Sprout Social

MARCH 12, 2025

And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. Which makes social marketers (understandably) uneasy. Social marketers arent getting the support they need to take big swings on new platforms. We know that social media moves fast.

User-Generated 117

User-Generated Health Retail Branding 117

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. conversion rate.

CMO 79

CMO B2C Marketing Marketers 79

Hubspot Marketing

JULY 3, 2025

To put it in marketing terms, costly signaling means that the more resources you put into sharing your message, the higher people will rate it. A 2013 study titled “ Extreme Rituals Promote Prosocially ” analyzed how expenses can increase religious donations. People still need to interpret and assign value to signaled information.

Advertisers 120

Advertisers Advertising Communications Promotion 120

Litmus

JULY 31, 2024

Gmail is one of the most popular inbox service providers (ISP) with over 30% of email client market share. However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab.

Promotion 103

Promotion Email Marketing Marketing Marketers 103

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. How do Marketers Advertise to Gen Alpha? So, how should marketers advertise? Be digital. Get creative.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership 107

Thought Leadership SEO Communications Place 107

Lusha

DECEMBER 9, 2024

But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). Understanding the Total Addressable Market What is TAM?

Price 52

Price CRM Marketing Marketers 52

Businesses Grow

MARCH 10, 2025

There’s a whole world of marketing disruption and opportunity to talk about, so let’s put GPT on pause for a moment and consider the State of the Nation and the 10 biggest marketing challenges. I get a broad, global perspective of marketing issues from the very largest companies to solopreneurs and startups.

Transform 107

Transform Influencer Marketing Thought Leadership Marketing 107

Hubspot Marketing

NOVEMBER 11, 2024

For instance, back in 2013, when Apple released iOS 7, it redesigned its app iconography from a skeuomorphic design to the flat, two-dimensional design it still uses today. Color Scheme Your business’s color scheme influences all of its visual branding elements: logos, marketing materials, website, everything.

Branding 111

Branding Gen Z User-Generated Copywriting 111

SmartBrief - Marketing

MAY 7, 2025

Traditionally, when brands needed to ramp up their marketing, the choice was simple: Staff-up an in-house team or hire an agency? Because at the end of the day, talent not structure is the engine of great marketing. Freelancers now represent over 50% of the creative workforce in marketing and advertising, per a 2023 Upwork study.

Shipping 61

Shipping Performance Marketing Branding Advertisers 61

Buffer Marketing

NOVEMBER 12, 2024

One of their initiatives is  The Jopwell Collection , which  they describe  as “an album of more than 100 free-to-download stock photos featuring leaders in the Jopwell community – social entrepreneurs, editors, techies, financial analysts, recruiters, marketers, student leaders, and even an Olympian – at work.” 

User-Generated 112

User-Generated Place Social Media Marketing Branding 112

Martech

JUNE 18, 2025

Consolidation struck the customer data platform (CDP) market again today, as Supermetrics announced the acquisition of real-time CDP vendor Relay42. Supermetrics calls itself a marketing intelligence platform and helps simplify data integration and management for brands and agencies.

eCommerce 64

eCommerce CRM Customer Journey Advertisers 64

Welcome Software

MAY 29, 2025

In 2013 after Google’s Hummingbird update that drastically boosted their ability to understand complex search queries, meaning you couldn’t just keyword your way into high rankings. With 83% of marketers now using AI for content , the internet is drowning in perfectly serviceable, yet utterly forgettable articles.

SEO 52

SEO User-Generated PR Branding 52

Martech

NOVEMBER 26, 2024

For example, in 2013, fitness startup ClassPass fell into its version of the barbershop fallacy. And it was marketed to fitness enthusiasts in major cities for whom this level of access to premium studios would be a dream come true. The value proposition and target market were clear. By bringing in the right leads.

Customer 130

Customer Food Marketing Marketers 130

Hubspot Marketing

OCTOBER 25, 2024

In this post, I’ll go over everything you need to know about creating business listings and why they’re so valuable, even in the age of social media and other marketing tactics. For instance, don’t use HubSpot in one listing and HubSpot Marketing in another. Table of Contents What is a business directory? What is a business listing?

Real Estate 89

Real Estate SEO User-Generated Advertising 89

Animalz blog

MARCH 25, 2025

” In this episode of The Animalz Podcast, Alex takes us from the coffee shops of 2013 San Francisco to the cutting edge of AI content strategy. The AI conversation in content marketing has become deafening skeptics shouting from one side, shallow tips from enthusiasts on the other. “Where is the actual value in OpenAI?

User-Generated 67

User-Generated SEO Thought Leadership Customer 67

Martech

NOVEMBER 21, 2024

” She had been with Temkin Group since 2013. “It’s about how we are delivering the emotionally engaging, innovative experiences that will help us to stand out in a crowded market.” I should be able to change from a sales, to a service, to a marketing conversation as fluidly as possible.”

