133

Adobe Experience Cloud Blog

JULY 21, 2015

Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong benchmark to reference. This scene often feels too familiar: You: Yes! Your Boss: Is that good?

Thought Leadership 134

Thought Leadership Place Communications Digital Marketing 134

Adobe Experience Cloud Blog

OCTOBER 2, 2014

Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%.

SEO 134

SEO Thought Leadership User-Generated Promotion 134

Adobe Experience Cloud Blog

DECEMBER 9, 2013

Marketo – for marketing automation. Market Size. Dominant enterprise suite vendors (the troika) still maintain the majority of market capitalization. Here is the current market capitalization of IBM, Oracle, and SAP as of November 28 th , 2013 (according to Yahoo Finance). Splunk – for analytics.

Finance 134

Finance Thought Leadership Analytics Product 134

Adobe Experience Cloud Blog

MAY 28, 2014

It reminds me of the “ Fitbit 2013 Activity Summary ” email I recently got (minus the unicorns, rainbows, roller skates, and dinner plates, of course). Your Weekend Coupon” while clear and obvious, does not scream HUMAN like the rest of Eat24’s marketing. Just a thought.). Human Marketing. Email Marketing'

Food 134

Food Thought Leadership Email Marketing Product 134

Adobe Experience Cloud Blog

JULY 19, 2018

The fearless marketer is one that: Has a revenue attribution mindset. Has a sales and marketing aligned toolkit. This marketer will C reate, O rganize, D istribute, and E valuate Engagement (C.O.D.E.) But how can the fearless marketer ensure that their sales team is set up for success? alongside their sales team.

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Thought Leadership Customer Marketers Marketing 130