Martech
JANUARY 24, 2025
Marketing automation provider Act-On, one the early players in the SaaS martech space, was acquired Thursday by Banzai. But the company is far from alone when it comes delivering those services to small and mid-market companies. The post Marketing automation vendor Act-On acquired for $53 million appeared first on MarTech.
Hubspot Marketing
SEPTEMBER 9, 2024
Change is always tiring to a degree, but thankfully, marketers are resilient to change because it's inherent to what we do. I feel like I've lived nine lives as a marketer: unpaid intern, salaried in-office employee, hybrid worker, remote contractor. Where are other marketers most productive? Here's what they had to say.
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Martech
NOVEMBER 6, 2024
In 2013, Fractl (disclosure: I co-founded the agency) published a study on viral emotions in Harvard Business Review, analyzing the emotions that were activated when respondents viewed the top 100 images on Reddit r/pics from that year. Dig deeper: Why we care about content marketing 3. So, where’s the disconnect?
Hubspot Marketing
JANUARY 22, 2025
Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.
SMEI
JANUARY 24, 2023
Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.
Marketing Insider Group
OCTOBER 1, 2024
In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. conversion rate.
Martech
JULY 30, 2024
Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. In addition to Canva’s Magic Studio AI-powered tools, the company introduced work kits geared to specific business teams as well as adtech apps allowing marketing teams to design digital ads in-house.
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