Management 144

Management Customer Transform Thought Leadership 144

Vertical Response

JANUARY 18, 2025

In marketing, FOMO is effectively utilized through tactics like urgency and scarcity, and it often leverages psychological triggers such as loss aversion and social proof. Ethical FOMO marketing requires authenticity and transparency; deceptive claims can harm brand trust and lead to buyers remorse among consumers.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Search Engine Land

SEPTEMBER 17, 2024

Takeaway Brand matters, and SEO is no longer a standalone marketing channel. As SEOs, we need to work with other marketing functions to find opportunities to build a strong brand in SERPs. Get the newsletter search marketers rely on. Machine learning The best way to explain this is using a 2013 Facebook study. “A

User-Generated 78

User-Generated eCommerce SEO Shipping 78

Use Insider

JANUARY 3, 2025

Theyre strong in areas like mobile marketing with support for channels like SMS, WhatsApp, email, in-app messaging, and others. For example, Braze stands out with more advanced mobile marketing tools and scalability for enterprises, while CleverTap offers better analytics capabilities and more consistent customer support.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

Hubspot Marketing

FEBRUARY 21, 2025

As a marketer, you can take inspiration from this. Editor's note: This post was originally published in June 2013 and has been updated for comprehensiveness. Try Before You Buy Lets be honest: Who hasnt swiped a grape or two at the supermarket just to make sure theyre worth buying?

eBook 138

eBook User-Generated Management Analytics 138

Hubspot Marketing

APRIL 16, 2025

Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. As a marketer, I loved the bold use of color, the high-quality animation, and the fun storylines in each ad. If thats the case, Ive been in your shoes before. Your color palettes will never be uncoordinated again.

eBook 111

eBook User-Generated Shipping Food 111

SocialPilot

JULY 20, 2025

Back in 2013, New York’s Attorney General ran “ Operation Clean Turf, ” an undercover sting that revealed businesses buying fake Yelp and Google reviews. This landmark case helped shape stricter enforcement of deceptive marketing. The investigation led to 19 companies being fined a combined $350,000 for posting fake online reviews.

User-Generated 52

User-Generated Price CRM Management 52

SocialPilot

JULY 20, 2025

Back in 2013, New York’s Attorney General ran “ Operation Clean Turf, ” an undercover sting that revealed businesses buying fake Yelp and Google reviews. This landmark case helped shape stricter enforcement of deceptive marketing. The investigation led to 19 companies being fined a combined $350,000 for posting fake online reviews.

User-Generated 59

User-Generated Price CRM Management 59

Backlinko

JULY 16, 2025

It builds on everything you already know about SEO, content marketing, and PR. They have a “Why you should trust us section” that states they’ve tested 40+ adjustable desks since 2013. You can also track your brand’s overall market share, sentiment, and consumer engagement across AI platforms. The difference?

User-Generated 121

User-Generated SEO Real Estate Branding 121

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. gives marketers faster and more efficient tools for planning, creating and executing campaigns. Dig deeper: 12 over-looked content marketing tools and features you should be using Canva Sheets Canva Sheets is described as more than just a spreadsheet. Visual Suite 2.0

Transform 73

Transform User-Generated Analytics Communications 73

Neil Patel

JULY 22, 2025

What was once a cheeky social media trick has become a high-stakes play for many modern social media marketers. That post was a signal to marketers that being culturally responsive could pay huge engagement dividends. Smart marketers go further, though. And like it or not, audiences can tell. What is an example of trendjacking?

Branding 63

Branding Gen Z PR Millennials 63

Animalz blog

DECEMBER 5, 2024

Often, we attribute such insights to books — Growth Hacking , Inbound Marketing , The Lean Startup. Many other content marketers tell us the same on sales and customer calls. Another example is Ryan Law’s information gain , now a widely popular term in content marketing since first appearing here on the blog.

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Hubspot Marketing

MAY 13, 2025

Todays master in marketing knows a thing or two about user-generated content and how brands can make it work for them. Meet the Master Shelagh Dolan Content marketing lead, Quora for Business Lesson 1: Find conversations that are already happening. Whatever your marketing channels are, dont reinvent the wheel.

User-Generated 117

User-Generated Marketing Marketers CMO 117

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications. This one does. with just $37,000 spent on demand generation.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Hubspot Marketing

MARCH 25, 2025

Line chart Bar chart Area chart Bullet graph Featured Guide: An Introduction to Data Visualization Learn how to apply data visualization best practices in your marketing with this free guide. For example, say you've been using Casted for your content marketing and need to report on which medium is performing best.

Transform 102

Transform Shipping Manufacturing Law 102

Litmus

OCTOBER 23, 2024

” Carin Slater , Manager, Lifecycle Email Marketing at Litmus This approach to email development is fairly simple, in practice. ” Carin Slater , Manager, Lifecycle Email Marketing at Litmus The real struggle here, of course, is making sure that your images look good in both Light and Dark Mode. do support them.

Place 101

Place Management Email Marketing Branding 101

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. Remind your shoppers about what they left behind with as many specifics as you can from the data you collect in your marketing stack. According to Ometria, around 44.1% Zachys Wine & Liquor.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

SMEI

JANUARY 24, 2023

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

Customer loyalty 262

Customer loyalty Marketing Marketers Food 262

Hubspot Marketing

APRIL 19, 2018

This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. Download the full video series, 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. Want to learn to do more in Excel?

CRM 145

CRM Analytics Customer Product 145

Search Engine Land

MARCH 17, 2023

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users. A Dilbert On Search Engine Keyword Research 2014: There was a fun search marketing-related Dilbert strip on the topic of doing and presenting your keyword research to your boss.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Search Engine Land

JANUARY 6, 2023

2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. year vs. year.).

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114